If your business has been a little sluggish lately,
here's some ideas to help you get back into action FAST!
Linda Locke, Editor MLM Woman
How
To Sponsor Business Partners
By Jackie Ulmer
As a Network Marketing veteran, I struggled with the
issue of how to sponsor partners into my business for years. Have
you ever asked that question?
I watched "seasoned professionals", with no
more charm, talent or ability, effortlessly sponsor 2, 3 or more a
DAY! How did they do it? I finally found the answer, and I want to
share it with you.
It really comes down to one simple word - Value.
Value is the worth or importance of a thing. Or, better
defined, it is "that quality of a thing that makes it more or
less desirable."
What value are you offering your potential business
partners?
Think about that for a minute. When you sit down with
someone, speak with him or her on the phone or send him or her an
email, what is the context of what you say? Or, what you don't say?
Or how you say it?
We all know that the bottom line is "What's in
it for me and can I do this?" Those are the questions you have
to answer before you will sponsor a business partner. So, how are
you answering those questions?
That's the value that you are offering.
Do you ever say things like "It's easy, anyone
can do it." "Just sign up, and I'll do the work for you."
"You will be earning ten gazillion dollars in the next 6 months."
"Everybody's getting in, including the big hitters from every
company."
Or, do you say something like this -
"Joe, as my business partner, here is what you
can expect from me. I will provide you with a track to run on. In
other words, I will teach you everything I know about this business
and how to work it effectively, and I will be right there with you
every step of the way. You can count on me. I will make all of the
tools I use available to you. This is a simple business, but it may
not always seem easy. Together, with a commitment, I know we can move
mountains. And, we have the potential to earn a very lucrative income.
You have my commitment. Do I have yours?"
Which business partner would you put more faith in?
Which person would you rather work with? Which one gives you more
value?
Once I began to offer my potential partners a true sense
of value and commitment, the road became less rough. My sponsoring
ratio shot up, and before I knew it, I was named a top sponsoring
rep in my company.
It isn't because I am more charming, talented or have
more ability than any of my peers. It simply has to do with value.
What are you offering your potential business partners?
Do you offer value? Are you making it beneficial for them to invest
their money, and more importantly, their time with you?
Could YOU sponsor you? Why, or why not?
What is your value as a business partner?
If you will get very clear on that answer, you will
join the ranks of the true leaders in Relationship Marketing, which
is what it is all about.
About the Author
Jackie Ulmer, a veteran Network Marketer, has recently
published an e-book on How to Build a Successful Network Marketing
Business. She has coached and trained thousands of representatives.
She can be reached through her web site at http://www.streetsmartwealth.com/
Subscribe to her FREE newsletter by email to streetsmartwealth@quicktell.net
What's Your
Ideal Scenario?
By Wanda Loskot
Even in such uncertain times as recession -- while so many business
owners struggle, those who build their business by design,
succeed. They experience even higher profits. Lucky? Sure! -- Luck
favors prepared people!
A while ago I worked with a very talented painter. His goal was
to get more private buyers for his expensive art pieces. I asked
who was his ideal client. He said that he didn't care who the buyers
were, as long as they could afford to buy his art.
I asked if he liked the idea of selling his paintings to some mafioso
interested only in the opportunity to launder money from selling
drugs.
He didn't want that. He started to think and realized that he did
care a lot who would be buying his art. He wanted to paint for real
people, who would hang pictures in their living rooms and truly
enjoy his creation. There WAS a specific type of buyer he wanted
to attract and that helped him tremendously in marketing.
You too can just sell your services or products to anyone
(that's the hard way) -- or design your life in such way that you
attract people who will be grateful for what you do for them. You
see, having those wonderful, loyal clients doesn't happen by accident.
It is orchestrated.
Create your Ideal Scenario
Begin with the end in mind. Write in the form of an essay or a letter
to a friend from the future how would you like to live your life
under ideal circumstances. Define what it is that you really - really
- want. Not only in business. In life.
Your Ideal Scenario should be written in present tense. The more
detail, the better it is. Be precise. If you can't write it down
-- you are not sure what you really want. Not good. How can you
set goals if you are not sure what you are after?
The place
Picture yourself and your business one, two, or even three years
down the road. If everything will work perfectly, where are you
conducting business? Maybe you have many locations, in some busy
malls. Or in your new dream home? On the beach? Describe it! Write
it down. How does it look?
How does it FEEL?
Can you see the furniture, equipment, windows, walls, shelves,
registers, entry area, flowers, pictures, computers, documents?
Try to see it all. And keep writing.
Who are your customers?
Now take a look at the people who are buying from you. Who are they?
How do they look? And what do they say about your business? What
do they think about you? Are they happy? How do they express their
gratitude for the opportunity to do business with you? What do they
say about you to others? How do you feel about it? Good? Describe
the SPECIFIC feeling. In what ways are your customers advocating
your business? Saying... WHAT?
Remember - you are building your IDEAL scenario, so dare to dream!
In the IDEAL situation, how will your business affect lives of your
customers?
Who is working for you?
Who are your downline? Why do they work with you? How do they look?
What are their plans and how will you help them to accomplish those
plans? What do your downline say about you when you are not in the
room? How does it make you feel?
Your personal life
What changes have your thriving business caused in the life of your
family? In which way has the quality of your life improved?
So, you have more time... What are you doing with that time?
You have more money? What are you doing with all this money?
Do you travel more? Where are you traveling to?
Have you bought a new home? How does it look?
What do your friends say about you? How do you feel. Happy? What
exactly makes you feel happy?
Don't forget your values
Write down what are the values you will not compromise in the process
of getting there (wherever you came in your ideal scenario). This
will create a price limit you are willing and committing yourself
to pay for your success.
Most people spend more time planning a vacation trip than designing
their perfect life. No wonder that their life is not perfect. Don't
be one of them! It is so much easier to accomplish what you want
if you can see it in great detail!
About the Author
The secrets is out of the bag! Wanda Loskot, international marketing
strategist and business coach just launched a new tele-course: "How
to Make Your Business THRIVE (not just survive) in Recession"
-- for a FREE sample stop by at http://makeyourbusinesswork.com/seminar.html
The Playing
Field Has Been Leveled -- And It's Time for You to Play
By Michael E. Angier
In today’s market and with today’s technology
it’s never been easier to compete with established companies
and well-known individuals. Never before has opportunity been so
universally available.
Every day I see where someone has published their first book, launched
a new company, starred in a new film or partnered with a large corporate
entity. I like to read about people going for their dreams.
What may not be apparent is that these are everyday people. Those
who have been successful in achieving their dreams are usually not
any different than you and me.
Except for one thing--they went out and did it.
All too often, I see people hold back and not go after their dreams
because they don’t feel special enough. They erroneously believe
that the people out there doing great things are privileged in some
way. They believe them to have more knowledge, more connections
or more inside information than they themselves do.
This is rarely true. With few exceptions, the ones out there making
things happen simply had the courage and the urgency to do so. They
believed in themselves and in what they were doing. Sometimes not
a lot--but at least enough to get started.
They didn’t wait for permission. They didn’t wait until
everything was perfect. No stars had to align. They didn’t
have it all figured out, but they acted nonetheless.
We live in a day and age where speed is of the essence. The product
or service that gets out there first is usually the one to be the
most successful. Wait until the product is perfect and you’ll
likely lose out. Getting it launched is paramount.
As I consult with individuals and senior executives of corporations,
I find many viable ideas that get launched late or not at all because
they’re not feeling ready or worthy. There always seems to
be something they’re waiting for.
What’s needed is courage. We must give ourselves permission
to act. We don’t need anyone else’s permission. Boldness
pays off. Initiative rules.
What are YOU waiting for? Where are you holding back? What deep-seated
dream do you have within you? You deserve to fulfill your unique
potential.
Remember that the people out there winning simply believe enough
in themselves and in their dreams to take a chance. They’re
willing to take calculated risks--to bet on themselves and on their
ideas.
What’s the worst that can happen? There’s no shame in
failing. Failing is part of success and people forget about your
failings in the bright light of your accomplishment. And they respect
your courage.
I believe that everyone has a dream they long to achieve. But I
think most of these dreams lie buried within and are never brought
forth. And the world, as well as the one with the dream are worse
off for it.
If you’re not clear on what your dream is, take some action
on any project that interests you. It doesn’t matter which
one. The process may very likely expose your true calling.
We find what we’re looking for. If you’re intent upon
uncovering your dream you will do so. For some reason the Universe
has a way of hanging on to answers until it knows we are serious.
There IS a way to accomplish your dreams. Find out what you need
to learn. Who can help you? What’s your biggest roadblock?
What one thing can you do today to move you closer to your objective?
Take some action every day and you’ll begin to see your dream
unfold.
In doing so, you’ll find yourself among those you admire and
respect for pursuing their heart’s desire. We’ll be reading
about YOU.
About the Author
Copyright 2002 Michael Angier & Success Networks International.
Success Net's mission is to inform, inspire and empower people to
be their best--personally and professionally. Download their free
eBooklet, KEYS TO PERSONAL EFFECTIVENESS from http://www.SuccessNet.org/keys.htm.
Free subscriptions, memberships, eCourses, eBooks and SuccessMark
Cards are available at http://www.SuccessNet.org
-- InfoPlease@SuccessNet.org
Neutralize the
Unspoken Objections to Increase Your Sales
Copyright 2002 By Bob Leduc
You can increase your sales by neutralizing the unspoken
objections your prospects may have to buying from you -- BEFORE you
ask them to buy. Neutralizing unspoken objections will increase the
sales you get from your web pages, sales letters and personal presentations.
Neutralizing objections is easier than it sounds. Most
of your prospect's objections to buying fall into 1 of only 3 categories.
Let's look at these 3 categories of objections and some proven tactics
you can use to neutralize them.
1. THE MONEY OBJECTION
Most of your prospects have (or can get) the money to
buy what you're selling. But they have a money objection. Some think
your price is too high. Others believe they can get a better value
from a competitor.
You don't have to reduce your price to neutralize these
Money Objections. Here are 2 proven tactics that work for any business.
Enhance the perceived value of your product or service.
For example, some businesses include with each sale a manual, CD or
downloadable e-Book crammed with information related to using their
product or service.
Another effective tactic is to promote yourself or your
company as a "Specialist" catering to the special needs
of a narrowly defined targeted market. Prospects feel comfortable
when buying from somebody who thoroughly understands them and their
unique needs. They want to do business with you -- even if you don't
offer the lowest price.
Here's a simple 3-step process you can follow to develop
yourself into a specialist:
Step 1: Divide your primary market into several
more narrowly defined specialty markets.
Step 2: Learn everything you can about prospects
in each new specialty market ...and about how your product or service
meets their special needs.
Step 3: Customize your sales message to appeal
directly to the special interests and unique circumstances of prospects
in each specialty market.
TIP: If you're attracting many prospects who
really don't have (or can't get) the money to buy your product or
service -- you need to change your market. Target a market where prospects
have an intense desire for the benefits produced by your product or
service AND the money to buy it.
2. THE PRIORITIES OBJECTION
Some of your prospective customer didn't buy from you
because they put a higher priority on spending their money for something
else. You can get many of these sales by persuading them to make YOUR
product or service their priority.
For example, develop some special offers your prospects
can't resist. Create offers so enticing your prospects feel compelled
to make your product or service their priority purchase.
TIP: Include a deadline for every offer. It forces
procrastinating prospects to make a decision. Many will decide to
buy immediately so they don't forfeit your "good deal".
3. THE SKEPTICISM OBJECTION
Your prospects bought things in the past that didn't
produce the promised results. That makes them skeptical of your promises.
Some of the ways you can overcome their skepticism include:
** Eliminate any risk of loss. Guarantee your customer's
satisfaction. Offer to refund your customer's money if they don't
get the results they expect.
** Prove your history of delivering what you promise. Provide testimonials
from satisfied customers as evidence you've lived up to your promises
in the past.
** Make yourself available -- personally or by phone.
This is especially effective for Internet Marketers. Prospective customers
feel more secure when they can talk with a real
person.
Neutralize all 3 of these unspoken objections before
you ask your prospects to buy. Do it in your web pages, your sales
letters, your personal presentations -- every message designed to
generate sales. You'll see an immediate increase in your sales volume.
About the Author
Bob Leduc is a Sales Consultant with 30 years experience in generating
low-cost leads. He recently wrote a manual for small business owners,
"How to Build Your Small Business Fast With Simple Postcards",
and several other publications to help small businesses grow and prosper.
For more info: BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
From
the Desk of the Editor 
