Welcome to the 151st
edition of the MLM Woman Newsletter with some more fresh, informative
videos and articles to help your business survive and thrive in 2009.
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Yours in Success! Linda Locke, Editor MLMWoman
Beginner Tips for Getting Off to a Good Start with Twitter By Linda Locke Editor, MLMWoman
A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by promoting offline as well. Following is a list of ideas you can use to promote your online business, offline.
1. Brochures – Brochures are a great marketing tool because you can provide a lot of information about you and your business. Contact your local Chamber of Commerce and other businesses to see of you can put out your brochures.
2. Newspaper Ads – Run classified ads in some local or not so local newspapers. Remember these points when writing your ads:
You must get the reader’s attention.
Once you get their attention, you must keep them interested.
Turn their interest in desire for your products.
Give them a call to action!
3. Radio Ads – Check with popular radio stations to see what they charge for a short ad and make the ad pop as much as possible.
4. Promotional Items – Have your url printed on caps, t-shirts, sweatshirts, etc. and give them to as many people as you can to wear. This can be very effective in getting your business known.
5. Postcards – Postcards are very cost effective and versatile. You can announce new items, offer special deals, promote a special business event or announce your website and what types of products/services you offer.
6. Offline Networking – Join your local Chamber of Commerce. Get involved in business clubs and groups and talk about your business whenever possible.
7. Car Signs – These are great products because they allow you to advertise your business wherever you go – family outings, running errands, visiting family, etc!
8. Business Cards – Design your business card wisely. They are no longer just for listing your name and address! Have your business card double as a coupon or gift certificate. Hand them out whenever the opportunity becomes available.
9. Flyers – Distributing flyers is a very affordable way to market your online business. Be sure to specify what service/product you offer and use incentives to get people to ACT NOW. You can also encourage people to pass the word if your products/services can help anyone they know. Parades and other public events are great opportunities for handing out your flyers.
10. TV Ads – TV ads are a bit more expensive but if you have the budget it would definitely be worth looking into.
11. Coupons – Print out coupons and hand them out wherever and whenever you can. Offer special deals, sales discounts, etc. This can lead to many sales and a larger customer base.
12. Freebies and Samples – People love getting things for free. Offer small items as free samples. You have seen grocery stores do this many times. Give a free sample of a good product and you will get more sales!
13. Letterheads – Have your business name and url on everything that gets mailed out of your office/home. You never know who will be reading it and if they might take an interest in your products/services/opportunity.
14. Catalogs – If possible, have catalogs made and distribute them as much as possible. Use direct mail as well, if you can. Offer x amount of dollars off their first order or a free gift with first order.
15. The Yellow Pages – Get listed in the Yellow Pages so more people can find out who you are and what you offer!
16. Billboards/Signs – We all notice billboards and signs and they can be very effective in increasing your business.
17. Job Fairs – If you offer a good business opportunity, make it known by participating in job fairs and career days.
18. Print Magazines – Purchase advertising or try submitting articles to various print magazines. Getting an article published can do a lot for your online business.
19. Greeting Cards – Send personal greeting cards or even thank you notes to all your customers as well as people who expressed an interest in what you offer. This is guaranteed to make a lasting impression!
20. Gift Certificates – Print out gift certificates and distribute them as much as possible. Put them in mailings both personal and business. Work with other businesses to distribute each other’s certificates (complementary not competing businesses).
21. Community Involvement – Getting involved in your community events and activities can be one of the most effective ways to get your business noticed. Volunteer for school activities, work for charities, attend social functions, etc.
About the Author
Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml
Professional Appearance for the Network Marketing Professional
By Mariangie Gonzalez
The other day I was at the IRS office, and I started talking to the woman in line in front of me… turns out she’s been a network marketer since 2005, a very successful one, she earns a monthly 5 figure income and she’s the perfect example of how we should present ourselves and our business if we work from home.
It is a common debate topic in message boards, forums and social networking sites, what should we wear, what should we say, what should be do when we work from home. Some people say it doesn’t matter SINCE you work from home, other people say it matters.
I was one that thought that it didn’t matter… until I met this gal. Watching her made me realize how important it is to look professional at ALL times, in ALL forums (and I’ll explain) and made me think that maybe I could be stunting my growth and success because I’m too casual for my own (and my business’) good.
Quick tips for a professional appearance, even if you work from home:
* Although NO business suit is required, if you know what to wear on “Casual Fridays” from the corporate world, that is how you should dress if you go out of your door.
* It doesn’t matter if you are going to the supermarket for milk or to drug store for aspirin you need to be dressed for success. Make sure your clothes are clean and elegantly casual.
* No wrinkles, no stains, no sweatpants or sweatshirts, no hems that need repairing, no discolored or torn shirts, no flip flops or dirty sneakers.
* A simple pair of jeans can be dressed up if you change your favorite Metallica t-shirt for a nice button shirt and change your sneakers for shoes or sandals (if you’re a woman of course).
* Pay attention to your face. Start with a clean face, shave and/or trim if you’re a man and wear some makeup if you’re a woman. I don’t really like to wear makeup, but some powder, mascara and lipstick can make a huge difference in your look.
* Your hair is the frame to your face. There’s no excuse for dirty hair, long overdue haircut, and roots needing retouching… Start with clean hair and use some products to make it look shiny and healthy.
Remember that your network is out there! Everywhere you go you’ll meet new people who might be interested in your products or business opportunity and you need to look good and well put together at ALL times.
People will respect you more if they see that you take your business seriously. People will want to know more about how they can become home-based business professionals just like YOU.
About the Speaker
Jackie Ulmer is a network marketing veteran, industry coach and MLM author. She's built a multiple six figure income using the Internet to build her Network Marketing business while maintaining the roles of wife, mom, cab driver, and social coordinator. Her passion is empowering women and young entrepreneurs to believe in themselves and reach for the stars. Get to know her better and sign up for her newsletter at her website.
About the Speaker
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has 'been there and done that' professionally and personally. An 'overnight mom' to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She's now built several businesses and coached others to do the same while overcoming extreme debt, losing 110lbs and having 2 more children, for a total of 4 children, ages infant through 12!