Woman Issue 159
the Desk of the Editor
Welcome to the 159th
edition of the MLM Woman Newsletter. This month I've gathered together articles to help you take care of yourself and your customers this summer.
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Yours in Success!
Linda Locke, Editor MLMWoman
How to Beat the
Summertime Business Blues
By Linda Locke
It's the middle of summer and lots of people are singing the ain't got no business blues. But if you work it right, summer can be a wonderful time to get new business, make new contacts, and set some goals for the fall. Here's some ideas for kicking the summertime blues out of your life and making the most of the rest of the summer.
1. First things first. Take some time off! It may seem counter intuitive, but taking some down time is crucial to the health of your business. A change of scenery, new experiences, and a chance to slow down and really relax will help you to recharge the little gray cells and increase your creativity.
Be sure to keep a little notebook (I use Moleskin journals in bright colors) or voice recorder (I use the Recorder app on my iPhone) handy to keep track of those smashing ideas that will come up during your down time.
2. Do some training. Summer is the perfect time to take a class and learn a new skill or master a software program that will help your business grow. Check out the offerings at your local community college or university, subscribe to an online training site or take a teleclass. Some ideas -- if you want to learn some new software, check out the online tutorials at Lynda.com. If you want to expand your entrepreneurial mind, consider a teleclass with Barbara Winter of Joyfully Jobless on brainstorming or outsmarting resistance.
3. Network everywhere! Just because you are on vacation doesn't mean you can't network. Stay open to connecting with people no matter where you are and always be sure you have your business cards and info with you to exchange with your new friends.
4. Set some goals. Summertime is perfect for creating or rethinking your business goals. Use this time to write down your goals for the rest of the year or check the progress of the goals you've set and tweak them a bit.
5. Host a fun summertime sales event! Do something fun for your customers to increase business -- if you have a retail store throw a customer appreciation party and invite your customers to come and bring a guest. If you have an online business, you can run a contest or offer a free teleclass.
And if you're on Twitter, you could host a Tweetup (an impromptu real world meeting with your local Twitter friends).
Finally, be bold this summer and break out of your comfort zone. Your bottom line will thank you for it!
MLMWoman is now on Twitter and Facebook. Please come and visit us and say hello!
Would You Like To
Create More Followers Online?
Copyright © 2010 by Sue Seward. All Rights Reserved
Did you know that having a 'central local' for what you do and sharing the scoop of what's happening in your home business online just might benefit you in the long run more than you know?
What I mean by 'central local' is having a personal 'Blog' as your center stage. Your blog is your piece of real estate online. Location, location, location baby!
Have you started yours yet?
There are followers out there who want to hear about you, your successes and the bumps and bruises you've experience along the way of building your career (in other words share who you are).
Who are YOU anyway? Inquiring minds want to know!
Did you know that a blog can be the perfect location or spot for all of your online prospecting and lead generation? By the way we've always done this in the past with personal websites and still do. I remember some of the first landing lead capture pages we created way back in the mid 90's. Now it's all about blogging ...and it's become much more personable.
You might be thinking....
"Sue how can I brand myself with a blog and make blog marketing profitable at the same time?"
Good question! Here's something you can chew on...
Blogging is fast becoming one of THE top tools in a Network Marketers 'marketing' arsenal, and here's why... the people led to your blog want to know all about you and when you do this the right way they WILL get to know, like and eventually trust you. Those who are like minded will most likely bond with you because they are usually looking for better ideas and someone to lead them in the right direction.
They may not necessarily be looking for a business opportunity at the time. The important thing is for them to connect with you because you never know when they may be in the looking zone. They are most likely going to seek out the person they've made a connection with and built a relationship with and blogging helps you do this.
People seek out experts that can share tips, tactics and light bulb ideas! Hey think I'm gonna try that too! Ya know back in the mid 90's when first starting out online I was sure no expert! I had no writing or business experience. I've evolved because of Network Marketing.
When people find somebody who is honest, up front and branding themselves authentically they will be instantly attracted and want to do the same thing themselves. They will be bonded to you and just may end up being a follower for life and when the timings right may even partner with you.
Now that's what I call putting Attraction Marketing to work for you isn't it? Like having your money work for you right?
As you gain followers who will subscribe to all that good 'stuff' you're putting out there, you will begin generating hot, targeted, qualified followers that may eventually join you in your Network Marketing enterprise when the timings right for them.
If you're new to the internet, you may be a bit hesitant to start your own blog and that's perfectly natural because the first thing people say to me is "Sue what on earth do I put or write about on a blog?"
Here's a few ideas that may help you get started and I always say the best way to get started is just ...dive in head first and GET STARTED! The more you procrastinate the more you're gonna be left behind. You'll make mistakes along the way, so what? Don't we all? That's how we learn and continue to grow! People respect us when we're human. After all it's hard to duplicate perfect right?
Your blog is really gonna be much easier to start than you think and you can add as you go and it will evolve as you evolve in your career. Not to worry, you don't have to be a techie guru or graphic artist to create your blog either!
Your blog will have templates or themes available to download or if you've got the budget hire a designer to create one for you. If not just upload a theme that suits your style and personality. You can always hire a designer to create a branded logo for your blog later on.
Your blog will need to have your personal photo on it to brand who you are! Oh really? You mean no photos of my dog, cat, products or one of those silly avatars? Your followers want to know you are a real person. So any place you are networking online it's important to have your real photo on your profile. You are real aren't you? They'll know when you're not and most likely won't follow you anywhere. So get real!
Your blog is one of the best ways to develop a presence and create trust with your followers so another reason to be real and authentic.
Your blog creates visibility for you which will help build your personal brand. People make a choice to read your blog. Very different than emails which are not read as much now days and that is IF they even get delivered properly. Emails are boring compared to your blog and you don't want to be boring do you?
Your blog with it's valuable content will increase your followers and when you allow your followers to post comments this connects you with them even more.
Your blog can increase the traffic to your company's replicated website.
Your blog can highlight your products and affiliate links for additional income streams - (I put these in the Resource section of my blog) again your followers can choose to click or not to click, their choice. This is a free country after all.
Did you know blogs are loved more by Google and other search engines? It's nice to be loved isn't it?
If you haven't created your blog yet, there's no time like the present so what are you waiting for?
Let's find out who YOU are!
Once you have created your blog you'll be looking for content to share with your followers. Here are a couple of ideas to spark more interest -
Share your success story. If you're not making a lot of profits yet share enthusiasm for your own personal business, share stories of people in your success line and how much you've grown as a person because of the Network Marketing profession.
Share what you do outside of Network Marketing. Your interest, hobbies, your job or other profession and what attracted you to Network Marketing in the first place. Remember those inquiring minds want to know you!
Offer your advice in whatever area of expertise you have and never be afraid to let people know you've made mistakes in the past and are here to help them avoid the same mistakes you've made. People love the truth. No matter how it's packaged the truth always sets us free doesn't it?
Share tips, strategies, ideas on developing a business plan, goal setting, self development, mind set and other ideas to set up a real business right from the get go.
Sometimes the stories of other successful people like say industry trainer Dani Johnson for instance can be inspirational reminders to us all that we can reach our goals through consistent efforts, perseverance and a never giving up attitude. My own success story is a perfect example.
Hope this inspires you to create some fantastic branding with your personal blog because getting involved in the blogging world can be a monumental way to bring in more followers to your website and ultimately increase your home business revenues. The bottom line is to help you make more profits with your blog marketing!
About the Author
Sue Seward is an online marketing coach, home business developer and servant team leader who has been networking, connecting and building relationships online since 1996. She is a full time career professional in Network Marketing living at Lake Travis in Austin Texas with her husband and two sons. Follow her blog at - http://www.sueseward.com
Signs It's Time
To Hire Someone
By Christine Kane
I remember the first time I hired someone to mow my lawn for the
summer. I was a tried-and-true D.I.Y. gal. I prided myself on it.
The only problem was that I freakin' couldn't stand mowing the
lawn. I'd dread it all week. And even though I was happy once it
was done, I started dreading it again the very next day!
At that time, I was studying several financial and business books.
I began seeing my songs as my assets. I realized that the simple
act of writing a song like "No Such Thing as Girls Like That"
could pay me - in the long run - WAY more than the money I saved
by mowing my lawn.
In other words, I learned how to value my work in the world. I
learned how to act on that value. It was scary for sure. (The voices
in my head shrieked at me to just bite the bullet and do my own
lawn!) But that one act taught me so much about success and the
value of my time.
These days I've taken it to a much bigger level, and I have a small
team working for me.
Now that I'm coaching people, I gently teach them these new ways
of valuing their time as they expand into more success in their
Here are 7 signs that it might be time for you to hire some help...
1 - You don't have enough time to do the thing you're best at.
What are you good at? What do you want to be good at? How much
time do you actually spend doing that thing? If you're running around
getting menial tasks done - and you have no time to pursue your
passion, or engage in your high-pay-off, high-delight activities,
then ask yourself why.
Even if you let go of one item (like shoveling the snow) you're
telling the Universe the value of your time. (And you know what?
The Universe always says Yes.)
2 - You resent people who don't struggle.
This is a big one.
If you hold resentment for people who live life with joy and ease,
this could be telling you that you are waiting for rescue. That
just leads to more struggle.
Only YOU are in charge of whether or not you struggle. Rescue yourself
and learn what true empowerment feels like.
3 - You're worried about the economy
Waiting for the economy to get better before you'll hire someone?
Why not become a part of the solution and use your money to improve
While everyone else is pulling back and firing people - you can
experience what it's like to be the change you wish to see in the
4 - You think that no one can do it as good as you.
If you just shouted "Amen Sister!" - then please step
away from your computer. Go to the bathroom mirror. Look into that
mirror and say the following aloud:
"I have a bit of a control issue."
The belief that no one can do it better than you serves only to
keep you in the role of the Martyr. Unless you are, say, a brain
surgeon, then there are many people who can (and will) do it as
good as you.
5 - You're not playing to win. You're playing not to lose.
Ask any coach or athlete about this.
When you play to not lose, all you're doing is surviving, relying
on yourself and hoping no one notices you.
When you play to win - you take risks, you keep your mental attitude
strong, you rely on the team, you look for the goal. Decide that
you want to play to win.
6 - You've used this phrase at least once in the past week:
"By the time I show someone how to do it, I could just do it
This is a classic phrase of someone who refuses to succeed. It's
the mantra of the struggle-addict.
Learning how to delegate is empowering. Not just for you, but for
others as well. Besides, when you show them how to do it once, they
can keep on doing it so you don't have to!
7 - You dread certain things so much that they don't get done.
It's okay to not enjoy aspects of your work or your life. (Most
musicians don't like doing their own newsletter, for instance.)
This is the exact thing you can hire someone to do.
What items do you dread? No matter what they are, when you get
them off your plate, you'll experience more energy just knowing
they're getting done - and you don't have to worry about them anymore!
About the Author
Christine Kane is the Mentor to Women Who are Changing the World. She helps women uplevel their lives, their businesses and their success. Her weekly LiveCreative eZine goes out to over 12,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.
Are You Listening to
Your Inner Needs?
I am sure this has happened to you; it definitely happened to me this past weekend. You’re planning a nice, quiet weekend and surprise! Unexpected house guests show up and it is hard to turn them away. It‘s amazing how we are programmed to give up our plans to take care of others from time to time. We are expected to be all things to all people, which is definitely a recipe for disillusionment and burnout. It breeds frustration and failure because being all things to all people is simply not possible in our reality.
No matter how good you are at your career or life you will meet with challenges that are out of your control. You can be a victim or you can choose to be powerful. I decided to make the best of the situation and just flow with it, but as our unexpected guests left today, I made it crystal clear that just because I live at the beach, it doesn’t mean people can show up and expect to stay. Now this is a small problem but every day we face larger problems where we often give away our personal power.
The secret is to be conscious and remember that the next time you meet with temporary defeat or failure, you may not have control over the circumstances, but You do have control over your reaction to the circumstances. Exercise this privilege by searching for the seed of opportunity, which is carried in every experience of adversity and sorrow.
And I would like to remind you: Just because you have been the support system for your loved ones, folks you work with, friends and relatives doesn’t mean that you always need to take responsibility for everyone. That is simply crazy thinking in today’s world.
Personal power comes from within, so start today to listen to your inner needs. The emphasis in our lives should be on developing the vision to see beyond the current situation, develop mental control over our emotions, feel our own power, and assume responsibility for our future. If you don’t take care of yourself, who will?
About the Author
Lee Milteer is an internationally known Performance & Productivity Coach, TV Personality, and Speaker who has counseled and trained over a million people throughout her career. Lee is the founder of the Millionaire Smarts® Coaching Program and is also a best-selling author of educational resources like Success is An Inside Job and Overcoming Unproductive Behaviors. Find out more and sign up for no-cost success resources at www.milteer.com.
10 Ways to Get Rid of Your Customers
By Terri Seymour
When you are in business, you need to remember that without your customers, you are nothing. I have been in the ebook business for 5 years (internet marketing over 10 years) and have grown to appreciate my customers immensely. It always amazes me when a fellow online business owner shows his/her customers no appreciation. I even had one fellow ebook store owner say that he wanted everything as easy as possible because he did not want to have to bother with his customers. I was stunned!
So, if you are like the above mentioned business owner and don’t want to have to “bother” with your customers, here are ten effective tips for doing just that!
1. Treat Your Customers Like Idiots – Use a lot of hype, pushy sales talk, clichés and mumbo-jumbo in your sales pitch and product info. These people don’t know anything about what you’re selling so why talk to them honestly and intelligently.
2. Be Vague – Don’t have any clear, concise info on your website. Don’t give a positive call-to-action. Don’t let the customer know what your site is all about. Don’t tell them anything about what you have to offer or how it can benefit them.
3. Don’t Bother Keeping Your Word – Promise them the moon and then after they buy who cares?? Once you make the sale, why bother keeping your promise – they fell for it!
4. Don’t Answer Their Questions – Take your time answering emails. Don’t put a FAQ page on your site. Don’t give each one as much attention as they need to address all of their concerns. You will probably just waste a lot of time answering their questions and then they won’t buy anyway.
5. Make Your Site as Annoying as Possible – Be sure to add a lot of flash, frames and music to your site. Don’t make all the pages consistent and be sure to confuse them with a complicated navigation menu.
6. Be Sure to Automate Everything – Don’t give your customers the personal touch and be in contact with them. That takes too much time. Automate everything so you don’t have to deal with them.
7. Hidden Costs - Don’t be upfront with all your product costs, shipping, etc. If they know what everything costs, they probably won’t order!
8. Definitely Don’t Offer Contact Info – Do not put your name and contact info on your site. You don’t want these people to know who you are or how to contact you.
9. Make Them Jump Through Hoops to Order – Make them click through as many steps as possible to order from you. This way you know they really want your products. If the ordering process is too simple, they might wonder why?!
10. Don’t Be Continually Updating Your Site – They might get confused if you keep changing things and offering new products, services, sales and specials.
So, if you follow these ten tips, I can assure you, you will not be “bothered” with customers for very long! ;-) BUT, if you do just the opposite, you might be so busy with your customers that you won’t have time to read this article. I wish you much success with your business venture!
About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
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