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MLM Woman Issue 80
September 2003

This FREE monthly newsletter is made possible by our advertisers and customers. We thank them for their support!

From the Desk of the Editor

Welcome to the 80th issue of the MLM Woman Newsletter. This month we feature articles on how to develop a champion mindset, tips on how to effectively market your MLM business on the Internet, how to stimulate good feelings in your customers that will motivate them to buy, and inspiration on choosing the right path for your business.


Linda Locke, Editor MLM Woman

To Be A Champion,
Become A Child

Copyright © 2003 Priya Shah

Have you ever wondered what successful people have that makes them successful?

Ever wonder how those champion recruiters in your company manage, month after month, to get the most new recruits, the biggest bonuses, the largest paychecks?

Well let me tell you a secret. No one starts out as a Champion. Most of them started out like you and me.

So what is it that makes a Champion different from the rest?

Champions have an attitude, a mindset that sets them apart from the rest. But most of these qualities are not exceptional.

Indeed each and every one of us possesses these qualities when we start out in life. But somewhere along the way we tend to lose them and diminish our own potential.

To be a Champion, you must first become a Child! Let me explain:

1. Champions are Willing to Learn.

Children come into this world with an innate desire to learn, to understand the world around them.

They are like sponges observing and absorbing every fact, every reaction. Because they know that their very survival depends on it.

One of the most important, and oft-repeated, qualities we need to succeed in business is a willingness to learn - to be teachable.

To become a champion, you must be willing to educate yourself or be educated, to read about, learn and absorb all the things you need to know, even if they are completely new to you.

If you don't, you are doomed to failure from the start.

2. Champions are Willing to Act

Have you noticed how children completely geared towards action? As soon as they learn a new skill, they want to put it into action.

Champions are the same. They put their newly learned skills to use, taking concrete steps to improve their performance, so they can take their business to the next level.

They know that they must act on what they have learned, even if they haven't perfected it. Which brings me to their next quality.

3. Champions are Not Afraid to Fail

Just as a child picks itself up again and again, every time it falls while taking its first steps, champions are not afraid to fall down or fail.

They know that failure is the best teacher. They learn from their mistakes and keep fine-tuning their methods till they succeed.

Champions have the courage to fall down and not be discouraged. They pick themselves up and keep trying.

4. Champions are Willing to Adapt

Darwin got it wrong.

Survival does not happen to the Fittest, but to the Most Adaptable.

As children, we adapt to long-term change relatively easily. We are more willing to accept situations and adapt our behaviour accordingly.

Unfortunately, as we grow older, we become more rigid in our thinking, unwilling to accept that there may be better ways of doing things.

In a changing business scenario, resistance to change makes us obsolete. We end up losing out to players with a better understanding of changing trends.

Champions are those who can adapt themselves and their business to changing trends.

5. Champions are Willing to Innovate

Children are extremely inventive beings. They come into this world with no preconceived notions of doing things. In their minds there are no limits to what they can do or how they can do it.

Champions apply these very principles to take their business to the top.

They not only learn from what has been done before. They find ways of doing it more efficiently, more cheaply, more successfully.

As Shiv Khera, motivation coach and author of "You Can Win" puts it, "Winners don't do different things. They do things differently."

You don't have to be like a child in all respects to succeed. It's probably not even desirable.

But if your pre-conceived notions, fears and hesitation are preventing you from reaching your goals, try looking at the world through a child's eyes.

At best you will improve your chances of success, at worst you'll remain young at heart.

About the Author

Priya Shah is the Editor of "Health eBiz," an ezine for Health and Wellness Marketers. Subscribe here to receive information on wellness marketing trends and marketing tips to build your business online http://www.health-ebiz.com

How to Promote Multi-Level
Marketing Businesses Online
By Linda Sikut

Congratulations! You've taken your first step toward your network marketing career by finding the company that is right for you and getting started. Now you need to learn to promote your business. Network marketing is a word of mouth business. We tell people about our products and business opportunity who tell others who tell others - and so it goes. Working online is much like working offline in that your best success will come from relationships that you have built.

Start by making a list of people that you know online. This would include family, friends and people that you have met through the Internet. Make sure that ALL of these people are your friends before taking the next step. Create an email telling them what you are doing and why you got involved. Be sure to let your excitement flow! You started this business because you were excited about either the products or the opportunity. Let it show! Excitement is contagious! Remember: DO NOT SEND THIS EMAIL TO PEOPLE YOU DON'T KNOW!

Getting Started

There are several approaches that you can use with different people. Let's look at them to see which ones you will use.

Opinion Approach
Ask people whose opinion you value to look at the business, and give you their opinion about it. You MUST be sincere in wanting their opinion. Often people will see the value in what you have to offer. This is good for the professional or someone you are afraid to approach directly. Your wording might be: "I just started a home-based business and I'd truly value your opinion. Would you look at it with me?"

Direct Approach
With the Direct Approach you speak directly about your products and/or business. Your wording might be: "I just started a home-based business with (your chosen company). I'd love to show you our products/business opportunity. Would you like to take a look?"

Warm Market Approach
These are your closest friends and family. Usually your closest friends and family seem the most critical reason behind your decision to get started in business. Kim Klaver calls those people the "pukies". It's best to start them with products and then listen for clues that they would be interested in joining you in business.

Third Party Approach
The Third Party approach is asking for referrals. This works very well when you are nervous about asking someone about joining you in business. Often when you ask the question the person will say "Well, I would."

Here's the wording: " I just started a home-based business with (your chosen company). Part of what I do is to help others make money. Do you know anyone who wants to earn some extra cash?"

Of course there are variations on all of these approaches, but practice these ideas until they flow. Once they are flowing, you will find yourself using them often.

Beyond your Warm Market
Most of today's network marketing companies allow their associates to sell and sponsor online. Often the company has a web site that you can purchase or you can create one yourself. Learning to promote your web site is a topic in itself, but there are some basics.

Build Relationships
Building on the Internet is much like building off the Internet. You will be the most successful when you build relationships. There are a lot of Internet boards, opt in email lists and groups of people that you can become a part of. Start by searching for something that you enjoy at www.egroups.com or www.topica.com. Join one or more of these groups and make friends. DO NOT SPAM THE LIST WITH AN AD FOR YOUR COMPANY. First of all, this is in very poor taste and gives a bad name to our industry. Second of all, the list owner will most likely ban you from their list. As you make friends, you may find people interested in your product or business opportunity. You can help the process along by the use of a signature line.

Signature Lines
Your Signature line on your email can be a mini ad. MOST opt-in lists allow a signature file even when they don't allow advertising. Your signature line should have your name and your company as well as a link to your web site if you have one.

Many Internet communities such as Yahoo.com and Aol.com give you the opportunity to create a profile about you when you become a member. Other members often search those profiles looking for the right business opportunity or products from a specific company. If you have completed a profile, they may find you. On AOL, click on My AOL then My Member Profile. On Yahoo!, click on My Yahoo! And follow the instructions to create an account. Also look for local web sites that will allow you to create a profile. Try www.digitalcity.com then pick your area. Become a local expert and review local restaurants and businesses. Soon your profile will rise to the top 10.

Free Classifieds
There are hundreds of places where you can place free classifieds. While they are marginally effective, you can advertise all over the Internet free.These are most successful when you advertise constantly and in many places. To find these places do an Internet search on "Free Classifieds".

Opt-in Paid Advertising
A more targeted way to advertise online is in opt-in newsletters. This is usually paid advertising that goes to a specific group of people who have chosen to receive this newsletter. For example, if you run a business that would be perfect for young Moms, advertising in a Newsletter specifically for young Moms would be your target. So the first step is to find your
target market. Then research by your market by searching for any sites that have newsletters that accept paid advertising.

Banner Advertising
Banner advertising can be done as paid advertising or as a link exchange. The Link Exchange Banner Network can be found at http://adnetwork.bcentral.com/. You can also exchange banners with other online entrepreneurs who own a business that complements yours. Many sites offer paid banner advertising. As you surf the Internet, pay attention to web sites that would be a good market for your product or business opportunity then read their advertising policy.

Articles for Publication
Write articles for publication on web sites or for inclusion in newsletters. Become an expert on your topic and people will come to you.

These ideas are some basics to get you started. The best way to succeed is to pick a few that you feel would work for you, and keep on trying them. As you become more experienced, pick another one and continue until you find the ones that work the best for you. Plan your daily activities and work your plan. That is your "secret" to success!

Watkins System for Success Training Manual
Kim Klaver http://www.mlm911.com/
Ilene Meckley http://ilenemeckley.com/

Other network marketing resources
"Big Al" Schreiter http://www.fortunenow.com/
Linda Locke http://mlmwoman.com/
Doug Firebaugh http://www.mlmleadership.com/

About the Author
Linda Sikut Shopping: www.watkinsonline.com/lsikut
Watkins Independent Manager #027324

Customers Buy When
They Feel Good
Copyright 2003 By Bob Leduc

Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy.

1. Personalize Your Marketing

Prospects are more likely to buy from you when they feel you are talking directly to them about their unique needs. Look for ways to make your sales message more specific to the needs of prospective customers.

For example, subdivide your targeted market into several more narrowly defined niche markets. Then customize your sales approach so it appeals to the specific interests of prospects in each niche market.

Tip: You can narrow the appeal of your web site without losing its effectiveness with your broader market. Just create customized web pages for each niche market you target. Then add a link to each of these specialized pages on your home page.

2. Emphasize Good Feelings

Prospective customers usually base their buying decision on how they feel about your product or service. Get them excited about using it and they won't hesitate to buy. One way to get them excited is to convert the benefits provided by your product or service into a vivid word picture. Put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits.

For example: If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt.

3. Confront Buyer Skepticism

A prospective customer will not buy if they have any doubt that you will deliver exactly what you promise. Here are 3 of the many ways you can confront and overcome skepticism in your customer's mind.

* Use testimonials. They prove you've already delivered satisfaction to other customers. To be effective, they should describe a specific result your customer got by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still continued to
enjoy my favorite foods".

* Provide specifics. Convert general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

* Tone down your claims. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Avoid using any claim that sounds exaggerated - even if it is true. Reduce any bold claim to a more believable statement.

4. Eliminate The Need To Make Decisions

Try to structure your selling process so prospective customers do not have to make decisions. Every decision they have to make interrupts the buying process. It diverts their attention away from the action of completing the sale.

This can be especially hazardous when customers have difficulty making a clear choice among several options. Some will avoid the risk of making a wrong choice by making NO choice ...and you lose a sale you already had.

That's why you should promote only one product or service each time you advertise. You can use separate promotions for each product or service. But limit your prospect's decision to only "Yes, I will buy" or "No, I will not buy". Don't risk losing them over a "Which One" decision.

Tip: Sometimes you can successfully combine 2 or more related products or services into a special combination offer. But limit your customer's decision to "Yes" or "No". Don't include an option to buy the items separately.

Prospective customers must feel good about you, your company and your product or service before they will buy. Start using these 4 simple tactics to stimulate their good feelings and motivate them to buy.

About the Author
Bob Leduc
spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV http://BobLeduc.com

What Road to Take
By Debbie Solomon

High Road, Low Road or a New Road? Which road will you choose? Which one is the right one?

We are not talking about what road to take to go to Grandma's house. This is not the story of Little Red Riding Hood. This is about the road to success. How online marketers need to choose their road and keep on it. No matter what road you choose, you need to choose the one that will lead to success. But how do we do that?

I have been on the same road for a long time. It is a good road. My business is going well and I have had some success over the past 4 years. But lately the road has been dismal, dry, not very adventurous. There is no scenery, no excitement, just the same Usual, run-of-the-mil, straight road. Things are not as green as they were, they are beginning to fade away. I see a lot of turn-offs on my road, but do I play it safe and stay on the same track, or do I take a chance and make a turn to some greener pastures?

The road to success should be a road that is full of adventures, beautiful scenery, and lots of hills and valleys. Once you hit a straight road, turn off and take another route. If you stay
on this straight and narrow road, you are taking the low road which goes nowhere. But, if you decide to take that turn, it is a high road, which will lead you to success.

However, beware, in order for your high road to stay a high road, you need to MAKE the adventures and take some turns. You need to MAKE the scenery, and keep changing directions. How do you do that? STAY NEW! Never be afraid to try new things. Always add some spark to your business to keep it green. Be UNIQUE!

It is too easy to stay on the same road, but that road sooner or later will lead you nowhere. Take those turns and be adventurous. That is the Road You Need to Take.

About the Author
Debbie Solomon is the owner of MarketingTrendz and editor of The OnLine Exchange E-Zine. A world re-nowned ezine that has been in publication for over 4 years. You can visit her directory of marketing resources at: http://www.marketingtrendz.com

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