Woman Issue 163
the Desk of the Editor
Happy Holidays and welcome to the 163rd
edition of the MLM Woman Newsletter. I hope this issue finds you and yours well, happy, healthy and ready for another great year in 2011!
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Yours in Success!
Linda Locke, Editor MLMWoman
Keeping Your Marketing Funnel Filled
by Linda Locke, Editor MLMWoman.com
If you're not hitting your sales and prospecting goals, here's a great technique to help you get back on the right track. It's called the Marketing Funnel. Keeping it filled at all levels is the key to getting a constant flow of prospects and customers for your business.
At the top of the funnel are the prospects and potential customers who you just met or made contact with through your online marketing efforts, advertising or face to face networking events.
Next come the people that you've made some sort of solid connection with through Social Media (they've become your friend, fan or follower) or through your ezine or list (they've become a subscriber).
At the next level are the people who have now become your customers and have taken the next step to buy your products or services.
As we move further down the funnel, we find your best customers who buy from you regularly and are the mainstay of your retail business.
Next are the best kind of customers -- the ones who decide to join your opportunity and your team!
And finally, the ultimate goal -- your downline team -- the core of your business.
Your goal in using the Marketing Funnel effectively is to always keep the funnel filled by casting a wide net with your marketing activities at the top, then making a stronger connection with people so they get to know you better and become a customer and potentially a member of your downline.
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7 Telltale Signs It's Time to Get Over Yourself and Get Support
By Christine Kane
Back when I had a lawn, I used to mow it myself. I was a tried-and-true DIY gal. I prided myself on it.
I freakin' couldn't stand mowing the lawn. I dreaded it all week. Even when I was happy once it was finished, I started dreading it again the very next day!
At that time, I was beginning to uplevel my life and business. I began seeing my time differently. I realized that the simple act of writing a song like "Right Outta Nowhere" could pay me - in the long run - WAY more than the money I saved by mowing my own lawn.
In other words, I learned how to value my work. I learned how to act on that value. Was it scary? Yes. But when I finally hired someone to mow my lawn every week, I learned all about success and the value of my time. In other words, I got over myself and my fear of lack.
These days I've taken it to a much bigger level, and I have a team working for me.
I now teach my clients new ways of valuing their time as they expand into more success in their own lives. They always end up realizing the ROI (Return On Investment) of getting help!
Here are 7 telltale signs that it might be time for you to get some support, too...
1 - You don't have enough time to do the thing you're best at.
What are you good at? What do you want to be good at? How much time do you actually spend doing that thing?
If you're running around getting menial tasks done - and you have no time to pursue your passion, or engage in your high-pay-off, high-delight activities - then ask yourself why.
Even if you let go of one item (like cleaning your house) you're telling the Universe the value of your time. (And you know what? The Universe always says Yes.)
2 - You resent people who don't struggle.
This is a big one.
If you hold resentment for people who live life with joy and ease, this could be a sign that you are waiting for rescue. That just leads to more struggle.
Only YOU are in charge of whether or not you struggle. Rescue yourself and learn what true empowerment feels like.
3 - You're worried about the economy.
Waiting for the economy to get better before you'll hire someone? Why not become a part of the solution and use your money to improve the economy?
While everyone else is pulling back and firing people - you can experience what it's like to be the change you wish to see in the world!
4 - No one can do it as good as you.
If you just shouted "Amen Sister!" - then please step away from your computer. Go to the bathroom mirror. Look into your eyes and say the following aloud:
"I have a bit of a control issue."
The belief that no one can do it better than you serves only to keep you in the role of the Martyr. Unless you are, say, a brain surgeon, then there are many people who can (and will) do it as good as you. (And I doubt that brain surgeons run around cleaning the floor after surgery!)
5 - You're playing not to lose.
Ask any coach or athlete about this.
When you play to not lose, all you're doing is surviving, relying on yourself and hoping no one notices you.
When you play to win - you take risks, you keep your mental attitude strong, you rely on the team, you look for the goal. Decide that you want to play to win.
6 - You've used this phrase at least once in the past month: "By the time I show someone how to do it, I could just do it myself."
This is the mantra of someone who refuses to succeed. It's the mantra of the struggle-addict.
Learning how to delegate is empowering. Not just for you, but for others as well. Besides, when you show them how to do it once, they can keep doing it so you don't have to!
7 - You dread certain things so much that they don't get done.
It's okay to not enjoy aspects of your work or your life. This is the exact thing you can hire someone to do.
What items do you dread? No matter what they are, when you get them off your plate, you'll experience more energy just knowing they're getting done - and you don't have to worry about them anymore!
About The Author
Christine Kane is the Mentor to Women Who are Changing the World. She helps women uplevel their lives, their businesses and their success. Her weekly LiveCreative eZine goes out to over 12,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.
Brand Your Small Business Through Your Twitter Background
Jessica M Swanson
Once you've signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to "bore" your followers to death.
Not to mention that you're letting an opportunity to brand your small business slip through your fingertips.
If you want to stand apart from your competition (as any small business owner does), then you'll undoubtedly want to create a unique and customized Twitter background.
One of the wonderful parts of Twitter is that you're able to upload your very own customized background. Obviously, there are many benefits for creating, customizing and personalizing a Twitter background for your Twitter account. The best part is that it doesn't need to be expensive or technically challenging.
However, before we explore how to create your Twitter background, let's look at why your business would benefit from a customized background.
1. Business Branding.
Creating a Twitter background that showcases your small business colors, logo and business personality, helps grow and extend your brand.
2. Creativity and Personal Expression.
You have the ability to capture the attention of your prospective clients and customers as soon as they land on your Twitter profile page. Through the use of interesting design, creative graphics and a bit of imagination, you can make a strong statement through your Twitter background.
3. Additional Business Information.
You have the option to add additional information about your small business through the use of a customized background. This is incredibly important since you are only given a 160 character bio. You can choose to add logos, marketing messages, marketing taglines, additional URLs and links to your other social media sites.
It doesn't matter if you are a Photoshop expert or technically challenged, here are three ways to fully customize your Twitter background:
If you are handy using a design program like Photoshop, you can design your own Twitter. The most important design element to keep in mind is that your image should be approximately 1600 pixels wide by 1200 pixels tall. This will allow all browsers and screen resolutions to easily view your Twitter background.
In addition, if you are adding a left-hand column in your Twitter background, you'll want to ensure that the design is smaller than 225 pixels. This way your column won't interfere with your center Twitter content.
2) Upload a Free Theme
There are dozens of services that allow you to upload free, semi-customizable themes for your Twitter. It's a fairly straight-forward process and you can find free themes by searching for "free Twitter themes" on Google.
3) Order a Customized Theme
If you would like a fully, customizable theme you can have one designed, for a fee. To find a service that will complete this work for you, simply search "customized Twitter themes" on Google.
So, if you are going to use Twitter as a marketing tool for your small business, make sure that you showcase your small business brand through a customized Twitter background.
About the Author
Jessica Swanson, "The Shoestring Marketer," has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, that has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: http://www.ShoestringMarketingKit.com
6 Fun and Interactive
Holiday Party Ideas for
Direct Sales Consultants
By Shelly Hill
If you are in Direct Sales you know how important it is to make your holiday parties fun and interactive around the holiday season. If your party hostess and guests are having a great time at the parties you are demonstrating, they are more apt to book parties from you.
Furthermore...studies have shown that when party guests are having a great time at the party...they in turn tend to spend more money buying the products.
When it comes to your parties, there are many theme ideas that you can do that fit with the holiday season. You will need to discuss these ideas with the hostess before putting them into action. Here are a few ideas that I like to do at my parties.
1. Cookie Exchange - Ask each guest to bring 12-24 cookies. After the party is over, allow the guests to exchange cookies with one another. Everyone loves to take home a variety of delicious cookies that they didn't have to bake themselves.
2. Holiday Attire - Ask the guests to wear red, white and green colors or to dress in holiday party wear. Treat the party as a big old night out on the town...everyone loves to get dressed up! If your party host is not willing to do a full blown holiday dress up party...how about just asking the guests to wear colored clothing and Santa hats.
3. Charity - Get involved with a Toys for Tots program or a local Food Bank. Ask guests to bring new toys or canned goods to the party that will be donated to a local charity. During this time of the year, everyone is in a giving mood and they all want to do their part in giving to the less fortunate. Furthermore, you could donate 10% of the party sales to the same charity.
4. Free Gift Wrapping Services - On your party invitations let guests know that you will be providing free gift wrapping services at the party. You can go to your local discount store and pick up wrapping paper, gift bags, ribbons and bows that are inexpensive. A lot of brick and mortal stores offer gift wrapping services around the holidays so you should too!
5. Holiday Ornament Exchange - Ask all guests to bring an inexpensive ornament to the host's party. Allow guests to exchange ornaments or hold a raffle exchange at the end of the party. Each guest should go home with a different ornament than what they arrived with.
6. Holiday Games and Music - During the party ask your host to play holiday music or purchase your own music CD and take it to the party. During your party you can play games that pertain to the lyrics or titles of various holiday songs.
There are so many fun and interactive things you can do at your home parties during this time of the year. Just remember...you want to set up the holiday shopping mood ahead of time with your party hostess.
Article Source: http://www.wahm-articles.com
About the Author
Shelly Hill has been working from home in Direct Sales since 1989. Shelly Co-Owns the online web site www.workathomebusinessoptions.com where you can find home business articles, tips, ideas, etc. for those who work from home in Direct Sales.
10 Ways to Turn
Browsers into Buyers
One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such. Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business.
Below are ten things you can do to help increase your website’s conversion rate:
Call to Action – Telling your visitors what to do can help turn their indecisiveness into action. Tell them what to do to begin the ordering process. Tell them why they should buy from you and that they should “Buy Now”. Tell them to Click Here to make the purchase. Give clear and concise instructions.
Easy Navigation – Do not make your site a maze for your visitors to try and navigate. Have a simple, clean design with an easy navigational menu. Use short, straightforward, easy-to-read paragraphs. Make all your pages uniform and professional.
Be Direct – Write your page copy like you would talk to your customer. There is no need for fancy words. You do need to be professional but your web pages DON’T need to be written like a complicated legal contract.
Professional Graphics - Graphics can help increase sales but do not use the childish looking cartoon clipart. Use professional well-designed graphics. There are some sites where the cartoon clipart will fit but most will need sharp, clean professional graphics.
Easy Ordering Process – One sure way to lose a customer is by having a long, drawn-out ordering process. Having to click through too many pages to order will have your potential customer clicking to another site. Be sure your shopping cart is secure and doesn’t ask your customer to write a book or click to the moon!
Upfront with Prices – One thing that makes me leave a site very quickly is if they try to hide their prices. Even if your prices are a bit high, you will be better off to be upfront with them than to try and hide them. Also, have easy access to your shipping rates and return policies.
Sense of Urgency – Sometimes people need a little help deciding if they should order or not. Creating a sense of urgency can help them make that decision. Limited Time Offer, Limited Supply, First 10 Customers, Buy Now for Free Gift. All these types of phrases help get the customer in the “Buy Now” frame of mind.
Stress the Benefits – Be sure to explain what your products and/or services can do for your customer. Benefits sell more than features. For example: If you are selling office chairs, be sure to tell them how it will help their posture thus minimizing back pain instead of explaining what the chair is made from. Let them know the chair will support their spine rather than going on and on about the fabric. People want to know what your product can do for them!
Make Your Visitors Feel Appreciated – If your visitors feel appreciated just for being a visitor, then they know they will be treated well as a customer. Give a free gift just for stopping by. Give them a discount on their first order. Let them know you appreciate them and thank them for even stopping by your site.
All these things can help sway a person’s decision “To Buy or Not to Buy”. Try as many as you can and see how effective they can be.
About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
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