From the Desk of the Editor
Welcome to the 96th issue of the MLM Woman Newsletter. This month we feature articles on the top ten tips for getting rid of your telephone terror while doing sales calls, the power of your beliefs, how to develop a marketing strategy for your business, and how to market your business in just 15 minutes a day.
Linda Locke, Editor MLM Woman
Top Ten Tips for
1. Make telephone calls
2. Make a lot of telephone calls
5. Start with less important leads
6. Stay calm
7. Your priorities and your prospects priorities
8. Some things are out of your control
9. Arlenes Game
10. Have fun
© 2004 Wendy Weiss
About the Author
Proof of the
You've heard the expression, "We are what we think."
But is this old saying really true in a scientific sense? Do our thoughts "really" control what we accomplish in life?
I recall a classic study from many years ago. Picture
The results are both immediate and dramatic.
The blue-eyed children immediately began to outperform their brown and green-eyed classmates in all aspects of their studies.
Then two months later the teacher calls a special class-room meeting. She tells the students she'd made a serious mistake. She apologized, and said the study had actually proven that brown- and green-eyed children are the most intelligent.
Again the results are dramatic and immediate.
The blue-eyed children lost their edge and began to under perform. The brown- and green-eyed children's grades, on the other hand, immediately soared to the "superior" range!
What does this prove? Simply this:
If you "believe" you're smart, you act smart.
If you "believe" you're creative, you act creative.
If you "believe" you're a success, you act successful.
If you "believe" you're excellent at something, you act (and therefore become) excellent.
We each live up (or down) to the image we hold of our self.
An Important Insight
Earl Nightingale, a prominent success philosopher and teacher, spent a good part of his life studying the wisdom contained in the world's philosophical, religious and metaphysical writings.
Nightingale reported discovering one common belief: "We become what we think about."
It seems Nightingale's finding agrees with what the classroom-study proved: If you *think* you're bright and destined for success, guess what? You'll be smart, and you'll do smart things that will move you along toward success.
But if you *think* you're dumb and destined to fail - you'll do dumb things, and ensure you end up failing.
How This Works
We really are just like those young children in the classroom. Perhaps you remember something like this:
You're 7 years old and want to learn to play ball. But you haven't had any experience catching, throwing or hitting.
So -- you approach some kids playing ball and ask to join. They assign you the position of third baseman.
But by the time the inning is over, you've clearly shown your lack of skill. Then catastrophe strikes when you come up to bat and strike out! That's the end of your "baseball career."
You were dubbed a "stupid dummy," and thrown off the team.
Then suppose you tell your Dad what happened, and he says something like: I'm not surprised Son, you're really NOT cut out for sports.
The ANTs Have Invaded
Do you have some particular areas of life in which you seem to have "natural" limitations? If so -- take a look inside your mind. You'll find some of image-damaging messages from childhood.
These ANTs (Automatic Negative Thoughts) don't just go away on their own. They sneak around in your subconscious mind twenty-four hours a day sending their messages throughout your mind.
If you even consider engaging in an activity that has ANTs attached to it, a whole army will start to march along your neural networks. Suddenly you'll decide to "just forget it" because "I'm not any good at that anyway." Sound familiar?
How to Stamp Out ANTs
To claim more of your TRUE potential for personal excellence, you'll have to move those ant hills out of your subconscious mind. The following exercise works especially well for eliminating negative thoughts.
This exercise is intended to be performed in privacy, while facing a mirror. Look straight into your own eyes and repeat an affirmation. Get as much emotional feeling into it as possible.
If you want to overcome negative feelings about public speaking, for example, your affirmation might be: "I am an excellent speaker."
If you want to stomp out negative feelings about failure, you might say: "I am fearless."
Frequent repetition creates new and stronger neural networks. Don't be alarmed if you begin to look like a different person in the mirror. Done over time, you will begin to get glimpses of a "truer" version of yourself in the mirror.
About the Author
Blowing Your Own
Horn - A Key Marketing Strategy for Small Business
Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.
What they all have in common is this: we engage in the same activity relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.
The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It aint bragging if you done it."
Copyright 2003, The Coaching Connection
About the Author
by Cathy Stucker, IdeaLady.com
Copyright 2003, Cathy Stucker
Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.
Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. Edit the copy for your brochure. Update your email signature file. Make some phone calls. Revise a web page. Send a letter. Post a message to an email list. Or identify a media outlet and send your most recent press release to them.
You'll be amazed by what you can accomplish in just 15 minutes. Think you can't get anything done in that short time? How long does it take to clean your house? How long does it take if your mother-in-law will be there in 15 minutes? I rest my case!
Set a timer (so you don't watch the clock) and focus on your task for 15 minutes. Don't answer the phone or get distracted by anything else. When the timer goes off, you can stop. Of course, if you are on a roll, you might want to keep going for a little longer, but don't keep at it for so long that you lose focus.
There is nothing magic about 15 minutes. Make it 20 or 30 minutes, if you wish. Just commit to spending that time intently working on the task at hand.
By the way, this technique can work for anything else you've been putting off. Tackle filing for 15 minutes a day and watch the stacks of paper shrink.
Schedule your 15 minutes every day and see how that 15 minutes affects your results!
About the Author
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Copyright 2005, Regent Press