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MLM Woman Online This free monthly newsletter is made possible by our advertisers and customers. We thank them for their support! From the Desk of the Editor Welcome to this month's issue of MLM Woman Newsletter hot off our virtual press. As an avid reader and researcher, I'm always in the process of reading three or more books all the time. This month, I'd like to share with you three books that I thought would be especially helpful to my MLM Woman Newsletter readers. The first up is a brand new book by Azriela Jaffe, a frequent contributor to this newsletter. Her latest book - Starting from "NO": 10 Strategies to Overcome Your Fear of Rejection and Success in Business is especially appropriate for network marketers. Dealing with rejection is one of the top reasons that people cite as their big hurtle in building an MLM business. Azriela's new book shows you how to overcome your fear of rejection and shares real-life stories that detail how she and others have overcome this obstacle to success. Available online through Amazon.com or at your local bookstore. Another problem solving book that I highly recommend is Gary Molatore's Learn by Doing which offers a step-by-step guide for building a solid organization of active distributors in six months. This 234 page oversize book is packed with checklists, to-do lists, and a six month plan for building a business from scratch. The system will help beginning or unsuccessful networkers get on the path to success. Successful networkers will also find it an excellent tool for educating their new recruits. You can order the book through his website at: www.learnbydoing.com or at Amazon.com Finally, there is Gendersell: How to Sell to the Opposite Sex by Judith Tingley and Lee Robert. This is a fascinating book that offers specific techniques on how to effectively sell to the opposite sex. Based on research from over 600 participants, Gendersell is an essential guide to becoming aware of the differences in how women and men react to the sales process and how to use this insight to increase success and profits. Available online at Amazon.com and at your local bookstore. Happy Reading! Linda Locke, Editor MLM Woman  If Your Upline's Talking, Are You Listening? By Crystal Ortiz In the past couple of years of my MLM career, I can honestly say that my upline (not my sponsor...he's a dead beat) has repeated several things over and over. But honestly, it took a training by the company's President before I paid any attention to what she had been saying. After the training, I was cleaning out some old notebooks and discovered that I had written these things down several times in several places, but was not really practicing any of them. That training event was a turning point in my business. Your upline has probably been saying these things to you all along, but I'm going to tell you what I hold to be true. Maybe, like me, you just need to hear it one more time, from a different source, before it sinks in. 1. Love Your Products. Love them so much that you can't shut up about them. Love them so much that you feel that other people can't live without them. All of a sudden, you aren't out "selling", you're out on a mission to improve the world! If you can't get excited about your products, then find another company and another product right away. 2. Don't worry about how big your check is. Your focus should be on how big your downline's checks are. By taking the focus off yourself, and helping them, your check will grow and automatically take care of itself. 3. Have a Good ATTITUDE. If your attitude is not great, then don't even pick up the phone. You're better off letting the voicemail answer and return the call later when your attitude is positive. 4. Set a Goal to Recruit 10 New People Every Month. If you only recruit 2 and those 2 do nothing, you're not moving anywhere. But if you recruit 10 and have 2 deadbeats, they won't matter, because you'll be so busy helping the other 8 get going. 5. Master the Meetings and the Trainings. Even if you have already attended the "orientation" or the company's trainings designed for new people, continue to go to each and every one. After 2 years, I can still fill a notebook with new things I learn at our monthly trainings. Also, make a point of taking new people with you to these trainings. I've learned to use what we call a "Distributorship Process", in which we sell the $80 Distributor Kit and the $30 Training Ticket as a package, making it clear that training is NOT an option. 6. Duplicate Yourself. "Teach to Teach" in all levels of your downline. Make sure that those in your organization not only understand what you're teaching them, but that they can teach it to someone else. That is where Duplication is Critical and matters most! 7. Share Your Goals with Everyone Around You. Let others know what you want and what you are willing to do to get it. Keep them posted in a conspicuous place so that you see them several times a day. When the phone gets heavy, and you don't think you can take another rejection, look at your goals and find the strength to keep going. 8. Dress for Success. This doesn't mean you have to wear a suit every day, but a neat, clean appearance is important. Make sure that people will be comfortable approaching you. 9. Deal with Adversity. Look at challenges as an opportunity for growth. 10. DELEGATE. This one is very important, but often the hardest one to do. I always felt that no one else could get it done as well as I could by doing it myself. But, sometimes we don't understand that while we are doing a menial task, perhaps because we don't want to spend money hiring someone, we could have made twice as much money by making a sale or helping a new distributor. Figure out what you make on an hourly basis, and next time you realize that you can go out and do that menial task in 3 hours or hire someone to do it for you for $50, you'll realize how important delegating tasks is! 11. Practice, Practice, Practice! Evaluate and improve your performance until you master it. Tape record your conversations and listen to your mistakes. Work from a script to keep phone conversations on track. 3-way with your upline, both as a speaker and a listener. 12. Set your goals and do what needs to be done to reach them. Realize that some sacrifices need to be made. Break them down into 12-month, 6-month, and 90-day goals. Set up a Daily Method of Operation (D.M.O.) for achieving them. As a network marketer, you have no boss telling you what to do each day. Let your D.M.O. be your "boss", and realize that your job is to complete the tasks on your list. Be consistent with your actions each and every day. 13. If it's something You're not good at, Hire someone who is. Many MLMers work with a partner: one does the retailing, the other does the recruiting. In many cases it's a spouse, but I know of some very successful teams that are not married, just "joint partners in a business venture". 14. Earn respect by keeping your word. Your customers and distributors rely on you to keep your word. Don't make promises that you won't or may not be able to keep. I hope all of you will find these lessons valuable, and will implement them into your own business. The results will amaze you. Crystal Ortiz is a full-time mother of 2 toddlers and Network Marketing Professional. She is also webmistress of The MLM Training Center at http://members.tripod.com/~newco4/training and publishes 2 ezines: The MLM Trainer & Mail Order Marketing http://mailordermarket.listbot.com To contact her, send email to mlmtrainer@rica.net. Article supplied by The Gallery at http://www.e-zinez.com Simple, Low-Cost Marketing Methods Often Produce the Best Results Copyright 1999 By Bob Leduc Simple, inexpensive marketing methods often produce the best results. I discovered this by accident many years ago while trying to find a better way to get sales leads. We were mailing hundreds of direct mail letters and brochures every week to new business owners promoting our service. Folding all those letters and brochures, inserting them into envelopes, sealing the envelopes, addressing the envelopes and putting stamps on them was expensive and time consuming. But, it produced enough qualified leads to be profitable. AN EASIER WAY One week I decided to test a simple and less expensive way to get my leads. I had the following benefit statement printed on 1,000 postcards: "I can help you increase your profits, save taxes and reduce financial risk." I added my name and phone number at the end of the message, addressed the postcards and mailed them. Printing and preparing the postcards took only 1/5th of the time it took for the letters and brochures. Plus, the postage and materials cost only 1/3rd as much. To my surprise, I got over 40 inquiries that week from the postcards instead of the usual 20 to 25 inquiries I got from my letters. Almost overnight my sales and commissions shot up by over 50%. I was soon getting so many inquiries every week that I began selecting only the best ones to use myself and passed the others on to reps who didn't have enough appointment for the week. They were happy to pay me a percentage of the commissions they received from sales produced by my leads. The results from that first postcard mailing taught me a valuable marketing lesson I never forgot. Simple, inexpensive marketing methods often produce the best results. A LOW-COST WAY TO TEST CLASSIFIED ADS About 5 years ago I discovered another simple and inexpensive marketing tool while looking for a quick way to test some new classified ads. The deadline for accepting ads submitted to printed publications is usually 3 to 6 weeks before publication. It often takes 2 months before the ad starts pulling... or before you find out it doesn't work. I discovered how to reduce this 2 month delay to less than a week. Simply post the ad on one of the online services such as America Online and place it in several email magazines (ezines) distributed to your targeted market. A 3 line ad in a well-known ezine with over 300,000 subscribers costs less than $40. Many ezines with a smaller number of subscribers will accept ads for $5 or $10 per run. Best of all, your ad runs a few days after you submit it. After developing a profitable ad online, place it in the print media. Be sure to use print publications read by people in the same targeted market you tested online. That's how you can be assured of getting the same successful results offline as you got online. DON'T LIMIT YOUR MARKETING TO THE INTERNET The low-cost and fast results of online advertising encourages some new businesses to restrict their marketing exclusively to the internet. They completely ignore traditional marketing methods. That's a serious mistake. There are a huge number of people without internet access. You're missing a large part of your potential market by ignoring these people. Use the internet to test new advertising. When you have a proven ad, continue it online and also place it in the print media. Don't limit your profits by ignoring any part of your potential market. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information -- Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 Put Together Your Own Press Kit By Dr. Kevin Nunley Copyright 1999 Press kits are a great way to generate free media publicity. You can send them to TV, radio, newspapers, magazines, and Internet publications. There is no firm rule on what needs to be included in your press kit, but you will look like a pro if you follow these simple steps. 1. Include a one sheet on your company background. This gives the reporter a good idea of what your company does, who is in charge, and what you sell. Tell how your company started and list important customers. 2. Include your press release. This is a single sheet that announces newsworthy information. It can be a new product announcement or info the media audience will find interesting. I have an article on how to write your release at www.DrNunley.com/MARKET.htm 3. Add a photo or two, if appropriate, and a brochure. These are optional but can help to fill out your package. 4. Include a question and answer sheet. Think of questions the press might ask (or you would like them to ask). Write down those questions along with the answers. You will be surprised at how often media folks will follow your Q&A during an interview. 5. Put it all in a folder with your company name on the front. Be sure to include telephone numbers and email addresses where you can be contacted at all times. Kevin Nunley provides marketing advice and copy writing fast and at low cost. Before beginning his work-at-home business in 1996, he spent 20 years enjoying office politics at major radio and TV stations. Read all his FREE marketing tips at http://DrNunley.com/. Reach Kevin at kevin@drnunley.com.  Top 10 Tips for Using Email Successfully   By Kate Schultz 1. Respond quickly and consistently to all e-mail messages. Schedule a specific time each day to answer and follow-up on all e-mail to ensure a timely reply. 2. Use autoresponders to prepare e-mail versions of all of your documents including brochures, sales letters, order forms and invoices. 3. Learn how to use all of the utilities in your e-mail software to improve your efficiency. Learn how to cut and paste and always use spell check. 4. Use signature files in all of your e-mail messages. A signature file is the text that you attach to the end of your email messages. It is often thought of as your online letterhead, so include your name, company and marketing slogan! 5. Use Upper and Lower case letters when composing e-mail messages. Did you know that it is considered RUDE to WRITE IN ALL CAPS! 6. Include an e-mail address on each page of your web site. Make it easy for your customers to contact you. 7. Choose your SUBJECT lines wisely. A clear and specific SUBJECT line will let your recipient know, at a glance, the content of your message. 8. Keep your replies short and to the point. When quoting a message, use only the part that is pertinent to your reply and delete the rest. 9. Compose your email messages with plain text and blank lines separating paragraphs. Not all e-mail programs can read HTML or text with bold or italics. Your message will appear as a garbled mess to these recipients. 10. Check with your recipients before you send an attachment. Downloading file attachments can cost time and money for some recipients. Kate Schultz is the Editor of E-ZineZ: the E-Zine About E-Zines! Visit http://www.e-zinez.com for FREE how-to help for your Internet Newsletter. To subscribe to E-ZineZ put SUBSCRIBE in the BODY of an email to mailto:e-zinez@oaknetpub.com. Go back to the top of the page Back to the MLMWoman Newsletter Index We want your feedback! Send e-mail comments to Linda at: regent@west.net Copyright 1999, Regent Press http://www.mlmwoman.com