From the Desk of the Editor
Welcome to the 90th issue of the MLM Woman Newsletter. This month we feature articles on how to get unstuck, inspiration for believing in yourself, how to open your door to MORE, bodybuilding and network marketing, and how to use testimonials to get more business.
Linda Locke, Editor MLM Woman
The Zen of Taking
"To be or not to be, that is the question!"
You've probably had the experience at one time or another of feeling "stuck" in your life. Of just sitting in one place -- unclear of what decision you should make.
How can you move forward in life when you feel unclear about the next step you need to take? Admittedly, such a lack of clarity can cause some pretty extreme stress!
It's difficult to move forward if you don't have clarity, since clarity of purpose often controls your supply of life energy.
Knowing what you want generates the energy to pursue it! While not knowing drains your energy.
So what can you do if you lack clarity? What are your options?
If you're afraid of making the wrong choice, you can wait and hope for clarity. Or you can try to think your options through in your own mind.
But the truth is, you'll never really "figure life out." In terms of "life-questions" -- life has a way of just resolving itself, with or without our conscious intervention or so-called decision-making!
And even when we think we've got everything all "figured out" -- life will seldom deliver a perfect replica of our mental picture.
One good way to conquer uncomfortable indecision is to simply make a choice from among your "unknowns."
Whether or not you feel certain your choice is the "right" choice -- just take a small step in what seems to be the "best" direction, in spite of your doubt or confusion.
There is great power in action. Movement in any direction will break you free from the "cement" of indecision -- and provide new information and experiences.
Action sends ripples of energy and change out into the world. And since life is so totally unpredictable, who knows how your situation will change once you get some "action energy" into motion.
You may even want to think of your life as a novel you're reading. You're only part of the way into the book -- and you really don't know what's going to happen next. How could you know? The book is still being written!
The challenge you face is this: Dare you move forward in the face of uncertainty? Can you "handle" taking action without knowing whether it's the "right" action?
You may feel confused or anxious, and wonder if you're making the "right" decision. But somewhere along in your "life novel" you may discover there was no "right" decision.
Here's what I've learned in my own "roller coaster" version of life: If you find you've stepped onto the "wrong" path, you can always adjust your direction.
And any so-called "mistakes" simply add to your personal wisdom about what doesn't work -- thus taking you closer to discovering what does work!
There is great power in action!
Go for it! Even if you make the wrong choice, at least
you'll generate some "Zen action energy" and break free of
the painful, mind-numbing cement of indecision!
About the Author
Believe In Yourself
And Become a Winner: Lessons from Hollywood
A while ago I made it a point to watch the movie "Legally Blonde."
Not just for the bright, chirpy and eminently watchable Reese Witherspoon, but also because I loved the message it sent out.
If you didn't see the movie, all you need to know is that it's about a smart, fashion-conscious blonde who's told time and again, by her family and friends, that it's impossible for someone like her to go to Harvard law school.
That she's just not smart enough and doesn't have what it takes.
In the movie, the character played by Witherspoon not only goes to Harvard law, but also through sheer determination and intuition, graduates at the top of her class.
It's just the sort of movie people love. Because it makes us believe that we too are capable of achieving anything we want to.
It reminds us how we often let ourselves, and others, underestimate our own potential.
And how we undermine our own sense of self, because of what we look like or where we came from.
But why just let it remain a movie, when it can be the story of your life...
Have you ever asked yourself what it is that keeps you from reaching your full potential? From doing what you are inherently capable of? For many of us, it's a lack of belief in ourselves. A lack of confidence in our own ability to succeed.
And because we believe we will fail, we usually do.
But there are people who have succeeded beyond all expectation - no matter what they look like, or where they come from.
One of my favorite role models who comes to mind is another Hollywood celebrity, Barbra Streisand.
Indeed, one of my favorite films of all time is her movie, "Yentl," about a courageous, intelligent woman trying to fulfill her capabilities, in the face of overwhelming odds.
"Yentl" was also the movie in which Streisand became the first woman ever to produce, direct, write and star in a major motion picture.
Streisand carved her own path, and broke the mold.
She showed how a woman with unconventional looks can make it in a field where beauty is more important than brains. So, if you believe that you are less than someone, because of your lack of education, looks, talent, background or ability, take courage from her achievements.
They are an inspiration not only for women, but for everyone.
Because all it takes is a belief. The belief that you can do what it takes.
Don't wait for someone else to give you an opportunity to prove yourself. Stop depending on others for handouts. Don't wait for the right opportunity to fall in your lap. Because it never will.
All you need to carve your own path, is the confidence and the belief that you can succeed at anything you set out to do, no matter what the odds.
So start today. Choose a mentor.
Learn from the masters. Re-invent yourself.
Create your own opportunities and forge your own future.
Your belief in yourself, coupled with the courage to see it through, is what will carry you from a life of mediocrity and under-achievement, into a world where you can be the winner you aspire to be.
About the Author
15 Hot Tips - "How
What would your business look like if you had M O R E ?
Here are some powerful open ended questions to help you towards achieving MORE of these. Open ended questions put an end to "NO" replies and are a great way to begin building stronger foundations and having a more fulfilling rapport with your prospects, affording both you and them an opportunity to explore MORE! I challenge you to try these this week and notice what a difference these questions can make!
1. "Who do you know that needs to earn extra income"?
About the Author
When I was in my twenties, I had a dream. It was a big dream and it was against all odds. I had hormones, family history, and my bodytype against me. I had a dream of being in shape better than anyone woman I personally knew. I had a dream of not having cellulite. I had a dream of benchpressing for 24 reps 250 lbs on a flat bench. I had a dream of winning just one trophy that showed I did it.
Well, I accomplished my dream. I got rid of the cellulite. In the days when women were not in the bodybuilding gyms (back in the 80's) unless they were trying to pick up guys, I went religiously to my workout, and I pressed on, I did my time, I did what it took, and I accomplished every single goal you see in the first paragraph and even more.
I ended up however losing myself after a few years, I lost who I was, I began to perform to please, I began to seek perfection to gain notoriety in the industry, get more sponsors from the tanning companies, the clothing stores, etc. I lost my dream and became a slave. As I stood in the back stage in 1984 before the US East Coast Championship, I knew this would be my last event. I had trained hard, I had done my best, but this was it. I decided right at that minute that I would only lift weights again for personal goals and fulfillment, no longer to please everyone else. I ended up meeting a man that loved bodybuilding and some of our funnest dates were lifting weights together, sipping on lowfat TCBY yogurts and well you know what you do when you are in love, playing kissy face and dreaming about when we'd be married and never have to be apart again.
Network marketing is about having dreams and achieving them. It's about going against the odds, and accomplishments. I have learned some things in those days of bodybuilding that will never leave my heart or my mind. I am applying some of them in my network marketing career and they have helped me to earn Top Earner awards with some companies, I have been the largest distributor in the nation of certain products and I have had a lot of fun along the way. I'd like to share with you some of the similarities in these two professions and how it can benefit you.
Remember, I was not bodybuilding for fun, I was pursuing the career as a National Champion. I started out having fun, seeking to be in shape, but I went far beyond that. My network marketing career has been much the same, I began to just see how I could do some 6 years ago, sold more than I ever even imagined, and was hooked for life.
I have fired myself, retired, and left the industry a few times because of health issues, I needed a vacation and even after a horrible lawsuit that nearly took away all that I had. But it is in my veins and it is in my blood and I am convinced without a doubt that I have learned more life lessons in this industry than in any other aspect of my life.
Let's look now if you will at some similarities between bodybuilding and network marketing:
1. Bodybuilding: If you don't work out on a regular schedule, you won't get in shape. You can diet, you can play with some exercises, but to achieve the goals I had, you can't do that playing around.
Network Marketing: If you don't work and develop your skills,
you won't get anywhere. You can call some leads, place some ads, and
you can play around, but to achieve goals that are going to take you
to the top, you need to stop playing around.
Network Marketing: If you don't challenge yourself, have an outlined goal of what you are desiring and a plan on how you are GOING to, not maybe, not might, but how you ARE going to achieve this, you most likely won't, or you'll come close, and honestly folks - who likes CLOSE?! I tend to be the kind of person that either doesn't even bother with something, or if I do anything I do it 100%. This is how you should be approaching your Network Marketing business. It is not just a toy, it is within your grasp the KEY to financial independence. I hope that you can catch that vision! Once you do - your life will never be the same.
Make it a successful day!
Prospects Into Buyers
Copyright 2004 Bob Leduc
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.
Here are 5 tips to help you get persuasive testimonials ...and use them to convert prospects into buyers.
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments you get from customers. Many good testimonials are hidden in the casual comments customers make during normal communications.
Don't overlook the positive comments you get by phone or in person. Write them down and add them to your file.
Next, look for some ways you can stimulate customers to give you testimonials. For example, send a postcard or email message to recent customers asking what they liked best about your product or service. You'll be surprised at some of the glowing comments you get.
You don't need a lot of testimonials before you can start using them. Three is normally enough unless your sales message is unusually long.
2. Try to Get Varied Testimonials
All of your prospects and customers are not exactly the same. Different aspects of your products and services are likely to appeal to different prospects.
Try to get testimonials that mention a variety of results achieved by your customers. The more benefits you can reveal with customer testimonials, the more business they will generate for you.
3. Some Testimonials Are Better Than Others
Avoid using testimonials that are not specific. For example, "I really liked your service a lot", is nice for you to know. But it won't stimulate many prospects to buy.
Instead, look for testimonials that describe specific results. For example, "In just 2 weeks I lost 9 pounds, feel years younger and still continue to enjoy my favorite foods." That testimonial will motivate anybody who wants to lose weight to get your program fast.
4. Get Permission to Use Testimonials
Always get your customer's permission before using their testimonial. And tell them how they will be identified with the testimonial. For example, I usually include at least my customer's name, city and state (or country).
If you sell to businesses instead of to individuals you may want to include some other things about each customer with their testimonial. For example, your customer's title, the company name, the type of industry or anything else that would appeal to other customers like them.
5. Highlight Testimonials When You Use Them
You can group all testimonials together in your sales letter or web page ...especially if the message is short. Or you can scatter them strategically throughout your message ...especially if the message is long. But always highlight testimonials so they stand out from the rest of your message.
For example, display them in italic letters enclosed in quote marks. On web pages you can further highlight them in yellow or some other color that contrasts with the background color of the page.
The 5 tips in this article revealed how you can get persuasive testimonials
- and use them with maximum impact. Start applying these tips now in your
business and you will quickly start converting more prospects into buyers.
About the Author
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Copyright 2004, Regent Press