Woman Issue 171
the Desk of the Editor
Welcome to the 171st
edition of the MLM Woman Newsletter. Here's our feature articles for this month:
- What Does Business Success Look Like to You?
- 4 Action Steps for Success in Network Marketing
- 5 Hot Holiday Selling Tips To Increase Your Sales
- Why the Words You Choose Matter
- Never Give Up On Your Dreams!
If you like this month's issue, please be sure to let your friends
know about it too and invite them to come and visit us. Also, if
you have comments, questions or something to share after reading
this month's articles, please visit our MLMWomanNews Facebook Page and join in the lively conversation!
And if you'd like to submit an article for the next MLMWoman
Newsletter, take a look at our Writer's
Guidelines. Don't miss out on this excellent opportunity to share your expertise with other MLM Women and get some great exposure for your business.
Yours in Success!
Linda Locke, Editor MLMWoman
What Does Business Success
Look Like to You?
Is it a flexible schedule, the freedom to do what you want when you want to do it, the opportunity to do what you love, a certain income level, or something else?
Taking some time to answer this question can mean the difference between success and failure for your business.
Most people will say that success has a dollar figure attached to it, but I urge you to dig a little deeper and think about what you really want the money for. Don't fall into the trap of thinking that making lots of money is the the only measure of success. Having the freedom to work from home with a flexible schedule so you can take care of your kids or help an ailing family member, the ability to call your own shots without a boss looking over your shoulder, or the chance to meet new people and gain new skills are all valid signs of success.
Figuring out what your unique definition of success is-- that's priceless!
MLMWoman is now on Twitter and Facebook. Please come and visit us and say hello!
4 Action Steps for Success in Network Marketing
By Jackie Ulmer
Are you over-complicating your Network Marketing business? Network Marketing is such a simple concept and yet so many people drag the process down by trying to re-invent the wheel or complicating the simple systems for success.
Here are the 4 things you must know and practice daily to be successful in your business:
1. Prospecting - this is the critical first step. Nothing happens unless you open your mouth and let people know about your business. Your goal is not to sell or convince anyone - it is simple to invite them to take a look and decide for themselves.
2. Focused Follow Up - The key to effective follow-up, once you have introduced the business is to make the conversation about your prospect. Stop beating them over the head with the features of your company. Talk about what how it's going to benefit them and solve a challenge in their life.
3. Enrollment - Yep, you must sign people up in your business. And, this is just the first step. This is NOT success. Success is once your new person duplicates the process.
4. Launch Phase - This is the critical phase of getting your person launched in their business and their first three enrollments. Help your new person earn and check and you'll create a solid stable business and income!
There will always be people who take action and those who do not. You don't control that. You do, however, control the steps that you are taking to make this happen!
About the Author
Jackie Ulmer is a network marketing veteran, industry coach and MLM author. She's built a solid six figure income using Social Media Marketing and offline networking techniques to build her Network Marketing business while maintaining the roles of wife, mom, kids cab driver, and social coordinator. Her passion is empowering new entrepreneurs to believe in themselves and reach for the stars. Get to know her better at http://JackieUlmer.com
5 Hot Holiday Selling Tips
To Increase Your Sales
By Barb Girson
Customers appreciate when you do some of the thinking for them. These hot holiday selling tips work only when you have a service mindset in your head and customer satisfaction in your heart.
1. Think Multiples! When adding up the order, ask if they have anyone else who might like this item as a gift and suggest, "Do you have anyone else on your gift list that is around the same price range? You might save time picking up a few of these for others, too?" If the item is for personal use, consider the convenience of having one of the items in several locations. For example: the office, the car, the kitchen.
2. McDonald's It! When you order a hamburger, the question that follows is, "Would like fries with it?" No one gets offended by the question and the person asking is not offended if you decline. Make a list of the most popular items that your customers order and be ready to inquire if they would like to pair with it?
3. Amazon It! When a customer orders a book on Amazon, the company always populates a list of related material, as well as listing additional customers who purchased the product. People tend to rely of third party endorsements, thus in this case your customers. Think about the items your customers are selecting and be ready to recommend, "I see you ordered (insert product), many of my other customers who ordered this... also ordered (insert)."
4. Upsell It! If your customer orders a single item, recommend the set where applicable. Many items in your product line are matched or complementary pairs. It might mean a ring that matches a bracelet, a kitchen tool designed to enhance a specific bowl, or a skin cleanser with a toner. In order for your customer to get the full benefit, make them fully aware of the compatibility.
5. Sweeten It! How many times have you been tempted to add a luscious dessert on because the server's delivery was too tempting to turn down? When you are adding up your orders, put a sweet cap on the shopping experience by showing a few of your lower priced items that you did not have an opportunity to talk about during your presentation. These add-ons can be the sweetest way to end a good meal, or turn a transaction into a relationship based on recommendations that enhance the service you provide.
Use these 5 hot holiday selling tips to help your customers plan their needs before the point of sale. Increase your sales by offering stellar service and making smart suggestions.
Barb Girson Original Work© 2011 All Rights Reserved
About the Author
Barb Girson, International Direct Selling Industry expert, trainer and coach, is a highly interactive, creative speaker and author offering professional skill development programs for workshops, leader retreats, annual conventions and teleclass sales training programs.
Barb helps companies, teams & entrepreneurs...
Gain Confidence. Get Into Action. Grow Sales.To contact Barb, sign up for her next FREE sales training teleclass and get her Sales Strategies Ezine go to http://www.MySalesTactics.com
Why the Words You Choose Matter
By Julie Anne Jones
"Whatever words we utter should be chosen with care, for people will hear them and be influenced by them for good or evil." ~Siddhartha Gotoma
Have you ever thought about how your language reflects upon you?
When you’re speaking to potential hosts and representatives, are you conscious of what you’re saying and how you’re saying it?
Does your language convey a “how can I support you” message or a “what’s in it for me?” message.
Knowing the answers to these questions and making changes in how you communicate can change your business…and your life. As a coach, I know that your language reveals your intention. In other words, the words you choose say a lot about you and what you want. And most of us, unconsciously, choose words that don’t support what we want.
Let me give you an example; suppose you want to invite one of your guests to host an event/party/show for you. You might ask the question “Would you like to book a party with me?” Now, ask yourself, “Who is that question about?” It’s about you, right? You haven’t given that potential host any indication that her needs or desires are important to you at all. So without realizing it, the words you’ve chosen have essentially guaranteed she’ll say “no” because there’s nothing in it for her.
As a direct seller, your most important job is building relationships. You do that through conversation. The best way to build a strong, positive relationship with another person is through supportive communication (which means they feel important and heard). So, what language are you using as your guests arrive in order to connect with them and begin to build that all-important relationship to which I'm referring?
If you’re like most direct sellers, you’ve been taught to open the casual conversation with a question. So far so good. Now, what question do you typically ask? Maybe, “Have you ever been to an ABC Company party before?” or “What’s your favorite ABC Company product?” Again, I want you to ask yourself, “Who are those questions about?” You, your company and your products, right?
Here’s a bombshell for you; the guests at your parties don’t come there just for your products. Think about it. Can’t they get your products either from a catalog order and/or from your website? Of course! So why are they there, that night, at that party? To have fun! To connect with the host and their friends! NOT to focus entirely on your products.
So why not make your question about them? That way, they feel valued by you and if you become a good listener, you learn some valuable information about them that might support you at the end of the evening in getting them to book an event or look at your opportunity.
The bottom line is, examining your language and making a conscious decision to choose words that communicate your desire to make it about the other person will always bring you what you need in the long run.
*Excerpted from my e-book “Powerful Language to Explode Your Direct Sales Business; 12 Scripts tell you Exactly What to Say to Get the Booking, Sales, and Sponsoring Results You’ve Always Dreamed of".
About the Author
Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.
Never Give Up On Your Dreams!
Copyright © 2011 by Sue Seward.
Building a business in Network Marketing takes time and effort. It's not always easy street and there's no free lunch as the saying goes. Success doesn't happen overnight for most people unless they’ve just won the lottery and we all know the odds of that happening. There’s sometimes hype in MLM touting get rich quick success, especially on the Internet. Behind every true rags to riches story there’s usually many years of hard work, sacrifice and personal growth.
This get rich quick lottery mentality isn't the reality of any legitimate business. The best thing we can do to elevate our profession is to start helping people to become entrepreneurial leaders. We can do this by teaching them right from the start to get set up as a 'real' business and develop realistic goals to achieve their dreams. If not most people will become frustrated, give up and move on to the next best thing that promotes the entitlement lottery mentality.
It takes time and effort to develop into a leader. When starting years ago in MLM I certainly was not a leader. I was a stay at home mom with no business background, no corporate background, no degrees, no writing experience, no contacts, not much credibility and very little confidence. The journey to success has not always been an easy road. There have been many challenges and obstacles to overcome throughout the years. I've been to the mountain top and down deep in the valley and totally understand what it's like to be frustrated, struggling and wanting to give up. It’s the dream that keeps us growing and when the dream is big enough nothing will stop us from growing into it.
Being in business is a constant learning and growing process. Leaders in training are usually underpaid in the beginning. Stay on course to continue building a solid foundation which could develop into a million dollar year if that’s the ultimate goal. Any dream worth having usually comes with a price and it’s called growth through hard work. That solid foundation will turn out to be YOU as a leader and leaders with big dreams do not quit.
Success Key - Envision your MLM home business as a multi-million dollar enterprise.
In any business it’s important to develop an action plan, work hard, give it daily consistent effort, network with people, focus, commit, be organized, manage time wisely, have a real desire to succeed and never give up. Starting an MLM business doesn’t usually have the upfront cost that a traditional business has so many people won’t treat it like the million dollar enterprise it has potential to become. This is why it’s important to set it up properly and treat it like a real profitable business.
Success Key - You're in Network Marketing. Now make sure that Network Marketing is IN you by developing leadership skills. Attend company functions and leadership training seminars when possible. Read books on leadership, the MLM industry and business. Become familiar with your product. Best way to do this is to use it on a daily basis. When a product is providing some sort of benefit people are most likely not going to give up. Become familiar with how the company pay plan works and teach people how to get their products paid for. When people are making enough money to at least pay for products they love and benefit from, they are most likely not going to give up.
Connect with positive like minded people who have a desire to succeed. Do what they do, read what they read, go where they go. Some people even hire personal coaches. Join professional organizations and read MLM publications to keep up with what’s happening in the industry. Look for other success minded leaders in the community. Learn from them and bring them into your business. If what you're doing is not for them ask for referrals.
Success Key - Be consistent on a daily basis and stay plugged into your network by
doing something every day to grow a successful business even if it’s being productive for an hour a day making contacts by networking to fill your pipeline. Going a day without focusing on making any connections can soon turn into a month and your network hasn’t expanded. When this happens discouragement and frustration sets in and it’s easier to just give up.
How about rejection? That could cause someone to give up too right? Hearing 'no' can actually be a good thing. Just be prepared for it to happen. Hearing people say no is a part of the growth process. It means you're connecting with people. Unfortunately this is where most people give up too soon. They hear objections which sometimes are felt as personal rejection. It can actually be fun hearing no because the more no's you hear the closer you are to a big YES! So hang tough through the rejection because a BIG Yes is on it's the way to you!
Objections may really just be questions. When someone says I don't have time for this, what they really might be asking is, how can you help me find more time to do this? When someone says I don't have the money, what they really might be asking is, can this really work for me to earn the extra money I need? Of course some people may not be interested at the time. It may not mean they are not interested. They just may not be interested at this particular time. That's when it's always best to put them in a keep in touch system.
What would it feel like to leave a million dollars sitting on the table and walking away? That's what happens when we quit too soon. It does not matter how young or old we are. It’s never too late to benefit from starting an MLM home business. Get started today, stay focused on important priorities, and never give up on your dreams!
About the Author
Sue is a networker, author, mentor, leader, and trainer, who’s developed a successful career in the Network Marketing/Direct Selling profession online since 1996. She lives in Austin Texas with her husband and two sons. Sue co-authored the Direct Selling Women's Alliance book ‘Build It Big’ – 101 Insider Secrets From Top Direct Selling Experts & is a trainer on their Mentored By The Master Series CD and a contributing writer for The Network Marketing Business Journal, Home Business magazine, MLMWoman.com, and TheNetworkMarketingMagazine.com. Her online marketing training covers the basics of how to become a leader, connect and network effectively by building relationships. To connect with Sue and find out more about her training visit - http://www.sueseward.com
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