Woman Issue 148
the Desk of the Editor
Welcome to the 148th edition of the MLM Woman Newsletter with
some more fresh, hand picked articles to help your business survive
and thrive in 2009.
If you like this month's issue, please be sure to let your friends
know about it too and invite them to come and visit us. Also, if
you have comments, questions or something to share after reading
this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
Yours in Success!
Linda Locke, Editor MLMWoman
Follow me on Twitter at: http://twitter.com/LindaLocke
your Direct Selling Business Down the Road to Success!
By Carol A. Wilcox
Whether you're in the direct selling business full time or part
time, setting your marketing goals early in your career will pay
off and head you in the right direction toward achieving success.
Here are some tips to get you on your way:
1. Know the product you're selling. This may seem obvious,
but really understanding your product or service is tantamount to
your success. Research and learn as much as possible. Keep up with
new product trends and features. If there is a certification process,
take it. The more knowledgeable you are about your product or service
the easier it will be to sell and the more successful you will become.
Knowledge is power!
2. Believe in your product and be enthusiastic. People intuitively
know when they're talking to someone who is passionate about their
business. Your enthusiasm for what you sell will resonate in your
voice and body language and that will translate into sales!
3. Business cards. This is one of the most inexpensive ways
to market your business. Every time someone asks for your name,
email, telephone, number, etc., give them your card. Better still,
hand them two so they can keep one for themselves and pass along
the second to someone who may need your services or product. How
many times have you wanted to tell someone about a business but
didn't want to give away your only business card? Paying your bill
at a restaurant, dry cleaners, doctor's office, coffee shop, car
wash or other service? Leave your business card (and a pen with
your company name on it) with your payment.
When your car is parked in a parking space, place a magnetic business
card holder that says "take one" on the trunk or bumper
of your car with a supply of your business cards. It's a simple
marketing tool but you may be surprised at how many people will
take your card.
4. Wear branded products wherever you go. If the direct
selling company you represent has an online store, purchase products
such as apparel, hats, bags, pens and mugs with the company logo.
Branded products get noticed. Advertise your brand everywhere you
5. Advertise! Use custom signage and advertise on your car,
golf cart or bicycle! Banners, door magnets, license plates and
decals are inexpensive forms of advertising your business.
6. Be prepared! Keep a supply of postcards with product
description and your contact information everywhere. Keep them in
your desk at work, in your car, in your golf bag, in your locker,
in the diaper bag, or in your purse or briefcase. You never know
where your next prospect will be.
7. Say "thank you" with a gift. When someone hosts
a show or meeting, make sure you leave them with a gift of appreciation.
Gifts don't have to be expensive but they should be useful to the
host/hostess and something that will remind them of you and your
8. Be a relationship expert! People want to do business
with people they know and trust. No one wants to be pressured into
buying something; that may be a quick sale, but not a long term
prospect. Make sure that you take the time to build long-term relationships
with your prospects. Listen to their needs and find a way to help
them achieve their goals. Be genuine! Selling to your prospects
will be much easier if you're sincere.
9. Network. Networking can be as simple or as detailed as
you want it to be. Going to your child's game? That's an opportunity
to network! Talk to the other parents about your business and how
it might be beneficial to them. Going to the hair salon or barber?
Make sure you talk about your new business opportunity. Attend local
chamber of commerce meetings or business breakfast meetings. Participate
and volunteer in community events. The more people get to know you
know, the more they will remember your business.
10. Ask for referrals. If you have provided good service
and value to your customers, ask for referrals. People are more
likely to do business from someone that is recommended to them.
When someone refers you, make sure to acknowledge the referral and
About the Author
Carol A. Wilcox is a marketing communications expert with over 25
years of diverse, entrepreneurial business experience. She is the
CEO of Wild Dove Marketing, LLC, a full service, woman-owned marketing
services and consulting agency headquartered in Phoenix, Arizona.
Carol is also a coach, speaker and mentor to women business owners
and is the author of numerous marketing and business building articles.
For more information visit her website at: www.WildDovePromos.com.
Reach Carol at Carol@WildDovePromos.com
I Handle A Prospect That's Sponsor-Shopping?
By K. Hill
Every now and then, a newbie network marketer
runs across the following scenario: you enthusiastically
share your opportunity and garner interest from a prospect.
You soon learn that the prospect is a veteran MLMer who
may, or may not, have found success in previous opportunities.
So they know the pitch an can practically deliver your presentation
script for you.
Its old had for them. The problem is
not that they dont see the vision or that they dont
want to join, so the newbie marketer is left wondering what
the hesitation is for? After all, the prospect said they
get it and wants to be a part of the exponential
growth thats taking place.
If the hot prospect is genuinely
excited and then falls off the planet when you try to follow
up, it is very likely that he/she is sponsor-shopping. Sponsor-shopping
occurs when a prospect attempts to cherry-pick his/her sponsor
by choosing to join under someone they believe can quickly
(and sometimes magically) get him/her to the highest commission
level within the company. As opposed to joining the team
of the person who first introduced him/her to the opportunity,
the prospect shops around for a sponsor that is already
a proven top earner.
So as a newbie marketer, are you at a disadvantage?
Do you have to sit idly by as heavy hitters
in your personal network bypass you to join your upline
Are you forced to pay your dues
in the industry until you can earn top pin level in your
company and effortlessly sign people into your organization
simply by posturing?
The answer is no, and heres why...
Because the system of duplication, essential
to MLM relies heavily on the use of the team. Your success
is built upon the success of your upline and if you build
them up, you build up yourself as well.
So edify your upline. Brag about their success.
Talk about the top earners and your access to them. This
will demonstrate to the prospect who is inclined to sponsor-shop
that its really not necessary to be successful. If
there are any exclusive tools and training that your team
uses to give them a competitive edge, play it up. Also,
be sure that you, yourself, are demonstrating leadership
skills which paves the way for your success and anyone in
your group. Play to your strengths and as you follow the
system make the system work for you.
The more confident you become, the better
youll be able to inspire others to join you. When
you see yourself as successful, others will too. This doesnt
just mean being a top earner either. Start perfecting now
so when you are a top earner youll already have the
killer presentation, training and rapport building skills
necessary to maintain your success.
Now go forth and prospect!
About the Author
K. Hill, the LiveWell Diva, is an entrepreneur, author and
successful internet marketer. She is passionate about design,
health & wellness and using the power of laws of attraction
to achieve phenomenal success in all facets of life. She
enjoys sharing her discoveries with other positive, ambitious,
self-motivated individuals. For more information on latest
projects, or to stay tuned for her next adventure, visit:
or you can follow the LiveWellDiva on YouTube.
Keep a Personal
in the Digital World
Social Networking Tips for Businesses
By L. Drew Gerber
Have you ever had someone in a business relationship tell you they
were slammed with work, only to find their Facebook page full of
frequent frivolous activity? Or maybe you have been on Twitter and
been surprised by a rude, off-the-cuff remark? Those are a couple
of problems to watch out for in the world of social networking etiquette.
Sites like Twitter, LinkedIn and Facebook offer boundless potential
for companies to promote and build their businesses online. But
savvy business people should remember "social" is just
as important as the "networking" on these sites and avoid
some common pitfalls.
While the new social networking tools are a powerful way to reach
a lot of people, what really makes a difference is the keeping a
personalized touch. That means you need to let the Golden Rule govern
your behavior online and treat people and situations as you would
if you were interacting face to face.
It's a little like that bestselling book by Robert Fulghum, All
I Really Need To Know I Learned In Kindergarten. To be successful
with social networking, you have to play well with others. Here
are some tips on how to do it:
Share your goodies Provide valuable information that
people can use. When I am networking online, I offer great content
for free, whether it be seminars, newsletters or even articles that
I find that would be interesting for the community.
Take interest in others Engage with people online
just as you would if you were building a business relationship in
person. If someone comes in and all they want to do is promote,
promote, promote, that approach is likely to go nowhere.
Be polite People have a tendency to say things online
they would not say face to face. I have seen instances where people
on Twitter have a personal beef or a problem with a person and tweet
it out publicly. Avoid that pitfall and don't say anything you would
be embarrassed for your loved ones to read.
Don't lower yourself With electronic communication,
whether email or social networking, there is no way to read facial
expressions or body language. Often if there is a question about
a person's intentions, it is best to give them the benefit of the
doubt or just let it go rather than calling them out as being rude.
Take responsibility Be responsible not only for what
you say but for your time and your image. It will hurt your credibility
if you tell people how busy you are and they see you taking those
"Who am I?" and "5 Favorite" quizzes on Facebook
everyday. When you are online you should assume everyone is watching
you and behave accordingly.
Make sure everyone is included If you are participating
in an online discussion, let other people have a chance to share
their ideas and perspectives. Sometimes that means waiting your
turn. No need to butt in. You will get your chance.
Have fun and be creative Think of ways you can share
information about your product, your business or yourself that are
fun and make people want to follow you.
These tips work because social networking is all about building
community. Just like the community you live in offline, the people
who have credibility online who are those who engage others and
provide value for the community.
About the Author
L. Drew Gerber is CEO of Blue Kangaroo, Inc. and creator of www.PitchRate.com,
a no-charge media tool that moves the best interviews to the front
of the line for journalists and producers. Gerber's business practices
and staffing innovations have been revered by PR Week, Good Morning
America and the Christian Science Monitor. His companies handle
international PR campaigns and his staff develops online press kits
for authors, speakers and companies with PressKit 24/7, a technology
he developed (www.PressKit247.com). Contact L. Drew Gerber at: firstname.lastname@example.org
or call him at 828-749-3182.
How to Write an
Effective Subject Line
©Terri Seymour of www.SeymourProducts.com
Email marketing can be very effective if your email actually gets
read. Unfortunately because of spam many people will delete most
of their email without ever reading it. This is where the subject
line comes in.
Writing an effective and attention getting subject line will dramatically
increase the chances of your email being opened and read and acted
upon. You want to make your subject line as short and descriptive
as possible while giving the person a reason to want to open and
read the actual email.
Below are some tips on how you can write such a subject line:
1. Keep your subject line short. You want to try to keep it around
or below 50 characters.
2. When possible, personalize your email. For example: Mary, do
you need to increase your sales? This can increase the chance of
the email being opened and read.
3. Make an announcement similar to a headline: New Company to Reveal
Innovative Sales Strategy
4. Make the reader curious with your subject line: New Innovative
Sales Strategy Revealed
5. Just as when writing an ad, you need to stress the benefits
the pe rson will get from your email: Learn exciting new sales strategy!
6. Write a few test subject lines and read them from a customers
point of view. Would that subject line get you to open the email?
Take note of what emails you open and why. What did the subject
line say that got your attention?
7. Dont hype up your subject line with unbelievable offers.
Be straightforward and let the reader know what the email is about:
Immediate $10 Discount
8. Use the word you. This will make the reader feel
it is for them personally: You Get a Free $10 Coupon
9. Make the subject line a teaser so the reader will want to know
more: Heres how you can save $25.00
10. As always, use correct grammar and spelling. Would you open
i can save you muney
11. Use new and fresh subject lines with every email. Do not use
a standard subject line such as: Save Money with ABC Inc. People
will get tired of the same old subject line and your openings will
12. Use power words and action words such as reveal, secret, innovative,
improve, save, success, etc. but without sounding like spam: Improve
Your Spending Habits
13. Asking the reader a question is an effective way to pull a
response: Do you need to cut your bills?
14. Instead of just naming one person you can name your entire
target audience: Moms! Learn how to help your child sleep better.
15. How to ebooks and manuals sell very well so why
not a How to subject line: How to Increase Your Sales
You can also mix these various tips to form an even more compelling
subject line. The subject line is an extremely important part of
your marketing campaign so do not take it lightly. Learn all you
can about how to write a more effective subject and be sure to test
them. Make the recipient want to open your email, not delete it!
About the Author
Terri Seymour (also known as The eBook Lady) has
over ten years online experience and has helped many people start
their own business. Visit her site at http://www.seymourproducts.com
for resources, $1 resell ebooks & software, free tutorials,
affiliate programs, free ezine and free business ebook with Master
Resell Rights. http://www.seymourproducts.com/free.shtml
in 15 Minutes a Day
By Donna Gunter
I've often said that social networking can take up
your entire day, if you allow it. You sit down at your desk in the
morning, and you see several Facebook event invites and friend requests.
As you log into your account, someone's Facebook status update catches
your eye, and before you know it, 3 hours have passed while you're
reading and responding to social networking messages. How can you
possibly get any work done in your business or for your clients
at this rate?
Facebook doesn't have to be a time hog. As a matter of fact, you
can actually handle most of your Facebook tasks in as little as
15 minutes per day. Here's what I do when I log into my account
each morning (thanks for wonderful training I've received from Facebook
guru Mari Smith for these great tips):
1. Update your status. This is the first section that you'll
see on your homepage when you log into Facebook. While you can do
this from your Facebook account, I prefer to update my status in
Ping.fm, as this service will update my status in all of my social
networking sites, including Facebook, Twitter, Linkedin, and MySpace.
However, if you're using only Facebook for social networking, then
go ahead and use the status update there.
2. Review your news feeds. This is the first tab on the
right on your home page. In this review, you're seeking stories
on which you can share your expertise and on which you can comment.
Some of your comments may be personal in nature, but this is a great
opportunity to showcase your experience in your field and industry.
3. Review news feeds of your friends. This feature is available
from the home page as the down arrow on the far right of the home
page tabs and permits you to view the feeds of your Friends Lists.
Friend Lists allow you to create private groupings of friends based
on your personal preferences. I've got my lists created by industry,
i.e. Coaches, Virtual Assistants, Marketing Professionals, People
to Watch, etc. Pick one list and comment on those feeds just as
you would your own.
If you have no Friends Lists, here's how to create them: Click
Friends at the top of any Facebook page. From the following page,
click "Make a new list" on the left. After typing in the
title of your list, you can add friends to your list by typing your
friend's name into the "Add to List" field. You can also
click "Select Multiple Friends" to the right of the field,
which will allow you to select many friends from your entire list.
After making your selections, click "Save List" to store
4. Review status updates. Take a quick moment to breeze
through the status updates of your friends, and click on those on
which you feel compelled to comment. Many people feed their blog
posts into their status updates, so this is a great way to get out
and comment on the blogs of others without having to search out
relevant blog posts. In this case, I comment on the blog itself
rather than the Facebook status update. I usually only go through
one page of these to ensure I remain within my time constraints.
5. Acknowledge birthdays. These are listed under Events
and Birthdays on the right side of your homepage. When you click
on the birthday person's name, you'll be sent to their wall, where
you can write your personalized birthday greeting (make more effort
that just simply saying "Happy Birthday!"). I also take
this opportunity to find out a bit more about the friends on my
list by clicking the "Info" tab on their home page and
quickly scanning their profile. This helps me start to put names
and faces together and get better acquainted with my network of
friends, And, I take this opportunity to add people to Friends List
6. Review friend requests. Add friends as you see fit, or
according to any guidelines you have set for yourself. Facebook
guru Mari Smith suggests setting up a "Friending Request Policy"
in which you write down the conditions under which you'll accept
friends (i.e. picture must be on profile, have to have other friends
in common, have to have submitted a personal note with the friend
request, etc.) and to help you in your decision-making.
7. Respond to event invitations. Your friends will be sending
a myriad of invites to various events (most of my invites are to
teleclasses), so take a few moments to scroll through those and
see if any are of interest to you, or if you have further questions
8. Respond to group invitations. Most of these I ignore,
but occasionally I'll join a private group, usually related to a
program in which I'm enrolled. Or, if it's a group run by someone
with whom I want to connect or from whom I want to learn, I'll accept
the invite to the group. If I have time, I'll also visit one of
the groups to see what's going on and respond to any messages here.
9. Add friends. Facebook does an amazing job of suggesting
people I actually know to add to my friends list in their "People
You May Know" section on my home page. If I happen to see such
a suggestion, I send out a request to add that person as a friend.
When requesting to add a friend, I ALWAYS send a personalize request,
letting them know how I know about them.
10. Review notifications. The notifications icon is on the
lower right side of your home page and lists what's going on in
your account (friend requests accepted, notes on your wall, etc.).
This is a good prompt for you to write on someone's wall when they
accept your friend request or to respond to posts on your own wall.
11. Eyeball your own profile. Make sure your profile appears
as it should, and take the opportunity to catch up on anything you
may have missed with your other steps.
12. Check your inbox. Many of the emails in your inbox are
duplications of event and group invites or group emails. When I
look at this, I'm seeking out any personal 1:1 emails that I might
have received from someone on my list. I've discovered that many
people I want to contact respond better to their Facebook emails
that through emails sent to them (or an assistant) via their website,
so I often email them through Facebook, instead.
If you devote 15 minutes per day, or at least 15 minutes 3 times
a week, to updating Facebook, you'll begin to see results from your
social networking before you know it!
Copyright (c) 2008 OnlineBizU.com
About the Author
Online Business Manager and Online Business Coach Donna Gunter
helps independent service professionals learn how to automate their
businesses, leverage their expertise on the Internet, and get more
clients online. To claim your FREE gift, TurboCharge Your Online
Marketing Toolkit, visit her site at OnlineBizU.com.
Follow Donna on Twitter.
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