Woman Issue 162
the Desk of the Editor
Welcome to the 162nd
edition of the MLM Woman Newsletter. This month I've gathered together articles to help you motivate your team, overcome the fear of following up leads, outsource your work, use bonus bags to increase sales, and ideas for increasing your online business presence.
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Yours in Success!
Linda Locke, Editor MLMWoman
Motivate Your Team
Using These 5 Simple Ideas
Looking for some quick and easy ways to get your direct sales team energized and active? Try these 5 simple ideas for motivating your team and you'll be amazed at the results you see in their increased sales and success rate.
1. Weekly Emails
Taking the time to create a weekly email for your team will pay off big in terms of added sales, team unity, and retention of team members.
Topics to cover might include sales updates, team member welcome notes, contests, selling tips, home show tips, hostess coaching ideas, business promotion help, and anything else of interest to your team.
2. Online Team Chats
If your team is scattered across the country as many direct sales teams are in the age of the Internet, holding a weekly sales meeting at a local venue becomes a challenge, to say the least. But that doesn't mean your team can't get together.
Instead of a local meeting, host an online team chat that will serve the same purpose. This will help your team develop stronger relationships, as well as keeping them updated with important information. You can use Facebook chat or a teleconferencing app like Gotomeeting, which will let you talk to your team and share your screen to do live trainings for them.
3. Training Tip Sheets
If you don't have the time to prepare a full-fledged weekly newsletter or detailed email, offer your team some monthly, or bi-monthly, training tip sheets to help them succeed instead.
Cover one training tip at a time and help your team learn to sell more, book more shows, promote their businesses, deal with difficult customers, build a website, handle rejections, and anything else you can teach them to better their business results.
Monthly or quarterly contests are a easy way to motivate your team members. Look for simple ideas that are easily tracked, such as the most sales or the most new recruits in a given time frame. Offer a cool prize (like a Starbucks or other gift card), then let your team's natural sense of competition take over and make it fun.
While money motivates some people, and the sense of freedom in entrepreneurship motivates others, some people will be more motivated by simple recognition of their efforts and successes than by anything else. Let your team know you're proud of them. Use your weekly emails to share team members' successes such as a first party, a record-breaking sales week, a birthday or anniversary, etc. You might be surprised at the encouragement this provides.
There are any number of ways to get your team members excited and wanting to sell more. For starters, use these 5 simple ideas for motivating your team. Then look for more ideas that will work for your specific team members and put even more team-building ideas in place to boost moral, and sales, even further!
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How to Outsource in
Your Online Business
By Nicole Dean
One of my favorite topics to discuss is outsourcing. You’d be amazed how much thinking about outsourcing and where to begin outsourcing flummoxes everyone from the newest newbies to the seasoned gurus and everyone in between.
But why? Why is it so very confusing? Most of us manage to outsource quite nicely in our day to day lives.
I oftentimes pose these questions to my coaching clients -
When you go to a restaurant, do you head back into the kitchen and cook your own food? (That’s just silly.)
And, if your appendix burst right now, would you go online to find out how to remove it yourself? (Please say “no”.)
Of course not!
But, why do we think it’s ok to do everything ourselves in our businesses?
I can’t figure out what it is, but I think I’m starting to narrow it down.
- Fear of losing control.
- Not knowing who to outsource work to. (Needing a recommendation.)
- Not wanting to take the time to outsource. (You think: “It’s quicker to do it myself.”)
- Costs. (Oftentimes, though, you can get help for a lot less than you think it’ll cost.)
- Lack of confidence in ourselves.
- Lack of confidence in the potential of our business.
No matter which of those it is, there comes a point with all of us, where you HAVE to outsource — at least if you ever want to be able to go on a real vacation where you leave the internet behind and relax with your loved ones.
I know. I know. If you’ve been following me for any amount of time – you’ve heard this song and dance before. BUT! While outsourcing isn’t perfect, it’s a heck of a lot better than putting the chains on your wrists from a job that you’ve created for yourself – one where you can’t escape.
So, my #1 tip for outsourcing is to try it.
Choose something small and work from there.
- Submitting some articles that you’ve written to the article directories.
- Finding blogs to guest post on and contacting the owners.
- Answering some emails regarding customer issues.
- Graphics to promote your products.
It really doesn’t matter where you start. The big thing is taking that first step so that you can enjoy the FREEDOM that comes with the online lifestyle.
Start small. Don’t go crazy. But, when you find someone who you work well with – build on that relationship so you have access to great people who know your style and who you’re comfortable working with. When I need a project done, I have my own personal rolodex of fabulously skilled people who I turn to on a regular basis. Not only does it save me time – but it also helps me to get great prices because they already know what I like, they know that I’m easy to work with and that I pay on time.
I hope this inspires you to start outsourcing in your business.
Article Source: http://www.ladypens.com
About The Author
Nicole Dean is a respected Business Marketing Coach and is full of ideas and common sense advice to help grow your online business (if only it were common we’d all make more cents!) Where Can You Learn More about Outsourcing? Go to OutsourceWeekly.com and sign up for the free “Outsourcing Mistakes” lessons on the top of the page.
Overcoming Your Fear
of Following Up with
Leads in Direct Sales
By Annette Yen
Imagine this scenario and picture yourself in it...
You are a fairly new direct sales representative with your company and you are more than just a little bit excited. This is a new business. It’s a chance for some good income. Plus what a great way to meet new people. The potential with this is fabulous on all fronts. You received your start up kit and you have attended your initial training sessions with your company and your upline leader. You probably even had your first party, vendor fair or open house. You are raring to go and make your dreams come true.
Oh look, it’s an email that just came in from your home office manager. She has a lead who called in and is looking to host a party in your area. “Could you please follow up”, they ask? Um, sure, yeah ... uh... gulp. Now you are paralyzed.
Chances are you, like most people in any type of sales job (and make no mistake about it, direct sales of any kind is sales. Don’t believe it if someone told you it isn’t) are paralyzed with fear. Fear of rejection, fear of embarrassment, fear of that monster commonly known as ... the telephone. Some of the above or probably, like everyone else, all of the above.
Get over it. Now.
There, I said it. The only way to conquer fear is to, well, conquer it. And that means you have to attack it head on. Realize that is why you won’t pick up the phone, own it and then overcome it. Here are some points to help you get over your fear of follow up and make the call using the dreaded monster. I promise - it won’t bite! And it won’t hurt either. In fact, once you start, you’ll laugh at yourself for being so fearful!
1. Nine times out of ten the leads that you are getting for your business are already qualified leads. A qualified lead is someone who has already gone through some sort of screening process to ensure they’re getting the right person to answer their questions. Your home office will, for the most part, make sure that this is a legitimate request before forwarding it on.
2. Your leads have initiated the contact. They’ve voluntarily called or emailed your home office to ask for information. No one forced them to sign up or did some type of bait and switch to get on some list.
3. They have given you permission to call. They are expecting you to call. They are looking forward to your call.
4. All of the above should make it clear that what you should be fearing (if anything) is your reputation if you don’t make the call to them. If they’re sitting and waiting to be contacted and you don’t do it, it’ll not only look bad for you but for your company as well.
Article Source: http://www.wahm-articles.com
About the Author
Annette Yen loves Direct Sales but even more she loves helping women find and succeed in the right direct sales business for their family. You can read more of her articles on her website www.directsalesmentoring.com
Direct Sales Strategies: Extra Sales Are In The (Bonus) Bag
© 2010 Lisa Robbin Young
During the holidays, most direct sales consultants add a few extra products to their home party display to encourage impulse buys and for customers to experience limited edition sets.
But what happens when you end up with a handful of seasonal items that are discontinued, no longer available, but are still in sellable condition?
Many consultants will give them away as booking gifts, or let them sit on their shelves. One option to increase sales is to create what I call a "Bonus Bag" for your parties. Here are three ways to make the Bonus Bag work for you:
1. Create an attractive display of "Bonus Bag" items and let customers know that when they spend a certain amount, they can select one item from the "Bonus Bag" as a gift with purchase, or for a discounted price (purchase with purchase). The first to place their order will get first choice from the bag.
2. Place the products in a "grab bag" and let customers know the minimum and maximum values of the products in the bag. For each spending increment, they can make one grab from the bag. For example, spend $75, get one grab, spend $150, get two grabs. It's important that the value of the products be at least 20% of the amount you're asking them to spend. That means if you want your clients to spend $75, the retail value of the product should be at least $15.
3. Use the "Bonus Bag" display to encourage higher guest spending. Award the entire bag to the person that spends the most money. This works well for smaller items that have values under $5 or $10. You can bundle them together to create a more enticing gift.
Very often, this adds an additional $75-150 to your total show sales. Plus, you're able to liquidate discontinued products without losing money. Be sure to add the total to your hosts order and purchase products to replenish/replace your kit. By offering different products at each show - and only at your shows - you'll encourage not only higher show sales, but increased attendance as well. Your host is happy at the increased show sales, your guests are happy for the extra products at discounted prices, and you're happy because you made a little money off the products you would probably have otherwise had to trash.
One word of caution: Do not go into debt to buy products for your bag. The idea is to clear out items with a high perceived value that you already have on hand, not to spend more money you don't have. By using a "Bonus Bag" you'll be able to take some of the risk out of purchasing those seasonal items that are quick to sell out.
Article Source: http://EzineArticles.com/?expert=Lisa_Young
About the Author
Lisa Robbin Young offers direct sales training and coaching to direct sellers looking to grow their business like a real business instead of an expensive hobby. Sign up for her free weekly ezine at http://www.homepartysolution.com.
10 Ways to Escalate
Your Online Presence
You have decided to start an online business. You have a website ready to go but now you have no idea what to do next. Businesses do not become successful overnight, even on the internet. It takes time, work, commitment, perseverance, dedication and belief in yourself and your products.
One very important thing you need to do is to establish an online presence. This will take time so don’t expect sales to start pouring in by the end of the week! Once you start to create your reputation and build a solid foundation for your business, it will start to grow and sales will increase.
Below are 10 ways you can help accelerate this:
1. Appreciate Your Customers – Customers do not come easy so you need to show them you appreciate them and deserve their trust. Be available to your customers when they have questions or need help. Answer all emails as quickly as you can and as efficiently as you can. Be willing to go the extra mile to make their experience with you more than satisfactory. Customers are not always right but you can make them feel like they are!
2. Join Groups and Forums – Join email discussion groups, message boards and other forums to help build your business. Participate as much as you can. Offer advice, help, guidance, and ask questions as well. Do not just advertise and leave!
3. Blog, Blog, and Blog – Blogs have become very popular in a short amount of time. Blogging is very much like writing a newsletter or ezine. You want to post helpful information, resources and more. Update your blog regularly and make it interactive. Wordpress is a good place to start your blog.
4. User-Friendly Website – Make sure your website is simple, user-friendly and straightforward. Don’t fill your site full of flashy animations, music, and other annoyances. Make sure your website is easy to navigate and let your customers know what your site is about. If your visitors can’t figure out what you offer, they will just close you out. Always have your contact info available for your visitors. Be honest, straightforward and provide a good product or service. Unless you are a casino in Vegas, you don’t need the flash and glitter!
5. Social Networking – We all know the sites: Facebook, Twitter, LinkedIn, etc., but not all of us use them to their full potential. Getting and staying active on these powerful sites are highly proficient ways to expand your contacts, increase your sales, and intensify your online presence.
6. Optimize for Search Engines – Research ways you can improve your site for the search engines. Use relevant keywords, bold headlines, effective meta tags, a site map, and update regularly. All these things can greatly increase your search engine ranking.
7. Article Marketing – The power of article marketing has increased over the years. If you are not yet writing and submitting articles, I would recommend you get started as soon as you can. Writing articles does not have to be hard. You do not have to use big, technical words. Write like you are letting a friend know how to do something. Make your article straightforward and helpful. Once you get an article written (include your resource box at the end), start submitting it to article directories such as Ezine Articles, Go Articles, Idea Marketers and more.
8. RSS Feeds – RSS is a means of letting your subscribers know when you update your site with new information, sales, resources, etc. Your subscribers will receive “feeds” which are short summaries of the updates. This is a great way of getting all these potential customers back to your site. You can do this for free with RSSFeedReader.
9. Your Business is Not a Hobby – So many people start a business because they mistakenly think they will not have to work a lot to make money. When I first started online, I was working 12 – 14 hours a day to build my reputation and online presence. After several years I am able to slow down a bit but I must be sure to always be on top of things and to not let my business grow stale. I know not all of us have 12 – 14 hours a day to work but if you stay committed and treat your business as a business and not a hobby or something to do, than you can make your business a success!
10. Video Marketing – Learning how to market yourself and your business with videos can have a big impact on your online presence. In this day and age, we do not need a complicated camera and crew to make a video. You can simply do this at home. Put a little planning into your video, dress appropriately and brush up on your speaking skills. You want to effectively get your message across and you want people to take you seriously. Once you create your video, post it on your site, blog or social media page and amplify your online presence.
Take some time to research these marketing methods and be prepared to follow through. Rushing into things can sometimes backfire and do more damage than good. So, always be learning, expanding and testing your techniques and you will surely escalate your online presence!
About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
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