MLM Woman Issue 143
the Desk of the Editor
Welcome to the 143rd edition of the MLM Woman Newsletter with
more helpful articles to help you get off to a fast start in 2009.
If you like this month's issue, please be sure to let your
friends know about it too and invite them to come and visit us.
Also, if you have comments, questions or something to share after
reading this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
You can also view the articles from this month's issue at the
Woman Newsletter blog. This blog is updated each month with
new content from our monthly newsletter. So head over and take a
And also be sure to check out our Moms
in Business Blog and MLM
Marketing Blog for lots of additional tips and resources
which are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
Follow me on Twitter at: http://twitter.com/LindaLocke
With Social Media:
An Interview With Dave Saunders
By Liz Monte
Relationship-building has always been at the
heart of network marketing. In fact, this is what differentiates
this industry from nearly every other type of business.
This principle has been proven over and over: The truly
successful people in MLM are the ones who spend the most
time getting to know other people. They're the ones whose
organizations thrive and who get to enjoy the fruits of
a substantial residual income. After all, people generally
prefer to do business with folks they know, like, and trust.
Up until recently, developing relationships took place mostly
locally on a one-to-one basis. Network marketers looking
to expand their circle of influence might attend a Chamber
of Commerce mixer or a BNI breakfast. They might get involved
in the PTA or a local service organization. All these activities
are still great ways to network.
In the last couple of years, however, the landscape has
changed. That immensely powerful communication tool called
the Internet now makes it possible to develop a "know-like-trust"
relationship with potentially hundreds of people from all
over the world at the same time, especially thanks to a
relatively new phenomenon called "social media"
- Facebook, blogging, Twitter, YouTube, LinkedIn, and many
One individual you'll frequently encounter in social media
circles is Dave Saunders. Dave has been using the Internet
to build his network marketing business for over a decade.
When the social media concept began to grow, he embraced
it and became one of the leading pioneers in the movement.
As it happens, he's also an entertaining teacher and speaker,
and I had the very good fortune recently to conduct an interview
with him. Here are some excerpts:
Liz Monte: Okay, Dave. What's the point of this social
media thing? How can it benefit someone in the network marketing
Dave Saunders: It's mostly a matter of going where
the people are. Social media sites like Facebook have become
immensely popular. Blogger, for example, has over 200 million
users. In the old days of the Internet, before websites
became interactive, people would go online to surf - they
often didn't have any particular destination. Nowadays,
when most people go online, it's for a reason. They're going
to a specific social site like Twitter or LinkedIn because
human beings are social creatures and crave that interaction
with other people. And it's not just teenagers anymore.
So there's a tremendous concentration of visitors at the
LM: So how does it work? How do you market yourself
through a social site?
DS: The first thing to do is get beyond the idea
that you're there to tell everyone about your business.
People go to social sites to establish relationships, not
to be sold to.
LM: So if you can't pitch your business, what do
you do to get your message across?
DS: You present yourself as a real, authentic person.
And this is possibly one of the most important points. You
must be transparent online. If you're putting on any kind
of facade, it'll eventually come back to bite you in the
butt. Either you'll be exposed as a poser, or you'll attract
a lot of people who are only attracted to you because they
think you're someone else. Be yourself. Of the millions
and millions of Internet users out there, there are plenty
of them who are looking for YOU, the real you. Don't worry
about impressing the rest of them. Basically, you're creating
your own personal brand - the YOU brand.
The next thing you do is add value to the community. You
offer information. You help people solve problems. You give
someone a hand who's not as far along on the learning curve
as you maybe are. Maybe you don't think you have anything
to offer. But believe me, no matter what your situation
is, there's someone out there who can use what you know
and will be grateful if you share it.
LM: So you're positioning yourself as a valuable
member of the community. A leader even.
DS: Right! And along the way, you're building personal
relationships with people. Maybe someone on Facebook puts
some new photos on their page and you give them a compliment.
Maybe a guy on a forum asks a question and you answer it.
Maybe you and another parent get into a conversation on
Twitter about some crazy thing their kid just did. And all
of this is happening right out in public - other members
are watching your interactions and drawing conclusions about
you - deciding if you're worth knowing, deciding if they're
going to trust you or not.
LM: So what then? The social stuff could go on forever.
DS: Right. What you want to remember is that on every
social site, you're allowed to post the URL of your website
or blog. If you're creating warm and friendly relationships
with the other members, allowing them to get to know you,
like you, and trust you, it won't be long before they get
curious and click on your link just to learn more about
you. Let your site continue the conversation for you. On
your site, you can tell what it is that you do. You can
direct them to another page that gives more specific information
about what you do. You might send the person to a sales
page with your products, if they're interested. Basically,
you want to give them lots of information and options. And
especially be yourself.
One word of advice - don't get pitchy. Your goal is not
to get people to read your sales message, it's to build
a relationship. Sometimes I see people make this mistake.
They go to all the trouble of trying to establish a know-like-trust
relationship, and then their website is nothing more than
a blatant sales letter. They're chasing people away, and
basically wasting a perfect opportunity to grow the relationship
LM: I know when I started trying to learn about social
media, it was totally confusing. There are so many sites
out there. How can someone avoid getting overwhelmed?
DS: The best way is to start small with just one
site. Either Facebook or LinkedIn would be a good choice.
Write a good profile, upload your photo - that's very important,
by the way, people want to see your picture - and then just
start participating. Watch what other people do and follow
along. When you get the hang of it, you can set up on another
site. Eventually, you'll have established a presence on
several social sites.
LM: What other advice do you have for people reading
DS: At some point you need to just jump in and get
started. But I wholeheartedly suggest that people have a
clear idea of the principles of social media marketing before
they begin. For example, joining a site and then spamming
your commercial message to the other members will make you
very unpopular and possibly ruin your reputation for a long
time to come. But I see people doing that every day.
Anything you do on the Internet will leave it's mark. The
good side of this is that the positive things you contribute
will still be there months from now. The negative side is
that the dumb mistakes you make could also be there months
from now. It's not the end of the world if you make a mistake
or two, but I think it's always ideal if you can put your
best foot forward right from the beginning.
About the Author
Dave Saunders will be leading an 8-part webinar series,
starting January 13. The series will be focused entirely
on using social media to develop a personal brand and attract
highly qualified leads. For more information, go to http://tinyurl.com/78xdh3.
Liz Monte writes on a variety of network marketing topics.
She is especially interested in exploring new strategies
that could solve old problems in the MLM industry. Her website
is at www.WiseNetworkMarketer.com.
a Strong Downline Relationship in Your
Direct Sales Business
By Annette Yen
Congratulations! Youve got a strong direct sales downline
or are beginning to build one! This is one of the best parts of
being a direct sales consultant - the fact that you can share your
passion for your business with others, help them to earn a little
extra money and get paid for helping grow your company as well.
Now that you are a leader of a team, youll need to build
a strong relationship with downline members to not only help them
stay strong in their business, but to help your business grow stronger
as well. A strong downline relationship will be one thats
mutually helpful and everyone benefits.
But you may be wondering how to ensure that downline members feel
cared for while still maintaining some type of balance with the
rest of your life. Here are 5 easy tips for maintaining a great
1. Start off with a bang. When a new recruit first signs
up, its vitally important that you communicate often with
her. One thing that I have found very helpful here is to develop
a series of emails to send to new downline that talks them through
those first days on the job. It will help them feel
like they are connected to the company and to you. Each day while
your new recruit is waiting for her kit she should hear from you.
This is very easy to do with an autoresponder system, but can also
be done by just copying and pasting into an email message every
2. 15 minutes a day. Set aside 15 minutes of each workday
for downline phone calls. Use those minutes to call one to five
members of your group for a quick just checking in call.
Leave a message if you get voicemail. The idea is to let them know
that youre thinking of them and giving them a chance to hear
your voice. This is a great time to ask how theyre doing with
their non-business life as well and get beyond your direct sales
company to show you care about them.
3. A downline website. Creating a simple website for my
group has been the best thing, by far that I did to keep communication
open and strong with my group. We have weekly topic discussions,
contests, upload important files and just have fun with the whole
group. Through this many relationships between members of my group
have blossomed just because the website allowed them to break
4. Meetings and/or conference calls. This is another great
way to foster unity and strong relationships within your group.
Many of you probably have downline that are out your area, so have
a quarterly conference call with everyone just to touch base. There
are many free teleconference services via the internet that make
it very easy to do. And if you can, have a face-to-face meeting
once in a while as well. Some group leaders have meetings monthly
or quarterly. Others do a once a year get together with everyone.
5. Ecards. I love ecards for celebrating birthdays, achievements
etc. First of all its FREE, which is great, but its
so convenient and just plain fun. Use one of those Internet calendar
functions to keep track of birthdays. Once a month go through the
upcoming month and set up the ecard deliveries for the birthdays
and company anniversary dates for the next month or more. You can
set these up to deliver up to a year in advance! Its a wonderful
thing. There are hundreds of sites for free ecards on the Internet.
Have fun searching for ones that suit you!
The key? Communicate in any and every way that you can. You will
find that your direct sales team members will stay with your company
much longer when youve fostered a strong relationship by keeping
in touch! Have fun and happy team building!
About the Author
Annette Yen is 20-year veteran of Direct Sales and leads a great
team of women in her direct sales business. To find out more about
how to start a strong relationship with your new recruits, sign
up for her free e-course at www.directsalestools.com
Success Checklist -
Five Alive Tips For the New Year
By Barb Girson
Ready to start get off to a successful start in the New Year?
Read my motivational tips, and I think you will be glad you did.
After my first January when my home party-plan business had a disappointing
start, I have learned how to bridge the excitement of the holiday
season with the launch of a successful New Year, so the momentum
of the November and December is carried into a successful January
and February. Over the years, I have refined these simple time-tested
tips and January became a great launching pad for the success.
1. So Goes January Goes The Year!
It often is said, "So Goes January, Goes The Year!"
Each New Year is filled with promise and a renewed hope that this
year will be a defining year; this year we will make monumental
changes to improve life for our families and ourselves. Select a
motto and follow these tips to begin making your motto come true.
* Start Strong in the New Year!
* It's the Year To Invest in My Career!
* Renew My Career This Year
* 2009 will be Mine!
* Find a Gold Mine in '09!
* Create your own...
Start strong by challenging yourself to book twice as many parties
in January and February as you want to hold each of the other months.
Make your personal booking goal to BOOK NINE IN 2009 to launch the
year. Fill your planner with parties before you return from your
holiday break (or shortly after returning. Book extra and you will
feel terrific. Determine and implement a few new consistent steps
to improve your success in the new year.
2. Set Your 2009 Targets!
Figure your sales target that you need/want to achieve monthly.
Break your goal into how many parties it will take monthly by dividing
your sales goal by your party average to get a number of parties
you need to hold each month. Build a cushion. When you book extra
you will feel that much more terrific!
3. Get Ready For Success!
Set up a planning day in the next 2 weeks. If possible, find a business
buddy and work together. (I have an annual planning day sometime
after Christmas and before mid-January.) For years, a business buddy
and I would get ready for success on a Saturday or Sunday afternoon.
Our spouses would watch football, and munch on the typical game
day food. Our children would play. We would dream, plan and prepare.
What can you do in advance to be ready for success?
* Make up your Hostess folders.
* Label all collateral materials with your contact information.
* Make your call list.
* Prepare for a mailing.
* Clean up your Kit!
* Purge items that you no longer need in your office.
* Organize your files. Set up your file folders for the year.
Reward those who help you launch your New Year. Make sure
all of your previous Customers and Hostesses know what is offered
to launch the year. Do not duplicate what your company offers! However
you can fill in any gaps, at your expense.
You might offer a personal incentive for:
* Filling the soonest dates you want to work.
* Pursuing repeat business. Call back past Customers and encourage
them to gather friends and family. You bring your service to them.
The guests will appreciate an event to look forward to after the
holidays are over.
* Encourage multiple purchases. Suggest that your Customers stock
up on items for upcoming gift-giving occasions. (Valentines Day,
* Retaining the biggest spenders from last year. Call back everyone
who spent over the amount of your average customer order last year.
Offer an incentive for placing another order before the 15Th of
4. Does the telephone ever get heavy? Do you experience
call reluctance? To help you get in the right mind set as you dial
the phone, you can silently sing, "Hey big spender, spend a
little time with me...at a home party." This is a fun way to
imagine success and have your voice convey your fun, upbeat attitude.
5. Have a System for Your Success.
Develop a systematic approach to your business which when followed
consistently produces consistent results. Follow these Five Alive
Tips and you will be ready for this to be your year to make monumental
changes and move your business forward. You will also be glad when
the old adage proves true for you. "So Goes January Goes The
Article Source: http://www.wahm-articles.com
About the Author
Barb Girson, International Direct Selling Industry expert, trainer
and coach, is a highly interactive, creative speaker and author
offering professional skill development programs for workshops,
leader retreats, annual conventions and teleconference training
programs. Barb helps companies and home-based entrepreneurs grow
sales by sharing her systems.To learn more contact Barb: 614-855-0446:
Steps to Get Out
of the Direct Sales Rut
By Laurie Ayers
Business not flowing as well as you would like? Did you have a
great holiday rush and now your direct sales business appears to
have come to a screeching halt? Here are seven steps you can take
to get out of the rut.
1. Direct mailings with your company catalog. Pick a market
or two, such as assisted living facilities; nail salons or real
estate agencies to name a few. Mail no more than ten catalogs to
each market; theres no sense wasting catalogs and postage
without testing the waters first. Be sure to include a sample and/or
special offer. Increase chances of having your catalog opened and
read by placing a relevant sticker on the front. Highlight whats
in it for them if they open it.
2. Develop a Valentines Day marketing campaign and get it out
to the masses NOW. February 14th will be here before you know
it. Men will be particularly grateful for gift giving made simple.
Think where you can find a group of men - barber shops, auto sales,
auto repair, gyms, pro-shops, etc.
3. Create a special offer for Groundhogs Day, February 2.
Theres one people dont see everyday.
4. Call all of your customers, leave voice mail if necessary
and merely say, Im putting in an order and wondered
if you were ready for more
5. Hire a business coach or join a Mastermind group. Find
the right one and your investment will pay off ten-fold.
6. Commit to asking for referrals from three people each day.
Not covert dropping of cards and catalogs but actually speaking
to strangers. Go into the gas station to pay, instead of using pay
at the pump. Hand the cashier a catalog and a sample and say, If
you know of anyone who likes (candles, jewelry, makeup, etc.) could
you please pass this along?
7. Hold an open house. Who cares if youve been in
the business two years or nine months or anywhere in between? Call
it a mid-winter shindig. Pick a theme Superbowl, Chocolate
Martini, After Holidays Rest and Relaxation or Chick Flick Movie
Sometimes theres no secret to getting out of a rut other
than to go back to basics. Remember when you first started your
business. You were excited; you were pumped and you definitely were
not in a rut. Shake it up a bit; think outside of the bowl. Remember
if you keep doing what youve been doing, youre going
to keep getting what youve been getting!
Article Source: LadyPens: http://www.ladypens.com
About the Author
Laurie Ayers is a WAHM from Michigan. She started her first
home business in 1988. As a single parent, Laurie has supported
her family by working at home as an Independent Consultant and Star
Director with Scentsy Wickless Candles. She enjoys helping others
start a candle business. You can find Laurie at http://www.thrivingcandlebusiness.com
Sales Recruiting Take Your Recruiting Online
By Alice Seba
As a direct sales business owner, you know that recruiting
new consultants is an important part of building your business.
If youve been recruiting out in the real world for
any amount of time, you also know that many times its
not an easy task. You post flyers around town, talk to party
hosts and guests, yet still you dont have the team
in place youd like to have so you can sit back and
relax a bit. Do you find yourself asking Now what?
or Where can I possibly go next? Have you ever
thought about recruiting for your direct sales business
Creating a website dedicated to your direct sales business
can bring in more sales, but can also be set up to help
you recruit those interested in joining your team. Setting
up a website can cost as little as $20 a year and recouping
that cost can easily be done. One recruit will more than
likely bring you more than enough commission to cover the
annual cost of hosting and domain registration.
Designing your website to accommodate those interested
in becoming consultants. Set up a specific section of your
site dedicated to visitors who want to learn more. Be sure
to include contact information so they can get in touch
with you to talk about the opportunity and receive answers
to any questions they have. Once you have a team in place
you can even conduct training sessions online, offer training
material to them right on your website and more.
Taking your recruiting efforts to the Internet opens the
door for serious growth and income potential in your business.
It also affords you more time to enjoy life, instead of
working it away with home party after home party, in order
to reach your income goals.
Why limit yourself and miss out on possible top of the
line recruits just because they arent in your reachable
area offline? The potential in direct sales recruiting online
is huge, dont miss out.
How Do I Generate More Online Leads for My Direct Sales
Heres a question I recently received from a subscriber
who was looking for more leads for his direct sales business.
Question: My wife and I have been an associate for
a particular company for several months now and we are indeed
very happy with the products and support training.
Our problem is getting other people to view our link or
getting them to open it at all, I suppose. We need to expand
our effort to new associate recruiting and would like your
input as to how we might do this.
Thank you for reply to this letter.
Answer: Thanks for the question. I know that the
problem you face is what many direct sales reps face as
well. Right now, you are using the website that the company
provided to you. Its the same site that the other
reps are using and it really doesnt say much about
the two of you as unique people.
Your site also makes people enter a code before even viewing
it. I understand that this is so you can get credit for
any referrals, but youre creating an extra step for
your users. People have to remember the code, type it in
or even copy and paste it, which unfortunately, is something
a lot of people wont bother to do.
People use the Internet because its easy and they
want to surf around quickly, without having to jump through
hoops. You want your information right in front of your
prospect when they get to the site.
Obviously, this is the way the company has set up the website
and they probably arent going to change that
I dont think that matters. The two of
you need your own unique online presence and need to generate
your own leads.
Who knows what will happen with your relationship with
your company. They are a highly reputable company thats
been around for well over 100 years, but you have no idea
what the future holds. If the company decided to no longer
offer the direct sales opportunity or one day, the two of
you decide you just dont want to work with the company
Your business is gone!
Thats no good. I recommend that you keep your online
presence separate from the company you are working with,
so it really is your OWN business and you can maximize your
income. You can generate leads that might be interested
in your opportunity and you can make them other offers through
affiliate programs or you might even want to create your
own information products down the line.
Think of what unique perspective you give to your business.
Are you great cooks who can show people how to make delicious
meals with those products? From the recruiting side, you
can also figure out a unique perspective, but make it a
product focused one. Your best recruits will be people who
have the same interests as you
not just people who
want to make money online.
You can start by creating a list to promote your products
and another to find recruits. Id create two separate
websites for this because some of your best customers will
never be interested in the opportunity, so dont confuse
For the product list, you can share recipes, information
about using the right herbs and spices, etc.
For the recruiting one, you can give information about
starting a home business, show how fun it is to sell these
types of products, etc
.all from your own perspective.
All these subscribers you gather now belong to you. If you
decide to move in a new direction with your business, you
still have these subscribers and you can continue to deliver
quality information to them
and earn an income too.
Just remember, this is your business and you want to have
complete control AND maximize your income.
About the Author
Alice Seba is a full-time Internet marketer that helps direct
sales reps maximize the performance of their online presence.
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