Woman Issue 169
the Desk of the Editor
Welcome to the 169th
edition of the MLM Woman Newsletter. Here's our feature articles for this month:
- Are You in Charge of Your Attitude?
- 11 Ways to Give Your Direct Selling Business a Facelift Today
- 10 Major Online Marketing Mistakes
- Ask NOT What Network Marketing Can Do For US....Ask What WE Can Do For Network Marketing!
- Shoestring Marketing Strategies – How to Make the Most of Your Daily Interactions
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Yours in Success!
Linda Locke, Editor MLMWoman
Are You in Charge of Your Attitude?
Your attitude is one of the most important indicators of your success in business and life. Here’s an excellent quote from Chuck Swindoll that says it all on this topic:
“The longer I live, the more I realize the impact of attitude on life. Attitude to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or do. It is more important than appearance, giftedness or skill. It will make or break a company, a church, a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are all in charge of our attitudes!”
- Chuck Swindoll
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11 Ways to Give Your Direct Selling Business a Facelift Today
By Janet Mueller
Ready?…..Let’s get started!
1. We all know group selling is a smart way to help more people in less time, so go ahead and set up a lunch and learn, with local physician offices, the perfect environment to promote your skin care, nutrition, and wellness products!
2. Fundraising, in addition to helping a worthwhile cause in your community, the business benefits can be great too. Long term, you will attract new customers, recruits, increase your sales and profits!
3. Set up a LinkedIn, Twitter, and Facebook account so you can promote yourself online!
4. Invite your best customer to your next party, product demonstration, or class and invite them to give a testimonial on their favorite products, double the endorsement!
5. Subscribe to blogs that provide interesting, useful, and valuable business information for direct sellers, network marketers and home base business owners like mine www.janetimueller.com and click on subscribe to the right.
6. STOP offering FREE this, FREE that, discounted this and that all the time, it can diminish the value of your product/service!
7. Insert your email, company website and contact links/information on the bottom of your email signature.
8. Contribute in forums, example MLMWoman.com
9. Invite your existing customers to refer a friend this week and hold a drawing to encourage participation.
10. Be proud that you own your own business, and take pride in that and all that you offer personally and professionally!
11. Surround yourself with positive movers and shakers, and say goodbye to any nay-say-ers, they are often jealous, and miffed that they didn’t have the courage to start their own business and will try to hold you back.
Seize the day!
About the Author
Janet Mueller is a Business Success Coach who helps direct sellers/network marketers earn more profit in less time using smart sales and marketing strategies. Visit Janet's blog and subscribe at no cost to receive FREE business growth strategies, marketing tips and tools.
10 Major Online Marketing Mistakes
Online marketing, also called internet marketing is forever evolving and if you own an online business you need to keep abreast of all the options available to you and your business. Building a business is a learning process and we all will make mistakes. The main thing is to learn from our mistakes so as not to make them again. In my years of online marketing I have learned a lot and want to share with you, what I think, are 10 of the major online marketing mistakes.
1. Not Collecting Email Addresses - Have you ever heard the statement, the money is in the list? Your list can be your goldmine. If you are not collecting email addresses, you need to start now. Put a sign-up form on your site so people can sign up to your mailing list, newsletter, RSS, articles, etc. Offer them a free bonus for signing up. You will be able to collect a list of names with which to send your special offers, sales, etc. and greatly increase your income potential. Be sure to include an opt-out in all mailings. This will give your subscribers the chance to remove themselves from your mailing list if they so choose. Also, never add a person?s email address to your list without their permission.
2. Not Being Social - Social networking has exploded on the internet. Millions of people use Facebook, Twitter, LinkedIn and many other popular sites. If you are not using these sites for your business, you are making a grave error. People will be finding other businesses and not even know you or your business exist.
If you are not yet social, start now by opening an account on the top three:
3. Not Being Available - I have so many people tell me that they have emailed websites and never receive a response. I know from experience this happens way too often. Make it a number one priority to answer email inquiries as quickly as possible. I try to answer within minutes, if possible. This does get a huge response of appreciation. Your visitors need to know that a person is available if they have questions about your products and/or services. This will help in building the relationship and trust needed for an online business.
4. Not Studying Your Web Stats - Your web stats can help you determine how many visitors you get, where they are going, how long they are staying, if they are returning and so on. By analyzing this information, you can develop your website into the most efficient website it can be. One of the best site stats you can use for free is Google Analytics.
5. Not Using Viral Marketing - Viral marketing uses the same concept as the snowball effect. You start with one tiny snowball and roll it down a hill and it turns into a great mass of snow. Viral marketing can do the same thing for your site. You can give away free ebooks, free reports, free articles and other helpful resources. You give one person a free ebook with your name and link info in it and this person passes it onto their visitors and those visitors pass it on to their visitors and so on. One big giant snowball of traffic!
6. Not Keeping Up with Changes - Over the years internet marketing has changed immensely. Some methods become outdated and new innovative marketing concepts come into play. Even though some of the older methods might still work, you still need to keep up with the new innovative changes in marketing such as social media and video marketing. Always be learning and always keep up with new marketing methods.
7. Ignoring Your Competitors - In business you always have to keep an eye on your competitors. You can learn a lot from your competitors and about your own business as well. Visit forums where you and your competitors might be discussed and learn from what is being said. There is software that will help you find such forums called Boardtracker. Visit your competitors' sites often to see how they are evolving and how it is working for them. Find out their strengths and weaknesses. Find out what works and what doesn't. Don't ever ignore your competitors!
9. Not Having a User-Friendly Site - I have seen many sites which have caused me to immediately leave.
Some examples would be:
Blaring music that comes on with no way to turn it off.
Flashy irritating graphics all over the place.
Ads plastered all over with no clear way to navigate the site.
No contact info.
Basically no professionalism of any kind.
Don't let your site fall into these categories. If you have music on your site, give the option of music or not. Always make the pages clean, easy to read and navigate. Be sure to have your contact info on all pages. Don't have a lot of flashy graphics that will drive your visitors away. Control the amount of ads you have on your site as well.
10. Don't Give Up! - In my opinion, one of the biggest mistakes people make when they start an online business is giving up too soon. Building a business takes time and you have to commit to it and stick with it. Unfortunately, I have seen many people give up prematurely and then wonder why they can't make money. I thought of giving up myself many times but stuck with it because I wanted to help my family while being able to stay home and take care of them. I kept on and was persistent and it slowly started paying off. Once I started with ebooks, my business really took off and now I am very grateful I did not give up when I felt discouraged!
If you have found the business you are passionate about, stick with it and do not give up! Keep your passion alive and you can be a great success!
About the Author
Terri Seymour has over 12 years of online experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebooks and more. Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com
Ask NOT What Network Marketing Can Do For US....Ask What WE Can Do For Network Marketing!
Copyright © 2011 by Sue Seward. All Rights Reserved
How many times have we heard this statement - Network Marketing is all about building relationships?
What's important are other people and what 'they' want. When we stop treating people like a cash machine and instead start to think more about what other people are interested in then something remarkable begins to happen.
People begin to seek us out. In other words work smarter to give away vs take away Think about what we can do to help other people. Believe it or not this is also a smart way to really find out if they are the 'right' ones that we're looking to partner with in our business!
Sometimes it seems all we do is give, give, give and nothing is coming back. With patience, persistence, consistent efforts and genuine caring for people all of a sudden people start to contact us and we begin to build relationships which eventually form into a very solid foundation in which we will ultimately continue to build on for years!
Building strong relationships is also possible to do through the internet. I've done just that, very effectively for years.
What I've seen many people do is sign up a lot of people in their programs online and then never really have any other 'real' human form of contact or connection with them.
What I mean is connecting with someone over a telephone conversation or meeting someone in person. I have been able to form relationships online because of keeping in constant contact via email, the phone and have even met people in my network at business conferences. This really helps people get to know us when they can actually meet us over the phone and in person. The connection becomes more real and solid.
Networking can be a lot of fun when our genuine purpose is to get to know people and we ask “how can I be of service to you?”
When meeting people through the internet or offline, find out what they are interested in before babbling on about ourselves, our company, our products, and pay plan.
After all, some people believe it or not, may not be interested in what we may consider the greatest company and products in the world until we show them that we genuinely care about them and what's interesting to them. In other words, what's in it for them. They might be in the middle of a huge crisis in their life and the timing just may not be right for them. They could really need a shoulder to lean on and seeking out someone who really cares for them at this time to understand their particular situation.
Understand though this is not about getting into a 'Mother Teresa' syndrome or becoming a Social Worker. Keep a balance of being of service and also being professional and business minded at the same time.
Listen very carefully and find out where a person is in their life and then see how to be of service to them. Sometimes when we meet someone they could have so many personal problems that we just have to move away from them for awhile. So listen carefully.
No matter what a person's situation though they still may not be interested in what we're doing and that's ok, it's nothing personal about us. The important thing is to be respectful of their decision and where they are in their life at this moment. It's most likely not going to be a permanent situation and we can be there when they are ready.
Timing is everything! Just stay focused on others, find out what they want and stay in touch periodically to see how they are doing and how things have changed for them.
Also remember too that owning a business and becoming an entrepreneur will not be for everyone. Not everyone will have the tenacity to be or stay in business for themselves. Sometimes people are looking for a job as an employee with a paycheck.
If there's an indication about getting rich very quickly or that someone is going to do it for them then they just may not be cut out for the hard work, persistence, dedication and ability to handle delayed gratification which are some of the real world attributes of being a business owner and entrepreneur.
Focus on finding the 'RIGHT ONES', positive outgoing people with the above attributes. Spend time and energy on them and not the others who say "no thanks this isn't for me" and stay clear of the negative complainers who have no desire to change the quality of their lives. My grandma used to say "You would complain if you were hung with a new rope!" She was a very wise woman!
So how do we find out if what we're doing is right for someone we meet on or offline?
We ASK lot's of inquiring questions! Ask what we can do for THEM and then really listen to see if they are 'RIGHT' for this business and find out their plan of action. Asking questions also leads to the next question and the next. It's sort of like being a detective.
Find out what they do for a living. What are their hobbies? Are they satisfied with their life as it is?
What would they like to do? How would they like to change their life?
What's important to them? Where do they want to be in the next 5 years?
What have they done so far to move closer to their dreams and goals? Do they have a vision?
What is their vision?
If they do have a vision great, if not help them put their vision down on paper. If they keep doing what they are now will they reach their goals?
Are they coachable? Are they positive about life? Do they want to do good things to help others too?
Do they want to learn and grow or just stay where they are? Are they willing to do what it takes to achieve their dreams no matter what? Find out if they have experience in Network Marketing and if so find out all about it. Ask them what their thoughts are about the profession. Were they successful before and why or why not? What do they need to succeed? How can you help? Are they willing to help you too?
Here are some other questions we might ask:
What attracted them to this opportunity? What sort of business are they looking for? Are they interested in tax advantages, having a reliable system, working cold market leads, warm market, in person presentations, meetings, events, training, self development, online marketing?
Let them know we're looking for ambitious, outgoing, friendly, positive people who are either entrepreneurial or want to develop into an entrepreneur and earn a serious stream of long term income. Does that describe them?
Do they have experience in direct sales, network marketing, sales and marketing, customer service, or have they ever owned their own business? Do they like helping people?
Ask them if training and support are important to them Are they a team player or more of a loner? Are they a self-starter, go getter? What sort of personality do they have? (there have been chapters in books written on this subject so find out more about how to determine personality types and how this can help connect better with people. This helps us develop better relationships to work more efficiently with others.
What is their time table for taking action? Do they have a budget in mind to start their business?
How much time are they willing to commit to their business during the week? Are they coachable? How do see themselves building their network marketing business? WHY do they want to do this? Help them set up a plan. Jim Rohn always says "Those who fail -fail to plan!"
Sometimes people may not show an interest in our company or products but they may just be interested in who WE are.
Show a genuine interest in 'THEM' by asking not what Network Marketing can do for US but what can WE do for Network Marketing!
About the Author
Sue is a success coach, servant leader, mentor, author, who has been networking, connecting and building relationships online since 1996. She has created a full time career in the Network Marketing/Direct Selling profession and lives at Lake Travis in Austin Texas with her husband and two sons. Sue co-authored the Direct Selling Women's Alliance book ‘Build It Big' - 101 Insider Secrets From Top Direct Selling Experts & is a co-trainer on their Mentored By The Master Series CD and is a contributing writer for The Network Marketing Business Journal, Home Business Magazine, MLMWoman.com, and TheNetworkMarketingMagazine.com and been interviewed on several home business radio shows. To connect with Sue visit http://www.sueseward.com
Shoestring Marketing Strategies –
How to Make the Most of
Your Daily Interactions
By Sue Clement
Marketing on a shoestring budget can take a bit of thinking… But once you get the hang of it, you’ll find that you can get a lot of mileage out of very little extra effort.
For example, you can leverage simple things you’re already doing daily to get more exposure and leads for practically no additional effort. To get started one of the key things you can do is leverage all of your connections and contact.
1. Have an Audio Logo
An audio logo is a succinct and curiosity-inspiring statement you use to introduce yourself. After all, if you’re going to be introducing yourself you might as well make sure you do it in a compelling way and get the best result possible!
Avoid using your industry label like mortgage broker, graphic designer, dog walker, etc. and instead position yourself apart from your competition by telling people who your ideal customers are and how you impact them.
This leads to more interactive conversations and you just never know if they are or know someone who is seeking those same benefits of your services.
Developing an audio logo doesn’t take long, and once you have it, it takes zero extra effort to use it with people you come in contact with – the next time someone ask you what you do.
2. Voice Mail
Take advantage of the audio space on your answering service by using your voice mail to communicate a succinct, clever marketing message. Think of it as a free commercial – keep it short but use it to market yourself.
Some ideas: offer an interesting or relevant tip, mini ad, share your tag line or branding statement, promote a new service or product, or simply drive people to your website or blog. Just make sure to switch it up often.
As a result, everyone who calls and gets your answering machine will learn about you and your business. It may take but a few minutes to create and record your enticing message but can pay dividends – with minimal effort on your part.
3. Email Signature
Similar to your voice mail, your email signature is valuable real estate and with a bit of effort easy to leverage. Not only should you have you name and contact information but by creating an enticing email signature and setting up your email system so that it will append it to every message, you’re making the most of every email you send.
Here are some ways to spice up your email signature to build awareness, referrals and yes, even potential prospects:
* Link to download an interesting article
* Freebie to lure then to your blog or website
* Announce a new product or service launch
* Branded tag line
* Link to a quiz
* Invitation to an event
* Testimonial quote
These 3 ideas are just the starting point for the many shoestring marketing strategies that you can come up with. Keep thinking of ways you can insert your marketing message in every interaction you’re already engaging in, and then take action. You’ll be pleased with the results.
About the Author
Ready to get more and better results from your marketing efforts? Join Sue Clement at her FREE how to get new clients webinar. For the inside scoop on getting more new clients with less effort than you ever thought possible, visit Sue’s Business Success Coaching resources website and watch your business grow.
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