Woman Issue 134
the Desk of the Editor
Happy Spring! Welcome to the 134th edition of the MLM Woman
If you like this month's issue, please be sure to let your friends
know about it too and invite them to come and visit us. Also,
if you have comments, questions or something to share after reading
this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
And also be sure to check out our MLM
Marketing Blog for lots of additional tips and resources which
are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
I thought MLM was only for white women?"
by British Hill
I can only imagine the look on your face after reading
such a shocking title. I felt exactly the same way when these words
came out of the mouth of an educated and professional African American
woman I had the honor of speaking with recently.
We were discussing her need to create an additional
stream of income after going through a painful divorce. The woman
shared with me her desire to work from home because of her two small
children; her main concerns were income and time freedom. Naturally,
I shared with her my network marketing business opportunity. After
speaking with this woman for awhile and allowing her to share her
story, I felt confident that my company's program would be a great
fit for her. We visited the website, and just as we arrived at the
compensation page, the woman said very sincerely and passionately,
"But, I thought MLM was only for white women?"
I asked her why did she think that, her immediate response was,
"Well, look at all the pictures on the website, I don't see
anyone that looks like me, the cosmetic shades are not even compatible
with my complexion, and quite frankly, I've never met a black woman,
other then you, that is making any money in MLM!!" I promptly
responded by educating her about several black women, that I know
personally, who are making six figures in our industry. I also told
her about the first black woman millionaire in our country, Madam
CJ Walker, who built her hair care product business through direct
sales, going door to door and holding demonstrations in local churches
of the rural south in 1905.
Madam Walker went on to "build a team" of
many enthusiastic hair care consultants, creating a downline and
income that MLM leaders of today dream of!! At that very moment,
I realized there was a tremendous need to educate and celebrate
women of color in network marketing. I became dedicated to promoting
and highlighting diversity in an industry that I believed in and
From this dedication and love, MLMBlackwoman.com,
was born. I created this blog to serve as a forum, a place where
women of color building direct sales/network marketing businesses
can unite under one "online roof". The purpose is to share,
support, educate and celebrate our journey and accomplishments in
the direct sales industry. I know there are many black women out
there that are in love with this industry and are building strong
within their companies...but, where are they?
Well, that's what this site is all about, bringing us together
to share our journeys and stories with others. Not just other black
women, but ALL women will benefit from this site. Why? Because diversity
is good for everyone's soul, it gets rid of misconceptions and spreads
the seeds of knowledge and acceptance throughout all races.
As a Presidential Founder and Director in my company, I have a
leadership role and responsibility to train and support many women,
of all ethnicities. My goal is to continue my commitment of providing
support, advice and overall education to everyone, no matter what
their ethnic background.
However, through this site my hope is to help "diversify"
what the top income earners and top levels of our companies look
like! I want African American women to know that Direct Sales and
Network Marketing are viable home based businesses that carry the
opportunity for great personal and financial growth
MLMBlackwoman.com..be encouraged, be inspired!
About The Author
British Hill is a Sales Director and Presidential Founder
with a new network marketing company called Seriesse International.
British works directly with Seriesse's co-founders Jennifer Flavin
Stallone and her husband Sylvester Stallone. British lives in
Florida with her husband Shelby, she is the mom of a 19 year old
college student. British has worked in the network marketing as
an independent consultant, trainer and motivational speaker for
over 3 years. British is also the on-air spokesperson for The
Carolyn Strauss Collection Clothing line, featured on HSN monthly
(Home Shopping Network). British can be reached via email at email@example.com,
her sites are www.britishhill.com
Putting Your Prospects First
by Liz Monte
© 2008 Liz Monte (All rights reserved)
Jane and Mary are both in network marketing.
(They're also both fictitious and are not intended to depict any
real persons, living or dead.) For the sake of this story, we'll
assume they both possess equal talent, resources, and motivation.
However, their approaches to recruiting and business-building are
Jane is determined to enroll as many new business partners as possible
into her organization each month. So far she's been pretty successful
at it. In the last year, she signed up 300 people, averaging twenty-five
new associates per month and even winning her company's "Top
In looking at her organizational charts, however, she notices that
the great majority of her new distributors aren't doing anything,
and quite a few of them have even resigned from the company already.
She'll be lucky if she still has fifteen active people left in a
few months. And she'll be really lucky if any of them are duplicating
what she's been doing.
Oh well, she thinks. Most people are lazy. I'll just work with the
ones who really want to improve their lives. Meanwhile back
to recruiting! After all, if the drop-out rate's going to be that
high, I better get as many new people as I can to compensate for
Mary, on the other hand, has been averaging one or two new enrollments
per month. She's been carefully screening and interviewing her prospects,
making as sure as she can that they have the skills, resources,
and attitudes they'll need to be successful. She takes the time
to get to know them, learn what their needs are, and most importantly,
find out if they really want to do what she does. Above all, she
wants to make sure her opportunity will be a good fit for her new
She also expects to do a lot of training and hand-holding with each
person she accepts into her organization at least during
their first few weeks. And she knows this will take time.
When Mary looks at her organizational chart, she feels very satisfied
that nearly all of her recruits are still active.
In fact, many of them are successfully duplicating what she does
and continue to enroll one or two qualified prospects per month.
Consequently, thanks to the power of multiplication, her organization
has grown in size to several hundred business builders over the
It's quite clear in this story that Mary is trying to put her prospects'
needs first, and Jane has other priorities.
Now please don't think I'm about to start preaching some goody-goody
philosophy of network marketing. While I admit, I usually prefer
kindness and generosity over greed while traipsing down the road
of life, there's actually a very practical, down-to-earth reason
for considering your prospects' welfare above your own
It's good for your business.
After all, wouldn't you prefer to work with loyal, qualified people
who stick with it? (Emphasis on the words, "stick with it.")
It doesn't matter how many starter pack bonuses you earn in the
short run, in the long run you'll never reach cruising altitude
unless you have a lot of dedicated folks under you. And that doesn't
happen unless you earn their trust and loyalty by showing them in
a very authentic way that you care about their success. And of course,
by teaching them how to be successful.
And admit it. Doesn't it make life a lot more fun when you build
long-lasting personal relationships while you build your business?
Giving your recruits what they need and want, thereby reducing your
drop-out rate, is also good for the network marketing industry.
Just imagine how many disgruntled ex-MLMers there are out there,
telling everyone they know that network marketing is a rip-off and
that it's impossible to succeed at it. You know what a problem that
creates. If you would seriously like to change that image, join
the "Put Prospects First" movement.
In summary, here are four things you can do to accomplish this:
1. Find out what your prospects' needs are and help them decide
if network marketing will help fill those needs. If it won't, let
2. Get to know your prospects well enough to determine if they have
the skills, resources, and attitude necessary for success. If not,
steer them gently in another direction.You'll be doing them a favor,
and they'll probably be grateful for your honesty.
3. Don't twist their arms or use any other form of manipulation
to get them to sign with you. If they're not already genuinely enthusiastic,
you've got a guaranteed drop-out on your hands.
4. After they've joined your team, take however much time they need
for training and hand-holding. Commit yourself to their success.
By putting your prospects' needs before your own, you'll be building
a stronger organization, giving the network marketing industry a
better image, and creating some awesome friendships.
About the Author
Liz Monte enjoys writing articles about new 21st Century approaches
to network marketing that solve old traditional problems. Visit
her website for additional liberating ideas. http://www.wisenetworkmarketer.com
Copyright 2008 Bob Leduc
Generating website traffic, sales leads and
even sales with postcards is easy when you follow a proven
This 10 point checklist lays out a simple
step by step process you can follow to get your postcard
marketing campaign off to a fast start ...and produce highly
1. Define the Purpose of Your Postcards
What do you want your postcards to accomplish?
Do you want to generate website traffic, new customers,
sales leads, repeat sales or something else?
2. Describe Your Audience
Who wants or needs what you will be offering?
Make a list of all the characteristics of the perfect prospect
you can think of.
3. Find the Best Mailing List
If you're going to mail the postcards to your
own customers you already have the list. Otherwise contact
a mailing list broker with the description of that perfect
prospect you developed in Step 2. Almost any mailing list
you can think of is available through most mailing list
4. Settle on 1 Idea to Promote
You only have enough space on a postcard to
promote 1 product, 1 service or 1 idea. If you want to promote
more than 1 thing, develop a separate postcard for each.
5. Determine the Best Format to Use
Some advertisers use large oversize postcards
(5 1/2 inches x 8 1/2 inches for example). But keep in mind
that you can send your postcards by First Class Mail for
only 26 cents in the US if you keep them between 3 1/2 x
5 inches and 4 1/4 x 6 inches in size.
6. Compose a Captivating Headline
Postcards get delivered open and ready to
read. A captivating 3 to 5 word headline that can be read
with just a quick glance at the postcard guarantees almost
100 percent readership ...especially if it promises a major
benefit to the reader.
7. Create a Powerful but Easy to Grasp
Try to state your offer in just one sentence.
If you use more than one sentence, leave blank lines between
them. If you have more than 3 sentences, consolidate several
into short bulleted lists to save space and reading time.
8. Provide a Simple and Easy Way to Respond
Briefly tell the reader exactly what you want
them to do in response to your postcard. Make it simple
and easy. For example, visit your website, call you on the
phone or come to your store.
9. Develop a Compelling Incentive to Act
You can boost the number of responses to your
postcard by giving readers a compelling reason to take action
right NOW. For example, reward them with a discounted price,
a special bonus or something else if they respond by a deadline.
10. Print the Postcards
You can have your postcards printed professionally
or print them yourself using your own computer. An online
search for "postcard printer" will return a huge
list of professional
printers you can use. Or, print them yourself on paper suitable
for postcards such as 90 pound or 110 pound index paper
available in most office supply stores.
This 10 point checklist does not cover everything
about postcard marketing. But it provides a proven guideline
anyone can follow to create profitable postcards ...fast.
About The Author
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards ...and launched *BizTips from
Bob*, a newsletter to help small businesses grow and prosper.
You'll find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas,
for Releasing Guilt
by Lisa Martin, The Working Mother's Coach
Working moms confide in me that they feel
guilty about a number of things missing their babys
first stumbling steps, putting their children in child care,
having their teens come home to an empty house. And these
scenarios relate only to their children, not including the
guilt that stacks up for taking time for themselves, work
commitments, personal relationships and so much more.
When it comes to balancing kids and career, you name the
issue and, in all probability, some career-oriented mom
out there will feel some shame or blame about it.
Initially, guilt can be a positive force. It is a warning
to us that we need to make some changes. However, if we
dont heed those warning signs, guilt can quickly manifest
itself as anxiety, stress, depression and other harmful
emotions and conditions.
If you find guilt weighing you down or want to be as guilt-free
as possible, here are three strategies to consider.
1. Determine the source of your guilt
Do your best to discover the source of your guilty feelings.
Do they come from you, your children or outsiders who criticize
your choices? For example, you are feeling badly about turning
down a friends dinner invitation and discover that
the source of that guilt stems from personal programming
that you must say yes to each request, otherwise you are
a bad friend.
Knowing the source of your guilt, now you can release it
by acknowledging that saying no does not mean you are not
a good friend. Honest communication with your friend about
not being up to a party is far better than attending out
of obligation and feeling resentful during and afterwards.
2. Adjust your expectations
Guilt can stem from not living your life in accordance with
your own personal standards, expectations and values
what you feel is right and important. When there is a gap
between our expectation of self (and our role as mothers)
and our reality, guilt is often the result. The wider the
gap, the more guilt you feel.
Most working mothers I know have very high expectations
of themselves. Take a look at the expectations you are placing
on yourself. Assess whether they are realistic at this point
in your life. Are you expecting to be able to do all the
things you could before you became a parent? Have you adjusted
your expectations to align with the ages and stages of your
For instance, if you feel guilty about not attending all
your childrens sporting events, see if your expectation
of yourself is to be present at all events. If so, perhaps
an adjustment in your expectation is in order. Maybe attending
50 percent of the games is acceptable.
3. Apologize to others and forgive yourself
Too err is human. Many women carry a long list
of things they havent forgiven themselves for. These
items range from stealing my brothers baseball
cards to raising my voice at my children,
with many stops along the way. With this lack of self-forgiveness
comes its partner in crime guilt.
If you are beating yourself up over things that happened
in the past, now is the time to let them go. Write a list
of everything you have not forgiven yourself for. Some of
these things you may be able to rectify, and some you may
not. If you feel rotten about arguing with your child, for
example, make a deliberate attempt to give that child a
special hug and apologize. Then put the matter to rest.
For more complicated issues, find a way, such as writing
a letter, making a phone call or simply letting it
go, to bring the issue to some level of resolution.
Too much guilt can weigh you down, making it difficult
to move on with your life and maintain a positive outlook.
The good news is that there are simple ways to put guilt
into perspective and, hopefully, leave it behind. Through
self-awareness and conscious choices, we can all release
our guilt and feel a whole lot lighter without it.
© Copyright 2008. Lisa Martin. All
About The Author
Lisa Martin is a certified coach who inspires
working mothers to achieve success thats balanced
and is the author of Briefcase Moms: 10 Proven Practices
to Balance Working Mothers Lives, With 20 years
of entrepreneurial and corporate experience, Lisa is also
the founder and president of Briefcase Moms a work-life
coaching and training company that helps organizations
attract, engage and retain working mothers. A mother herself,
Lisas powerful presentations and programs have helped
thousands of women define success and balance on their
own terms. http://www.briefcasemoms.com
by Wendy Weiss, "The Queen of Cold Calling"
Whenever I conduct a workshop or teleclass,
invariably someone asks the question: "What should I
say when the prospect says, 'I'm not interested?'"
My response invariably is: "It's probably
Certainly you can try to recover from that "I'm
not interested" response. You can ask, "Why do you
say that?" (Say this gently, as though you are confused
and really, really want the answer.) You can repeat back:
"Not interested?" (Again, say this gently, as though
you are confused.) This sometimes gets people to start talking
and explain themselves. Bottom line, however, if everyone
that you speak with says, "I'm not interested,"
you're not saying anything interesting.
If you have a compelling script with stellar
delivery, you will hardly ever hear the words, "I'm not
interested." That's because you will actually be saying
On the telephone, you have approximately 10-20
seconds to grab your prospect's attention - and if you do
not do that, your call is probably over. 10-20 seconds is
not a lot of time. You are not going to convey a lot of information
in 10-20 seconds. Instead, what you'll convey is your energy,
your confidence and your excitement. Your words must reach
out and immediately grab and hook your prospect's attention.
From the moment your prospect says, "Hello,"
your goal is to gain your prospect's attention so that she
is hungry to hear more. If you don't hook your prospects in
the beginning of your conversation, they will not want to
speak with you. They will say, "I'm not interested,"
and worse case, they may hang up on you.
In order to hook your prospect, ask yourself:
Whom are you calling? Why should they be interested? You're
looking for hot buttons, those issues that are so important
to your prospect that when they come up, your prospect stops
in her tracks to listen. The big point here is that when you
are trying to hook someone, you have to have some sense of
what's important to them.
Ask yourself: What is the value that I (the
company/product/service) bring to customers. How do they benefit?
How do I (the company/product/service) make customer's lives
easy, stress-free, happy, profitable etc? You may have to
do some market research and/or brainstorming here. Once you've
determined that value, however, lead with it.
Here's an example:
Last year when I conducted the "Cold Calling
College--Live" group coaching program, I received an
e-mail from a participant. He said he was calling owners of
mid-size companies and not having much success. His e-mail
"...I say my name and company and then
say 'we specialize in business performance management solutions
for budgeting, reporting and analysis.... I hear 'not interested'
then they hang up before I can say anything else.
Another thing I have tried is, '...the reason
I am calling is to introduce [company name]'s budgeting reporting
analysis solutions and to invite you to an Excel seminar....'
But after this I hear, 'not interested,' then they hang up
before I can say anything else."
It's hardly surprising that these introductions
didn't work. They weren't interesting. There was nothing in
those first sentences to grab and hook a business owner's
Later on, after going through the "Cold
Calling College" process, the person who wrote this e-mail
was able to pare his introduction down. His introduction ended
up being something like: "We help companies keep the
money they make." Short, sweet, to the point and focused
on the value to business owners. Prospects stopped hanging
up on him. Instead, he was able to start scheduling meetings
with those business owners.
Lesson learned: Do your homework. Do what ever
is necessary to truly understand your prospects. Before you
ever pick up the phone, have the answer to the question: "Why
should this prospect be interested?" If you have that
answer, you will never again hear: "I'm not interested."
About the Author
Wendy Weiss, "The Queen of Cold Calling,"
is a sales trainer, author and sales coach. Her recently released
program, "The Miracle Appointment-Setting Script,"
and/or her book, "Cold Calling for Women," can be
ordered by visiting http://queenofcoldcalling.com.
Contact her at firstname.lastname@example.org.
Get Wendy's free Special Report, "Getting in the Door:
How to Write an Effective Cold Calling Script," at http://www.queenofcoldcalling.com
Except for disease and climatic disasters, I
believe that over 90 percent of the world's problems result
from people not keeping their agreements. Think about it.
From countries to corporations to families and friends, most
every upset--little or large--can be traced back to someone
not keeping up their end of the bargain.
Wars break out, companies fail, marriages end,
friendships fracture and deals fall through simply because
of broken agreements.
We all make agreements every day. Some seem
small and insignificant: an agreed upon time to meet, a promise
to run an errand. Others are seen as bigger and more important:
a formal contract, signing a loan agreement.
But all of them are important. Because this
is the way trust is earned. A person's reputation is built
upon their ability to make and keep agreements.
Your life--and the lives of those around you--will
work better when agreements are carefully made and diligently
kept. The quality of your life is in direct relation to the
quality of your
Here are seven tips to help you become and remain
a person who can be counted upon:
1. Take All Agreements Seriously
When you agree to do something--do it. And do it when you
said you would in the way you agreed to do it. When you agree
to meet someone, be sure to be there and be on time. Agreements
with yourself matter, too. If you promise yourself that you'll
exercise today, keep your promise. Develop the HABIT of keeping
2. Be Careful What You Agree To
Don't give your word lightly. Many people find it easier to
say yes instead of no. But it's far better to be a bit guarded
with what we agree to do because we can find ourselves getting
over-committed and then unable to complete what we said we
3. Keep Track of Your Agreements
In the course of a week we might enter into dozens of agreements.
We must have some way to track these promises--a follow-up
system to keep yourself--and those you deal with--on top of
what was promised. Write them down. You may have great intentions,
but if you forget to do what you agreed to do, the result
is the same as you CHOOSING not to keep your agreement.
4. Make Sure Your Agreements Are Clear
With a written agreement you have a prayer. With a verbal
agreement you've got nothing but air. It's always best to
have a written agreement--even if it's just a letter or note
of understanding. It's much easier to iron out any confusion
later if it was written down and no one has to rely on the
memory of a conversation.
5. Be Careful With Whom You Make Agreements
There's an old adage, "Cheat me once, shame on you; cheat
me twice, shame on me." If you make agreements with people
who have a history of not keeping them, you're leaving yourself
wide open for disappointment.
When You're Unable to Keep Your Agreement then you find
yourself unable or unwilling to complete an agreement, always
go to the other party or parties and renegotiate. It may be
uncomfortable but it will keep you in integrity and has far
more class than simply not addressing the issue.
7. Manage By Agreement
Instead of just telling someone to do something, ask them
if they would agree to doing thus and so by such and such
time. If I tell someone to do something, they might do it
because they were told to do so, but if I ask them and gain
their agreement, I've got a lot better chance that it'll get
done. In using this method, you also find out if your request
was clearly understood.
By paying careful attention to the agreements
we make, tracking them and developing the habit of keeping
all our agreements we become and remain a person of integrity.
Our lives and the world around us work in direct
proportion to the quality of our agreements.
About the Author
Michael Angier, founder of
SuccessNet.org, recently released the New SuccessNet Resource
Book-- the Top Must-Have Tools, Products, Services and Resources
for Running Your Business Effectively. This $27 eBook can
be yours now at no-cost. And most of the over 100 resources
are FREE to access and use. Order at no-cost from http://SuccessNet.org/resources/
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