Woman Issue 173
the Desk of the Editor
Welcome to the 173rd
edition of the MLM Woman Newsletter. Here's our feature articles for this month:
- Do You Talk to Strangers?
- 6 Sticky Ideas To Help You Stand Out In Direct Sales
- The Magic Words that Multiply Productivity, Results and Happiness EVERY Time!
- 5 Tips For Successful Direct Sales Expo Booths
- The 10 Best Social Sites and How to Use Them
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Yours in Success!
Linda Locke, Editor MLMWoman
Do You Talk to Strangers?
Do you talk to strangers? Unfortunately one of the side effects of parents telling their kids not to talk to strangers lingers when they are adults and need to make connections for their business. Apparently I was not paying attention when Mom was dishing out this advice, because I love to talk to strangers.
Here's some ideas for making it easier for you.
1. Smile. People are naturally attracted to people who smile at them and it eases the way into a conversation.
2. Be approachable. If you are in a hostile, hurried or anxious state of mind, people avoid you. When you want to connect with people, be calm and centered.
3. Be friendly. If you are standing in a line at the store or someone asks you a question about how to find something, jump in start a conversation or provide some helpful advice. Some of my best conversations have been with strangers. Remember a stranger is a friend you haven't met yet!
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6 Sticky Ideas To Help You
Stand Out In Direct Sales
By Barb Girson
I am reading Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath.
Dan and Chip Heath identify 6 principles (highlighted below) that make an idea stick. I have expanded upon these principles in an entrepreneurial, direct selling context. This information makes a concise checklist when launching a new product, creating a marketing campaign, offering an incentive or communicating a vision.
Six Principles of Sticky Ideas
PRINCIPLE 1: SIMPLICITY
Keep your ideas simple. Distill your key points to a few bullet points. I have seen many direct sellers 'throw up' with too much information when talking about their product or business opportunity. Show up; don't throw up.
PRINCIPLE 2: UNEXPECTEDNESS
To spark interest, include an element of surprise. Be reliable and yet unpredictable. Think outside of the box. Add your own personality.
PRINCIPLE 3: CONCRETENESS
Clarity and concreteness in your communications make you more memorable. Make sure what you talk about is clear, concise and concrete. Help your customer paint a picture in their mind as you speak. Use descriptive words and colorful analogies to get your points across.
PRINCIPLE 4: CREDIBILITY
Statistics, testimonials, and outside endorsements help you to establish credibility. Collect testimonials from your satisfied customers. Share them with prospects. Keep your customer testimonials in a scrapbook and pass those out at your presentations.
PRINCIPLE 5: EMOTIONS
Connect with people on an emotional level. When you talk mom to mom, you make a powerful connection.
PRINCIPLE 6: STORIES
People listen to and respond to stories. Call your customers back to find out how your products or services are being used. These conversations often give you rich stories to tell.
These principles make a lot of sense. As an observer pointed out to the authors, the first letter forms a useful acronym for "creating a sticky idea: a Simple Unexpected Concrete Credentialed Emotional Story", which spells success. By applying these six principles you will find your messages become sticky and you will stand out.
Article Source: http://www.wahm-articles.com
About the Author
Barb Girson, International Direct Selling Industry expert, trainer and coach, is a highly interactive, creative speaker and author offering professional skill development programs for workshops, leader retreats, annual conventions and teleconference training programs. Barb helps companies, teams & home-based entrepreneurs.. Gain Confidence. Get Into Action. Grow Sales. TO CONTACT BARB: Call 614.855.0446 or to sign up for her next FREE sales training teleclass/Strategies That Stick (TM) Ezine go to www.MySalesTactics.com
The Magic Words that Multiply Productivity, Results and Happiness EVERY Time!
By Christine Kane
I dated a guy in college who had a strange ritual. Every now and then, he decided he was out of shape.
“I’m disgusting!” he’d announce to no one in particular.
That afternoon, he would run for miles and miles. As if he could compensate for a sedentary semester in one quick spell.
The next day, his body would be so sore he could barely move.
Compare that with my friend Susan who lost over 65 pounds in one year. She made health a habit. And even after losing all that weight, she has a daily practice of working out, eating well and watching her mindsets.
For Susan, it wasn’t an Event. It was a System.
Now, consider a big goal that could multiply your business results this year.
What systems, habits or practices (different words, same outcome) do you need to put into place to create the results you want?
Here’s why this is such a crucial question:
A system or habit is something you set up in advance from a place of intention. You schedule it in advance. You set the alarm, define the work, set the timer, show up and get it done.
When you do this, you become immune to reactive thinking, to those days when you feel whiney, to the “I don’t feel like it’s,” and to the sudden moments of panic (like my college boyfriend used to have).
Your Magic Words are a ridiculously simple (but powerful) phrase that will multiply your results every time:
“This is just what I do.”
The alarm goes off at 5am. There’s no asking yourself if you feel like getting up from the flannel sheets. (Of COURSE you don’t!)
You say, “This is just what I do.” No big deal. You head to the gym.
Every Thursday at 6pm, you spend 30 minutes in QuickBooks, reconciling, analyzing and getting clear on your finances.
This is just what I do means you don’t race to your on-line banking account in a fury when your worried thoughts take over. You don’t have to react. You’ve got it covered every Thursday.
It’s 9am which means it’s time to spend two hours marketing your business even though you don’t feel “inspired.”
This is just what I do means you sit down and write. It’s part of your business. It’s scheduled. It’s non-negotiable.
It’s 5:30pm. Your co-workers are all leaving the office. You’ve started your own business, so you stay at your desk for an hour to generate ideas and connect with your “A” List of contacts.
This is just what I do means that you’re creating long-term results and opportunities, rather than rushing out for a second job to get that extra cash right now.
This is just what I do also ensures that you’ll continue the practice, rather than giving up after one or two phone calls!
If you fall prey to moods or “what if’s” or negative thoughts, then start using the Magic Words: “This is just what I do.” Creating systems, habits and practices will teach you more about success than success itself!
I started this article with not one single idea in my head. The committee in my head wanted me to think there were no ideas left, and perhaps I’d be more inspired tomorrow.
Then, I just sat down to write.
This is just what I do.
About the Author
Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 20,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.
5 Tips For Successful
Direct Sales Expo Booths
By Julie Anne Jones
Let's talk a little bit about using expos, trade shows, and fairs to build your direct sales/home party plan business today. First of all, I'll tell you up front that I am not an expert on this topic and I didn't use this model to build either my home party plan business or my multi level marketing business to a great extent. I have done a few trade shows, however, and I picked up some great tips from other direct sellers over the years.
The reason I wanted to write about this topic is because so many of you are using this model to increase your client base and grow your team and there are, in my opinion, some definite dos and don'ts to the whole process. Here are a few tips I think you might find useful:
1. Keep It Simple
Keep your display simple and eye catching. If you overload your space with too much stuff, it's overwhelming to passers by and they may keep walking. What I've noticed when I attend these events is that the booth's that have a crowd of people are generally the ones with virtually no clutter, that compel the passer by to stop and ask more about the product or service.
2. Draw People In
Make sure there's a reason for people to stop by, and more importantly stay, at your booth. People tend to have short attention spans and there is a ton of stimulation at these events. You're basically competing for people's attention. Post a huge question prominently in your booth that compels people to stop and chat. I'll give you an example. When I was an image consultant years ago I did a booth at a women's fair and put the question, "Do You Have A Closet Full Of Clothes And Nothing To Wear?" in huge letters front and center. Every women who passed by wanted to stop and tell me how that described her and her closet. It was a great way to engage my target market in conversation.
3. Stay Front and Center
Never sit or stand behind your booth. I can't tell you how amazed I am every year at our local county fair when I see direct sellers whom I know have paid handsomely for their booths sitting behind messy displays of their products chatting with each other or reading a book, waiting for me to step up and see if I can get their attention to ask them about their product or opportunity. Just FYI, I've never asked and I've rarely seen anyone else do it either.
You invest good money and serious time into a fair, expo, or trade show booth. So work it! If there's a chair behind your booth when you arrive to set up, move it to the booth next to you and once you've gotten everything set up and stored away, don't walk to the back of your booth again until the end of the day. You want to be out front, chatting, connecting, and working with the participants at the show.
4. Be Smart About Your Drawings
Just about every single week on the Fan Page I have someone ask about how to follow up with the hundreds of leads they've gotten the weekend before at a trade show or expo. I can almost guarantee that a huge percentage of those leads aren't quality, interested people. You're not there at that event to collect names. You're there to collect quality leads. There's a difference. I didn't allow just anyone to stop by with their return address stamp, grab a handful of free candy (and while popular, this is not the smartest way to draw people into your booth), and enter my drawing.
I would engage someone in conversation, find out a little about them and their needs and whether or not my products or opportunity might be a good fit for them, and if they were, I offered to enter them into my drawing. That way, you're sure that every lead you put into your drawing is at least mildly interested in learning more about what you have to offer (and not just the chance of getting something for free). I also made notes on those drawing slips so when I did follow up, I could have an intelligent conversation about our booth conversation and experience. You'll meet lots of people during that event and believe me, you'll be happy to have those notes after the fact.
5. Stay Curious in Your Conversations
As you step into conversation with passers by, start by asking, not telling. Yes, I know you're excited about all that you have to share with them and of course, they're curious about it or they wouldn't be stopping by. But if you start out by barfing a bunch of information all over them about how great your product is or how much money they could make with your opportunity, you're getting off on the wrong foot. Instead, start by asking them a question about their life ("So, where are you from?" "Are you a mom?" "What do you do for a living?") so that you can share your information in a manner that's relevant for them. I promise, you'll have much more productive and meaningful conversations with people if you take this approach.
The key when you're doing a booth at one of these events is to remember that you need to find a way to stand out. You're there in a sea of other direct sellers and retailers and you've got to give people a reason to want to stop and learn more about you. Use these tips and get creative about what else you could do to make your booth and yourself stand out, and please post your ideas below. I'd love to know what you do to make sure your events are a good use of your time and money.
About the Author
Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.
The 10 Best Social Sites
and How to Use Them
There is no doubt that social media marketing has taken the lead in online marketing strategies. Social media sites have exploded and continue to grow in number and popularity. If you own an online business, it can be very difficult to know where to begin in this extensive marketing arena.
There are dozens and dozens of social sites and more popping up all the time. I have compiled a list of the ten best social sites with which to get you started. I have chosen these sites by my own professional opinion and by actual popularity.
1. Facebook – Facebook has an estimated 850 million users! This is the most popular social site and my favorite as well. Facebook is very versatile in what you can do with your page. Be sure to open a business account and also read the rules for businesses. Fill out your profile completely. Add images and videos to your page to make it more interesting and interactive. Visit your page every day and post helpful information, links and resources. Answer all comments promptly.
2. Twitter – Twitter has 200 million estimated active users. I like Twitter because it is quick, easy and effective for marketing your business. You simply add tidbits of information, new product info, sales and/or specials, links, motivational quotes, etc. and tweet! Keep your tweets professional and beneficial to your followers. Don’t tweet things like what you’re having for dinner or what movie you just watched. Get involved with other tweeters and participate!
3. LinkedIn – LinkedIn now has over 150 million estimated users. The thing I like about LinkedIn is how you can participate in groups that interest you or will benefit your business. Join groups and be sure to participate in the discussions by offering real and helpful information and advice. Follow their guidelines on how to completely and effectively fill out your profile.
4. Google+ - Google+ is one of the newer social sites but it already has an estimated 65 million users! I must admit, I have not done much with Google+ as of yet but I do like the format and versatility of the site. Be sure to add the +1 Google feature to your website so people can click it to show they like your site. This will help you in the ratings. Again, be sure to complete your profile and spend time daily or at least weekly on your Google+ page.
5. Pinterest – With over 10 million active users, Pinterest is growing in popularity very quickly. Pinterest has come up with something a little different. You are given a pinboard to add visual items such as photos, graphs, videos, etc. Pinning helpful visual information is a great way to attract people to your pinboard. You can add comments as well. People respond more to visual items than just words so get over to Pinterest and start pinning!
6. Ecademy – Ecademy has over 17 million users. Ecademy is a membership site for business owners to connect, help and grow with each other. There are paid and free memberships. Take the time to build relationships with other business owners. You can start your own clubs, write blog posts, and participate in discussions. This site is more involved than some social sites and will take more time to learn to use effectively.
7. YouTube – YouTube has an estimated 300 million users. YouTube is a video sharing site. Making an effective marketing video to share on YouTube can have a dramatic effect on your site traffic. Show your expertise with instructional and informational videos. You can also present slide shows to market your products and/or services. Set up an account and start uploading those business growing videos.
8. StumbleUpon – Despite a “stumble” in growth, StumbleUpon is now growing in popularity and has an estimated 20 million users. StumbleUpon is a social site that allows the users to share interesting and helpful websites. You will need to be an active user to reap the benefits from this site.
9. Ryze – With less than a million members, Ryze is not the most popular of the social networking sites but it can be effective. Ryze is similar to LinkedIn in that it is a place for professionals to grow, connect and help each other succeed. Join networks that target your business and network with other business owners.
10. Blogs – Blogs are very popular social sites and there are lots of them. Search for blogs that target your niche and become active with guest posts, comments, etc. Participating on blogs can help you make connections and get traffic you might not have gotten. Also, if you do not have your own blog yet, be sure to get started. I would recommend Wordpress but there are other blog services available.
If you are a business owner, you really cannot avoid social media in this marketing age. So rather than ignore it, you need to study it, learn it and participate in it. Once you do, you will find it to be a very enjoyable and beneficial experience!
About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com
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