Woman Issue 136
From the Desk of the
Welcome to the 136th edition of the MLM Woman Newsletter. This
month our focus is on Web 2.0 Social Marketing tools (Blogs, Myspace,
Twitter) and how
you can use them to promote and build your business.
If you haven't experimented with any of these tools yet, now
is the time to start. They are all free and available to anyone
who is willing to take the leap and try something new. Social marketing
is all about relationship building, making new connections, and
sharing resources. Learning how to use these new tools gives you
another highly effective way to grow your business using the power
of the Internet.
If you like this month's issue, please be sure to let your friends
know about it too and invite them to come and visit us. Also, if
you have comments, questions or something to share after reading
this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
You can also view the articles from this month's issue at the
Woman Newsletter blog . This blog will be updated each month
with new content from our monthly newsletter. So head over and take
And also be sure to check out our Moms
in Business Blog and MLM
and my Twitter
Tips Blog for lots of additional tips and resources
which are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
Your Business Needs a Blog
By Heather Bixler
A lot of online business woman take for granted the
benefits a blog has to their business, and a lot of them choose
not to use a blog because they simply can't see the benefit it has
to them and their business.
Well in this article you will learn thirteen very important reasons
why your business needs a blog!
1. Networking - Blogs are a great way to build relationships
and networking with those looking for your services and/or goods.
2. Information - Blogs are also a great way to get information
out about the products or services you sell!
3. Fun - Blogging is a great way to build your business
while having fun. Really it doesnt even feel like work!
4. Affordable - Sometimes having a blog can be more affordable
to get set up than having a website. 1. Because the Wordpress Blogging
platform is free to install on your own hosting and domain, and
2. you dont need expensive software like Frontpage or Dreamweaver
to maintain your blog.
5. Easy Maintenance - Using blogging platforms like Wordpress
and the like make it so much easier to add content to your website,
through the art of categories and the like, you can easily organize
your content and make it easier for your visitors to find what they
are looking for and therefore encouraging them to stay and visit
6. Friends - While you are networking you can also make
7. Interactive - With blogs you can be more interactive
with your visitors by making posts, asking for comments, and then
replying to the comments, all through your Wordpress admin dashboard!
You cant do that with a regular website!
8. Easy RSS - It is super easy to create an RSS feed with
a blog which means more readers for your blogs!
9. Plug Ins - Plug ins add value to your blog by making
it possible for you to host podcasts on your blog, and even generate
Google sitemaps too! With regular websites you would either need
but with Plug Ins all you have to do is intall, configure, and have
fun! So much easier, and so much more fun!
10. More Search Engine Traffic - With the write Wordpress
template and plug ins - your traffic will be streaming in no time
11. Flexibility - With Wordpress you have the flexibility
to create posts, pages, and you even have the control over what
appears on your home page (like a sticky post or even a specific
page) which provides you with the flexibility to either create more
of a blogging type website, or a static type website.
12. Community/Partnerships - Wordpress blogs are a great
way to create community blogs! So say you have a team of employees,
or business partners, Wordpress makes the ability to have multiple
authors of the blog seamless, which is a great way for your team
to grow their business!
13. Perfect - All around Wordpress is the perfect choice
for you and your business, by giving you the opportunity to communicate
with your guests and to help build strong relationships that will
in turn help you grow your business. No business should be without
a blog, period!
About the Author
Heather Bixler is the owner and Lead Designer at Girly
Social Networking Just Politically Correct Multi-Level Network Marketing?
By Don Osborne
Use social networking websites to build your small
That message or something similar may have hit your
email in-box. Many small business gurus have promoted the idea of
social networking as a marketing tool to gain new customers directly
or through the referral process associated with social networking.
At the heart of small business "social networking" is
an expectation your "friends" and their "friends"
will become a source of new business. Sounds like what's at the
core of multi-level marketing: a business method for moving goods,
services and opportunity by tapping into the multiple levels of
people who know people - you tell your "friends" and they'll
tell their "friends".
Or is it?
Most small business guru advice focuses on joining a social networking
website as a way to create relationships you can develop over time
into a business transaction or, worst case scenario, a socially
networked referral source of new business.
If you've joined a social networking website you quickly realized
you need to encourage your friends to join under you and also attract
others you may not yet know to join under you. Without your friends
joining, it's more difficult to convince people you don't know to
add you to their "friends" list and vice versa.
Bottom line, without a new group of friends, who aren't currently
members of the social network you've just joined being brought into
that social network, the growth of the social network you're building
can be very slow. It may never reach a level of critical mass sufficient
to create enough relationships to produce business for you.
If business creation was the compelling reason for joining a social
network, you'd better be prepared to cause others you already know
to join you and, in turn, have percentage of them do the same.
Sound like multi-level marketing?
Maybe not - perhaps it's just a social networking experience defined
by Webster's as:
"the use of a website to connect with people who share personal
or professional interests, place of origin, education at a particular
Social Networking vs. Multi-Level Network Marketing?
1. The controversy surrounding multi-leveling marketing vs. the
positive enthusiasm for social networking as a life force.
2. The core element of "friend to friend" referrals
stacked in multiple levels of entry based on who knows whom placed
in order of joining a multi-level marketing opportunity vs. becoming
part of a social network of shared interests stacked by the order
of "friends" joining in either width or depth.
3. Sharing products, services and opportunity vs. sharing "interests,
place of origin, education at a particular school, etc".
4. The hope of new income through endless word-of-mouth referrals
vs. a growing social network of friends to expand your life's opportunities.
Is social networking just politically correct multi-level network
Share your thoughts; maybe that will foster a social network of
its own. Unless, of course, you think this is all about selling
something. Than, I suppose, you may have just joined a multi-level
About the Author
Don Osborne authors The Profit Puzzle Online Workbook, a small business
@ home start up to success workbook to help you plan, finance, start
up, run, grow, sell your small home based business ideas. For your
Free 32 Ways to Profit click on:
Age of New Media -
Is Your Brand Up to Speed?
By Laura Pasternak
You Tube. Facebook. MySpace. These are just
a few of the new media channels that have shaped our culture,
influenced opinions, and sold ideas, products and services.
Are you leveraging them to build and promote your brand?
While the traditional methods like print,
television and radio still help to build a brand, technology
is changing the way in which we learn about political candidates,
discover new trends, introduce emerging artists and their
products to potential audiences and more. Today, consumers
are in control. They pick and choose what they watch, how
they buy and where they get their information. Forums abound,
offering reviews on everything from merchants to hotels.
Blogs offer up varying perspectives on our social, economic
and political landscapes. These new channels are changing
the way brands are presented, marketed and even received
Tuned In, Logged In and Plugged In
A 2007 survey of 7,705 U.S. college students
conducted by Reynol Junco and Jeanna Mastrodicasa, authors
of the book, Connecting to the Net, illustrates how technology
has entered practically every facet of daily living:
97% own a computer
94% own a cell phone
76% IM (instant messaging)
15% of IM users are logged on 24/7
34% use websites as their primary news
49% download music using peer-to-peer
75% have a Facebook account
60% own an iPod or other portable music/video
Such statistics should be an eye-opener for
businesses that haven't considered leveraging these mediums
in their branding efforts. Often referred to as social media,
social marketing or social networking (for consistency,
we will refer to these collectively as social marketing),
these mediums are shaping how brands are created, developed
Social marketing outlets allow users to self-publish
(e.g. blogs, You Tube, online forums) and provide other
opportunities (think Facebook, LinkedIn and MySpace) to
interact and, in many cases, even shape buying choices.
They wield a broad swath of influence; heightening exposure
for the subject or brand and enabling viewers to help spread
the message or sell the brand. For example, Wikipedia notes
that in July 2006, there were 65,000 videos uploaded to
You Tube daily and more than 100 million videos being watched
there daily. This same source also cites that Facebook and
MySpace have more than 64 million active users worldwide
and well over 300 million accounts respectively. In January
of this year alone, nearly 79 million users watched over
three billion videos on YouTube. Those are staggering statistics.
Social marketing is proving to be fertile
ground for all genres including businesses, charitable organizations,
politicians and even the common consumer. Individuals can
easily, quickly and inexpensively create, disseminate and/or
gain information as well as establish and maintain social
connections that help build and strengthen a brand.
Leveraging and Protecting Your Brand
In the past, media outlets consisted of print,
television and radio. As a result, companies were able to
maintain control of how the brand was positioned and represented
- both visually and verbally. With the advent of the Internet,
there are new opportunities and challenges to branding.
Here are a few things to consider:
Know Your Target, Know Your Media Channel
Although the basic tenants of marketing still
apply, you must understand the demographics and psychographics
of your target. Then select the appropriate tools and outlets
to reach them.
For example, if your audience is older than
30, chances are they are less likely to be visiting websites
like Facebook or MySpace for entertainment and information
(although they might be there to monitor their kids). However,
if your target is 30 or younger, these outlets are prime
breeding grounds for promoting your brand.
We're past the point of dismissing these channels
as a "fad." They are here to stay. With each passing
day, they will become more commonplace. Companies that neglect
the potential role of these channels in their branding run
the risk of eventually being perceived by consumers as inflexible,
outdated and out-of-touch - not a good thing.
Seek Out New Research Tools
Customer feedback is an essential market research
tool. Technology offers newer, more efficient methods for
gathering organizational and marketing intelligence.
The Internet has become a modern day, inexpensive
tool for research. The days of assembling people in a controlled
conference room, as you gauge their feedback from behind
a one-way mirror, have changed. Today, online outlets offer
opportunities to capture important information about your
brand. Additionally, the appeal of social networking sites
such as Facebook make online forums an ideal channel to
gather business intelligence. Consider setting up a user
name/password-protected forum to solicit feedback on your
products and services. It can be an effective market research
tool, while also conveying to customers that you value their
Encourage the Spreading of the "Virus"
Viruses usually have negative implications.
However, viral marketing can be a valuable ally to businesses.
In his book, Unleashing the Ideavirus, author Seth Godin
presents the idea that traditional advertising methods will
be replaced by marketing strategies that rely on consumers
to spread the word. He also believes that consumers will
grow to become more reliant on the opinions of their fellow
Leveraging the mass appeal of social networking
venues like Facebook and MySpace to promote and refine your
brand is one example of viral marketing. Companies like
the retail chain Target have used such sites to appeal directly
to students, particularly during Back-to-School campaigns.
These companies post valuable information for students about
preparing for school, living in college dorms and more.
Once they are engaged in the content, students are more
likely to buy, and consequently, sell for you as they tell
their friends about your site.
However, there is a caveat to this idea. Be
careful to not use these sites to "hard sell"
your brand. Remember that most of the visitors to these
sites have been bombarded by the media and technology their
entire lives. Hard sells don't work for them. The initial
approach should be one that offers them practical advice
and tools combined with the opportunity to start a dialogue.
Once that foundation is successfully established, then you
can promote your brand.
Finally, recognize the power these marketing
channels offer for introducing a new brand. Just because
your brand is new doesn't mean you must choose traditional
(and often more expensive) routes to herald its arrival.
Emerging artists are one example of how effective these
new mediums can be. Musician Colbie Caillat posted her then
unknown songs to MySpace. Her profile was visited more than
3 million times and her songs like "Bubbly" have
been played over 10 million times. As a result, she signed
with Universal Republic Records and released her debut album
that offered downloads of her songs through iTunes. Pretty
Be Transparent, but Proceed with Caution
As with any promising new territory, by all
means proceed, but do so with caution. In this instance,
it is important to ensure that there are no skeletons in
your closet before venturing into social marketing. Unfortunately,
the discount chain Wal-Mart learned this lesson the hard
way. The company has been the target of numerous stories
and allegations about unfair work practices. As wonderful
as this medium is, it can also open up a Pandora's Box,
especially for those companies whose operational practices
are not aligned with their messaging. Before venturing into
this space, make sure your social awareness practices are
forthright and reflective of your values.
In the shadow of Enron and other corporations
that walled themselves off from their customers, today's
organizations must maintain an open dialogue with their
customers. Your audience expects (even demands) to be heard
and in turn, insists on answers. By actively participating
in online forums and blogs, you can instill trust among
your customers and reinforce your organization's integrity.
All of which influences how your brand is perceived.
Venturing into new territory is always daunting,
and there are pitfalls along the way. However, if you heed
these tips, there's no telling how far you can take your
brand. Just ask Colbie Caillat.
About The Author
Laura Pasternak is President of MarketPoint, LLC, a brand
management firm that helps businesses improve results by
identifying, integrating and managing customer-driven brand
equities and strategies. Visit http://www.yourmarketpoint.com
or call 1.866.21POINT toll-free to learn more.
Facebook as an
Online Marketing Tool
By Robert Lavoie
Have you ever wondered if what you know about marketing
on Facebook is accurate? Consider the following paragraphs
and compare what you know to the latest info on marketing
Social networking websites are becoming more and more popular
each day. Websites like these are primarily used as a social
utility that will enable people to connect with other people.
With Facebook, you will be able to connect with friends,
acquaintances, and with other people who you study and live
One social networking website that is very popular among
many people today is Facebook. With Facebook, you will be
able to get your very own profile page where you can upload
an unlimited amount of photos, share videos, and also a
place where you will let people viewing a little about you.
Although this is a great social networking site that will
enable you to keep in touch with your friends and acquaintances
as well as meet new people and make new friends, it is also
a website that made a lot of internet marketers drool.
With over 62 million active subscribers and still continuing
to grow, you know that this place is the place to market.
If you own a business and you are reaching for an 18 to
25 demographic to sell your products, you will see that
Facebook will be able to provide you with your target customers.
Most subscribers here are aged between 18 and 25, which
is called the "tech-savvy youth audiences".
If your marketing on Facebook facts are out-of-date, how
will that affect your actions and decisions? Make certain
you don't let important marketing on Facebook information
slip by you.
With Facebook, you will not only target your ads on specific
regions and universities, but you will also be able to get
your fair share of audience. Here, you will see that when
you join, you will be able to readily use tools that can
really help you advertise your products and services.
You can customize your profile in order to make it unique
and attract your target audience and you can also post blogs
and even syndicate your blog page using RSS. If you have
video ads about your products or services, you can post
it here on Facebook as well.
When you register with Facebook, you can also add friends.
Try adding as much as you can and establish some relationship.
If you already know someone who uses Facebook, add them
and try to get them to promote the products or services
This is one great feature of Facebook. With it, you will
be able to get people who are connected to your network
to advertise for you. This way, you will see that you will
be able to market your product more effectively by getting
people in other network know about your products or services.
Another great tool that you can use in Facebook is the
ability to let you add applications in your profile page.
Here, you will be able to add games and other applications
in your profile page, which can be great in attracting other
people to visit your profile page.
As you can see, Facebook will be able to create a great
potential in internet marketing. The website already has
the numbers in terms of traffic, and it also has the tools
necessary for you to market your products or services effectively.
It is just a matter of knowing how to use these tools and
also know how to effectively market your products or services.
By creating a great profile page in Facebook, you can be
sure that you will be able to attract a lot of targeted
So now you know a little bit about marketing on Facebook.
Even if you don't know everything, you've done something
worthwhile: you've expanded your knowledge.
About The Author
Check out more information on Marketing On Facebook
at our website http://www.bestmarketinfo.com/marketingonfacebook
to Use Myspace Comments and Bulletins to Grow Your Business
By Jackie Lee
Using Myspace comments and bulletins can be
an easy and fun way to keep in touch and build relationships
with your myspace network. This article will describe how
you can use Myspace comments and bulletins to do just that.
Comments are a great way to stay in touch with
your friends. You can send text comments or you can look around
the web and find beautiful pictures to send to your friends
as a comment. When people receive a comment it shows up on
the control panel of their myspace. They will go look at the
comment and most likely they will click on your page to see
who you are and possibly to comment back to you. This becomes
another chance for them to get to know you better.
When I send out comments I also set the intention
that they will be received by exactly the person that needs
them on that day, another fun LOA game. I can't tell you how
many messages I have received from people who were truly touched
by a comment I sent. By sending out warm wishes and good thoughts
I have touched others. In return they visit my page and I
again have the opportunity to let them know more about me.
Maybe that will be the day they will see something on my page
that moves them to ask me more about it.
You will receive birthday reminders for people
in your network. It's a great idea to send people birthday
comments. I know how great I felt when I had comment upon
comment wishing me happy birthday this year.
The last thing I want to mention about comments
is this: they stay on the person's page indefinitely. Everyone
gets to see your comments. So this is where it is appropriate
to end your comment with one short link to a website. If you
use your keywords as your anchor text you will have a powerful
backlink from a site with a page rank of 8 which is really
goo. By doing this you provide a quality feel good comment,
and then you get a quick link. Not only will the person you
sent the comment to appreciate your comment, but anyone who
stops by their page will as well. Now you are not only getting
exposure to your network, but the entire network of your network.
This is often times where people will find you and request
you to be their friend. Which adds to your network.
This is the area I use the least, but it can
be very powerful.
When you gather a group of friends you are allowed
to send them 'bulletins' because they are part of your network.
You can write whatever you want in your bulletin, and you
can use html coding in them as well. When a new bulletin is
posted it will appear, to everyone in your friends list, on
the left hand side toward the bottom of the page in the bulletin
section. People can click on the title and then read your
I'm sure it goes without saying, but DO NOT
make bulletins about your business. Although I suppose if
you were running a special and wanted to let people know,
that would probably be appropriate. Myspace is really cracking
down on spam. Just about anything that comes to your page
now has an option to mark as spam. It is really easy for people
to report spam, which leads to deletion of your account.
Just keep in mind that you want to provide people
with quality. You might send some pictures of a new baby/dog/flower
garden, or maybe your favorite quote. Those are some of my
favorites. Just make sure you have a catchy title so people
will be moved to click on it. Each time someone clicks on
your bulletin they will also have an option to click on your
picture which takes them to your page to learn more about
The reason I don't use bulletins as much as
I could is this: they move really fast. If you have a large
network with people that bulletin a lot your bulletin will
move down the list very quickly. However, you can see all
the bulletins you have received by clicking on the bulletin
button. I'm not sure how many people really read the bulletins,
I know I don't unless something in the top 10 catches my eye.
However, if you want to get an instant message
out to your network bulletins are a quick and easy way to
As you can see, using myspace comments and bulletins
can be an easy and fun way to connect with your myspace friends.
It continues to be another way to form relationships with
people which in turn may develop into partnerships. If you
continue to post comments in the hopes of making people feel
good, you will also get something for yourself. All those
backlinks from Myspace will help your SEO.
About the Author
Jackie Lee is a gifted wife, mother, photographer,
writer and online marketer using a unique marketing philosophy
called vibrational marketing of her own design. She has been
using the Law of Attraction to attract "perfect"
clients and drive traffic to multiple projects for the last
5 years which allows her to be a stay at home Mom to her spirited
daughter. Jackie is thrilled to share what she knows and help
others who want to experience the same kind of freedom and
success that she enjoys. If you'd like to learn more about
using Myspace to optimize your business go to http://squidoo.com/how-to-add-more-friends/
Solution For those Who Have Little Time to Blog
By Marie Ynami
Microblogging has been the "hottest"
thing these days in cyberworld. What is it exactly? Well,
the shortest and simplest definition I can think of is that
microblogging is like text messaging except - instead of sending
your text to just one person, you are sending it for cyber-world
to see. Note though that you have an option of having your
microblog posts available to everyone on the web or a selected
So ... how do you microblog?
While a traditional blog requires you to log-in
and post your entries online, you can "microblog"
using both your cell phone or your computer - thus microblogging
presents that benefit of portability. One thing to remember
though - microblogging only allows you to blog brief posts
(usually limited to 140 to 200 characters) at a time. So before
you start typing your post, you need to really think about
how you can make the most out of your words. You can microblog
as often as you want as long as you do not post spam. You
can even build a following or your own microblogging community.
You can connect with other microbloggers and get quick replies
to your microblog posts. The fun thing about microblogging
is that you can send your messages in text, audio or even
Below are some advantages of microblogging:
- It is very easy to post your thoughts in cyberspace using
microblogging. Microblog to share your events, promote your
business or just to share links worth checking out.
- You can build your own community by microblogging and have
others subscribe to your feed - a great way to promote yourself.
You can then make a connection with others.
- Microblogging is portable. You can use your cell phone and
still be connected to your community even if you are on the
- You can microblog using text, audio or even video so there
are a lot of possibilities here - you can let your creativity
- The fact that there is a 140-200 character limit in microblogging,
you do not have to worry about providing lots of content in
your microblog post.
There are some disadvantages too and they are
- It can be really addicting and if you do not use it properly,
it could be a great time waster.
- If you are not careful about what your post on your microblog
- for example posting about your "ideas", your subscribers
can easily "adopt one of your ideas and pass it as their
- If you work online and are microblogging for the most part
of the day, it can be really disctracting and it can take
away your focus on projects that you need to complete.
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