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MLM Woman Issue 139
September 2008

Jump into Fall

From the Desk of the Editor

Welcome to the 139th edition of the MLM Woman Newsletter with some more fresh ideas to help you jump into your business this fall.

If you like this month's issue, please be sure to let your friends know about it too and invite them to come and visit us. Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

You can also view the articles from this month's issue at the MLM Woman Newsletter blog . This blog will be updated each month with new content from our monthly newsletter. So head over and take a peak.

And also be sure to check out our Moms in Business Blog and MLM Marketing Blog for lots of additional tips and resources which are added throughout the month.

Yours in Success!

Linda Locke, Editor MLMWoman

How to Stop Failing at
Network Marketing
by Sandy Braccey

Network marketing is presented to you as an easy, effortless business. A business that you can work part-time and create a huge income for yourself. This sounds great since you are sick and tired of working long hours for someone else. So you go for it. You sign up with the great company that has great products. Your sponsor tells you to make a list of family, friends, and acquaintances to share this great opportunity with them. They sign up and in a short period of time you and your massive downline will be rich. So you seem to believe based on what your sponsor and upline sponsor tells (hypes to) you.

Soon you realize that network marketing is not easy and effortless. You have no downline. Your sponsor has left the company and the upline sponsor is not helping you. He/she thinks you are not putting in enough effort into building your business. That your belief is not strong enough. In addition you are in debt a few thousand dollars due to buying product, attending every company meeting, and buying worthless leads. You are frustrated and angry. What am I doing wrong?, you keep asking yourself. You receive no answer. You quit network marketing. Now you are in the 97% who fail at network marketing group. So what!? You have had enough!

Yet you still believe in the concept of network marketing. You join one company after another hoping things will change. Nothing changes except you are deeper in debt. Deep down inside you believe a successful business is waiting to come forth. One not built on hype, friends, family, acquaintances or bad leads. You know something is missing, but what?

Change your Focus. You were told to focus on the business and the products. Which means the focus is on you. You want the huge downline and residual checks. You want the big house with the Olympic size pool and six cars. You need to change your focus. First, network marketing is not about you. It is about providing solutions to people's challenges. How you can help them. Be of service to them. Remember the people you talk to do not care about you, network marketing, or how great the company compensation plan is. They need solutions.

Listen to people. Second, you must listen to people. Ask them questions. How can you provide a solution to their challenges if you do not know what they are? People will not openly tell you their challenges. You may have to ask a lot of questions to find out what they need and what they fear. This process is building a relationship. People have to be comfortable with you. They have to like you before they tell you any information.

Give away Information. Third, give them information to look over. Not information about you business opportunity. This information must be generic and it should address or touch on the person's needs. Give away the information in the form of an e-book, cd, dvd,mp3, etc. An example of this is on my site at http://www.mlmgoodies.com A book about the seven lies in network marketing. I follow up with the person(s) who receive the free information and begin to build a relationship with them. You should do the same.

Network marketing is changing. The business is no longer about products, opportunity meetings, and the compensation plan. Making lists and harassing family, friends, and acquaintances is old school methodology. The new way of building a business is about providing information to people who need solutions to their challenges. Listening and asking questions helps us build relationships with people. Remember this business is not about us. It is about the other person.

About the Author
Sandy Braccey failed at Network Marketing for ten years and decided a change was necessary. She does not make lists, contact family/friend/acquaintances about her business. She practices Attention/Permission Marketing. Her website is http://www.mlmgoodies.com

8 Tips to Feng Shui your Self
by Vicky White

We've all heard of Feng Shui for your home or office. Below are tips for applying these same principles to the body you inhabit, which after all is the environment that affects you the most directly.

1. Clear the clutter. Decluttering is a courageous act. Are you ready to discover who you truly are? Your body gets clogged up too. Schedule a detox of your body - one easy way is to do a raw food detox - nothing but fruit and vegetables for 7 days. Then gradually add things back in to how you react to different foods. The more raw food you can eat, the more you'll detox your body, gain clarity, energy, and transform all parts of your life.

2. Place yourself in the "power position". Just as you position your desk and bed to have a clear view of the door - position yourself to have a clear view of your life. When you live life face on, you have more chance of seeing the subtle messages that come your way, and don't need big wake-up calls to get your attention. Is there anything you are not facing up to? Do you need to create space in your life to connect with yourself?

3. Surround yourself with things you love. How is your underwear? Do you wear clothes you love, ones that make you feel your best? Or, is your closet full of clothes you don't fit into or don't wear? It's time to declutter that closet and keep the colors and styles you love. And banish the old droopy underwear to the rag bag or the garbage bin!

4. Enhance your creativity. How much joy is in your life? Life is the ultimate creation and joy is a large part of that. Your life is yours to design. How can you be more creative, how can you experience joy every day, and how are you choosing to design your life? Is it time to create some different habits around weight and exercise? Maybe it's time for a new hair style.

5. Fix anything that's broken. Anything broken will be blocking your energy. How are your teeth and your nails? Do you have any health issues that need addressing? Are you having regular checkups?

6. Create environments that support you. Along with your physical environment, do you have a support network, a mentor, a Coach? People who bring out your best and raise you up - people who remind you of your greatness when you forget, and people who will give you a gentle nudge when necessary. Most people make faster progress in a group. Would the structure of a program support you to make the changes you wish to make?

7. Balance your life - and create a flow of energy. How balanced are the different aspects of your life - spirituality, relationships, career etc? See the Life Wheel to discover how bumpy your ride is. The areas that score low are the ones you've not been putting much energy or focus into.

8. Make your self care a priority. Take a Spirit day - time for you, time to nourish your spirit, no errands, no work, space to hear those still, quiet voices as they float to the surface, space to honor the emotions that need to surface, time to declutter your spirit!

As you declutter your life and apply Feng Shui principles to the temple you inhabit, you will discover who you truly are. Remember, clutter is anything unfinished, unused, unresolved, tolerated or disorganized. Whether your clutter is physical, emotional, mental or spiritual it all conspires to cover up who you are - the real you! And, clutter holds your dreams!

What are you ready to shed so you can live your dreams?

©2008 Vicky White

About the Author
Vicky White is The Feng Shui and Raw Food Coach. Get Vicky White's FREE "5 Biggest Attraction Mistakes " report and her FREE articles to boost your passion, purpose and creativity at: www.LifeDesignStrategies.com

How to Use Contests to Build Your Network Marketing Business
by Audrey Okaneko

I really like to use a variety of marketing strategies to build my network marketing business. Contests have proven to be successful for me over the years.

I'd like to share some contest strategies with you.

1. Offer a product that a wide variety of people will want and can use. I try very hard to offer products that can be used by both men and women and also by both young and old. Right now, as of this writing, I'm actually offering a collector's item that was from a previous holiday collection.

2. Stay away from contests asking people to subscribe to something. I personally almost never enter those types of contests, or if I do, I'll offer a throw away email address, or I'll unsubscribe just as soon as the winner is announced. People want to win, they don't want to sign up. Now, having said that, do make sure that a form to sign up for your newsletter is on the same page as your contest so that if someone does want to sign up they can.

3. The purpose of a contest is to share your products with others. Make your contest fun. Ask people to visit your site and tell you their favorite product. Or ask people to visit your site and tell you one thing that they learned from your site. While this first visit will not usually result in an immediate sale, you'll find that people will browse and will bookmark your site. I look at contests as a way to introduce others to the products, not as a way to create immediate sales.

4. Offer people a way to contact you for more information. Often my contests ask if someone wants a catalog or party information. I use no as my default answer so that if someone does want something, they'll have to click for it. I never make yes my default answer.

5. Engage with those who enter. I read every single comment that people leave me, whether on my blog contests, or on contests offered on my website via a form. I respond to everything asking for a response. I've read some of the most wonderful stories via these comments and have responded to each of them.

Contests are very inexpensive to run. You only pay the cost of a product and postage to mail the product. If I get one or two orders, I've more than made my money back and I've introduced the products to a thousand new people.

About the Author
Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at www.recipe-barn.com

Is Your Direct Sales Business Ready for the Holiday Season?
by Lisa Buswell

I know it seems early to be talking about the holidays, but as every retailer knows, they will arrive quickly! Here are some tips to make your season smooth and successful.

1. Talk with potential and former host/hostesses. This is a great way to get your home party bookings off to a good start during the season. Make sure you talk about your hostess specials and any new products that might have been introduced recently. Always have your calendar ready when you are speaking with a hostess so you can set the date. Now is a great time to start booking parties before their calendar gets filled with other commitments.

2. This is a valuable time to build your team. Get the word out about your company's business opportunity during the holiday season through a signing up campaign 'blitz'. You can use emails, postcards, ads and phone calls to reach your prospects. They should know it is a great time to start a home business and introduce their product to customers. Since there are many home business opportunities out there, be sure to let everyone know what sets yours apart from the rest.

3. If your company participates in fund raising, now is the time to coordinate them for the fall/holiday season. Just about every organization has some kind of fundraising need- schools, booster clubs, sports teams, humane societies and other non-profits. When you find a club/organization you would like to contact, try and obtain a specific person with whom to discuss the fundraiser. This will allow you to follow up more efficiently with your organizations.

4. Perhaps the largest part of the holiday season is the retailing of your products. It is a great, if not the best, time of year for selling them. Almost everyone is looking for gifts for another person, or they might want to pamper themselves. Some ways to sell your products include having home parties, participating in craft fairs or having an open house to sell many of the items you already have on hand. Another way to retail is by contacting businesses to show them the possibilities of using your products as their corporate gifts, either to their employees or their customers. This would be a wonderful way to boost your sales and expose your products.

The holidays are approaching quickly; now is the time to set yourself up for success. These are just a few ideas to help you plan for a busy, and profitable holiday season.

About the Author
Lisa Buswell is a home based business owner. She is a diamond team leader and enjoys helping and coaching others achieve their home business goals. She can be reached through her website, www.TheAlternativeCandle.com or email her at lbuswell@thealternativecandle.com.

Effective Online Business
Strategies For Success
by Annette Novoa

Many network marketers are stuck in the stone age. They're told to buy product packs, pay enrollment fees, meet monthly purchase quotas, buy leads, make cold calls, push product. Maybe you've gone through something like this. It's time wake up.

Out With The Old
This is the age of the internet, the world wide web. Learn to leverage the power of the greatest advertising medium in the world. But setting up a website and telling a few friends isn't going to work. It's like only rowing a short distance out to sea then hoping that large schools of fish will find you and hop in.

Setting up your online business presence today is very easy. Some good places to start are Microsoft Office Live and Homestead.com. Three basic elements of a good site are:

  • A lead capture page that will attract and hold your online visitors attention.

  • A sales page encouraging visitors to take action (i.e. sign-up for newsletters, buy a membership, buy a product, etc).

  • Last and perhaps most importantly, is your business' automated email system that keeps your consumers and affiliates in touch with your business.

Research, Plan & Write
In order to succeed, you must know how to use the internet to create leads for your online business through many different mediums. You can generate your own leads by writing keyword specific articles, ezines and blogs, then submit them to every reputable online directory and newsletter you find. This method is very effective and free.

How does this grow your online business traffic? Ezines and online newsletters are very popular mediums. The long-term traffic comes when people search keywords that are in your article and Google pulls it up.

Writing an article does not have to be complicated. Pick a topic that is relevant to your business, do a little research on it and then write a small article about it. Such as "Most Common Mistakes First Time Investors Make", or "Easiest Way to Train Your Dog". Articles should always provide useful information while also establishing yourself as an expert in your field.

Use keyword analysis tools like www.live-keyword-analysis.com. Strategically place two or three keywords often in your article while still maintaining overall integrity. In other words, it's must read well without sounding overly redundant.

Shorter articles (500 words or less) get better results overall. Be careful not to make it sound like one long advertisement. Make sure your grammar and spelling are up to par.

Resource Box
The resource box is where you place a brief paragraph about yourself (three or four short sentences). This is where you plug your business products/services and include a link to your website. This information will appear at the bottom of your articles so that readers can click on the link, and they do!

Syndicate Your Articles
Syndicating permits other websites to find and use your article as content for their pages. This gives you added exposure because along with your article is your contact information and online business URL. You can have the same article distributed worldwide thus, increasing visitors to your site exponentially. I suggest you start out with five or six well written articles first, then keep track of all the different ezines you are publishing to. Then watch your link popularity grow, slowly at first but then quickly builds momentum!

Incorporating these suggestions to build your online business, is time well spent. As you repeat the process, you'll quickly become more efficient. With a little know how, you can generate your own leads and create targeted prospects to your online business. This is not difficult or complicated. Another good suggestion is to find out where your prospects are. Hang out where they do. Go to online forums, business blogs and get your articles on industry specific newsletters.

About The Author
Annette is a writer and journalist specializing in internet marketing industry spotlighting business opportunities, highlighting the best and worst business practices. She is determined to replace hype with honesty, sensationalism with substance, and exaggeration with integrity while bringing extraordinary value to the marketplace. Visit www.buildmynetwork.org and utilize the MLM Plan Directory to compare popular business opportunities, read informative articles that help ordinary people to achieve real, quantifiable success with their online business ventures.

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