Woman Issue 145
the Desk of the Editor
Welcome to the 145th edition of the MLM Woman Newsletter with
some more fresh, hand picked articles to help your business survive
and thrive in 2009.
If you like this month's issue, please be sure to let your
friends know about it too and invite them to come and visit us.
Also, if you have comments, questions or something to share after
reading this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
You can also view the articles from this month's issue at the
Woman Newsletter blog. This blog is updated each month with
new content from our monthly newsletter. So head over and take a
And also be sure to check out our Moms
in Business Blog and MLM
Marketing Blog for lots of additional tips and resources
which are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
Follow me on Twitter at: http://twitter.com/LindaLocke
You Have What it Takes To Be a Good Network Marketing Team Leader?
You've proven you've got what it takes to make sales and run a
successful network marketing business. Your next step is to recruit
your first person. You're excited and realize that once you get
someone on your team, you can continually grow your business and
stop working quite so hard - or can you?
Once you become a team leader, you'll need to share your efforts
on some different areas of the business. You still need to work
your own business, but now you are responsible for others as well.
What can you do to ensure you'll be successful as a team leader?
Here are some tips and suggestions that will help make sure you'll
be leader anyone would be proud to work with.
Put others first. Any good team leader realizes it's no longer
only about themselves and their business. They put the needs of
their downline above their own. Success will happen for your recruits,
which in turn means you too.
Learn to prioritize. You must be able to put things in order
of importance as a team leader. By doing this you will be better
organized and show your team members how to do the same.
Walk the walk. As a leader you must lead by example. You
can't tell your team to do something and expect them to follow you
if you're not doing it too. So, go ahead and talk the talk, but
only if you can walk the walk too.
Overcoming obstacles. You know how to work past any objections
in this business. You know your product or service well enough to
know what possible reasons people have for not wanting to purchase
and have answers available to prevail over them.
Perseverance - You know that you'll receive a lot of no responses
in this business, but you stay positive and also know you get the
answer you're looking for. You stick with it when things are slow
and don't let rejection get you down.
Create a working system. You are organized and have a system
that gets results. You also realize that organization is different
for everyone, but you know yours and are willing to help your team
find their perfect system too.
You motivate, encourage and lift up your team. A good leader
is the cheerleader for the team. The leader is the motivator and
sees the bright side no matter what happens.
Set goals. You not only have to set goals for yourself, but
your team as well. Know what an achievable goal is and what is out
of reach. Be able to help others reach their goals by breaking them
up into manageable steps.
Consistency is important. You must hold regular meetings
and reward your team members for a job well done frequently. Your
recruits want and need you to be consistent with their training.
A good leader attends the Annual Conference or Seminar and encourages
their team to do the same. The Annual Conference is the best place
to be built up, encouraged and motivated!
You're not in this just to make money. Know your product,
use your product and like it! You must believe in what you sell
and only sign up those who do it too - they make the best sales
Above and beyond these tips, you can also learn to become a great
leader by apply the principles it takes to do so. Watch videos,
listen to CDs, read books and newsletters, and attend conferences
that will help you become the leader you want to be. These things
will make a difference in your business and your life too.
Universe is Your Dog
By Christine Kane
"Start by becoming a pack leader in your own
healing your own world, and the effects will ripple."
- Cesar Millan, The Dog Whisperer
One of the fun assignments in my Uplevel Your
Life Mastery Program is what I call "Mental Dress Up."
This is a game that you can play daily. It
is designed to bring intentions to life by literally embodying
them in your own being.
Here's how it works:
Take a few moments throughout your day and
Be [Fill in the Blank with Desired Thing].
As you're driving you can become a published
writer. What would that feel like? When you're at a party,
try being someone that everyone wants to talk to. Be wise.
Be someone who has so many clients, you can hardly get through
a day without turning people down. Be someone who is certain
of what she wants. What does that feel like?
Don't get all scrunchy-faced and try to VISUALIZE
- which is a very high-pressure word.
Instead feel the effortless shift in you,
and BE successful. BE a fun person. BE wealthy. BE a rock
My client Isabella started using this technique
when she decided to "be someone who loves to run with
her dog in the morning." She was amazed at the results.
Typically after a few blocks of running, she'd
start wheezing and feel awful. But when she became "someone
who loved running with her dog," she had more stamina
and felt great during the run. She got better and better
at this game until she actually began to love running with
One morning, she was returning from a run.
Another dog and his owner were walking in her direction.
Isabella's dog, Bruno, is still healing from an abusive
past and can be aggressive with other dogs. So, Isabella
started to get anxious, clinging to Bruno's leash.
Then, she remembered Mental Dress Up.
Instead of getting nervous and reacting to
her dog's bad behavior, she focused on how calm she felt
and how much she loved her dog. She also played Mental Dress
Up on Bruno, feeling that he was always very loving and
peaceful around other dogs.
It worked! Bruno was fine. He followed her
energy, and they both headed home without incident. To Isabella,
this was a nice little miracle.
At this same time, Isabella was beginning
a new business. She had experienced a whole range of emotions
from enthusiasm to fear to excitement to disappointment
during the process. At one point, she met with her accountant.
The accountant was skeptical, issuing warnings to Isabella
about the numbers and telling her the reasons why the business
During our coaching call, she shared these
stories - about the triumph with her dog, and about the
discouragement from her accountant. She wanted to know how
to deal with her emotions after this deflating meeting.
Here's what I told her:
I said, "Your accountant is your dog."
People follow your energy. It doesn't matter
if they are mentors, accountants, lawyers, audience members,
listeners, friends, or customers. People follow your energy,
just like dogs. You always have a choice to step up and
lead them. Just like Cesar Millan has been telling dog owners
for years. And just like Bruno showed Isabella in that one
I told her that the success of her business
would always be up to her. I told her that every business
owner, artist or entrepreneur experiences bad news, good
news, depression, loss, gain and insecurity. The decision
to quit, fail, or succeed is always hers.
In that moment, her accountant might have
sensed her fear and found all the negative stuff he could
muster up to dissuade her. He became her dog and followed
You don't have to be a Jedi master to tap
into someone's emotional state of being. You just have to
be human. Had Isabella been feeling confident, most likely
the accountant would have presented his views in a different
Ultimately, during our coaching call, I told
"The Universe is your dog."
Everything and everyone follows the energy
and emotional state you bring to it. Decide that you can
do something, and the Universe follows that decision. Choose
to radiate love and wisdom, and the Universe follows that
radiance. This is not always an easy place to go. But it
almost always teaches us about our own power to create or
transform any situation.
About the Author
Performer, songwriter, and creativity consultant Christine
Kane publishes her 'LiveCreative' weekly ezine with more
than 4,000 subscribers. If you want to be the artist of
your life and create authentic and lasting success, you
can sign up for a FREE subscription to LiveCreative at www.christinekane.com.
Marketing: How to Open Doors Online and Off In Direct Sales
By Liz Monte
A few months ago, the network marketing company I represent launched
a new product that seemed to me like a perfect fit for a salon and
spa campaign. I knew that a lot of salons were suffering from the
economic downturn, and I figured partnering with me to promote this
new item would be a good solution for them.
So with my bundle of flyers in hand, I set off to visit every beauty
shop within a ten mile radius. After talking to thirty or forty
managers and owners, a pattern began to emerge -- no one was buying.
I got the usual polite brush-offs and a few sincere nibbles. But
What could be the problem? Was it my delivery? Was I not offering
the right information? What was preventing these good people from
appreciating the amazing opportunity that was being placed before
[sound of palm slapping forehead] I remembered a
lesson I've learned over and over again (usually the hard way):
Folks have to know, like, and trust you before they'll want to
do business with you.
In launching my salon campaign, I had fallen into the old trap of
believing that a superior product or opportunity would "sell
itself." What I had forgotten is that I was the real product.
If they didn't know me, like me, and trust me, they certainly weren't
going to jump into business with me. That kind of relationship was
nearly impossible to create in one or two minutes between appointments.
Knowing, liking, and trusting are three critically important emotions
that grease the wheels of commerce. They also form the basis for
something called "attraction marketing" -- a new approach
to network marketing that works especially well on the Internet.
But getting back to the brick-and-mortar world for a moment, think
about your own shopping preferences. Wouldn't you rather do business
in a store where you have a friendly relationship with some of the
staff -- a store that's earned your trust over time by consistently
putting your needs first and treating you with respect?
Of course you would!
In fact, if you have that kind of relationship with a local business,
there's a good chance you'll remain loyal to them no matter what
-- even if someone else has lower prices or is more conveniently
That's exactly the kind of relationship you want to build with your
potential prospects, online or off.
If you're building on the Internet, these principles are especially
important. With all the spamming and scamming that's going around,
most people are extremely cautious about who they do business with
online. But by using attraction marketing, many doors will swing
wide open for you.
Here are some pointers for a successful online campaign:
1. Be yourself. Don't pretend to be someone you're not. Other
people can tell when you're not being real. Phoniness is always
a big trust killer.
Along the same lines, there's no need to call yourself an expert
or a leader. You could sound like you're bragging, and if you really
are one, folks will recognize it without you having to tell them.
2. Contribute value. Help people get what they're looking
for -- solutions to their problems. Become the go-to person for
your particular niche.
3. Be generous. Provide free information. Offer a helping
hand to someone who's just learning a subject you've already mastered,
even if there's no direct pay-back for you. Generosity is one of
the biggest trust-builders there is.
4. Interact. Become active on a few social sites like Facebook
and Twitter. Show an interest in what your friends and followers
are doing. Get involved in a forum or two. Leave comments on blog
posts you find helpful.
Follow these tips consistently and you'll be on your way to building
an effective online presence that'll help you take your business
to the next level.
Oh, and if you're wondering what became of the hairdressers? I decided
to keep life simple and stick with the Internet. It's so much easier!
About the Author
Liz Monte has put together a comprehensive guide for MLMers who
want to take their businesses online. It's all on her website for
free. If you'd like to learn more about attraction marketing and
how to create an effective presence on the Internet, go to http://www.wisenetworkmarketer.com.
are Natural Networkers
By Carrie Wilkerson
Women don't realize that the same tactics they use for personal
relationships are the very same skills they need for business networking,
which is far more than making a few phone calls or handing out business
cards. Networking, plain and simple, is about building relationships
and that's what we do best.
Women tend not to see social contacts as potential business generators.
We often think that if we're making pleasant conversation, we're
not doing business. Just because you've made a friend out of a colleague
doesn't mean he or she still can't provide business opportunities
for you. And you might just make a colleague out of a friend. Many
leads can be generated from family and friends whom you thought
were only social contacts.
Of course, we're not all social butterflies with a long list of
friends. But if you want your home-based business to succeed, you're
going to have to make an effort to get out there and make yourself
known. Here are some ideas about where you can do a little networking
- and make new friends in the process!
Local and National Organizations
Local business organizations are a great place to start. In addition
to the chamber of commerce, most communities have business organizations
or clubs where potential clients might be found.
National organizations are a valuable resource, such as the National
Women's Business Council found online at www.nwbc.gov.
Their mission is "to promote bold initiatives, policies and
programs designed to support women's business enterprises at all
stages of development in the public and private sector marketplaces
-- from start-up to success to significance." Their website
offers links to mentoring programs and resources across the country
as well as events and seminars, which brings us to our next networking
Conferences, Seminars and Shows
Conferences, seminars, and trade shows are a wealth of networking
opportunities. If you can't afford the registration fee, you could
offer to volunteer, putting yourself in contact with new people
and saving money at the same time.
We have the technology. Use it. Online forums are a great way to
make new contacts and spread the word about your business. Don't
make the mistake of becoming too impersonal, though. A virtual relationship
can be just as fruitful as a fact-to-face encounter. Take the time
to become familiar with online environments. Check out bulletin
boards, discussion lists and chat rooms. When using online forums,
be sure to include a signature with your message that explains what
services you have to offer. Keep an eye on posts that might be connected
to your business goals, and send them a friendly, introductory email.
But don't try to make a sale with your first email since it might
cause you to be banned from the forum. Plain old email is also an
effective way to introduce yourself and request a short meeting
to explain your business. Just call the office first to make sure
you're sending it to the right person.
Scout the Next Opportunity
Keep an eye out for opportunities. Even if you're just driving
to the post office or grocery store, look around and take notice
of any new businesses that might benefit from your services. Read
your local newspapers and magazines to keep up with new developments
in the community and new networking opportunities.
Any one of these tactics on their own will probably not be effective.
It usually takes about five contacts to see any results. Persistence
is the key. As women know, building relationships takes a lot of
commitment and hard work but we're more than up to the challenge.
Article Source: http://www.wahm-articles.com
About the Author
Carrie Wilkerson is the voice of experience. From corporate
life to teaching high school to direct sales, she has 'been there
and done that' professionally and personally. An 'overnight mom'
to 2 toddlers through adoption, her priorities instantly changed
and so did her workplace. She's now built several businesses and
coached others to do the same while overcoming extreme debt, losing
110 lbs and having 2 more children, for a total of 4 children, ages
infant through 12! As 'The Barefoot Executive', Carrie and her network
of experts have quickly become the definite resource for helping
women achieve extra income and career goals while working from home.
By Laurie Ayers
Who is your target market? If your answer is everyone
or several then you dont have a target market.
If you try to sell to everyone then youre hurting
yourself and diluting your efforts. There are no shortages of markets.
If you pick a market to hone in on, then you can refine your marketing
and networking efforts for that particular group.
Some potential markets could include:
Moms with young children
Corporate gift givers
People with disabilities
New Home Owners
So forth and so on
Can you see how a marketing campaign for a college student would
vary from that of a mom with young children? Can you see where youd
hang out in different places to find teachers vs. single men?
Another benefit to finding a particular target market is youll
be come known as the person to call within that circle.
Referrals will be easier to get.
Think of a target market like archery (or deer hunting). You have
a particular target (bulls eye or Bambi) that youre trying
to hit. If you have several of these then youre
going deer hunting but just spraying bullets willy nilly all over
the forest and youd be happy if you hit a squirrel, or bunny,
or toad or possum, or deer or elephant. Heck, Ill take anything.
Having a target market means setting your sights on a particular,
specific market - one six point buck - and then taking all the necessary
steps to bring home the bacon.
Youll be much more successful if you actually plan to hit
a target rather than spraying your Uzi in hopes you might nick something!
Its often a natural fit to pick a group that you can easily
identify with. If youre a grandma your first choice may not
necessarily be to target young moms.
Targeting merely narrows the focus - like focusing a camera lens
so that you get a better photo. And it also does not preclude you
from selling to others.
If you were to choose college students as your target market -
youd not waste your time going to business luncheons or chamber
meetings. You wouldnt advertise at a WAHM forum but rather
youd look to advertise in the college newspaper. Youd
make fliers that talk about dorm safety (or college smells) or speak
in a language that co-eds use.
If you were to pick college students then you may choose to sponsor
some event involved with athletics or get your information into
the new student orientations. You could offer opportunities to students
looking to earn some extra money while staying in the dorm. You
could promote Mothers Day gifts and girl friend gifts to the
male college students. There certainly is no shortage of colleges
across the states and country.
That doesnt mean you cant participate in an occasional
vendor event to open up another vein or do a party for a group of
moms - but if you spend a majority of your time and efforts on a
target market then youre more likely to have better success
and youll be working smarter, not harder.
Article Source: LadyPens: http://www.ladypens.com
About the Author
Laurie Ayers is a WAHM from Michigan. She started her first
home business in 1988. As a single parent, Laurie has supported
her family by working at home as an Independent Consultant and Star
Director with Scentsy Wickless Candles. She enjoys helping others
start a candle business. You can find Laurie at http://www.thrivingcandlebusiness.com
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