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MLM Woman Issue 68 September 2002 This free monthly newsletter is made possible by our advertisers and customers. We thank them for their support! From the Desk of the Editor Welcome to the 68th issue of the MLM Woman Newsletter. This month we offer articles with ideas on web marketing, advertising, prospecting, and learning to listen to your intuition. Calling All Writers I am always on the lookout for well-written articles for the MLM Woman Newsletter on topics such as marketing, inspiration, work/life balance, humor, tips on running a successful MLM business, etc. This is a super way to get exposure for yourself and your business and to share your knowledge and expertise with others. Articles should be 500 to 1,000 words and include up to a 6-line resource box. First time writers are welcome. Send your article ideas and submissions to Linda Locke at regent@west.net Linda Locke, Editor MLM Woman A Little "Techie" Tip By Patty Casidy Did you know that you could have your own domain name and have it go to your Affiliate or associate team site? Yes, you too can have a short simple name to tell people to visit, without the hassle of designing your own site. You will have a professional image for only $8.95 a year. If you have been spending money on marketing your web business and are still using an affiliate web address, you are losing money and credibility. The long and often complicated addresses are difficult to remember, type, and look very unprofessional. For example, I changed my site name from http://pcpowersystem.com/lfi/204237 to http://healthnutconnection.com If you click on either link, you will end up in exactly the same place. The link will keep that domain name in the browser address bar. Go ahead and try it!! This address looks more professional and can be easily remembered. It also looks better on business cards, flyers, and in ezine ads. If you are sending someone to a Nutritional site, for example, you want the name to represent that site. My original site name above was long and very unimpressive, and said nothing about vitamins. Here is exactly how you can do it today. Go to a registrar and register your domain name. I used www.GoDaddy.com as it is cheap and easy to use. Click on the "Get a Domain name link". Choose a name and then check for availability. If the name has already been taken (which is not unusual), click on the link that says, "Not finding what you want?" This will help you find a name that will work for you. Do not get discouraged. Finding a name will be the hardest part of this job. Once you find one, register it and you will pay only $8.95 for one year. While you are at godaddy.com, you will have to point the DNS. Choose the (I am going to host elsewhere) link. And then point the settings required by Mydomain.com. They will be: NS1.mydomain.com NS2.mydomain.com NS3.mydomain.com NS4.mydomain.com Next step: Go to www.MyDomain.com click on the link "Free sign up". Choose the My Domain Plus Package as it offers Stealth Forwarding, and it is FREE. Follow the directions to do a stealth forwarding, pointing it to your affiliate site. Choose a page title and keywords that apply to your site. It may take up to 72 hours for the www.yourname.com to go to your site. Mine was ready the same day. Now, you have just improved your web image and presence for $8.95 and a little time. Don't you feel smart and very cool! I have to confess, I was very impressed with how easy this was. Sometimes, it is just the little things that can turn your business around. You will be pleased with the professional look you now have! © 2002 by Patty Casidy About the Author Patty Casidy is the Co-Editor of TheCyberPro Straight Scoop Ezine. She has worked in networking since 1994. A former teacher, she loves to share her experiences & tips with others. Visit http://theCyberPro.com to subscribe and receive a FREE ad & 3 FREE Gifts. Or email Patty at Patty@theCyberPro.com If Only You'd Listen to Your Own Intuition By Anita Foley "I KNEW that was going to happen!" How many times have you heard those words come out of your own mouth? Probably plenty, if you're like most people. We all possess something called "intuition". It's an inner "knowing' which, when paid attention to, will help us make decisions and even prevent us from making mistakes! Do you remember when you were in school and you had to take those dreaded multiple choice tests? How many times did you get an answer wrong because you had changed it from your original answer? I'll bet it didn't take long before you figured out you should always go with your FIRST instinct. That's because you really did know the correct answer, and your intuition provided it for you. Then, perhaps you doubted your insight and changed the answer. Did you know that your brain, like a giant computer, stores all the data that is ever put into it? The problem is that most of us can only RECALL about 10% of that data at any given time. But, on occasion, your intuition kicks in and digs deep into the file cabinet of your mind to pull out a stored-away answer. I'm sure you've experienced having a piece of information "right on the tip of your tongue". The data is in your head somewhere but you can't quite get it out. Sometimes it just takes a while and the answer will come to you a few hours later. It just sort of "pops in" when you're not even trying to remember it anymore. Well, sometimes information will "pop in" as a warning or in answer to an unasked question. You get a "feeling" about something. Maybe it's just a "gut feeling" or maybe it's more like a premonition. Do you listen to it or ignore it? It's very easy, in hindsight, to see where you could have prevented a problem or mistake by listening to your hunches. But how can you learn to use your intuition to give you answers or even evoke warnings BEFORE it's too late to do something about them? 1. Learn to listen to your own intuition. The voice within you speaks to you constantly, and you are usually just too busy to listen to it. When making major decisions, make a conscious effort to take some quiet time alone to hear what your inner voice is saying. 2. Never doubt your own intelligence and common sense. When your inner voice says, "watch out", learn to take heed. 3. Never feel, because you don't have a PhD or other fancy degree, that you are less capable than the next guy. The so-called gurus and experts don't have all the answers and don't always know what they're talking about. Just remember how many stock EXPERTS told people to buy Yahoo at $150 a share. 4. Remember that nobody knows you like YOU do. Your intuition is YOU talking to you. 5. Keep your own counsel. There's a reason your intuition gives you advice. Don't ignore it. You are your own best advisor. Some people intentionally ignore their intuition. They doubt their own inner wisdom. They do things even though their intuition tells them otherwise. They make the same mistakes over and over again. Then they find themselves always saying, "I KNEW that was going to happen!" About the Author Wealth Happens Online - Motivation, Inspiration, and Information for the SERIOUS Netpreneur. Articles, opportunities, and resources for starting your own online business. Learn how to incorporate, how to pay less taxes, and where to advertise! Get MBA in every issue of our FREE newsletter. What's MBA? Subscribe and find out! http://www.wealth-happens.com Power Phrases Increase Your Sales Copyright 2002 Bob Leduc Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages. WHY POWER PHRASES TRIGGER THE BUYING ACTION A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality. Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one. Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy. HOW TO CREATE A POWER PHRASE Creating a power phrase is easy. Start by listing some of the major benefits your customers get when they buy from you. Then combine a few highly descriptive action words about one or more of those benefits into a short phrase. Here are some examples of power phrases used by 3 different types businesses: ** "Fast! Easy! Very Low Cost!" (For a product or service business) ** "I'll help you myself! That's why I can guarantee results." (For a service business) ** "Work you enjoy, more money to spend and more time to spend it." (For a business opportunity offer) USE HIGH-IMPACT WORDS Look at the words used in the above 3 power phrases. Many are high-impact words (fast, easy, very low cost, help, guarantee, enjoy, more money, more time). Power phrases use high-impact words to create high-impact statements. TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to the actual words you use. A SERIES OF 3 WORDS OR PHRASES Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind. My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example: "Save time. Save money. Get immediate results." "Fast! Easy! Very Low Cost!" "Enjoy it at home, in the office or in your car" "Guaranteed on time every time or it's free" "Power, Performance and Speed" Use the information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales. About the Author Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV Three Prospecting Ideas for the Wild at Heart By Lisa M. Wilber Prospecting - the art of finding customers and recruits - can be a challenge. But by using your imagination, a clear goal, and some marketing techniques you can turn your business from a tiny ant hill into a mighty fortress. As an independent representative since 1981, I have moved several times and had to re-establish my businesses all over again. I have found the best goal is the simple one: let everyone within a ten-mile radius know what I am selling and about your earnings opportunity. Here are three of my best ideas for getting the word out: 1. Turn your vehicle into a rolling billboard! Start out by making posters for your car windows. You can cut out pictures from the catalogs you sell from. Since the sun fades these signs rather quickly, you can make them themed for each season so that you are always “updating” your signs. For instance, feature products for Valentine’s day with your name and telephone number. If your company does not sell holiday- specific merchandise, you can take turns featuring a product. You may want to feature a special sale price. You can use colored markers, fluorescent poster board, glitter paints — whatever gets attention. Make sure to feature your telephone number in large print so that someone driving by can write it down without wrecking their car! Feeling a little more adventuresome? Call a sign company and have vinyl letters put on your vehicle. It does not ruin the value of your vehicle — vinyl letters come off easily with a hair dryer — yet, the results of this kind of advertising are astounding. I have had people waiting for me when I come out from grocery shopping. Many times I have even found orders under my windshield wipers! So you say that your company is not that well recognized yet? You can change that, especially in your own town. Having the company name, pictures of the products, and your phone number on your vehicle will definitely get people to ask you about the products! Consider having a form of the company name on your license plate. It is an extra fee in most states, but money well spent. One of my recruits has “TRY AVON” on her license plate, and a Princess House friend of mine has “PH LADY” on her plates. Ready for the “over the edge” idea? I bought a light up sign for the roof of my van that used to belong to a pizza delivery restaurant. I peeled off the word “pizza” and added my company name in vinyl letters — it is the talk of the town! By the way, vinyl letters at the hardware or office supply store are very inexpensive (ranging from 50 cents per letter on up depending upon size). Consider having it professionally done if the lettering is to be very large or if you have a lot of letters to put on. 2. Don’t leave your house without wearing your company name! Do you remember how Laverne on Laverne and Shirley always had a letter “L” on all her shirts? All my shirts have “Avon” on them! Many of them I did myself with paint art from the arts and crafts store. On some shirts I used puff paints, some sparkle paints. If your writing is not wonderful, consider using a stencil. Many good iron on letters are also available. It does not matter if the company name is well known — people will ask you about it when you have it prominently displayed. You can also wear company supplied buttons and pins. I have a red jacket that I have EVERY award pin that I have ever won pinned on —it does look a little “wild”. But, every time I wear it, people always want to know what the pins mean, what I had to do to get each pin, etc. I always wear my red jacket when I am traveling to and from the company conventions — and I always get customers and recruits from talking about my pins. (Here’s another tip to use with a jacket: I keep my right hand jacket pocket filled with my business cards to give to everyone I talk to, and I have my left hand jacket pocket empty to put cards in that I get from all the people I talk to, so I can follow up with them!) You can also wear hats with your company name or carry a tote bag with the company name on the side. Make sure you always bring lots of brochures/catalogs and company literature with you — people WILL ask you!! Ready for the wild idea? You can buy necklace and bracelets with letters that have your company name on them. Many companies offer these types of jewelry and feature people’s first names on them. Just request your company name instead. You’ll be surprised at how many people will notice! Now for the “over the edge” idea: Name your children or pets after your products! My Princess House girlfriend named her daughter “Crystal” — my Mom named her cat “Night Magic — after the cologne! 3. Leave a catalog, literature, or business card everywhere you go! When I go to the shopping mall, the first place I visit is the ladies room — I leave a catalog with a recruiting flyer on the sink near the mirror and on the tank in each stall! I give catalogs to everyone I meet: the grocery clerk, the baker, the butcher, the laundry attendant, the drive-thru window person, the bank teller, the gas station attendant, the toll booth attendant — you would not believe how many opportunities you pass up each day to get your message out! Feeling bashful today — simply say “This is for you!” and hand them your catalog. To cut down on my catalog expenses, I often use outdated catalogs for this type of prospecting — and I have stickers put on the front that say “Call for current prices and product availability.” This way they get my name, address, and phone number and a sneak peek at our product line. I have my friends in my company save their outdated catalogs for this reason. I also leave stacks of catalogs at the entrances to grocery stores and in laundromats. Dentist’s offices, doctor’s offices and any other place where people must sit and wait are excellent places for you to leave your information. Ever leave your catalog with the tip at a restaurant? I had special business cards made up that read “YOUR SERVICE WAS EXCELLENT! If you are ever looking for a job, please give me a call! Lisa Wilber, Avon Recruiting Specialist, 1-800-258-1815.” You will be surprised how well these cards work. I try and hand them to the prospect personally with a tip — the impact lasts longer. I always add “I wanted to make sure you knew how much I appreciated your service today! With this idea you need to set goals for yourself. Example: I will hand out 20 catalogs today. I will hang up 10 posters on bulletin boards today. Be consistent and don’t be discouraged by an occasional “No”. Ready for the wild idea? Spend the day driving through bank drive thrus in town and simply put in your catalog, sample, and business card — and drive off! Believe it or not, this works! Now, let’s go over the edge: Next time you are held up in traffic at a traffic jam, jump out of the car and hand a catalog to the person in the car ahead of you! (Yes, I actually know someone who does this!) Whether you use these ideas or change them to fit your goals — make sure you take action towards your goals today. Remember my favorite saying: “The only place that SUCCESS comes before WORK is in the dictionary!” About the Author Lisa Wilber has been selling and recruiting for Avon Products, Inc. since 1981. Lisa is currently the #3 money earner in the country in the program with almost 1,600 representives in her downline. During 2001, her downline sold $7 1/2 million dollars worth of products. You can reach her by phone at 1-800-258-1815 or e-mail at LWilber@aol.com or through her website at: http://www.winnerinyou.com/ Back to the MLM Woman Newsletter Index We want your feedback! Send e-mail comments to Linda at: regent@west.net Copyright 2002, Regent Press