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Posted by Daniel Becker on October 28, 2004 at 16:09:03:
In Reply to: Offline Advertising posted by Virginia Sanders on October 24, 2004 at 12:36:51:
Virginia, those are some excellent offline advertising strategies you shared. Thank you! To add to that, I find some of the following are quite effective and relatively inexpensive as well.
- Vehicle magnets or decals are a great way to get your URL and/or 1800 number out there when youíre on the go. Just keep them short and simple and they can work like magic in those rush hour traffic jams. I also like to keep product samples and brochures in my car. Many a times you will get an unsuspected prospect who seen your magnet or decal and would like more information.
- If you really wanna turn heads, consider using t-shirts, hats, buttons etc. as a means of advertising. People think Iím crazy for it but itís just another way to find interested people when Iím on the go. Again, I like to keep it simple and effective with a single liner to invoke some curiosity.
- Press releases could be considered both an online and offline method of advertising but Iíll include them anyway as they are a great marketing technique you can use to pull in a lot of inquiries and sales without spending a single penny on advertising. Press release marketing is an absolutely free way to build your business and gain some credibility very quickly.
- If you have business partners and associates you can look into ad co-ops. They are a very powerful way to build yours and your associateís businesses. If you donít have a large budget for yourself, find other members in your organization and collect a small fee from each person.
May god bless you and your family
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