Woman Issue 80
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the Desk of the Editor
Welcome to the 80th issue of the MLM Woman Newsletter.
This month we feature articles on how to develop a champion mindset,
tips on how to effectively market your MLM business on the Internet,
how to stimulate good feelings in your customers that will motivate
them to buy, and inspiration on choosing the right path for your business.
Linda Locke, Editor MLM
Be A Champion,
Become A Child
Copyright © 2003 Priya Shah
Have you ever wondered what successful people have that
makes them successful?
Ever wonder how those champion recruiters in your company manage, month
after month, to get the most new recruits, the biggest bonuses, the
Well let me tell you a secret. No one starts out as a Champion. Most
of them started out like you and me.
So what is it that makes a Champion different from the rest?
Champions have an attitude, a mindset that sets them apart from the
rest. But most of these qualities are not exceptional.
Indeed each and every one of us possesses these qualities when we start
out in life. But somewhere along the way we tend to lose them and diminish
our own potential.
To be a Champion, you must first become a Child! Let me explain:
1. Champions are Willing to Learn.
Children come into this world with an innate desire to learn, to understand
the world around them.
They are like sponges observing and absorbing every fact, every reaction.
Because they know that their very survival depends on it.
One of the most important, and oft-repeated, qualities we need to succeed
in business is a willingness to learn - to be teachable.
To become a champion, you must be willing to educate yourself or be
educated, to read about, learn and absorb all the things you need to
know, even if they are completely new to you.
If you don't, you are doomed to failure from the start.
2. Champions are Willing to Act
Have you noticed how children completely geared towards action? As soon
as they learn a new skill, they want to put it into action.
Champions are the same. They put their newly learned skills to use,
taking concrete steps to improve their performance, so they can take
their business to the next level.
They know that they must act on what they have learned, even if they
haven't perfected it. Which brings me to their next quality.
3. Champions are Not Afraid to Fail
Just as a child picks itself up again and again, every time it falls
while taking its first steps, champions are not afraid to fall down
They know that failure is the best teacher. They learn from their mistakes
and keep fine-tuning their methods till they succeed.
Champions have the courage to fall down and not be discouraged. They
pick themselves up and keep trying.
4. Champions are Willing to Adapt
Darwin got it wrong.
Survival does not happen to the Fittest, but to the Most Adaptable.
As children, we adapt to long-term change relatively easily. We are
more willing to accept situations and adapt our behaviour accordingly.
Unfortunately, as we grow older, we become more rigid in our thinking,
unwilling to accept that there may be better ways of doing things.
In a changing business scenario, resistance to change makes us obsolete.
We end up losing out to players with a better understanding of changing
Champions are those who can adapt themselves and their business to changing
5. Champions are Willing to Innovate
Children are extremely inventive beings. They come into this world with
no preconceived notions of doing things. In their minds there are no
limits to what they can do or how they can do it.
Champions apply these very principles to take their business to the
They not only learn from what has been done before. They find ways of
doing it more efficiently, more cheaply, more successfully.
As Shiv Khera, motivation coach and author of "You Can Win"
puts it, "Winners don't do different things. They do things differently."
You don't have to be like a child in all respects to succeed. It's probably
not even desirable.
But if your pre-conceived notions, fears and hesitation are preventing
you from reaching your goals, try looking at the world through a child's
At best you will improve your chances of success, at worst you'll remain
young at heart.
About the Author
Priya Shah is the Editor of "Health eBiz," an
ezine for Health and Wellness Marketers. Subscribe here to receive information
on wellness marketing trends and marketing tips to build your business
How to Promote Multi-Level
Marketing Businesses Online
By Linda Sikut
Congratulations! You've taken your first step toward
your network marketing career by finding the company that is right for
you and getting started. Now you need to learn to promote your business.
Network marketing is a word of mouth business. We tell people about
our products and business opportunity who tell others who tell others
- and so it goes. Working online is much like working offline in that
your best success will come from relationships that you have built.
Start by making a list of people that you know online.
This would include family, friends and people that you have met through
the Internet. Make sure that ALL of these people are your friends before
taking the next step. Create an email telling them what you are doing
and why you got involved. Be sure to let your excitement flow! You started
this business because you were excited about either the products or
the opportunity. Let it show! Excitement is contagious! Remember: DO
NOT SEND THIS EMAIL TO PEOPLE YOU DON'T KNOW!
There are several approaches that you can use with different
people. Let's look at them to see which ones you will use.
Ask people whose opinion you value to look at the business, and give
you their opinion about it. You MUST be sincere in wanting their opinion.
Often people will see the value in what you have to offer. This is good
for the professional or someone you are afraid to approach directly.
Your wording might be: "I just started a home-based business and
I'd truly value your opinion. Would you look at it with me?"
With the Direct Approach you speak directly about your products and/or
business. Your wording might be: "I just started a home-based business
with (your chosen company). I'd love to show you our products/business
opportunity. Would you like to take a look?"
Warm Market Approach
These are your closest friends and family. Usually your closest friends
and family seem the most critical reason behind your decision to get
started in business. Kim Klaver calls those people the "pukies".
It's best to start them with products and then listen for clues that
they would be interested in joining you in business.
Third Party Approach
The Third Party approach is asking for referrals. This works very well
when you are nervous about asking someone about joining you in business.
Often when you ask the question the person will say "Well, I would."
Here's the wording: " I just started a home-based business with
(your chosen company). Part of what I do is to help others make money.
Do you know anyone who wants to earn some extra cash?"
Of course there are variations on all of these approaches,
but practice these ideas until they flow. Once they are flowing, you
will find yourself using them often.
Beyond your Warm Market
Most of today's network marketing companies allow their associates to
sell and sponsor online. Often the company has a web site that you can
purchase or you can create one yourself. Learning to promote your web
site is a topic in itself, but there are some basics.
Building on the Internet is much like building off the Internet. You
will be the most successful when you build relationships. There are
a lot of Internet boards, opt in email lists and groups of people that
you can become a part of. Start by searching for something that you
enjoy at www.egroups.com or www.topica.com. Join one or more of these
groups and make friends. DO NOT SPAM THE LIST WITH AN AD FOR YOUR COMPANY.
First of all, this is in very poor taste and gives a bad name to our
industry. Second of all, the list owner will most likely ban you from
their list. As you make friends, you may find people interested in your
product or business opportunity. You can help the process along by the
use of a signature line.
Your Signature line on your email can be a mini ad. MOST opt-in lists
allow a signature file even when they don't allow advertising. Your
signature line should have your name and your company as well as a link
to your web site if you have one.
Many Internet communities such as Yahoo.com and Aol.com give you the
opportunity to create a profile about you when you become a member.
Other members often search those profiles looking for the right business
opportunity or products from a specific company. If you have completed
a profile, they may find you. On AOL, click on My AOL then My Member
Profile. On Yahoo!, click on My Yahoo! And follow the instructions to
create an account. Also look for local web sites that will allow you
to create a profile. Try www.digitalcity.com then pick your area. Become
a local expert and review local restaurants and businesses. Soon your
profile will rise to the top 10.
There are hundreds of places where you can place free classifieds. While
they are marginally effective, you can advertise all over the Internet
free.These are most successful when you advertise constantly and in
many places. To find these places do an Internet search on "Free
Opt-in Paid Advertising
A more targeted way to advertise online is in opt-in newsletters. This
is usually paid advertising that goes to a specific group of people
who have chosen to receive this newsletter. For example, if you run
a business that would be perfect for young Moms, advertising in a Newsletter
specifically for young Moms would be your target. So the first step
is to find your
target market. Then research by your market by searching for any sites
that have newsletters that accept paid advertising.
Banner advertising can be done as paid advertising or as a link exchange.
The Link Exchange Banner Network can be found at http://adnetwork.bcentral.com/.
You can also exchange banners with other online entrepreneurs who own
a business that complements yours. Many sites offer paid banner advertising.
As you surf the Internet, pay attention to web sites that would be a
good market for your product or business opportunity then read their
Articles for Publication
Write articles for publication on web sites or for inclusion in newsletters.
Become an expert on your topic and people will come to you.
These ideas are some basics to get you started. The best
way to succeed is to pick a few that you feel would work for you, and
keep on trying them. As you become more experienced, pick another one
and continue until you find the ones that work the best for you. Plan
your daily activities and work your plan. That is your "secret"
Watkins System for Success Training Manual
Kim Klaver http://www.mlm911.com/
Ilene Meckley http://ilenemeckley.com/
Other network marketing resources
"Big Al" Schreiter http://www.fortunenow.com/
Linda Locke http://mlmwoman.com/
Doug Firebaugh http://www.mlmleadership.com/
About the Author
Linda Sikut Shopping:
Watkins Independent Manager #027324
Customers Buy When
They Feel Good
Copyright 2003 By Bob Leduc
Prospective customers will not buy unless they feel
good about you, your company and your product or service. Here are
4 simple ways you can stimulate their good feelings ...and motivate
them to buy.
1. Personalize Your Marketing
Prospects are more likely to buy from you when they feel you are
talking directly to them about their unique needs. Look for ways to
make your sales message more specific to the needs of prospective
For example, subdivide your targeted market into several more narrowly
defined niche markets. Then customize your sales approach so it appeals
to the specific interests of prospects in each niche market.
Tip: You can narrow the appeal of your web site without losing
its effectiveness with your broader market. Just create customized
web pages for each niche market you target. Then add a link to each
of these specialized pages on your home page.
2. Emphasize Good Feelings
Prospective customers usually base their buying decision on how they
feel about your product or service. Get them excited about using it
and they won't hesitate to buy. One way to get them excited is to
convert the benefits provided by your product or service into a vivid
word picture. Put your prospect in the picture by dramatizing what
it feels like to be enjoying those benefits.
For example: If you sell financial products, describe what it feels
like to enjoy an affluent lifestyle without debt.
3. Confront Buyer Skepticism
A prospective customer will not buy if they have any doubt that you
will deliver exactly what you promise. Here are 3 of the many ways
you can confront and overcome skepticism in your customer's mind.
* Use testimonials. They prove you've already delivered satisfaction
to other customers. To be effective, they should describe a specific
result your customer got by using your product or service. For example,
"In just 2 weeks I lost 9 pounds, felt years younger and still
enjoy my favorite foods".
* Provide specifics. Convert general statements into specific descriptions.
Instead of "quick and easy", explain exactly how quick and
how easy. Also, reduce round numbers like "15 pounds" into
specific odd numbers like "13.7 pounds". It sounds more
* Tone down your claims. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Avoid using any claim that sounds exaggerated
- even if it is true. Reduce any bold claim to a more believable statement.
4. Eliminate The Need To Make Decisions
Try to structure your selling process so prospective customers do
not have to make decisions. Every decision they have to make interrupts
the buying process. It diverts their attention away from the action
of completing the sale.
This can be especially hazardous when customers have difficulty making
a clear choice among several options. Some will avoid the risk of
making a wrong choice by making NO choice ...and you lose a sale you
That's why you should promote only one product or service each time
you advertise. You can use separate promotions for each product or
service. But limit your prospect's decision to only "Yes, I will
buy" or "No, I will not buy". Don't risk losing them
over a "Which One" decision.
Tip: Sometimes you can successfully combine 2 or more related
products or services into a special combination offer. But limit your
customer's decision to "Yes" or "No". Don't include
an option to buy the items separately.
Prospective customers must feel good about you, your company and
your product or service before they will buy. Start using these 4
simple tactics to stimulate their good feelings and motivate them
About the Author
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a New Edition
of his manual, How To Build Your Small Business Fast With Simple Postcards
and several other publications to help small businesses grow and prosper.
For more information: Email: BobLeduc@aol.com
Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific
Time/Las Vegas, NV http://BobLeduc.com
What Road to Take
By Debbie Solomon
High Road, Low Road or a New Road? Which road will you
choose? Which one is the right one?
We are not talking about what road to take to go to Grandma's
house. This is not the story of Little Red Riding Hood. This is about
the road to success. How online marketers need to choose their road
and keep on it. No matter what road you choose, you need to choose the
one that will lead to success. But how do we do that?
I have been on the same road for a long time. It is a
good road. My business is going well and I have had some success over
the past 4 years. But lately the road has been dismal, dry, not very
adventurous. There is no scenery, no excitement, just the same Usual,
run-of-the-mil, straight road. Things are not as green as they were,
they are beginning to fade away. I see a lot of turn-offs on my road,
but do I play it safe and stay on the same track, or do I take a chance
and make a turn to some greener pastures?
The road to success should be a road that is full of adventures,
beautiful scenery, and lots of hills and valleys. Once you hit a straight
road, turn off and take another route. If you stay
on this straight and narrow road, you are taking the low road which
goes nowhere. But, if you decide to take that turn, it is a high road,
which will lead you to success.
However, beware, in order for your high road to stay a
high road, you need to MAKE the adventures and take some turns. You
need to MAKE the scenery, and keep changing directions. How do you do
that? STAY NEW! Never be afraid to try new things. Always add some spark
to your business to keep it green. Be UNIQUE!
It is too easy to stay on the same road, but that road
sooner or later will lead you nowhere. Take those turns and be adventurous.
That is the Road You Need to Take.
About the Author
Debbie Solomon is the owner of MarketingTrendz
and editor of The OnLine Exchange E-Zine. A world re-nowned ezine that
has been in publication for over 4 years. You can visit her directory
of marketing resources at: http://www.marketingtrendz.com
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