Woman Issue 161
the Desk of the Editor
Welcome to the 161st
edition of the MLM Woman Newsletter. This month I've gathered together articles to help you boost your online presence and enhance your selling skills.
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Yours in Success!
Linda Locke, Editor MLMWoman
Celebrating Your Uniqueness
By Linda Locke
One of the best ways to promote your business and to stand out from the crowd is by uncovering what is truly unique about your business and celebrating it. But how do you find your uniqueness, and how do you communicate it once you've discovered what it is?
Here's five ideas to get you started:
1. Tell your business story. By telling people your story about your unique business journey (why and how you started your business), people will start to make a connection with you, especially if they can personally relate to your story. After all, people like to do business with people that they like and trust and can relate to. Your story will help them to decide if they want to do business with you. Just be sure to keep your story true, consistent and authentic and you'll make the connection.
2. Make it personal. Tell your prospective customers and prospects what you offer that is different and better than anyone else. In other words, answer the unasked question lingering in their minds, "What's In It For Me?". Maybe you offer fast delivery, or personalized services, or a unique system or training program that you designed. Whatever it is, make sure it's something that's perceived as truly valuable.
3. Think outside the box. Get a copy of Seth Godin's "The Purple Cow" for ideas on how to make your business truly remarkable. And read his blog http://sethgodin.typepad.com/ regularly to stretch your marketing mind with a fresh perspective from a master marketer.
4. Target a niche market. Select one or two niche markets to focus on. Develop a marketing campaign designed to get their attention and that focuses on what's important to that niche. How do you find a good niche? To start, list the niches that you are part of yourself. This makes it easier for you to figure out what that group's needs and wants are and also makes it easier for them to identify with you.
5. Think service - Providing excellent customer service and going that extra mile will definitely get you noticed. Answer your phone messages and emails promptly, fix problems with a smile and always keep your word.
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What Not To Say When Selling -
3 Weak Word Choices To Avoid
By Barb Girson
We are all in sales, just embrace it. Selling is providing a service, sharing information and issuing an invitation.
A sale is both an art and a science. Even very successful women have hang ups when it comes to 'sales' and 'selling'. No one likes to be thought of as too sales-y. Plus, no one likes feeling sold and most of all no one wants to sell out to achieve success.
Women often get concerned about what I call the 'P' Sales Plagues that truly block Profit Potential:
- Fear of being P-U-S-H-Y
- Pessimism Of Possibly hearing NO
- Paralyzed By the Pursuit of Perfection
Because my success was not without struggle and I understand the 'sales' discomfort; I can now help companies, sales teams and entrepreneurs to define an authentic sales strategy that works. When we are comfortable in our own [selling] skin, we put others at ease.
Often in our effort to disguise our own sales discomfort, we create more of it. I recently observed where this insight proved true. Instead of hearing inspiration or excitement from the seller, I noticed the use of weak word choices. The following is a summary of what not to say when selling a product, program, membership or service:
1. "We are not a hard sell."
When I hear this I walk away and think "hard sell", "hard sell", "hard sell". Hard sell puts my guard up. Here is an example of accidentally creating the one response we set out to avoid. Selling is not convincing someone to do something she does not want to do. When tone and spirit are right, the 'no hard sell' message will be felt and conveyed. When the person or audience is treated respectfully and presented information as an invitation, the option to accept or deny the offer is implicit.
2. "You can [buy, join, sign up] or not...or you don't have too."
Of course they don't have too. Who are we to tell others that they don't have to... anyway? People respond best to clear and honest communication. When extending the offer and asking if the person, company or audience wants to accept your offer, do not diminish the offer/invitation with a hedge tag such as...'or not' or 'you don't have to'. Hesitation from the asker kills conviction and repels confidence. When you offer a service, product, concept, membership, et cetera, 'the ask' follows a conversation where you have made a positive connection between what you have and what the other party wants or needs. Do not weaken your offer with a hedge or hesitation.
3. "We don't want to be P-U-S-H-Y and make anyone feel uncomfortable."
When we are uncomfortable with our own process, we make others uncomfortable too. Offering and closing are logical conclusions. When we realize this, and let go of the outcome, we allow ourselves to communicate without pushing an agenda. When we stay focused on uncovering the needs and wants of others, instead of focusing on how we are being perceived, we put the other party at ease. In this climate, genuine dialog follows and recipients accept or deny accordingly.
When we step into our selling process with confidence and ease, people engage in sincere conversation, feel relaxed in our presence and understand that they can respond based on their needs/wants. Eliminate weak word choices and embrace that we are all in sales to some degree.
Get comfortable in your [selling] skin and put others at ease.
Article Source: http://www.wahm-articles.com
© 2010 All Rights Reserved Barb Girson
About The Author
Barb Girson, International Direct Selling Industry expert, trainer and coach, is a highly interactive, creative speaker & author offering professional skill development programs for workshops, leader retreats, and annual conventions & teleclass sales training programs. She helps companies, teams & entrepreneurs gain confidence, get into action, & most importantly... grow sales. To sign up for her next FREE sales training teleclass / join her free email list & get 'Sales Strategies that Stick' ezine, Visit www.MySalesTactics.com to learn more.
Smart Women Have an
By Joy Chudacoff
I just listened to a teleclass with social media expert, Amber Mac where she shared a few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I’m sharing some key online presence tips.
Effective marketing is a lot like cooking—you need more than one ingredient to make the perfect dish. Your ideal client is looking at both online and offline marketing to find your service. You want to make sure that no matter what method is used, they will find you as the expert or “go to gal” in your industry. If you have a consistent marketing message, online marketing is a wonderful tool to reach more people and get them connected to you and your business.
There are many choices available when making the decision to create your online business presence. Here are a few basic online “ingredients” you’ll need to get yourself up to speed:
1. Web Site – In today’s world, your web site is similar to the business card years ago—(If you’re in business then you must have a business card) same idea with the web site. It establishes you as a “real” business. Here’s the good news: It doesn’t need be anything costly or fancy. A basic Wordpress web site describing who you are, what services you offer, and how to contact you is important and the investment is around $500. As soon as possible, you’ll want to add rave reviews from happy clients, as well as a system for capturing people’s information when they visit your site so you can continue to stay in touch with them.
2. Social Media – Using sites like Facebook, Twitter, LinkedIn, just to mention a few, are great ways to get your message out about your business to your ideal client. The best part? It’s free. Any time you have the chance to market to large numbers of your ideal client for free—do it.
3. Blog – Blogging is a great way to attract your ideal client by writing or posting interesting articles and tips on something that’s in your area of expertise. People who identify with your message will be attracted to your blog and sign up to receive your posts.
4. Article Submissions – Submitting your articles to article web sites like www.ezinearticles.com is another useful tool to get you known as an expert in your field. Feeling like you aren’t a writer and not sure what to contribute? I certainly felt this way early on in my business. However, I’ve learned how to take the important work I do with women entrepreneurs and document that into useful information that I know other women would be interested in. Sit down and think about what you do most effectively with your clients. Make notes about what you do for your client that is useful and write about how you do that.
5. Ezine – This is something that I use that you can relate to right this minute. You are reading my online newsletter (referred to as an “ezine”) that I send out every week to Smart Women all over the world. This is an excellent tool for staying in touch and continuing to “showcase” how you help people with your service. One tip: Don’t overthink this. Often times, my clients will hold off on doing this because they aren’t sure how to get started. A simple email with a quick tip sent on a regular basis is all that you need in the beginning. When I started using online resources 5 years ago, I sent out a pdf document using my AOL personal account every 6 weeks. The results were wonderful and they can be for you as well.
In my work with women entrepreneurs, I support them in choosing the right “ingredients” for their business both online and offline to make a winning recipe for entrepreneurial success. Take some time this summer to choose which ingredients will take your business into the spotlight as the “main” course.
Anything is possible. Everything is waiting for you.
© 2010 Joy Chudacoff
About the Author
Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at Profits With Passion .
Are You Making This Online Network Marketing Mistake?
By Jackie Ulmer
Have you ever sent out an email blast; tweeted or posted a Facebook Update using your product name; company name or something about who's making how much money?
Here is a clue about your target market for your opportunity - they don't care about your product or service; the name of your company; what big name is behind it; or who made 6 figures last year. What they care about is how it can solve a need that they have. Provide the solution to a problem, and you'll sponsor another team partner.
It's as simple as that, really, and yet so few people "get it."
Instead, most Internet marketers, particularly those involved in Network Marketing, spend their time talking about how great or unique their company's product is; all of the patents it holds; and how one can make easy money in the business.
You've seen the ads, right?
"Make $100K in 6 months with our proven system."
"BIG NAME promises to create more millionaires with his entrance into Network Marketing."
"Guaranteed - $1000 in 24 hours."
"No selling, No Sponsoring, No Meetings, No Cold Calls!"
First of all, no one believes the person who is advertising making big money quickly because we have figured out by now that the people who are making big money don't advertise it in that way. It's the "posers" who feel the need to blast that type of message.
Second, when one makes something look and sound so easy, who do you think it will attract? Someone who expects it to be easy and we all know that there is no short cut to true success.
Well, then, how DO you attract people to what you are offering?
You start by having a genuine conversation. You ask questions, and you get to the heart of what is most important for your prospect; what problem exists and what solution they are looking for which has you in conversation in the first place.
Success in Direct Sales/Network Marketing has little to do with the product, the compensation plan, or the big name behind the company. It has everything to do with the relationship you forge with your prospect; and the interest you take in assisting them in getting what they want.
Don't make the mistake of projecting onto your prospects your own interests; wants and desires. It has no place in the conversation unless the prospect asks you specifically. Even then, be brief and turn the subject back to them.
Be a great communicator. Be more concerned about what your prospect will get out of your message than what you think you are saying that matters.
Before you begin a conversation, either written or spoken, get yourself into the shoes of your prospect. Feel the pain your prospect feels and communicate based on the challenges he/she faces. Communicate so that your prospect knows you "get them." You know where they are coming from. You want them to feel identified with you. This establishes critical trust.
You want to make a connection between the desires, wants and needs of your prospect and the outcome or benefit that you are offering. The closer you can make that connection, the better. The more you will draw them in and the closer they will become to taking action.
You want to make them know that what stand between them and what it is that they want is exactly what you are offering.
Communicate that regularly and effectively to your prospects and you will become the sponsoring superstar you long to be. Your paychecks will increase and you will no longer feel the need to communicate anything to your prospect except exactly what it is he/she is looking for.
About the Author
Jackie Ulmer, a veteran Home Based Internet Business Owner and Author, has coached and trained thousands of representatives both inside and outside of her sales organization. One of the few to reach the $1 million income mark, she loves coaching others on success. She can be reached through her web site at :http://www.streetsmartwealth.com/
10 Ways to Maximize
Your Blog’s Impact
The term “blog” comes from the words web log. A web log is simply a website with regular posts or entries similar to keeping a journal or log. Blogging has become a major form of online marketing for small and big businesses alike.
Blogs have definitely evolved from the simple beginnings of the online diary type blog. There are many designs, purposes and options with today’s blogs. To ensure your blog stays on top, you need to keep up to date on all the different methods of blog marketing. Below are ten things you can do to help your blog be the most effective it can be.
1. Post information that will help and educate your visitors. They do not want to hear about your day with the kids or running errands. Listen to your customers needs and post information that takes care of those needs. Post links to helpful resources and tools.
2. Post regularly to your blog. You do not have to be adding new things daily but you want to be sure to update weekly. Be consistent. Don’t update one week and then neglect your blog for two or three weeks. This is a sure way to keep visitors from coming back. Take regular care of your blog to maximize its effectiveness.
3. Use high impact titles for all your posts. You want the titles to grab your readers and draw them in so they hang around. Use a lot of high impact power words to get their attention. Be sure to use relevant keywords in your titles as well.
4. Use visuals for more impact. Each post can be accompanied by a productive graphic image to help the reader get the full effect of the information. Experiment with audio and video posts. They can really bring some life to your blog.
5. Invite guest stars. Invite other business owners who can share their expertise to bring more useful content to your blog. Find experts in areas such as SEO, marketing and advertising, we b design, web promotion, etc. Try to schedule these expert guest stars regularly. The bigger variety of useful content you can provide for your visitors the better!
6. Make your blog interactive. Allow your visitors to comment and post their opinions whether they agree or disagree. Acknowledge and respond promptly to your visitors’ comments. Encourage them to voice their opinions whatever they might be.
7. Create a blog network! Contact other blog owners and ask them to link to your blog in return for you doing the same. The bigger the network, the more exposure for all.
8. Be sure to proofread all posts and comments. You want your blog to look and feel professional and bad grammar and spelling can quickly destroy that.
9. Add an RSS Feed. RSS stands for Really Simple Syndication or Rich Site Summary. It is a very effective and easy way to continually provide notifications of new content, news, updates, etc. Adding an RSS Feed to your blog can increase your traffic substantially.
10. One of the most important things you can do for your blog is to give it personality! Make your blog come alive by adding some humor, admitting mistakes and failures – in essence, be real. Use contests, free gifts, get your visitors involved in your blog. Don’t make your blog seem like a clone with no personality or life.
There are millions of blogs out there. Professional blogs, personal blogs, fun blogs and what I call “junk blogs” but they can do awesome things for your online presence, your reputation and your business. Make your blog one to remember so you can maximize the impact it has on your business!
About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
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