MLM Woman Issue 144
the Desk of the Editor
Welcome to the 144th edition of the MLM Woman Newsletter with
some more fresh, hand picked articles to help your business survive
and thrive in 2009.
If you like this month's issue, please be sure to let your
friends know about it too and invite them to come and visit us.
Also, if you have comments, questions or something to share after
reading this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
You can also view the articles from this month's issue at the
Woman Newsletter blog. This blog is updated each month with
new content from our monthly newsletter. So head over and take a
And also be sure to check out our Moms
in Business Blog and MLM
Marketing Blog for lots of additional tips and resources
which are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
Follow me on Twitter at: http://twitter.com/LindaLocke
Steps to a Thriving
Direct Sales Business
Whether its your first direct sales business or youve
been down this road before, everyone could use a few tips to make
their business successful. So here are 10 tips that will go a long
way in helping you to create a profitable business.
1. The Products Know, love and stand behind the products
you sell. If you know how it works, why its worth it and actually
like it yourself, youll do a better job selling it to others.
Know what similar products are all about as well. If your competitor
sells a product like yours, be able to tell your customers why yours
is better even if it costs more.
2. Network, Network, Network Its important
to build a business network. Be yourself and take the time to build
friendships and other contacts beyond just potential customers.
Join your local Chamber of Commerce or a business networking group
like Leads or BNI.
3. Online Presence Create a website or a blog for
your business. Nowadays, you are missing a huge opportunity if youre
not doing business via the Internet. One of the first places people
go to find something they need is the World Wide Web and your product
is no different. Even if you sell a lot locally, broaden your horizons
by going online too.
4. Take Your Business Seriously Your website, business
cards, products, presentation and everything else you do in your
business should exhibit that youre serious about your business.
Sometimes this will take a bit of money, like hiring a web designer
to put your website together if you dont know how. However,
most of your professionalism will show in you personally, so treat
it like a real business and youll reap the benefits of doing
5. Honesty is Key When your customers feel like they
can trust you they will be back. Dont be shady or pushy in
order to make sales or gain team members. When you make a mistake,
admit it, correct it, and move on. Remember people buy from those
they know, like and trust.
6. Accept Rejection In the direct sales business,
the word No is one youll hear frequently. Dont take
it too personally and realize this is just a part of this business.
Keep working hard and youll get positive replies and more
7. Attend Meetings Take the time to attend meetings
for your team. Not only will you learn about new products and sales
techniques, but youll receive some needed encouragement from
others whove been where you are. Even better, you will be
able to help some of the newbies on your team eventually.
8. Set Goals This tip is extremely important when
it comes to the success of your direct sales business. Setting goals
and constantly working toward them will help to make your business
more profitable. Set big goals and then break them down into smaller
easier to achieve steps. As you work your way through your list
youll feel like youve accomplished something and your
ultimate goal wont seem so out of reach. Be realistic with
your goals, but dont be afraid to set them high either.
9. Be There for Others You will some day remember
what it was like when you first started out. The help you received
from others was invaluable and once youve worked your way
up, be sure to lend a helping hand to others too. Being a mentor
is both rewarding and educational. Remember: "What goes
around comes around."
10. Work Hard and Stick with It There will be hard
times when you just want to quit. But remember, any business takes
work and nothing happens overnight. Just keep moving forward taking
small steps every day and you'll find yourself on the road to success.
with Adventure Day
By Christine Kane
"The best way to open your mind is to
apply a jolt of unfamiliarity."
"The Big Moo" by Seth Godin and The Group of 33
Do you notice that your most juiciest
ideas never come when you're staring at the computer screen?
Do you ever wonder how to get the creativity
flowing or how to generate a zest for life?
Are you in the midst of great change and know
there's something new out there but don't know what it is?
If you answered yes to any of these, then
it's possible you need to shake things up a bit. You need
What's Adventure Day?
Adventure Day is a day devoted to breaking
out of the same old patterns of every day existence. It's
a day set aside once a month when you do something different.
The scheduled activity is up to you.
- It can be something you haven't done since
you were a kid - like roller-skating at the local rink.
- It can be something that scares you a little
- like eating a new foreign cuisine, or going to the symphony
if you don't know classical music.
- It can be something tourist-y and embarrassing
- like gem mining, or a carriage ride through the city.
- It can be something totally cheese-y - like
going to the carnival in the mall parking lot. (The one
where Led Zeppelin's "Immigrant Song" is invariably
blaring through the cotton-candy-drenched air.)
A combination of fun, a little scary, and
really cheese-y is optimal.
Adventure Day can last a day, or an overnight,
or a few hours. You can do it with your spouse, a friend,
a business partner or your mom.
Keep it simple and somewhat local. In other
words, don't make it into such a big deal that you never
even do it. The goal is just to do it.
What's the point of Adventure Day?
I know. I know. You might be reading this
and snorting. "What's the point of that?" Or,
"How is THIS going to help me change direction in my
Well, it's organic. And it works like
1 - Adventure Day gets you OUT.
We get into creative ruts when we stick only
with what we know, when we stay confined to our insular
worlds, when we think we've had all the experience we need.
Getting OUT reverses this trend. It blasts the boundaries
and breaks the mold.
In Seth Godin's entrepreneurial gem, "The
Big Moo", one writer said: "Too often in the business
world we preserve and revere experience, when we should
be challenging and renewing it. Go out and get some inexperience."
2 - Adventure Day fills your Idea Well
One of my coaching clients asked me why she
feels most alive and creative when she's traveling in a
foreign country. I told her that all of that yummy newness
requires full present-moment awareness every minute.
So, not only are we receptive and open to new things - but
we're experiencing them with our highest level of attention.
This IS creativity!
It's important to be proactive and productive.
But we also need to open up and be receptive because this
is what replenishes the well of ideas. This keeps
us from burning out on productivity. And you don't have
to wait til you have the time to travel to Italy!
3 - Adventure Day shows you how to be Comfortable
with Being Uncomfortable
Ask anyone who has ever performed, spoken
in public, had a job in sales, or run a marathon. Success
involves learning how to be comfortable with being uncomfortable.
Once you can do that, you can do anything!
My theory is that the world has turned into
The Olive Garden. The mantra is, "Keep us safe. Don't
challenge us. Fill us up with pasta and the same salty salads
no matter where we travel."
There's nothing wrong with The Olive Garden
on occasion, of course. But a key component to success,
to creativity, and to accomplishing great new things
is learning to be okay with not knowing what the entree
will taste like in advance! You order some falafel and see
Get out your calendar.
Open up to February.
Call a friend or partner and read this article
to them. (Or email it to them.)
Schedule Adventure Day in ink. Show up.
The unfamiliar is all around you. Go find
About the Author
Performer, songwriter, and creativity consultant Christine
Kane publishes her 'LiveCreative' weekly ezine with more
than 4,000 subscribers. If you want to be the artist of
your life and create authentic and lasting success, you
can sign up for a FREE subscription to LiveCreative at www.christinekane.com.
a Positive Attitude
In Direct Sales
By Audrey Okaneko
I was recently asked a question about keeping a positive attitude
when the economy is so uncertain.
I have two answers to this question. My first answer is that something
in life is always changing. Sometimes its the economy thats
changing. Sometimes its our home life that is changing and
sometimes its the product line we sell thats changing.
Life is always changing.
My second answer is about attitude in general. We get to make a
choice each and every day about our attitude. Its up to us
if we present a smile or a frown to the world. When life throws
us a curve ball, again its up to us how we react and respond
to the situation.
In direct sales, there are slower times and there are busier times.
Holidays will always create more business than summer time. With
a negative attitude about summer its hard to think outside
of the box. With a positive attitude you might look for clever ways
to market yourself and your products over the summer months.
In direct sales, you will hear the word no. There will be people
who dont wish to buy your products and there will be people
who dont wish to take advantage of the business opportunity.
How you respond to these nos is up to you. You can get discouraged
and quit or you can keep asking and wait for those yeses.
I remember a mentor of mine once telling me to go after one hundred
nos. His reasoning was that I was bound to find yeses
as I went after my goal of one hundred nos. What a difference
in attitude, getting discouraged by nos and working hard to
get to one hundred nos.
Think of yourself as the customer. Who do you want to work with
and do business with? The person with the negative attitude or the
person with the positive attitude?
My daughter and I recently were out car shopping. We had to choose
from two sales people. One was smiling and said hello to us. The
other made a short joke. My daughter is a little less than five
feet tall. Which attitude would you rather work with? We chose the
man who smiled and said hello.
Next time life or the economy changes, make a decision to keep
a positive attitude. Youll find that it will help your business
About the Author
Audrey Okaneko has been in direct sales since 1983. She can be reached
firstname.lastname@example.org or you
a Tupperware Consultant
Guide to Success
in Network Marketing
By Serena Tan
Does the idea of selling scare you?
Are you annoyed when you receive calls from complete strangers trying
to interest you in the latest ground floor product or business opportunity?
So do I. That's because you and I belong to the 85% of the population
who hate being sold to.
And if we hate being sold to, why would we want to inflict it on
others by becoming network marketers ourselves? After all, the very
crux of network marketing is sales, isn't it?
Not if you believe network marketing expert Michael Dlouhy. He
is a 26-year industry veteran who has made it his business to spread
the message that network marketing is NOT about sales.
What is network marketing about if not sales? Apparently, it's
about people. I bet you have never heard any network marketing
company tell you this. What they probably told you was that the
big money was to be found in recruitment (the business opportunity)
rather than sales of the products, how to put together your list
of 100 names, and how the compensation plan would help you make
money fast. That puts us introverts in rather a tight spot, because
we don't like selling, and we don't want to risk rejection or jeopardizing
friendships to make money. The result is that after maybe 6-12 months,
we find ourselves with dwindling leads, few sales and even fewer
downlines. No wonder we think network marketing is best reserved
for the extroverts and natural salespersons.
The key here is self-understanding, knowing what works for you
as an introvert, and then using that knowledge to market your products
and business opportunity differently. You don't have to force yourself
to put on a false front to succeed in network marketing. No one
is going to be convinced anyway, and you are just giving yourself
In other words, if you are an introvert, don't try to operate like
an extrovert. It's not you, and your prospects will know it. What
you need to do is to turn your personality into a business advantage.
To do this, you need to know your strengths, find your own comfort
level and work from there.
For example, I am highly uncomfortable opening up in a group environment.
My strength lies in one-on-one conversations. Going one-on-one puts
me at ease and allows me to give my full attention to the person
I am with. When I am at ease, the pressure is off and that puts
me in a relaxed and confident frame of mind, just what I need to
build a good relationship. Work from your natural strengths, and
you can market more successfully. It won't feel like selling (if
that's what is holding you back). Your focus would instead be on
the person you are sharing your product or business opportunity
with, and how you can help him meet his needs. That's a win-win
for both of you.
What if your preference is not to have any face-to-face contact?
Can network marketing still work for you? Yes, if you use the right
Internet marketing techniques. The Internet has such a wide reach
that you can potentially reach thousands of people seeking your
product or business opportunity if you know how to find them.
Again, remember that different marketing techniques work for different
situations. Experiment until you find what works best for you.
Here are some suggestions on how to get started in marketing your
First, you need to ask yourself who you are trying to reach. Are
your prospects extroverts or introverts? According to research,
introverts make up 25-40% of the population. That's a sizeable percentage.
Make sure your marketing efforts contain something for everyone.
For introverted prospects, their preference (like yours and mine)
would probably be an arm's-length approach that gives them time
to think and consider their response and get back to you when they
are ready. Asynchronous methods like emails, ebooks, information
DVDs and CD-ROMs would work well. Your extroverted prospects, on
the other hand, would respond well to phone calls, tele-seminars
and the standard excitable sales letter peppered with action words
in caps, bold and highlighted yellow that tell them to whip out
their credit cards and take action NOW.
Secondly, whatever your prospect's personality type, there is one
thing you can do that is practically guaranteed to attract prospects
to you without you having to chase them down. It is the content
of your website. Put together a site with a professional look and
feel and fill it with pages of high quality content that provide
just what people are looking for on the Internet, and you will see
your site rankings rise and enjoy an increasing number of hits.
If you do it right by working with (rather than against) your personality,
don't be surprised if some of these visitors eventually become your
customers or downlines.
The bottom line is: just because you are an introvert doesn't mean
you can't do network marketing or sales. You just need to find your
own unique way of doing it. Be comfortable and natural in the way
you reach out, and you will attract success more easily.
As Jacques Werth, president of High Probability Selling, a sales
training company in Media, Pennsylvania, testifies: "Many of
our most successful graduates, some of whom earn high-six-figure
incomes, are introverts," he says. "I'm an introvert,
and I have had a highly successful sales career for almost 50 years."
Article Source: http://greatarticlesformoms.com
About the Author
Serena Tan is a writer, network marketer and WAHM living in Melbourne,
Australia. She is committed to succeeding in her business and helping
more families to live a toxin free lifestyle. To find out how you
can be beautiful using safe and inexpensive cosmetics, visit Serena's
website at www.greenfamilyorganics.com.
a Direct Sales Sponsor
By Laurie Ayers
Its interesting to watch the ambulance chasing
that occurs on the forums when someone pipes up and says, Im
thinking about joining. Immediately the grand scramble begins.
Its actually quite pathetic to see the vultures come out.
Just because someone PMs you first or happens to be a lead that
corporate gave you does not mean that you have to sign with that
person. Also just because someone has emailed and/or snail mailed
you some information does not mean you are committed to joining
under that person.
Take some time, do your due diligence and find the right sponsor
for you. I would strongly discourage you from looking for the best
offer. It wont take you any time at all to find offers for
free this or that if you join this team or that team. Or you can
even find someone who will provide a way for you to join her team
Consider this, if the company you are considering joining has a
quality product and a compensation plan you can live with, then
the only other element missing is finding support from a strong
up line. Those who offer deals are essentially saying that they
do not believe in the company offering or in her abilities to recruit
and therefore feels the need to bribe you to join.
Company sponsored forums are chock full of consultants begging
for help and asking the most basic questions in a public forum because
they do not have the training and support required to be successful
from their own sponsors. Yet these same people clamoring for help,
are the ones who jumped on board with the person who offered the
best deal. Go figure.
You as the potential recruit get to ask the questions. You are
the interviewer. Ask some hard questions, such as:
- How long have you been with this company?
- What rank are you? Where is that in relation to the total structure?
- How long have you been in direct sales?
- Why did you choose this company?
- Are there days or hours that you are not generally available?
- What training is available from you and/or corporate?
- How did you receive your training?
- Do you attend seminars and convention?
- Have you won any awards from the company?
- How would you describe your personality style?
- Whats the worst thing you have to say about the company?
If you receive weak answers to these questions and yet still choose
to sign with that person, all I can say is buyer beware. Would you
rather go to a doctor fresh out of medical school, or one who is
a veteran at his specialty? Would you use a financial broker who
merely paid to get her license through a correspondence school?
Or one who has a proven track record of producing results?
What good is a special offer if it is not backed by a strong warranty?
Remember who is in the drivers seat when it comes to selecting
a sponsor for your direct sales business: You!
Article Source: LadyPens: http://www.ladypens.com
About the Author
Laurie Ayers is a WAHM from Michigan. She started her first
home business in 1988. As a single parent, Laurie has supported
her family by working at home as an Independent Consultant and Star
Director with Scentsy Wickless Candles. She enjoys helping others
start a candle business. You can find Laurie at http://www.thrivingcandlebusiness.com
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