Woman Issue 170
the Desk of the Editor
Welcome to the 170th
edition of the MLM Woman Newsletter. Here's our feature articles for this month:
- 7 Quick Tips for Increasing your Facebook Page Fans
- How to Get Over Criticism
- 10 Valuable Aspects of a Successful Homepage
- My 3 Step System for Direct Sales Follow Up
- 5 Pitfalls of Owning a Home Business
If you like this month's issue, please be sure to let your friends
know about it too and invite them to come and visit us. Also, if
you have comments, questions or something to share after reading
this month's articles, please visit our MLMTalk
Discussion Forum or our new MLMWomanNews Facebook Fan Page and join in the lively conversation!
And if you'd like to submit an article for the next MLMWoman
Newsletter, take a look at our Writer's
Guidelines. Don't miss out on this excellent opportunity to share your expertise with other MLM Women and get some great exposure for your business.
Yours in Success!
Linda Locke, Editor MLMWoman
7 Quick Tips for Increasing your Facebook Page Fans
Want to get more fans for your Facebook Page? Here's 7 quick ways to increase your Fan base right now!
- Post a link or a question every day and comment yourself to get the conversation started. Keeping your page active is one of the best ways to attract new visitors and make them fans.
- Share something personal about you and your business journey or your life. For example, something you're proud of accomplishing, something that frustrates you or some tool or resource that you recommend.
- Be sure to add some pictures to liven up your posts. You can use pics that you take yourself or use a service like http://istockphoto.com (My favorite!) that offers excellent photos on a variety of topics for a reasonable price.
- Use the Notes feature to publish larger content that appeals to your fan base and highlights your expertise. You can create original content or reuse content you've already written from your web site, blog or other offline publications.
- Send out a weekly or bi-weekly update to your fans sharing some links and highlights. Be sure to include a link back to your page with an invitation to come and visit.
- Ask your fans for help in spreading the word by referring your page to others who might enjoy reading it too!
- Invite your Facebook Friends to become fans. But don't just send out a mass invite to all your friends. Be polite and take a moment to select only the ones that you know will really be interested in the information you'll be sharing on your page.
MLMWoman is now on Twitter and Facebook. Please come and visit us and say hello!
How to Get Over Criticism
By Christine Kane
"Don't be distracted by criticism. Remember - the only taste of success some people get is to take a bite out of you." - Zig Ziglar
Here's one thing I'm pretty sure of:
I'm pretty sure you don't want to know "How to Get Over Criticism."
I'll bet you'd prefer a guide called: "How to Avoid Criticism and Ensure that Everybody Loves You Unequivocally til the Day You Die."
Unfortunately, the subtitle would be: "Or How to Have a Totally Boring Life."
Face it. When you play a bigger game, you're going to make some people uncomfortable. Unfortunately, in the face of discomfort, most people don't look within to find the source of it. They choose, instead, to lash out, criticize, or get cynical. All of us have fallen prey to this behavior. (Yes, me too!)
That's because very few of us are taught Personal Responsibility. We are taught, instead, to blame other people for our results, our thoughts, and our emotions. We are taught to react.
What this means is that you will most likely be criticized along the way. (Especially if you begin to experience success.)
And no, I'm not talking about constructive advice or denying when you make a mistake. This is about the harsh stuff. The stuff that hurts - because that's exactly what it's designed to do!
So, how do you handle it?
Here are 8 practices that have worked for me.
1 - Make a decision NOW. Marla told me that she was "sick of playing small." I asked her what Playing Big looks like. A determined look crossed her face, and she said, "...to finally stop caring about what other people think of me."
If this is you, then it's time to make a decision. Decide right now that you will no longer live your life contorting your soul in an attempt to prevent criticism or judgment.
2 - SWSWSWSW.
Remember this: Some will. Some won't. So what? Someone's waiting.
After one of my big teleseminars, I received an email from someone who didn't like it. She sent a list of things that was wrong with it. (And me!)
I also received an email from a woman who was literally on her way to end her own life - and upon listening to that same teleseminar in her car, turned around and chose to start over again because of what I said.
This is classic SWSWSWSW. Apply it to your own gifts!
3 - Give yourself space to grieve.
Criticism is designed to hurt. And it often does. If you need some time to cry, then give yourself that gift. Call a friend who will listen.
Do yourself a favor, however, and set a time limit. Then, choose to move on. Otherwise, it's easy to let it eat away at you indefinitely.
4 - Coach yourself.
In her book Self-Coaching 101, the phenomenal Brooke Castillo provides fantastic techniques to heal any negative thought pattern. I've had great success using her work. You have to DO the work though. Get out your journal and write it all down!
5 - It's not about you.
Criticism is never about you. It's always about the person doing the criticizing. That might not help when you're hurting. But it's nice to be reminded!
6 - Protect your confidence.
Occasionally, a client will mention her "unsubscribes" or the snarky comment she received about her newsletter article.
My response is always the same: Why are you reading your customer service email? Hire someone to do that stuff so you can be about serving the world, not obsessing on the people who will never like you anyway!
Protect your own brilliance and confidence by not engaging in activities that are likely to trigger you.
7 - Give up criticizing!
When you are tempted to criticize someone, go within. See if you can find a more creative way to deal with the thoughts in your head. Maybe you're being triggered by another's success, wealth, happiness, beauty or brilliance. Take personal responsibility for your own reactions and give up the socially accepted habit of criticizing people.
8 - Decide again.
In the face of criticism, the only option is to decide again. Decide to keep shining and living life fully engaged.
Studies have shown that the most common regret among older Americans is of not having taken more risks. Don't let this be you!
In the words of Marianne Williamson:
"Your playing small doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you."
About the Author
Christine Kane is the Mentor to Women Who are Changing the World. She helps women Uplevel their lives, their businesses and their success. Her weekly LiveCreative eZine goes out to over 20,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.
10 Valuable Aspects of
a Successful Homepage
The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, signing up for your ecourse, ordering your products, etc.
Your homepage needs to contain certain elements to be successful in raising your conversion rate. Read the list carefully and check to see if your homepage meets all of the following criteria.
1. Color - The color you choose for your website can have a big effect on your visitors. The type of site you have should be a factor in the colors you choose. There are essentially two types of colors: cool and warm. Browns, blues and greens are cool colors and can make you feel relaxed, calm and assured. These colors are good for sites pertaining to medicine, relaxation and other sites that have reassuring answers to your problems. Yellows, reds and oranges are warm colors that bring out feelings of energy, excitement and happiness. These colors would work well for exercise sites, sports sites and other energetic type sites. Purple is a good color for fashion and jewelry sites. It emulates sophistication, royalty, and luxury but it is also feminine and romantic.
2. Clutter - How does it make you feel when you walk into a business that is messy and full of clutter. It doesn't exactly bring out the confidence in said business. Your website is the same way. You don't want it to look like a junk-filled mess! Keep it simple, clean, consistent and easy to follow. Don't fill your site with flashing banners, junk ads or fancy hard to read font.
3. Header - The header you use for your homepage is very important. You have just a few seconds to capture your visitor and the header can be a vital factor in achieving that goal. Make your header professional, short and to the point. You want the header to get the visitor to want to know more about you and your products/services. The header should outline in a few words what the benefits of your site are in a way that will make the visitor stay longer. Color is also a consideration.
4. Ease of Navigation - Another critical point to consider is how easy it is for people to navigate your site. Does your site feel like a maze with doubts on how to get from here to there? Visit your site as a customer and take note on how easy it is to navigate and how well laid out and simple the page is. Is your menu easy to find and follow? Is the font easy to see and read? Does one part of the page flow into another? Are your links prominent and easy to find? Look over every aspect of navigation with an extremely critical eye because people will not stay on a site that makes them feel lost and confused.
5. Use Testimonials - Testimonials are invaluable to your site because they reassure the visitor by increasing your credibility thus allowing them to trust you and your products more easily. Sprinkle a few short testimonials on your landing page where appropriate and have a section saved just for some of your best testimonials. Use detailed testimonials as opposed to more generic ones. For example: I love your product and will buy more, is not as good as: Your product helped me lose 20 pounds in just 6 weeks!
6. Contact Information - Nothing makes me leave a site faster than when no contact information or email address is found. This, to me, says the person does not want to be bothered with customers, questions or anything else. I would never do business with a website that does not provide complete and accurate contact info. More than likely, not many people would so it is extremely important to have your contact info prominently displayed on your homepage and every other page of your website.
7. Capture Visitors - Email Addresses Most of us are familiar with the phrase, the money is in the list. In a big way, this is true. Capturing your visitors? emails allows you to keep in contact with them so you can build that ever important relationship that will turn them into customers. Most people will not buy anything on a first trip to a website so by capturing their emails you can astronomically increase the chances of converting that person into a customer. You can put a subscription form on every page of your site and be sure to have one on your landing page. Building a mailing list will help you market your sales, specials, etc. and will also help you build a solid customer base.
8. Call to Action - A Call to Action is a specific thing you order your visitors to do. This can be done with a text link or graphic. For example: Click here for a free marketing ecourse. You are giving the visitor very clear and concise instructions on what to do. Sometimes your visitors need a little push to complete the call to action so you would use something like this:
Limited Supply Click Here Now, or Sign Up Today for a Free Consultation.
Offer incentives to help your visitor make the decision to complete your call to action. Have just one clear call to action. Do not give you visitors too many choices because it will just result in confusion and indecisiveness.
9. Always Proofread - Always proofread and proofread again to be sure you catch all typos, grammatical errors and so forth. Make sure all your links work and everything on your landing page is in working order and correctly done.
10. Analytics - Be sure to take advantage of your site stats and analytics. This information can be critical to making your page a success. Google Analytics is free and provides a great service for anyone who has a website. You want to see how many people are going from your landing or homepage to other pages of your site. And if they are not, try to find out why so you can improve your homepage. Monitor your bounce rate, conversion rate and other valued information.
You just cannot throw up a website and expect to make money. You have to nurture, maintain and care for your site and always be improving it. Keep abreast of the latest trends, info and data and always be learning how to make it better. Your landing and/or homepage is critical because i t often decides the fate of your site so be sure to make it the most efficient and effective webpage possible.
About the Author
Terri Seymour has over 12 years of online experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebooks and more. Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com
My 3 Step System for
Direct Sales Follow Up
By Julie Anne Jones
We've all been there. You have a note to make a follow up call to someone whom you've been following up with for weeks (or maybe even months). You stare at the phone, frozen with the belief that she hates you, she isn't answering because she's not interested, that you're bothering her. It makes it very hard to pick up the phone. Those beliefs can paralyze you and eventually destroy your direct sales business.
I'll let you in on a secret that just might help…pretty much without exception, the things you tell yourself about making follow up calls and what the person on the other end is thinking about you are all lies. 99% of the time, if someone hasn't called you back or answered your e-mail, it's not about you. It's about how busy they are. And don't kid yourself. Those lies you're telling yourself are only about you. If you can't prove they're true (and of course, unless you have a hidden camera into the person you're calling's home, you can't prove they're true), they must be lies.
I’ve been called the “follow-up queen” simply because I always call when I say I’m going to, and I keep following up, no matter what, until someone tells me to stop calling. This approach has supported my success for years. Here's the trick to this. When I send an e-mail, I always give those on my list a clear way to opt out right at the top and bottom of every e-mail. I do the same thing with my follow up calls. My message lets them know my follow up philosophy and how to opt out of my follow up list if they would prefer I stop calling.
That way, if I haven't heard from them, I can assume they still want to hear from me instead of assuming they wish I'd stop calling. It's a huge shift and one that can literally change your business. I had one client who followed up with a woman for nine years before she finally was at the right time and place in her life to start her business. And she thanked my client for continuing to follow up and for never giving up on her.
I created a diagram of how my follow-up system works and I thought it might be helpful. Here it is, in a nutshell.
Then beyond week 3, simply schedule a follow up call every single month until you either reach the person you're calling or they request to be taken off of your list. I make a point of reiterating my follow up philosophy every few months just to remind them by saying, "My follow up philosophy is to keep following up until we've connected. If you'd rather I take you off my list, just give me a call or shoot me an e-mail and I'll do that. Otherwise, I'll look forward to hearing back from you soon or I'll follow up again if we haven't connected."
Trust me, this simple three step system will completely change the way you look at follow up calls. And that could mean you actually start making them, which will impact your business in all areas, guaranteed.
About the Author
Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.
Pitfalls of Owning
a Home Business
By Lisa Willard
In any home business, challenges and obstacles are going to arise. It’s just part of the journey and if we are prepared, it will be a bump in the road and nothing more.
So, let’s talk about those challenges so we are prepared when they come.
1. Distractions. Yes, they happen. It might be the phone ringing, the kids, or all the stuff in life that just happens. It’s true that life happens and can derail us from our actions. But think about the things that you can control. Have a specific plan each day and prioritize your daily goals. And commit to getting each one done, not matter what.
2. Disappointment. Sure, disappointment is going to happen from time to time. It might be a prospect that was excited to join and then didn’t. Or maybe you expected 15 people at a home party and only 2 showed up. Whatever the disappointment is, reflect on it for a few and then let it go. Don’t focus on it. Release it and move forward!
3. Delays. There are going to be delays in your business. You will set goals and you will come up short once in a while. Realize that is okay. And know that if you took the action steps necessary and you came up short, that goal is just around the corner. We are human and we are going to make mistakes. And sometimes things just don’t go the way they are planned. But it’s okay. If you plan to get it done today, then get it done. Don’t wait until tomorrow.
Remember, challenges and obstacles don’t mold us or our business. How we handle them does.
About the Author
Lisa Willard is a wife, mom and Network Marketing coach. She is proof you can begin your home business part time around a Corporate job, small children and a very busy life. The keys are focus, consistency, and a burning desire.
Her passion is utilizing the Internet and empowering others to strive for their goals and dreams. http://lisa-willard.blogspot.com/
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