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2010MLM Woman Issue 154
January 2010

From the Desk of the Editor

Welcome to the 154th edition of the MLM Woman Newsletter. If you like this month's issue, please be sure to let your friends know about it too and invite them to come and visit us. Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

And if you'd like to submit an article for the next MLMWoman Newsletter, take a look at our Writer's Guidelines.

Wishing you happy and prosperous New Year!

Yours in Success!
Linda Locke, Editor MLMWoman

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joySmart Women Give
Their Clients an Experience

By Joy Chudacoff

Last week, my husband Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected!

I’ve been with the same mobile phone company for 9 years. Hard to believe, right? I’m slow to commit but once I do, loyal to the end! So the first place I went was to my current carrier’s store to see what they had to offer. When we entered the store, there were a quite a few people waiting and so we got in line and waited our turn. Not once did anyone say, “Thanks for waiting, I’ll be with you in a moment” or “Sorry for the delay, someone will be right with you.” Nothing. No eye contact. We felt invisible. I had quite a few questions about the new phones and was anxious to get my questions answered. When it was my turn (about 20 minutes later) something happened that was shocking. The person behind the desk looked straight at us and then just turned and walked away! I was stunned and frustrated at this point.

Not a good “experience.”

Greg was pretty frustrated and wanted to speak with the Manager. I had no intention of speaking with anyone there. The mood and tone was set and I no longer wanted to do business with that store. We turned, left the store, and walked a few blocks away to another mobile phone store. Once inside, we were greeted right away by a store manager who had a customer service representative at our side in a matter of seconds. He spent a lot of time with me and never made me feel rushed. I got all of my questions answered and in the end decided to leave a 9 year relationship with my old mobile phone carrier and start anew.

You see, it’s not always about price (the new carrier was more costly than the old one). When I called my former mobile phone company to get my account number and tell them I was leaving, they bent over backwards to get me to stay with lots of “incentives.” I switched carriers partly because I really liked what the new phone could offer me in terms of benefits; however, a bigger reason was that they had given me an “experience” that made me feel special.

How about you? Are you giving your loyal, current clients the same “experience” that your new prospective clients receive? Your current clients have value beyond measure. Here are some tips and solutions that you can review to make sure that your customer service “experience” is polished and ready for 2010:

1. “I’m Listening” – When you are with your clients or prospective client, it’s essential that you make them feel special. Show a genuine interest in what they have to say. Don’t text someone or take phone calls. Focus your attention solely on them.

2. Act Quickly – when a client or prospect makes a request and it’s something that you know you can help them with, make sure you respond quickly.

3. Under-promise and Over-deliver – This is a mantra to live by if you want your clients raving about you and your products and services. It’s one that I aspire to each and every day. If you commit to creating this “experience” in your own business, you are guaranteed lasting success.

As you begin 2010, I invite you to spend some time reviewing the “experience” you are offering to your current and prospective clients. This “experience” will serve as one of the pillars in building your business this year.

Anything is possible. Everything is waiting for you.

© 2009 Joy Chudacoff 

About the Author
Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur.  She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs.  If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.profitswithpassion.com.

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Your MINDSET is the Number 1
Secret to Success

By Melodie Kantner    

Systems and training are important, that is true but, all the systems, tools and training mean nothing if you don’t work on your ATTITUDE. You ARE what you THINK. Success comes from within. Your MINDSET, the way you think and speak will entirely effect your success in this business. If you want to earn $10,000.00 a month in your business, it’s not the systems that make it happen. You MUST become the kind of person who will make $10,000.00 a month.

As the Great Joe Schroeder says, “You’ll never out earn the words you use.” If you are saying words like, “I’m broke” or “I can’t afford that,” you are ruining your possibilities for success. It would be better to say, “I choose not to spend money on that today.”

Another area to watch the things you say is in relation to your business or your prospects. Some examples of things I have heard distributors say:

“The products are too expensive.”
“I have to BUY SOMETHING in order to qualify for a check?”
“I can’t get anyone interested in the products.” (or business)
“No one wants to go on autoship.”
“No one in my downline wants to do anything.”
“I don’t want to sell anything.”
“I don’t want to call people on the phone.”
“I don’t have time for conference calls.”
“I don’t have time for training.”
“I can’t afford to go to convention.”
“What are you going to do to help me build my business?”

Man! I could go on and on for hours naming all the success busting things people have said to me over the past 15 years.

I once had a distributor in my group who told me there were no people in her area who were interested in natural health products. She lived in Minneapolis Minnesota. Wow!! What a blanket statement prejudging a huge group of people. Well that was over 12 years ago, needless to say, that distributor is long gone.

Funny side note, that same distributor was a self proclaimed network marketing expert who published her own network marketing magazine. Get this: The name of the magazine was called “Small Potatoes.” What a horrible name for a business success magazine.

Mindset and the words you use are so important. You should be working on yourself more than you work on your business. Success is all in the MIND. Leaders are READERS! I have literally read hundreds of books in my 15 years in this industry. Hey, that gives me an idea. Maybe sometime I should put a list online of success books I have read.

Besides reading books, listening to audios and participating in conference calls can be a big help in becoming the kind of person who is able to be successful. Find successful people, hang around with them and learn as much as you can from them. Join a Mastermind Group. The mastermind group I really recommend is the Million Mind March.

About the Author
Melodie Kantner has over 15 years experience in network marketing, 13 of those years with Young Living Essential Oils. She has been building her business online and enjoys helping other people build their own successful business. Publisher of Grade A Notes Newsletter and Network Marketing Success For Ordinary People. Subscribe to Network Marketing Success For Ordinary People:http://abundanceofsecrets4success.com/blog

10 Questions to Ask Your
Next MLM Sponsor

By AnnaLaura Brown

Choosing a sponsor is an important decision when choosing a MLM Business. Although your sponsor will not determine your success or failure, you can increase the likelihood of your success by your choice of a great sponsor. Here are 10 questions to ask in order to determine if the person you are speaking with is the right person for you to partner with:

1. What are your goals and vision for your business? Although the goals and vision of your sponsor will not determine your success, they can give you some excellent insight as to if the person is serious and can help you understand where they are headed with their business and
to see if you fit in with their long-term strategy.

2. How many MLM companies have you worked with? Although there are some serious leaders who have been in several companies, the reality is that if the person has jumped around a lot and has worked with multiple companies at once or has changes companies many times within a few years, you want to be careful. They may not have the commitment to the company they are currently with that you will want in order to create long-term income and stability.

3. What are your current methods of working the business? Although you can easily learn how to work the business using different methods than your sponsor, and you are certainly not expected to do things in the exact same way as your sponsor, the reality is that an ideal partner should have experience with the main methods that you plan to use. For example, if you want to build online but you sign up with someone who has never built online, it will be more difficult for you than if you choose a sponsor who has internet MLM experience.

4. What kind of training do you offer your team? This is something else you want to consider before making your choice. Various teams within various companies offer different kinds of training. Make sure that the training you need will be available when you need it.

5. Are you part time or full time in the industry? While there are many successful part-timers and you do not want to eliminate someone as a potential sponsor just because they are part-time, you want to at least know what there commitment to the business is as well as what kind of time they have available?

6. What is your philosophy for building your business? While the answers to this will vary widely, this is something that you will want to at least be aware of since various philosophies can impact how a particular team within a company works.

7. What systems or tools for recruiting and gaining customers does your team use? For some teams they may have a special online system, while others may have a particular kind of off-line system, others may have a cross between the two or they may provide you with training on how to create your own system. At the minimum, a good MLM sponsor should have some kind of organized system available for you to use.

8. Where do you get most of your MLM training from? This can be useful to know since ideally a large portion of it should come from the company but in many cases, they may also have some recommended trainers from outside of the company.

9. Do you ever stack people in your organization or give leads to your downline? There are both pros and cons to this and the pay plan for the company will have an impact on whether or not this is a common practice within the company. In general too much of this is not a good thing and you should stay clear of any sponsor who promises to give you lots of people or to build your downline for you.

10. How do you see us working together? Regardless of your potential sponsor’s leadership ability, experience in the company and industry and level within the company, one of the most important factors to consider is whether or not you think that you can get along with the person. This is crucial since they will be training you and you will be doing business together so at the very least you need to like the person and feel like you can develop a lasting and profitable
relationship.

About the Author
AnnaLaura Brown is building an online MLM business and enjoys learning about and using new technologies. Grab your free online business kit at http://www.internetworkmarketingwealth.com

10 Ways to Get Banned by
the Search Engines

©Terri Seymour of www.SeymourProducts.com

When you build your website, you, of course, want to get high rankings in the search engines.  There are lots of ways to do this and lots of ways to NOT do this.  Below are 10 things to avoid if you want to be in good standing with the search engines.

1.  Duplicate Content/Sites
– Do not set up multiple sites or site pages using basically the same content with a few different keywords spread around.  This does not fool the search engines.

2.  Cloaking – Cloaking is when a website or webpage is set up to show different content for a search engine spider than the human visitors.   The cloaked page (for the spiders) is stuffed with keywords in an attempt to get higher rankings.  What it can get you is banned!

3.  Linking to Bad Neighborhoods – Be careful who you link to because you can be found guilty by association.   Do not link to adult sites, gambling sites or link farms.  Also be careful not to link to sites that use any of the SEO methods mentioned here.

4.  Title Stacking – This is simply trying to give each page more than one title tag so you can use more keywords to get higher rankings.   The search engines consider this a dirty little trick.

5.  Doorway Pages – Doorway or gateway pages are pages that are set-up for one keyword topic but then they take you to different content.   These pages usually have little value in the way of content and have little to do with the rest of the site.  They are used solely to try to get a higher rank in the search engines.

6.  Redirect Pages – Redirect pages are set up to rank high in the search engines but when you click on the page, it will take you to another page which is usually a sales page for a product or service.  So, what you see isn’t what you get!

7.  Automated Submission Services - Do not use automated submission services.  They are against Google’s TOS and can get you banned. 

8.  Hidden Links – This is when a link is added to a page in such a small size that it cannot be seen by human visitors but can be picked up by the search engine spiders.   This might work for a time but when the search engines discover it, you will be penalized!

9.  Keyword Stuffing – Keyword stuffing or spamming is simply being too repetitive with your keywords as to the extent of your content not being sensible.  For example if your keywords are cat food and your text reads something like this:  When your cat gets hungry be sure to feed them this cat food because your cat will like this cat food.  This cat food comes in an easy to open cat food can and contains fish, chicken and healthy ingredients that all cat food should have.  So, when your cat is hungry for cat food, give them this cat food because this cat food is the best cat food for your cat!

You can easily see why this kind of keyword stuffing should not be used.

10.  Invisible Text – This is when you hide text by using the same color text and background.   The invisible text is meant for the search engines only and not for visitors.  This is done so you can stuff a lot more keywords on your page without wrecking your content.  The search engines will discover this and they will penalize you!

Be careful not to use these Black Hat SEO methods because it could cause you a lot of trouble with the search engines.  Be careful as well, who you hire to work on your site because some of these things can be done without your knowledge and cause your site to get banned or penalized.  

A few things you should do to get higher rankings are:

1.  Research keywords and use relevant keywords on your web pages and in your page title.

2.  Add new content to your site regularly

3.  Link with relevant, quality sites

4.  Use a site map

5.  Don’t use a lot of javascript or flash.  The search engines do not read these.

Following all of the above can keep you from getting banned and improve your rankings!

About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business.  Visit her site at http://www.seymourproducts.com  for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml

What To Do At Your
Next Networking Event
By Ruth Hegarty

As you gear up to reach your 2010 goals, take advantage of all the wonderful networking opportunities that exist at this time of year. Fear of not knowing the “right” things to do when networking is one of the top reasons people simply don’t participate in this extremely effective business strategy. Here is a brief guide to help you make your next networking event your best networking event.

First of all, choose the networking events you will attend wisely. Don’t waste time attending events that won’t serve you the way you want or don’t fit your personality. Make a list of your top five networking event choices and put them on your calendar.

Do some research on the group and event that you plan to attend so you have talking points and an idea of who else will be there and what’s expected of you. Keep notes on each event so you know what works and what doesn’t as you refine your networking process.

Get organized. Bring your business cards and other helpful materials such as a notebook, pen, etc. with you to each event. Create a networking toolkit that you will have at the ready for every event. What will you include in your networking toolkit?

Prepare ahead of time so you know what to wear, what to bring and how long it will take to get there. This way there is no last minute rushing to detract from your confident arrival.

Remember that it’s not a race. Networking is about quality of the people you connect with, not the quantity. Talk to people who appeal to you not just as many people as you can. Always begin a conversation with small talk rather than jumping right in to business topics. It’s more polite and a much better way to build relationships. Be yourself and enjoy the process of connecting with others. When the conversation turns profession, always share the most value you can. What strategies will you use to approach people with whom you would like to become acquainted?

Debrief your experience of each event. Take a few minutes to write down some notes or comments about how you felt, who you spoke to, if you feel this was an effective venue for your networking, etc. What did you do or say that worked and what didn’t? What are the criteria with which you will assess networking events?

Follow up with anyone you promised to contact. Make the calls, send the emails and forward along any material in a timely fashion. This is an extremely important step. If you don’t think you will follow through on a promise, don’t make one. Not keeping promises will have a negative impact on your personal and professional reputation. Create a simple process for following up with networking contacts so nothing “falls through the cracks.”

Now, go out their and enjoy your success!

*****
© 2010 Ruth Hegarty

About the Author
Ruth Hegarty helps women entrepreneurs create confident and effortless success. As a certified Law of Attraction Coach, Ruth teaches women to unleash their powerful creator so they can work less and earn more. To learn more about Ruth and receive a free copy of her Effortless Success Toolkit for women entrepreneurs, go to Coach Ruth.

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