From the Desk of the Editor
Welcome to the 85th issue of the MLM Woman Newsletter. This month we feature articles on marketing "gurus", what to do when you feel like quitting, how to build your downline to last and how to stop sabotaging your sales.
We also have a brand new advertising option available on the MLM Woman site that you'll want to check out. The MLM Woman Sponsor Listings offer you a new way to promote yourself and your business. The emphasis in these listings is on the sponsor and what she (or he) has to offer their potential downline members. To find out more details and be one of the first to appear in the MLMWoman Sponsor Listings, Click here.
Linda Locke, Editor MLM Woman
It's become fashionable to bash marketing "gurus"
About the Author
Do You Ever Feel
Like Just Quitting?
Copyright © 2003 by Sue Seward.
All Rights Reserved.
Do you feel like sometimes things just aren't going like you expected when you started out this new year or for years now maybe?
Do you ever feel like you just want to throw in the towel and QUIT?
And I'm talking about with anything, business, health/fitness goals, your job, your career, whatever it is your trying to accomplish to create a better life for yourself and your family.
Believe me I've felt like quitting many times!
Like just giving up, because it's to hard, so frustrating, disappointments, discouragement's, people don't listen, some people say one thing and then do another, sometimes people are rude, cut you down, say what you're doing won't work, you're crazy, there's no money, people complain, nobody will do anything, some people jump from one thing to the next, no commitment, you're not making any money, spending to much money, and on and on.
Has any of this happened for you? Do you feel like a failure? This might be tough to hear but really if you haven't failed you haven't been doing much of anything!
I'm going to tell you a little secret, something most people won't tell you.
THIS IS HARD! It's not a cake walk! If someone told you it would be easy they weren't telling you all of the truth. Ever feel like that?
Yes there are simple things you must do every day but it's getting through all of the above that will bring you to success!
ALL of that stuff above is what makes you stronger as your growing and developing into a leader.
When you do develop into a leader then you may get even more grief from people who might be jealous and try and bring you down. It's all a part of the process!
The thing is, can you take it and take it for long enough?
Do you have the STAMINA to last a MARATHON?
Leaders do deal with all of the above. Just like a marathon runner deals with everything that happens to their body and mind when running 26.2 miles, for some like my husband Clif it's hours and hours of running and dealing with stuff going on with his body and in his mind.
He keeps going no matter what until it's DONE!
A marathon runner doesn't just wake up one day and say "ok I think I'll go out and run a marathon today"! They train for it! Clif starts his training months and months ahead of time. There are a lot of little things he does to prepare. Small goals he must accomplish.
He's also run several marathons so he knows each time what he may expect although sometimes something unexpectedly could happen with his body. He drinks water and gatorade all the week before, and he also eats the right things the night before and goes to bed very early. All this is preparation.
He just ran the Houston marathon January 18th in 4 hours 18 minutes.
Now that may seem slow to some of you who run marathons but it's quite an accomplishment for Clif!
This was his 9th marathon in about 7 years I think it's been.
He runs his 10th in February in Austin!
When I asked him how he felt he said, "I felt like I ran a MARATHON"!!!! I'm SO proud of him and my goal has been and will continue to be to bring him home from his JOB! The way things are looking we may be scaling him back this year depending on things at his company. He is part owner of the survey company he runs in Houston. He's been doing this for over 30 years.
Our goal has been to bring him home full time by the time he's 54. He turns 53 this March. Now this too has taken some planning and consistently focusing on many small goals that will lead us to accomplishing this ULTIMATE goal!
In the last seven years guys and gals I have worked consistently every single day towards these goals and in particular this one ULTIMATE goal and have NEVER GIVEN UP! Quitting has never been an option. Although I have thought about it a few times. Kind of like he does when he's running one of these marathons.
Here's the secrets to our success in a nut shell!
Very persistent, never giving up on others, but remembering it's got to be THEIR decision, the timing has to be right for THEM!
Staying in touch
Building relationships, forming alliances, BUILD networks! Making friends and keeping them no matter what. Loyalty is very important to us.
Being Consistent every single day, did I say that? It's a BIGGIE! <smile>
It's been a MARATHON not a sprint!
It WILL Happen for ANYONE that has the desire to keep going no matter what!
So what's the BIGGEST secret of all?
NEVER NEVER NEVER give up!
Always Expect Success!
About the Author
Building Your Downline
Downline programs can be a great opportunity for the
average person to begin their business. These programs usually offer
their own products and services that the member can use and benefit
from while selling to other people.
Once you have acquired some downline members of your own, you want to start teaching them beneficial techniques which you have acquired in order to get them on your list. This will help them in developing their own system and downline members which will in turn benefit your entire structure. You want to share any knowledge you gain with your active members because this will help strengthen not only their trust in you, but your team groups several levels down.
So, your goal should really be to recruit a certain
number of active members and help them in achieving the same goal.
This will enable you to develop your downline while strengthening
the ranks as you go. Building deep is the best method if you want
to make a program a permanent income stream and your members are the
key to this stream. It is the age old idea of quality over quantity.
Remember, their success is your success.
About the Author
Stop Sabotaging Your
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?
Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations.
Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them:
1. Requiring Customers to Make Unnecessary Decisions
Design your selling process so prospects do not have to make unnecessary decisions.
Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ...and you lose the sale you already made.
Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision.
2. Diverting Your Customers Attention to Something Else
Don't include anything in your selling procedure that can divert attention away from your selling process.
For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation?
Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ...but not when they are in the middle of your sales presentation.
Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them.
3. Presenting Unpleasant Surprises
Avoid including any unpleasant surprises in your selling process - especially near the end.
For example: Many websites do not mention shipping charges
until the very last screen of the shopping cart. This unpleasant surprise
is one of the major reasons why customers abandon online orders. You
can avoid this by always including the shipping charge wherever you
Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation.
Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises.
It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly.
About the Author
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Copyright 2004, Regent Press