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MLM Woman Issue 58

This free monthly newsletter is made possible by our advertisers and customers. We thank them for their support!

From the Desk of the Editor

Welcome to the 58th issue of the MLM Woman Newsletter. This month we offer articles to help bring out the best in you and to help you keep your business going strong during the holiday season.

Five Holiday Business Tips For Network Marketers

As the holidays approach, you probably are expecting a dramatic slow-down in your business -- especially in December. Most people think it's because the holidays are a slow time for business and that people don't want to get involved in a new business venture at this time. But really the main reason for this slow-down in business is because most people just stop doing business during the holidays. But savvy networkers know that the holidays are really a perfect time to do business, and that they just need to adjust their marketing strategies a bit to fit the season.

Here's some ideas to keep your business warm and perking throughout the busy holiday season this year . . .

Tip #1: Holiday Time is Great for Prospecting! -- Holiday Time usually means parties and lots of socializing -- why not use this to your advantage and do a little informal prospecting. Here's some advice that Kristen Barron, gives her downline about prospecting during the holidays:

"The kids are home from school, family is in town, or people are traveling. The trick is not to look at these things as reasons to stop doing business, but rather, as opportunities to expand business. When the kids are home from school, they're usually doing activities. These normally include other children, and therefore, other parents. Instead of talking about the kids and "things," expand your conversation a little. Talk about Family, Occupation, Recreation, and Money. FORM for short. People usually open up if you're a good listener. At some point, they'll ask about you and yours. Don't go into a heavy sales pitch."

"Remember, you're just having a nice conversation. If you feel like you've made a new friend and sparked their curiosity, you've done your job. And remember, new people can be found anywhere — standing in a long line at a theme park or at a social event or family gathering. If you are constantly talking and planting seeds during the holidays, your business never has to slow down."

Tip #2: Cash in on the Gift Giving Season -- Tis the season for gifts, so get creative! Here's a few ideas to try:

  • Put together some gift baskets of your company's products that are ready to go and that appeal to a variety of customers.
  • Everyone gets stressed out trying to find just the right presents, so offer them a stress free shopping solution that's hard to refuse -- set up personal appointments with your customers at their convenience -- visit them at the office, take them to lunch, or come to their home on the weekend or evenings. Make it easy for them to do business with you.
  • Sell gift certificates! Call your customers or drop them a holiday postcard and tell them that you have gift certificates on sale.

Tip #3 - Get a Jump on January: Do some business planning in December to get ready for business in January. January is the single best month for doing business. Get a special mailing together for your prospects and customers and have it ready to go in the mail in early January.

Tip #4 - Keep On Doing What You've Been Doing: Don't abandon your business during the holidays. Try to stick as closely as you can to your regular schedule -- and if you just can't keep up the pace -- at least decide to accomplish something every week that keeps your business humming. It'll be a lot easier to gear up in the new year if you do!

Tip #5 - Say Thanks! Be sure to send a holiday greeting letting your customers and downline know that you appreciate them. It takes some time to do this but the results are well worth it!

Linda Locke, Editor MLM Woman


"Just Be You"

By Sharon Kaye Lee

Have you ever sat in the crowd and watched someone on stage and wished you could be them? What do they have that you don't? Do they seem to have all the answers? Do you wonder how could you be just like them?

You can't! That's a mistake a lot of us make at one time or another. You can model their successful behavior. You can do everything they do. But you can't be them. To be truly successful, you have to let the "you" come out.

Here's an example. Do you use a call script? I used to try, but it wasn't me. I would be trying to follow the script all the time thinking "Boy does this sound Hokey!" I am a real down to earth person. The "scripts" just did not fit my style of talking. Do I say never use a script or some people are not good at using scripts? No. I have listened to some of the masters use scripts and they pull it off. It works for them because it is natural for them. They sound good. I didn't. That's my point. Be Yourself. Do what works for you. Don't worry about following the "experts" all the time.

Many times in Network Marketing we have mentors. That's good. Mentors are important influences in our lives, but one thing you have to remember is to retain your individuality. That's what makes you unique and special.

Use the training and the coaching? YES! But be you! You have something special that only you can give. What is that? You have to find that out. What are your strong points? What are your weak ones? How can you build on your strong points and become the YOU you were meant to be? Look at yourself honestly. Everyone has a gift, find yours.

Remember when you were a kid? You didn't care what others thought most of the time. You did what made you happy. You liked making others happy. Remember making your mother smile? I do. That was so special. That big loving smile of approval. My mother passed away several years ago and I can still see that smile. That's what I love to remember about her most. Did my mother care about all the mistakes I made, or did she care about what I did that made her smile? I think the latter.

That's the secret to Network Marketing. Love what you are doing, Love the people you are doing it with and Love your product. It is really that simple.

Be a part of the Team. Network Marketing is a Team Effort. It's not important that you "the team leader" are successful, it is important that your team members are! That's what it is all about. Be YOU. Be a True Friend, in ups and downs, help others find themselves and nourish them. You are someone special and you have something valuable to give. Give it and watch your seeds grow into wonderful blossoms.

Do I mean hold their hand and do everything for them? Certainly not! Teach them to be self sufficient, but not so much that each member does not recognize the significance of the Team Effort. Teach them to CARE.

Get to know people. Let them get to know you. Build that relationship. Find out what is important to them. Find out what makes them "tick". Get to know them, before you discuss your business opportunity. This type of approach is what I do best. I truly like people. I want to know more about them. I want to help them achieve their goals. I want to help them FIND their goals. Whether they join my business right away or never join is not what is important. What's important is they find value in their life. It's not about ME, it's about THEM.

I'm just a country girl from Oklahoma. There are a lot of things I haven't done. I grew up in Oklahoma and except for a few years in Tennessee have lived here all my life. Nothing special from the outside. I feel most comfortable in my jeans and workshirt. I love being a "country" girl. I love living the simple life. Being special from the inside is much more important. Treating people with the respect and dignity they deserve. Being a true friend. MONEY does not make you special. PRESTIGE does not make you special.

What makes me special? I have plans for my future and for the future of my friends. I have special causes that are dear to my heart. I love to talk to people. I love to help people. This is why I love Network Marketing. It's not about making money, it's about making a difference! Being the best you can be and helping others do the same.

I used to worry about how I fit into this business of Network Marketing. I'm not the perfect Leader, I'm not the perfect Salesperson, I'm not the perfect organizer. Why couldn't I BE like THEM? I found out, I don't have to! What a RELIEF! I can just be ME. Look for what's special about the people you meet in your business. Help them see what they have to give. Once you have helped them find their own "power", you will have a friend and business partner that will amaze you.

Don't try to be someone else, Just Be You. It's so much easier and you will be more successful than you ever thought possible.

"You" will amaze YOU!

About the Author

Sharon Kaye Lee is the owner of a successful home based business. Her mission is to coach others to success. She can be reached at her web site at: http://athomeworkonline.com


Image Tips for Homebased Businesswomen
By Daphne Johnson

As a homebased business owner, you may not have to "Dress for Success" every day. Working at your computer, you are able to still earn an income with your robe on--if you want to. But, there are times that you have to meet clients, or simply get out and prospect. It's at that moment, you wonder "what on earth do I wear?" Don't let the idea of "image" scare you. Here's a quick head to toe to help you cover all the bases where your image is concerned:

Hair - whether long or short, get a good haircut. Minimize hair accessories, although there are great clips available that work fine in long hair.

Skin and makeup - regular maintenance program (whatever brand you choose) will keep your skin looking healthy. There are many companies that offer free consultations. You can bypass the makeup counter and have a private lesson in your home or that of the consultant. I even offer a facial in the mail, where you tell me your skin type and I send samples for you to try. Put your best face forward by using makeup colors that are natural while adding the polish that pulls your image together. I'll be glad to make suggestions if you'd like (email personally). Unconsciously, women that are well groomed send a message of competence to clients and potential clients.

Clothing - when going out to market your biz, I would suggest that you ask yourself if your clothing says that you're in business. With the popularity of "business casual" you could get ONE or TWO (not a whole closet full!!) outfits that look great and make you feel confident wearing them. The best colors to mix and match are neutrals (khaki, beiges, browns, black, navy). Shoes should be neat and polished, style may vary based on what you're wearing. You should carry a tote or business brief (there are nice looking ones that double as handbags) to avoid carry a lot of "stuff." Taking a moment to dress in a manner that makes you feel confident will allow you to be confortable being "seen." You'll even be more likely to get out of yourself and use your outing and errand time to network.

How many of us ducked into another aisle at the market to avoid running into someone that you do business with because you felt unpresentable? Your banker, dry cleaner, post office clerk, florist, etc. should all know you're in business. Whether they are potential clients or not, they will remember and refer others to you when the need arises. It's your image and confidence that will get you remembered.

*Note: If you're dressed in a manner similar to your client's employees--you'll portray an image that "fits in." The key is to keep it simple, and identify the outfits that are especially for your meetings/outings that you know look great and make you feel like a million dollars. Your image will help send the message that you're a professional business woman. Image will not keep the customers coming back though, if you aren't delivering quality services or products. You deserve to give at least as much attention to your personal image as you would to the marketing materials you use to promote your business. Customers buy you as part of the package!

About the Author

Daphne Johnson is an Independent Beauty Consultant and Human Resources Director. She has two children and they live in Wisconsin. As a former model and retail manager, Daphne has had many years of image training. If you have specific questions about your image or would like a facial/makeover in the mail you may contact Daphne Johnson by email at ulookfabulous@yahoo.com Visit her website at http://www.marykay.com/daphnejohnson


Attention Please -
May I Have Your Attention?
By Gary Lockwood

Why do some things catch your attention and others don't?

Remember the last time you decided to buy a car? Once you decided what kind of car you wanted, all of a sudden, you started seeing more of that kind of car on the streets. Were they there before and you just didn't pay attention to them? A pregnant woman will start noticing
other pregnant women. Your new house is close to railroad tracks, yet after a few days, you don't hear the trains anymore.

What is it that provokes your attention? At the base of the brain where it connects to the spinal chord is a region known as the Reticular Activating System (RAS). The RAS acts as a newspaper editor. Editors make decisions regarding which stories get big headlines, page one treatment, and which items wind up buried with the ads on page sixteen.

The RAS receives thousands of messages each second. Everything you see, hear, smell, feel and touch is a message entering your brain. The Reticular Activating System filters through all these messages and decides which ones will get page one treatment - that is, arouse the brain.

The largest portion of the brain is the cerebrum. This is the center for cognition or thought. Deep within the central portion of the brain are the subsystems that are triggered by emotions. When a signal gets through the "editor" (Reticular Activating System) and arrives at the cerebrum, the brain turns on thoughts, emotions or both.

Even though the cerebrum is the center for high level thought, it is unresponsive unless the reticular formation sends a signal to begin the data processing. Here's the hard part. What causes some messages to get through the filter and others to be blocked out?

One of the things we've learned from working with entrepreneurs is that we tend to pay attention to the things which are important to us at the time. If our currently dominant thoughts are about creating a new brochure, we'll start seeing other brochures. We'll hear
conversations about brochures. We'll pick up ideas relating to brochures and even notice colors that would be attractive for the new brochure.

In other words, the Reticular Activating System will pass through anything even remotely related to the important issue - the brochure. From a practical point of view, this means that, if we want to solve a problem or achieve a goal, keep it at the top of your mind. Think about it, talk about it, write about it and imagine it completed. This is one of the reasons why affirmations work so well and why it is important to review your goals frequently.

Some people will keep an idea at "top of mind" by creating a notebook of pictures, cut from magazines, that reflect their idea or their desired end result. This "image book" helps the visualization process, keeps the brain focused on the important issue and triggers the RAS.

If it's possible to turn on the brain, is it also possible to turn it off?

There are three common situations where the brain is more than likely to shut down. Conflict... One of the ways to turn off the brain involves the use of conceptual conflicts. Ironically, conceptual conflict can also turn on your brain and stimulate creative thought, but only if you have been successful in resolving small amounts of conflict in similar situations. Such a background will have provided you with a reservoir of confidence you can tap regarding the new question.

However, the insecure person may look at the difference between the expected outcome and the real result and sigh: "I'm wrong again. I can't do this." If the problem appears unsolvable or out of reach, we may just give up before we ever get started.

Overstimulation... Have you ever decided to clean the garage, but after inspecting the area, decided to take a nap? Have you ever committed yourself to a night of preparation for a big presentation, but once you scanned the material and noticed how overwhelmingly difficult it seems, decided to do other tasks that were long overdue?

These are classic examples of flight behavior. Despite your good intentions of cleaning or preparing, you gave up before you started. The tasks were so large that you didn't know where to begin. Was your brain stimulated? Yes, but it was so overstimulated that it shut down, and the outward behavior may have been physical. You find yourself very tired: "I'll clean the garage after I take a nap." You might even get sick: "I was so nervous about the presentation that I got nauseous."

To avoid shutting down your brain from overstimulation, break a large or difficult into several steps, then tackle the project a step at a time.

Understimulation... The more popular term for this condition is boredom. Whenever a behavior is repeated to the extent that it is habitual, the brain shuts down. Shouting at a child to "Sit down and shut up" will grab their attention and they will respond for a while, but if you choose to begin every day with that command, the child will suddenly "go deaf" and not even hear you.

Closely allied with the repetition of behavior is the familiarity of the subject matter. When you announce to your team that the next day will be devoted to smile training for customer service, they greet you with a moan, "smile training again!"

The familiar is usually not a great motivator. Perhaps the key to interest is making the familiar seem strange. For example, setting up role play situations where your team members get to act out the part of customer and service representative in a variety of situations. Try something new. Don't fall asleep in your comfort zone.

As we have seen, there is a thin line between the actions that turn the brain on and off. By taking advantage of how your brain works, you can increase your creativity, reduce boredom, boost recognition of opportunities and accelerate achievement of your goals.

Where do you start? Write down the five most important outcomes you want to achieve in the coming year. Put this paper in a convenient place where you can read it every day. This affirmation of your preferred future will keep your Reticular Activating System working for you, filtering in the sights, sounds, ideas and people to help you get there.

In other words, it will get your attention.

About the Author

Gary Lockwood is Increasing the Effectiveness and Enhancing the Lives of CEOs, business owners and professionals. Get the Free BizSuccess newsletter at: http://www.bizsuccess.com/newsletter.htm or send any blank email to subscribe@BizSuccess.com  Email: Gary@BizSuccess.com Web: http://www.BizSuccess.com


Ask NOT What Network Marketing Can Do For YOU, Ask What YOU Can Do For Network Marketing!
Copyright © 2001 by Sue Seward. All Rights Reserved.

Many times we've all heard this before............. Network Marketing is all about building relationships! How many times have you heard that one?

It really is about PEOPLE and what they WANT! When you stop seeing it as a cash machine and instead start to focus on the PEOPLE.........something remarkable begins to happen.

People begin to seek you out. In other words be a giver not a taker. Think about what you can do to help other people. Believe it or not this is also a smart way to really find out if they are the RIGHT ones you are looking for to partner up with in your business!

Sometimes it seems all you do is give, give, give and nothing is coming back. But with patience, persistence, consistent efforts and genuine caring for people......... all of a sudden............people start to contact you and you begin to build relationships which eventually forms into a very solid foundation in which you can build on!

Building strong relationships is also possible to do on the internet. I know because I've done this very effectively in the last five years I've marketed online.

What I've seen many people do is sign a lot of people up in their programs online and then never really have any other form of contact with them.

What I mean is no one ever speaks with them on the phone or meets them in person. I have been able to form relationships online because I stay in constant contact via email, the phone and have even met people in my network at business conferences. This really helps people get to know you when they meet you in person.

Networking can be a lot of fun when you're genuine purpose is to get to know people.

When meeting people on the internet or off the internet, find out what they are interested in before you go babbling on about you and your company, products, etc.

Afterall, some people believe it or not, may not be interested in your fabulous company or your great products until you show them that you genuinely care about them and what's interesting to them. They might be in the middle of a huge crisis in their life and the timing just may not be right for them and they may really need a shoulder to lean on and someone who really cares for them at this time to understand.

Now don't get me wrong here....I'm not talking about getting into the Mother Teresa syndrome or becoming a Social Worker! I've done that enough times! It will get you nowhere! Trust me I've been there done that many times....I've learned my lesson! <smile>

Listen very carefully and find out where a person is in their life and then see how you can be of help to them. Sometimes they could be having so many personal problems that you just have to move away from them. So listen carefully and try not to get stuck in the above scenarios!!

No matter what a person's situation though they still may not be interested in what you're doing. But that's OK, it's nothing personal! The important thing is to be respectful of their decision and where they are in their life right now.

Remember that timing thing! Just stay focused on them, find out what they want and stay in touch periodically to see how they are doing and how things have changed for them.

Also remember too that owning a business isn't for everyone. Let's just cut to the chase here..... Not everyone has what it takes to be in business for themselves.

If someone gives any indication that they think they will get rich very quickly or that you are going to do all the work for them then they just may not be cut out for the hard work and dedication that owning your own business really does take.

Focus on finding the RIGHT ONES, positive people not whinners and complainers. Spend your time and energy on them! Trust me folks, this is the better way!

My granma used to say "You would complain if you were hung with a new rope"! My granma was a very wise woman!

So how do you find out if what you're doing is right for someone you meet on or offline?

You ASK them questions! Ask what you can do for THEM and then really listen to see if they are the RIGHT one and find out what they're gonna DO!

Find out what they do for a living.

What are their hobbies?

Are they satisfied with their life as it is?

What would they like to do?

How would they like to change their life?

What's important to them?

Where do they want to be in the next 5 years?

What have they done so far to move closer to their dreams and goals?

Do they have a vision? If they do great, if not help them put their vision down on paper. If they keep doing what they are now will they reach their goals?

Are they coachable?

Are they positive about life?

Do they want to do good things to help others too?

Do they want to learn and grow or just stay where they are?

Are they willing to do what it takes no matter what?

Find out if they have experience in Network Marketing and if so find out all about it. Ask them what their thoughts are about the industry. Were they successful before and why or why not? What do they need to succeed? How can you help? Are they willing to help you too?

Here are some questions to ask:

*What attracted them to this opportunity?

*What sort of business are they looking for? Are they interested in financial or legal services, taxes, nutrition, health, fitness, telecom, computers, Internet, E-Commerce?

*Tell them you are looking for ambitious, outgoing, friendly, positive people who want to earn a serious stream of long term income.

Does that describe them?

*Do they have experience in direct sales, network marketing, or have they ever owned a business?

*Ask them if training and support are important to them?

*Are they a team player?

*What is their time table for taking action?

*Do they have a budget in mind to start their business?

*How much time are they willing to commit to their business during the week?

*Are they coachable?

*How do see themselves building their network marketing business?

*WHY do they want to do this?

Sometimes people may not show an interest in your company or products but they may just be interested in YOU when you show a geniune interest in THEM by asking not what Network Marketing can do for YOU but what can YOU do for Network Marketing!

About the Author

Ms. Seward is an Internet Business Consultant, entrepreneur, wife and mom, and has been earning an income for five years from home. She is also a writer and speaker. She is a member of PANM "Professional Association of Network Marketers" and also a member of the Brazosport Area Chamber of Commerce. She resides in Lake Jackson, Texas with her husband and two sons. To find out more about how to earn an income on the Internet: Contact Sue at http://www.netmarkpro.com/promarketer or email her at: SSeward930@aol.com She also publishes a weekly Network Marketing newsletter. email to: suespowerteam@lb.bcentral.com


 

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