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MLM Woman Issue 63
April 2002

This free monthly newsletter is made possible by our advertisers and customers. We thank them for their support!

From the Desk of the Editor

Welcome to the 63th issue of the MLM Woman Newsletter. This month we offer articles that help you to take a step back and reframe your business in a new perspective along with tips on how to look like a million dollars on a bargain budget.

Happy reading!

Linda Locke, Editor MLM Woman


Becoming A Talent Scout
vs A Recruiter

Copyright © 2002 by Sue Seward. All Rights Reserved.

After being in this industry for over 12 years I've learned a lot about people and about myself.

One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become successful in anything you attempt to do.

You must first build yourself and your own talents!

When this happens you all of a sudden develop posture.

What is posture?

It's when you have so much confidence in yourself and what you're doing that you begin to look for talented people to join with you in your business and you're not afraid to talk to the most successful and talented people you run into.

You become a talent scout vs a recruiter. When I first started out in this business I was a recruiter. Everyone I saw or ran into was a prospect. No matter who they were or what sort of attitude they had I was determined to RECRUIT every single person that I saw or talked to.

Well folks this was a disaster but it was a very good learning experience for me. That was over 12 years ago. I've certainly come a long way since!

Over the last five years I've learned a great deal about business and about how to do this business and what it takes to really become successful and it's not just about who's the best recruiter believe me!

Even those that are recruiting machines may be successful for a little while up front and then it fizzles out.

Why?

Well, because they just recruit anyone they ran into. They talk and persuade people into joining with them.....even when these people don't really want to. In other words they say yes when they really mean no.

The recruiter is just a shark and people are afraid to say no to them. Most times people say yes just to get the recruiter off their back! So what happens? The majority of people usually end up quitting because they didn't have what it takes to succeed in this business in the first place. Most times the recruiter doesn't stick around long enough to train them or show them how to do the business. He or she is to busy recruiting their next victim.

The recruiter usually doesn't take the time to actually get to know a person or even ask them what they are interested in or what their goals are or what sort of talents they even have. All they want is the sign up. The thrill of the sign up is a rush for them.

Most recruiters are usually not very good trainers or leaders.....they just don't have time to train because they're so busy recruiting.

Folks if you really want to become very successful in this business you've got to develop the habit of becoming a TALENT SCOUT!

OK this does take time. You must first develop yourself as a leader. Hang out with talented leaders, listen to them, learn from them, read books, listen to tapes, get on conference calls...all of this is very important.

Getting wealthy in this industry very quickly is a myth. It just doesn't happen that often folks.

You've got to pay your dues! All the sacrifice, the time, the hard work it's taken to develop myself into a leader and a talent scout has been well worth it because people are coming to me now. Some very talented people are contacting me and I'm constantly keeping my eyes and ears open for talented women and men that I would like to work with.

I've gotten to the point now where I can be very selective in who I choose to work with and folks that's sweet!

I've developed into a top talent scout.... looking for the most talented people I can.

What is talent anyway? Does that mean they have a Ph.D. or are very successful already? Well, some of them are.......

But for the most part what I look for are people that are highly motivated, folks with a winning attitude....I look for ordinary people that can do ordinary things extraordinarily well!

And it's about not being fearful of speaking with extremely successful people about what you're doing. Remember you're a talent scout not a recruiter. When you have this attitude these type people will know it and they will gladly speak with you because they realize that you are not out to recruit them.

Will they join you? Maybe, maybe not.

But I think you get the point right? When you get to this place you will be absolutely amazed at the people that start to contact you and the success you will have when you start to seek out the right people.

Try being a talent scout not a recruiter and just watch what happens!

About the Author

Ms. Seward is an Internet Business Consultant, entrepreneur, wife and mom, and has been earning an income for five years from home. She is also a published writer and speaker. She is a member of PANM "Professional Association of Network Marketers" and also a member of the Brazosport Area Chamber of Commerce. She resides in Lake Jackson, Texas with her husband and two sons. To find out more about how to earn an income on the Internet: Contact Sue at: eCommerceHomeBiz.com or email her at: SSeward930@aol.com She also publishes a weekly Network Marketing newsletter email to: suespowerteam@lb.bcentral.com


5 Bargain Shopping Tips:
Look Like A Million on A Minimum Wage
By Shirley Pierce and Janet Behmer

What kind of woman is a candidate for bargain shopping? Working moms, stay-at-home moms, single women, business women, college students and senior citizens. In other words, any woman with a reflection and a pulse.

And because we help women of all shapes, sizes and economic backgrounds, we know that new clothing is a luxury many can't afford. But, economics aside, every woman, no matter how little she has, wants to buy herself something new. So, read on and learn how to enjoy the splurge with none of the guilt.

Here are the five ways to look like a million on a minimum wage.

1. DO YOUR HOMEWORK
Let us marvel you with our psychic powers. How much prep time do you put in before you go shopping? We know what your answer is going to be. Zip. Right? You just get that primal urge or that extra space on your credit card and off you go. All we ask is that you take two seconds to take a deep breath what you need, how much money you have, what's in, what's out.

Your first step is to go shopping in your own closet so you can make a mental or written note of what you want to add to it. See what needs to be replaced or if there are any basics you're still missing like tops to go under blazers or shoes that go with everything. You know the drill. Then try to think of a few classic pieces that might help to stretch what you already have like a white shirt with a French cuff or a little black dress.

2. KNOW WHAT TO BUY
What should a shopper look for when buying a "bargain"? Check the merchandise carefully. Is it well constructed? Are the seams stitched properly? Are there loose threads? If there is a pattern, does it match at the seams? If a store is selling seconds that are slightly flawed or irregular, there should be a sign or a tag from the manufacturer telling you so.

If merchandise is marked down, make sure you know why. Check for rips, tears, dirt or make-up smears. If you find a problem that's easily cleaned or repaired, check with the sales people to see if you can have the item at an even bigger discount.

3. TIMING IS EVERYTHING

The best time to find bargains? Discount stores offer bargains all year round. But you can catch great buys at your favorite retail watering hole faster than you can say ... holiday. And there's a slew of them. If you can time your urges, try to make them coincide with the following dates.

HOLIDAY SALES -- President's Day, Martin Luther King Jr.'s Birthday, St. Patrick's Day, Easter/Spring Week, Memorial Day, Fourth of July, Labor Day, Columbus Day, Veteran's Day, The Day After Thanksgiving (A big one!), After Christmas and After New Year's.

And there's more! In addition to the racks that every store keeps permanently stocked with sale items, each individual store or chain has developed their own schedule of advertised sales.

STORE SALES - Liquidation Sales, Fire Sales, Manager's Sales, Summer's End Sales, Winter's End Sales, Anniversary Sale, Inventory Sale and Closing Sales. (Some stores use the "Going Out of Business" banner to get you in for jacked-up prices. Some have been going out of business for years.)

Then every few weeks some stores will have a "take an extra 25% off" sale just for the heck of it. So, if you've seen a "must have" item but it falls into the "can't afford" column, just keep your calendar and local paper handy. Don't just check the advertising pages. Flip quickly to the business section. If the economy is down, stores will be using the "sales" bait to get you in.

4. WHERE TO GO
If you want movie stars, try Betty Ford. If you want bargains, hit outlet and off-price stores. And don't think they just get the items that didn't make it in the big time. They also get items that are overstocked, discontinued or that stores just had to get rid of to make room. It's like buying retail but without the cost. Try the following --

Department Store Outlets - 9.9% of your major department stores have one. Just check with your favorite and ask where they've stashed theirs.

Factory Outlets - Check your Yellow Pages for the one nearest you. Beware: quality can vary widely. Some items are not the expensive designer pieces you expect from the manufacturer.

Off-price Stores - TJ Maxx, Marshalls, Ross, Dress for Less and the mother ship, Loehman's, to name a few.

Discount Catalogs - There are catalogs that specialize in discount items like Chadwick's and Bedford Fair. Some established manufacturers like Clifford and Wills puts out several sales catalogs each season.

The Internet - We offer discounted fashions on our site but you can also recommend searching out the "clearance" pages on the websites of your favorite retail outlet or manufacturer.

Discount Chain Stores - Target, K-Mart etc. They're stocking great basics these days - like cotton shirts and anything made of denim.

Television Home Shopping - This is a way to shop for basics in your bunny slippers. Often, during late night, they will have fashion close-outs for even better savings.

Resale Boutiques - The very rich clean out their closets and bring their clothes here. They're a great place to buy honest-to-God real designer labels without the sticker shock. Check your local Yellow Pages.

Thrift Stores - Check out a thrift store swarming with the very young and hip . Find out the day the "buyer" is in or when the store gets its deliveries. That way you get first shot at whatever comes in.

And don't forget the obvious haunts that you just may have overlooked. Garage sales are good bets but go early on Saturday. And if you need the right blazer for a job interview or a dress for a one-time only social occasion, there's always the closet of someone you love. And see if there's something they want to get rid of. One woman's fashion mistake is another woman's "find".

5. BE IN CHARGE
The question you must ask yourself before putting down your hard earned plastic for a bargain is, "Why am I buying this?" If it doesn't go with two things in your closet, put it back! It is a waste of money. Either you will never wear it or you will have to buy more things to go with it.

When it comes to bargain shopping there are two categories: Impulse and Laser Guided. Don't buy anything you don't love or need. Don't let a sales person, friend or well-meaning stranger talk you into buying anything that you're not comfortable with. They don't have to wear it in public, you do.

The information in this article comes from decades of personal and professional experience. We are not ashamed to admit that we are card carrying members of the Imelda Marcos Center for the shop-a-holic and that our book was a form of occupational therapy. Happy shopping!

About the Authors

Shirley Pierce and Janet Behmer are the authors of the book that's changing the way women think about clothes and themselves -- "Dress Me Now: How to Make Your Wardrobe Behave". http://www.dressmenow.com


Gaining A New Perspective
By Michael Angier

Have you ever watched an artist paint a picture? He or she works close to the canvas--painting small sections at a time in the process of bringing the whole creation into being. But every once in awhile, the artist must step back from their work and look at the whole picture. Only by stepping away from what we're working on can we gain the proper perspective. The proper point of view is crucial to the end result.

It's no different for any other creation. Whether it's a business, a project or your life, you need to step back occasionally in order to get it right.

From a distance, you can see things you can't see when you're up close and personal. The difference is in working ON your project instead of working IN it. It's all too easy to plug away at something but miss the important distinctions needed to create an elegant result.

Stephen Covey calls it "sharpening the saw". It would be foolish to keep sawing away without stopping from time to time to make your tool more efficient. But unfortunately, that's what too many of us do.

Just as in music--we need spaces between the notes in order to create the melody. A continuous collection of notes with no spaces is not harmony--it's noise. You may need to take a vacation--to get away from it all with no work or study. At other times, it's best to take a course or attend a conference to harvest some new ideas. Sometimes, it may be better to take a complete break; to go away and just do something totally different--take on a volunteer project, build a house for Habitat for Humanity or some other worthy cause.

The important thing is to take the breaks. Without them, we lose our creative spark. We don't enjoy our work or our life as much. Our stress increases and both our work and our health suffer.

We need breaks in our days, in our weeks, our months and our years. Try taking mini-breaks during the day--a 10-minute meditation, an exercise class at lunch. Even a 60-second, stand-up-and-stretch break makes a difference.

Just like we need to sleep to rest our body and our conscious mind, we need interruptions in our routine. We need a change of pace in order to keep pace with our best.

Be sure to schedule your time off and then take some spontaneous breaks as well. Orient your life so it becomes easier and affordable to do it on a regular basis. People in the academic world are expected to take a sabbatical--a year off every ten years. Why should business people or those in other occupations be any different? Just because you've never done it before doesn't mean you can't--or you shouldn't.

Step back from your masterpiece of choice and gain a new perspective. Get a new attitude. Reap some breakthrough ideas. Put some spaces between your notes. You, the people around you--and your work--deserve it.

Note: If you want to create some major breakthroughs in your business, check out "Building a World-Class Business" on May 17th in Palm Springs, CA. Go to http://SuccessNet.org/wcb.htm

About the Author

Copyright 2002 Michael Angier & Success Networks International. Success Net's mission is to inform, inspire and empower people to be their best--personally and professionally. Download their free eBooklet, KEYS TO PERSONAL EFFECTIVENESS from http://www.SuccessNet.org/keys.htm. Free subscriptions, memberships, eCourses, eBooks and SuccessMark Cards are available at http://www.SuccessNet.org -- InfoPlease@SuccessNet.org


Developing Your Verbal Logo

By Gary Lockwood

The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view!

In this fast-paced, mile-a-minute world, you often have only a few seconds to get your message across. Most modern television and radio commercials are no more than 30 seconds. Where could you use an effective 30 second commercial message about your business? These mini-messages are ideal for investor meetings, networking meetings, trade shows, interviews, sales calls or any situation where you need to quickly promote your business.

How do you develop these messages effectively? Think in terms of "sound bites". Prepare your brief message just like a speech, with an opener, the content and the closing. Let's examine each of these in more detail.

The Opening

The purpose of your opening is to grab attention. You must assume that your audience is generally as busy and preoccupied as you are. So you need to first get their attention with a question, "grabber'" words, humor or an interesting visual.

Using a question as an opener causes the listener to stop and think. "Do you want to change the world?" "How many new prospects do you want today?" "When do you want to feel good again?" Once you have their attention, your message can help them answer the question.

Grabber words are designed to startle, shock or at least cause your listener to want to listen to what's coming next. The first sentence of this article is an example.

A funny comment or an eye-catching visual are always effective ways to get the attention of your listeners in a hurry. Obviously, any of these openings must be relevant to your message, or they will confuse your listeners.

The Content

Once you have their attention, relate your main message. Since you usually have only three or four sentences, you need to craft this message carefully. The most effective message is the one that states what your business can do for the listener. In other words, talk about the benefits to be received by using your product or service. Don't say "I'm a dentist". Say "I improve the health and well-being of my clients. Healthy teeth help you look good and feel good".

The bottom line is that your listeners don't care what you do. They care about what you can do for them. Talk in terms of results, feelings, benefits, outcomes, ideas. Imagine your listener with a sign on their forehead that reads "So What? What's in it for me?" Remember, you only have 30 seconds. There will be time later to explain how you do these great things.

The Closing

Here is where you ask for action. As a result of your 30 second commercial, you want your listener to do something or think something. Ask: "When can we meet?" "Give me your business card". "Call today". "When you think of shoes, think of The Shoemaster".

Also appropriate is your catchy tag line. The closing may be the only part of your message that your listener will remember. What do you want them to remember?

So, there it is. Your miniature speech takes only 30 seconds. And it has a beginning, a middle and an ending. What can you do to make all this come out sounding and looking smooth, confident and compelling? Prepare and practice. Prepare by writing out your message, thinking through the key elements and deciding exactly what you want your listener to be doing or thinking at the end of your message.

Practice by saying your message aloud. Rehearse this brief speech. Saying it aloud causes you to pay attention to the sound and cadence. Practice in front of a mirror and you will see the gestures and body language that make up such a large part of the communication. Remember, it's not just what you say, it's how you say what you say that makes the difference.

For your 30 second commercial to really be effective, you must act like you mean it, sound like you mean it and look like you mean it. How do others realize that you really mean what you say? They notice your enthusiasm, your mannerisms, your tone of voice, your posture.

Part of your preparation is to be consciously aware of your non-verbal communication. If possible, video yourself giving your message. Replay the tape several times. Once to listen and observe the overall effect of your message. Watch it again without sound. What are you telling the audience by your posture, body language, facial expressions and your gestures? Do you look and act like you really mean it?

Replay the tape again with your eyes closed. Listen for distracting sounds such as "uh", "ah", "ya know" or sighs. All these things subtract from the effectiveness of your main message.

In our MTV-world of excessive sights and sounds and experiences, make your point and get your message across in a well prepared, well rehearsed 30 second commercial. Think of it as a brief speech. Mix preparation with inspiration and you'll get a standing ovation.

About the Author

Gary Lockwood is Your Business Coach. Get the Unique, Do-It-Yourself Business Consulting Kits - FREE. To get yours, go to http://www.BizSuccess.com/freekits.htm Free business newsletter - subscribe@BizSuccess.com Email: Gary@BizSuccess.com Web: http://www.BizSuccess.com Office: (800) 272-1575 (USA) * Fax: (760) 325-9608


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