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MLM Woman Issue 85
February 2004

This FREE monthly newsletter is made possible by our advertisers and customers. We thank them for their support!

From the Desk of the Editor

Welcome to the 85th issue of the MLM Woman Newsletter. This month we feature articles on marketing "gurus", what to do when you feel like quitting, how to build your downline to last and how to stop sabotaging your sales.

We also have a brand new advertising option available on the MLM Woman site that you'll want to check out. The MLM Woman Sponsor Listings offer you a new way to promote yourself and your business. The emphasis in these listings is on the sponsor and what she (or he) has to offer their potential downline members. To find out more details and be one of the first to appear in the MLMWoman Sponsor Listings, Click here.


Linda Locke, Editor MLM Woman

Marketing "Gurus":
Do You Need One?
Copyright 2003 Priya Shah

It's become fashionable to bash marketing "gurus" nowadays.

There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement.

The problem with such people is that they refuse to understand "gurus" for what they are.

So just what IS a guru (marketing or otherwise)?

To put it simply, a guru is someone who has "been there, done that."

A guru is not one who is meant to be followed like a sheep, nor one whose every word is written in stone.

Of the letters in the Sanskrit word "Guru ", the letter 'Gu' stands for darkness or ignorance; and the letter 'Ru' stands for the one who removes it or dispels it.

A guru is one who imparts knowledge that clears the path of the seeker. Knowledge that helps the seeker gain a better understanding of himself.

Unfortunately many people see gurus - and marketing gurus in particular - as successful, over-bearing, conceited boors.

Trust me, if a person was successful in this field, he'd never have got there by being over-bearing and conceited.

Why? Because to be a success, you need other people to help you get there. And no one is going to do business with you if you're an over-bearing, conceited boor.

So just why do you need a guru?

For the same reason you need a parent - to guide you when you are young and still learning the ways of the world.

For the same reason you need a teacher - to introduce you to new concepts and ways of thinking you may never have conceived of.

For the same reason you need a football coach - to teach you the rules of the game.

For the same reason you need a mountain guide - to take you through treacherous terrain to a safer place.

Sadly, people only perceive gurus as someone to look up to with fear and disdain, or as someone to pull down so that one can feel important.

They can never understand that a guru (or mentor, or teacher, or whatever you choose to call them) is just someone who can help cut their learning curve.

Someone who can help you NOT re-invent the wheel, but continue where they left off.

Someone who could share with you a new way of doing things that could benefit you in ways you could never imagine.

Few 'real' gurus - at least those worth learning from - will ever want to be called that.

The ones who do are usually cocky, self-professed types, full of their own importance - and you'll learn more by avoiding them like the plague.

The gurus to watch (note, I didn't say follow - as in sheep) and learn from, are the ones with a long track record of success.

The ones who have repeatedly proved that their methods are legitimate and that they work.

Not the flash-in-the-pan types, who come and go faster than you can say "bestselling ebook."

Not the ones who jump from one opportunity to the next and try to take you along for the ride.

Not the ones who endorse everything from lunar real-estate to miracle cure-alls.

And certainly not cocky little teenagers, who have never cut their teeth on real marketing.

Don't expect your chosen guru to know everything about everything. Even gurus specialize in different areas of expertise.

Just to give you an example, I respect Corey Rudl highly for his pioneering knowledge of marketing. But I would never take advice from him on getting high rankings in search engines.

For specialized knowledge like that, I would learn from someone who is a true expert in that field, like Dan Thies or Michael Campbell.

Whether you're a newbie starting out on the internet, or an experienced marketer who has honed his skills to perfection, the one thing you can always benefit from is an open mind.

And a willingness to be taught.

So when you do choose a guru, guide, mentor or coach, pick one whose insight can help you see yourself - and what you have to offer - more clearly.

One whose knowledge can show you how to bring out your own latent talents.

And one whose guidance can help you grow into a seasoned and successful entrepreneur.

About the Author
Priya Shah
is the Editor of "Health eBiz," an ezine for Health & Wellness Entrepreneurs. Subscribe here: http://www.health-ebiz.com Get a Free Report on Glutathione and Health at http://www.1whey2health.com

Do You Ever Feel
Like Just Quitting?

Copyright © 2003 by Sue Seward.
All Rights Reserved.

Do you feel like sometimes things just aren't going like you expected when you started out this new year or for years now maybe?

Do you ever feel like you just want to throw in the towel and QUIT?

And I'm talking about with anything, business, health/fitness goals, your job, your career, whatever it is your trying to accomplish to create a better life for yourself and your family.

Believe me I've felt like quitting many times!

Like just giving up, because it's to hard, so frustrating, disappointments, discouragement's, people don't listen, some people say one thing and then do another, sometimes people are rude, cut you down, say what you're doing won't work, you're crazy, there's no money, people complain, nobody will do anything, some people jump from one thing to the next, no commitment, you're not making any money, spending to much money, and on and on.

Has any of this happened for you? Do you feel like a failure? This might be tough to hear but really if you haven't failed you haven't been doing much of anything!

I'm going to tell you a little secret, something most people won't tell you.

THIS IS HARD! It's not a cake walk! If someone told you it would be easy they weren't telling you all of the truth. Ever feel like that?

Yes there are simple things you must do every day but it's getting through all of the above that will bring you to success!

ALL of that stuff above is what makes you stronger as your growing and developing into a leader.

When you do develop into a leader then you may get even more grief from people who might be jealous and try and bring you down. It's all a part of the process!

The thing is, can you take it and take it for long enough?

Do you have the STAMINA to last a MARATHON?

Leaders do deal with all of the above. Just like a marathon runner deals with everything that happens to their body and mind when running 26.2 miles, for some like my husband Clif it's hours and hours of running and dealing with stuff going on with his body and in his mind.

He keeps going no matter what until it's DONE!

A marathon runner doesn't just wake up one day and say "ok I think I'll go out and run a marathon today"! They train for it! Clif starts his training months and months ahead of time. There are a lot of little things he does to prepare. Small goals he must accomplish.

He's also run several marathons so he knows each time what he may expect although sometimes something unexpectedly could happen with his body. He drinks water and gatorade all the week before, and he also eats the right things the night before and goes to bed very early. All this is preparation.

He just ran the Houston marathon January 18th in 4 hours 18 minutes.

Now that may seem slow to some of you who run marathons but it's quite an accomplishment for Clif!

This was his 9th marathon in about 7 years I think it's been.

He runs his 10th in February in Austin!

When I asked him how he felt he said, "I felt like I ran a MARATHON"!!!! I'm SO proud of him and my goal has been and will continue to be to bring him home from his JOB! The way things are looking we may be scaling him back this year depending on things at his company. He is part owner of the survey company he runs in Houston. He's been doing this for over 30 years.

Our goal has been to bring him home full time by the time he's 54. He turns 53 this March. Now this too has taken some planning and consistently focusing on many small goals that will lead us to accomplishing this ULTIMATE goal!

In the last seven years guys and gals I have worked consistently every single day towards these goals and in particular this one ULTIMATE goal and have NEVER GIVEN UP! Quitting has never been an option. Although I have thought about it a few times. Kind of like he does when he's running one of these marathons.

Here's the secrets to our success in a nut shell!

Being Consistent

Very persistent, never giving up on others, but remembering it's got to be THEIR decision, the timing has to be right for THEM!

Following up

Staying in touch

Building relationships, forming alliances, BUILD networks! Making friends and keeping them no matter what. Loyalty is very important to us.

Being Consistent every single day, did I say that? It's a BIGGIE! <smile>

It's been a MARATHON not a sprint!

It WILL Happen for ANYONE that has the desire to keep going no matter what!

So what's the BIGGEST secret of all?



"Set your goals high and don't stop til you get there!" - Bo Jackson

Always Expect Success!


About the Author
Sue Seward is an entrepreneur, wife and mom, and has been earning an income for over seven years from home on the Internet. She is also a published writer, speaker, Internet Marketing trainer, and publishes a weekly Internet Marketing Business Resource newsletter http://www.FitFourSuccess.com

Building Your Downline
Levels To Last

By Kellie Marzolf

Downline programs can be a great opportunity for the average person to begin their business. These programs usually offer their own products and services that the member can use and benefit from while selling to other people.

When developing your downline you have to be prepared for the fact that it will not build exactly as you may want it to. As a downline sponsor, your main goal should be to build your downline "deep," as they call it, as opposed to "wide." Building your line too wide will only stretch you and your members too thin. In order to build your downline deep you must not only learn everything about your program, but you must also learn how to train and develop your first couple levels of downline so they will be able to train their first sponsor level. This will in turn help you benefit financially in the long run.

You have to develop a system that your members can not only duplicate, but can also pass on to their first level marketers. This system should be easy enough to pass on through several levels and ultimately help everyone understand what their job is as a sponsor to their members. If you do not work at placing a doable system in your downline, your group will eventually grow tired and disappear, leaving you to wonder what went wrong.

Most network marketers start off in these programs, attempting to sign up as many members as possible. Their attention should be directed towards getting a smaller number of first level downline members and fully training them to pass on your knowledge in order to make each level a solid, sustainable downline.

New marketers are often under the impression that if they get enough sign ups, a certain portion of those people will already possess the proper skills to sell the products or services and make their sponsor money. This is a big misconception, as your main job when involved with a downline program is to properly train your members so you can both make money. They cannot do this without proper guidance and help. That is the whole part of joining a program right? If you are unable to stand behind a product and sell it to others, how do you think you will be able to show someone else how to sell it and profit from the system?

As a recruiting sponsor, you should also remember the majority of people are not fond of selling, or have not been trained. They therefore lack the skills required to communicate properly. Teaching them to succeed at selling themselves and their products is up to you. If you are going to be involved in any downline program, you have got to be open to learning everything you can not only from the program but from your upline sponsors as well. They are sometimes a wealth of experience and information at your fingertips, so use them.

Generating leads on a regular basis is also another pitfall for many would be members. I cannot stress enough how important it is to build and maintain a generated list of prospects. There are many programs you can look at which will help you develop your own lists. You want to build trust in these lists because essentially these people may be the key to your internet profits

Once you have acquired some downline members of your own, you want to start teaching them beneficial techniques which you have acquired in order to get them on your list. This will help them in developing their own system and downline members which will in turn benefit your entire structure. You want to share any knowledge you gain with your active members because this will help strengthen not only their trust in you, but your team groups several levels down.

So, your goal should really be to recruit a certain number of active members and help them in achieving the same goal. This will enable you to develop your downline while strengthening the ranks as you go. Building deep is the best method if you want to make a program a permanent income stream and your members are the key to this stream. It is the age old idea of quality over quantity. Remember, their success is your success.

About the Author
GoForTheGold Newsletter! We have the articles YOU are looking for! List of must join weekly safelists right at your fingertips! Interviews, contests and GREAT gifts! Bonuses Galore! What are you waiting for? Go For The Gold! http://www.goforthegolddirectory.com

Stop Sabotaging Your Sales
Copyright 2004 Bob Leduc

Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?

Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations.

Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them:

1. Requiring Customers to Make Unnecessary Decisions

Design your selling process so prospects do not have to make unnecessary decisions.

Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ...and you lose the sale you already made.

Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision.

2. Diverting Your Customers Attention to Something Else

Don't include anything in your selling procedure that can divert attention away from your selling process.

For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation?

Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ...but not when they are in the middle of your sales presentation.

Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them.

3. Presenting Unpleasant Surprises

Avoid including any unpleasant surprises in your selling process - especially near the end.

For example: Many websites do not mention shipping charges until the very last screen of the shopping cart. This unpleasant surprise is one of the major reasons why customers abandon online orders. You can avoid this by always including the shipping charge wherever you list the

Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation.

Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises.

It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly.

About the Author
Bob Leduc
spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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