Welcome to the 158th
edition of the MLM Woman Newsletter. The month of July starts out with a bang in the U.S. with our celebration of Independence Day on the 4th of July. This is such a festive and uplifting holiday that reminds everyone that great things can be accomplished against great odds whether it be the course of a country or your own life. I encourage you to think about the ideas of freedom this month and how owning your own business puts you on a path to your own financial freedom.
This month I've gathered together articles on using Facebook in your business, how to attract what you want into your life and business, how to talk about your business, and finally a video with tips for balancing business and life for MLM Moms.
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If you're sending a friend request to someone you don't know personally, take the time to do these 3 things before hitting the Send button to make sure they don't hit the Ignore button.
1. Add a picture to your profile. A profile with no picture is like walking around a business or social event with a bag over your head. Don't be shy, include a picture. People like to see who wants to be their friend.
2. Make sure your bio provides enough information to allow your potential friend to know something more about you. If you have no picture and no bio, people are going to be uneasy about accepting your friend request. It's like a stranger coming up to you on the street and asking for money. It makes you feel uncomfortable. Not a good thing when you are asking to be someone's friend.
Take a quick moment to write a bio that provides a brief intro on who you are and what you do. Include information about your business and your interests.
3. Include a personal message with your friend request that explains who you are and why you want to be their friend. This is the most important step. Including a note with your request helps people make the decision to become their friend and shows that you care enough to go that extra step.
Is Facebook the Place to
Generate Your MLM Leads? By Sue Seward
Someone recently was asking the question - "Is Facebook the place to generate your MLM leads?"
This was my response below and it's not to imply that there is anything negative about social networking through Facebook or that being active on social communities is not the right thing to do. My sincere hope is that this message truly does inspire people to take action and become wildly successful in their home business!
I've been networking and building relationships online since 1996 and most of the people I’ve actually brought into my business have been from either calling cold leads, ad coops like magazine, pay per click and radio coops, or company and/or product specific leads. Sometimes I call myself a dinosaur I’ve been online so long!
The leads I really prefer to work are people who are requesting information on my actual company and/or product. In other words, they are in the looking zone for a particular company and/or product. The people who joined me from online marketing have typically taken several years to cultivate the relationship and right timing for us to partner in a business.
There is no pie in the sky magic secret to building a real long term business. It takes consistent effort, money, focus and time. The more you speak with people who are actually in the looking zone for your company and/or product the faster your business will actually grow, period. That is if you are interested in building a real business and not being in the hobby of just spending all your time socializing which can sometimes deceive you into 'thinking' you are building a business.
Back when I started online all we had was email and the telephone. We didn't have all the social networking communities like we do now days. We may have been better off because there were not as many distractions like there are on the world wide web now. There’s a lot competing for our attention online isn’t there? Come on now, you know what I mean! All those shopping sites, online communities, groups, businesses, advertising, training, webinars, online gurus sending you their offers, newsletters, ebooks, ecourses, blogs and on and on and on. And then on some more!
Way back then in the cave man Internet days we still built relationships with people we met online and it took quite a bit of time. Some people I started a relationship with did not end up as a business partner for two to six years and there are some who still never have. This doesn’t mean that we will never do business together.
We keep in touch and that's the important thing to remember. It's always about developing the relationship and I’ve been doing, teaching and writing about this very thing since way back in 1996. I always recommend staying in touch and do not burn bridges with people.
It's the same with Facebook, Twitter, MySpace, and other social networks. It will always be about building relationships and keeping in touch. Social communities are virtual places where we meet and greet people and some we may build a deeper relationship that could eventually turn into a business connection. Sometimes it may even turn into a romantic relationship. You just might meet the person of your dreams online if you’re in that sort of looking zone. Wow who knows! I happen to know two people that this happened for and now they are happily engaged as well as working in the same business together!
Personally I do not spend a great deal of time on Facebook or rely on that method solely for building my business.
What I do though is post to my ‘blog’ which is connected to Facebook, Twitter and any other networking communities I wish to share it through using the share button on my blog. With the click of my mouse my blog is viraled out to all sorts of online communities that I’m connected with.
If someone then decides to contact me after reading my blog because they felt a ‘connection’, they do so because it’s ‘their’ choice and if they decide not to connect this is perfectly ok too. I have not depended on Facebook solely to build my business. If I did I'd probably be broke because of the time it would take to build critical long lasting relationships that then could turn into business contacts and into volume which turns into income!
What I do for people is suggest a variety of marketing methods such as warm market locally, buying leads, or getting into ad coops which are company and/or product specific (usually all the more productive), and perhaps online marketing if that's something appealing to them and they feel they have the time to devote and can discipline themselves to also stay in productive activities that produce business volume and income.
I do not suggest just using one method like online marketing only or just using Facebook or social networking for building a business unless someone does not mind waiting years for actual results.
Most people we meet in these social networking communities already have a business. What can happen though is that when we build a solid relationship with someone and they know we are a servant leader who gives value, they may just look us up when they are in the looking zone. Someone may at least ask an opinion or obtain some guidance when they like, know and trust you right?
Building strictly using the Internet now days can take a great deal of time to develop an actual business contact, because it's a very cold market. In fact, I’ve always called it the frozen market.
Some people may tend to spend a lot of their valuable time in social networking because they are taught that this is the big trend. The truth is they may not be accomplishing much in the way of increasing actual business volume. The people getting paid to teach this method may be attracting a lot of business contacts but the real truth is, are they really actually duplicating themselves?
In other words, the people following those few who are teaching this method may not be increasing their sponsoring or developing their own incomes. They are however involved in a lot of socializing so perhaps this makes them think that they are doing something productive. Sort of like doing busy work. What do the actual numbers look like?
Think about where this time could be best spent because time is money right? Is money coming into your pocket from socializing on the Internet in Facebook? The truth can be hard to swallow sometimes.
Bottom line is how much is your business increasing by socializing on Facebook and Twitter? How many are moving up the ranks of your company by this marketing method alone? How many people did you sponsor last month through social networking efforts and how many were signed up in your downline from this method last month? Maybe, just maybe, some of your time could be better spent by also calling people who have actually expressed an interest in your particular business and/or product. It’s a thought to ponder.
Since people do business with people they know like and trust it makes perfect sense that trust has to be built up whether it's with leads (which are prospects in the looking zone) or online doesn't it? So why not do both and see how the numbers start to climb for you. Then teach this to your downline and watch what happens to their numbers too!
About the Author
Sue is an entrepreneur, online marketing coach, MLM author, loyal friend and servant team leader who has been networking, connecting and building relationships online since 1996. She is a full time career earner in Network Marketing living at Lake Travis in Austin Texas with her husband and two sons and also has a passion for gluten free cooking. Contact Sue at – http://www.sueseward.com
Attraction is very simple although we like to make it complicated. There is often one main ingredient missing when you are ready for something new, something bigger!
And that's having a powerful intention.Intention is everything. Intention is the engine that fires creation. It allows you to tap into universal intelligence and become a conduit for something much bigger to flow through you. It's an essential part of effortlessly attracting the life you want.
Until you're clear about your intention you're usually sending mixed messages into the world, and the Universe has no idea what you want.
The secret of manifesting anything you desire is to have your inner and outer selves aligned. Start with a powerful intention, ensure your environment is supporting you, take inspired actions and you'll be a magnet for attracting what you want.
What's YOUR intention? What would make the most difference in YOUR life?
You were likely never taught to set intentions in school. Here are some things I've learned about intentions over the years, both in my own life and through supporting clients in attracting what they want:
Mistake #1. Your intention is not inspiring. Last week one of my private clients started with this intention (used with permission!): To write and publish my book on the state of education and go on a speaking tour.
Not surprisingly, this didn't inspire her much! When we'd finished, this was what she said:
I am in the process of co-creating a highly acclaimed book that will launch a new generation of creative, critical and original thinkers.
My client is totally jazzed by this intention and already she's attracting all kinds of synchronicity and helpful people. Things are moving fast for her.
Mistake #2. Your intention is about process not outcome: If your goal is to let go of 20lb, that the process and it's not that inspiring. You'd have to work extra hard to feel your outcome as it doesn't appear in your intention.
What will that give you? What's the outcome of letting go of 20lb. That's what your intention needs to be about. That's what will inspire you.
It might be something like: I am in the process of attracting everything I need to be, do, and have, to wear my slinky black dress at the Christmas party and feel like a million dollars!
This includes way more than dropping some pounds. It's also about loving yourself and your body and feeling great. This inspired one client - what would inspire you?
Mistake #3. Not going for it because you don't know how it will happen: This is one of the biggest challenges for my clients. So often I'll coax a dream out of someone and they'll tell me it's not going to happen because they don't know how. It's never happened before, right?
One of my clients has a dream to make a wildlife movie. She had put this on the back burner because in her mind there was only one way it was going to happen and that involved a whole lot of money she didn't have. Meanwhile her dream was languishing and she was searching for more fulfillment in her life.
If you don't set your intention, there's not much chance you'll get it. Your intention helps you connect with the passion for what you want. It will call in support from all kinds of unexpected places while you stay connected with your desire.
What do YOU really want? Remember, it's not your job to figure out how it will all happen.
Mistake #4. Playing small: The best intentions are both exciting and scary. If you have excitement without being at least a little afraid, you're staying in your comfort zone. If you have fear with no excitement where's the positive motivation? You'll make a quantum leap when you are simultaneously excited and afraid. You'll know that feeling - you might feel emotional, you might swallow hard and have to take a minute to collect yourself. Those are the best!
Read what one client said:
"I started with the intention to manifest my full creative power. As I listened to you and others, I realized it was not specific enough for me, or inspiring. I felt perplexed for awhile, then suddenly, the thought popped up: I want to sell 10 large paintings from my new series. It felt totally true and right. Exciting and scary, just as you describe".
How can you step out of your comfort zone and really go for it?
Mistake #5. Writing your intention as an affirmation: For example: My home is now an inspiring place to be and somewhere I love entertaining friends. Well, this sounds good but the trouble is that pretty soon a little voice is going to pop into your head and say "Who do you think you're kidding? Doesn't look like that to me?"
Start your intention with: I am in the process of attracting.... or I am in the process of creating....
For example: I am in the process of creating my sanctuary, a home that is filled with beauty, peace and healing energy, for myself and all who visit.
Finish it with: 'This or something better now manifests for the good of all concerned'. This leaves space for the Universe to send you something even better than you can imagine. The Universe always knows more than you do!
No intention is too small nor to big. From attracting that perfect parking spot, to creating your life - intention is the key.
Take a look and see if you are making any of these mistakes - or all of them - they will be sabotaging you in creating the life you deserve.
Enough About You,
Let's Talk About Me By Cathy Stucker
Many people tell me that they have trouble talking to others about their businesses. But many other people have the problem of not knowing when to stop. We're probably all guilty of this now and then--I know I catch myself sometimes--but if it's a habit it is costing you customers.
Telling too much can take several forms. You may go on and on about your business to the point where listeners get bored. The solution to that one is simple: stop talking. Learn to watch your listeners for signs that they are losing interest. When you see those signs, make sure you switch the topic back to something they will find more interesting--them!
You may be so busy telling someone what your business can do for them that you don't take the time to ask questions and listen to the customer talk about what they need. Doing so accomplishes two things: your customer feels valued because you took an interest in their needs and opinions, and you learn about what is worrying them so you can better solve their problems.
You may feel that you have to give customers minute details of how your product or service works. Every step of the process you use, the inner workings of your equipment, and other details may be fascinating to you, but the customer cares less about HOW you are going to do something that what results you will get for them. Don't be so in love with process that you forget WHY you are doing what you do. Focus on the WHY with your customers.
Last but certainly not least is what a friend of mine calls being "too honest." It is not only unethical, it is stupid to lie to customers. You may make today's sale, but you will ultimately lose the customer along with your reputation. But it can be just as harmful to tell too much truth--that is, truth that doesn't matter to them but may turn them off.
Think of it this way: if someone asks, "How are you?" you don't say, "Well, my spouse and I had a fight this morning over my drinking, and that really aggravated the ulcer I got over my upcoming trial for tax evasion. But at least my kid's finally getting out of jail! And by the way, you are really ugly." That might seem truthful, but it is not information that is relevant or useful to anyone else. And it will not leave a positive impression.
I see similar situations where business people tell customers all the reasons they shouldn't buy what they are selling. If a customer asks if your product can do "x" and it can't, tell them. If during the conversation you learn something about their needs that your product can't do for them, let them know. That's honest and helpful. But don't just focus on all the deficiencies you can think of in your product. It gives a negative impression, and the things you see as deficiencies may not matter to the customer. So what if, "it only comes in blue"? That's not a problem to me if I want a blue one. Leave out the "only." Don't give customers reasons not to buy from you by accentuating the negative. It's not honest and it's not virtuous, it's just silly.
So, next time you hear yourself talking too much, stop. Take a deep breath, then say the magic words, "Why don't you tell me a little about yourself?"
About the Author Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about sales and marketing and get free marketing tips, visit Cathy at http://www.IdeaLady.com/