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MLM Woman Issue 133
February 2008


From the Desk of the Editor

Happy Valentine's Day and welcome to the 133rd edition of the MLM Woman Newsletter.

If you like this month's issue, please be sure to let your friends know about it too and invite them to come and visit us. Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

And also be sure to check out our MLM Marketing Blog for lots of additional tips and resources which are added throughout the month.

Yours in Success!

Linda Locke, Editor MLMWoman

Tips for Staying Focused on Your Business
By Lisa Willard

If you are easily distracted, staying focused on your business can be harder than doing the actual work of your business! It is very easy to procrastinate, especially when you are working at home. There are always a million other things to do.

Here is a secret that you may not have heard yet: The dishes can wait! The laundry can wait! So feel free to make those phone calls or answer those emails. The laundry and dishes will still be there, waiting for you! However, if you wait too long to call a client back, they may move on to someone who gets back to them faster than you do.

Why did you become a business owner in the first place? Did you need to bring in an extra $500 a month to pay off credit cards? Was it to put money away for your children's college fund? Or was it to save for retirement? Whatever the reason, write it down and put it where you will see it on a daily basis. When you are feeling distracted, look at what you wrote down. It will be easier to work when you remember why you are working in the first place.

Hold yourself accountable. You will also want team up with someone else - maybe your mentor or sponsor. Having another person holding you accountable is always good. You can share you successes or share your frustration when something didn't go as planned.

Stay motivated by setting daily, weekly and month goals. If you work backwards, you will create a road map to your success. Example, if you are in direct sales and your financial goals is to sell $1500 that month. You will see that you need to sell $375 each week. How many home parties do you need to hold, how many phone calls do you need to make each day, how many new people to you need to sponsor that month, etc.

Celebrate! When you do accomplish a goal, be sure to celebrate. Or when one of your team members reaches a goal, be sure to celebrate with them. Take time to focus on the achievement, you deserve it!

About The Author
Lisa Willard is a mom, life time learner and entrepreneur. Lisa has been involved in networking marketing for two years, coaching and training others on how to be successful in a home business. As a mom of three, Lisa is creating "freedom" for her family through her online business. To find out more about how Lisa builds her business online and her plans to fire Corporate America visit http://www.OnlineCandleTeam.com.

Network Marketing - Are These 5 Myths Stopping You From Taking Your Business Online?
By Liz Monte

© 2008 Liz Monte - All rights reserved

When I was in college (a while back, but who's counting?), I had two ways to communicate with the folks back home.

I could write a letter, walk across the campus to drop it in the mailbox, and then wait a week to hear back from them.

Or on the weekend I could collect a bunch of loose change and stand in line to use the one and only pay phone in my dormitory - during the week it was way too expensive.

My friends and I took all this for granted.

But look what we take for granted now! Sending a letter to someone on the other side of the world in a matter of seconds. Transmitting the identical document to hundreds of people at the same time with just a few mouse clicks. Retrieving data on any subject imaginable without budging from our desk chairs. Sharing home videos and music instantly with almost anyone, anywhere. Interfacing with potentially millions of people on a daily basis.

The Internet is the most powerful and versatile communications tool in the history of the human race. It's totally transforming the way companies do business.

I say all this to convince you beyond a doubt that you want to take your network marketing business online. You NEED your own Website to generate an ongoing stream of
enthusiastic, pre-qualified prospects.

So what's stopping you from building your own site? Here are five common myths that deter many people.

1. IT'S GOING TO COST ME AN ARM AND A LEG.

We've all heard of someone who paid a professional thousands of dollars to build a site for them. Most people just don't have that kind of money to invest when they're starting out.

But there IS another option that will cost you a tiny fraction of that: Build it yourself. (No, no. Stop laughing.)

And that brings up the next misconception.

2. THERE'S NO WAY I CAN BUILD A WEBSITE MYSELF - I HAVE NO COMPUTER SKILLS.

This is what I used to think, too. Then I discovered dozens of Web hosting services that make it a snap for small businesses to do it themselves.

It's no longer necessary to know computer programming or html code. If you can send emails, surf the Internet, and type letters in your word processing program, you can build
a Website.

I did it -- so can you.

3. I'D HAVE TO SPEND A MOUNTAIN OF MONEY ON ADVERTISING IF I WANTED TO GET ANY VISITORS.


This is another misconception I used to believe, as well. I was stuck in old-school thinking.

But I'm happy to report that there are many effective ways to promote a Website that don't cost a dime, and some of them will give you even better results than traditional
advertising.

4. MY COMPANY PROVIDES ME WITH A FREE WEBSITE - I DON'T NEED MY OWN INDEPENDENT SITE.

If you're thinking this way, I have a question for you:

How many other distributors have sites just like yours? Probably a few thousand, right? These are called "replicated sites," and search engines will totally ignore them because
they clog up their systems.

It's fine if you want to send people to your replicated site for information about your company or products, but it will not generate any new leads for you. And leads are the lifeblood of your business.

5. I CAN'T HAVE MY OWN SITE - MY COMPANY WON'T ALLOW IT.

Most network marketing companies do restrict what their distributors can and cannot say about them, which is understandable. This may include bans on personal websites that pitch the company or its products or services.

But this doesn't have to be a problem for you.

There are still many ways you can use a Website to generate leads without mentioning your particular company or brand name. In fact, your site will be even more effective if you do it this way.

Why? Think about your own preferences. Which would you rather visit - a site that tries to sell you something or a site that simply gives you lots of useful information about a problem you're trying to solve?

Which site owner are you more likely to trust and want to connect with? Who are you going to perceive as the expert?

Here's an example: Suppose your company sells non-toxic cleaning products. Your site might offer cleaning tips to get housework done faster, scientific reports on the dangers of common commercial cleaners, and your own personal story of why you got interested in non-toxic cleaning products. Just don't mention your company or any of its brand names.

You'll attract like-minded people and develop a relationship of trust with them. And without a doubt, some of your readers will turn into customers or business partners.

So what are you waiting for? Jump in and start building. The World Wide Web awaits you.

About The Author
Liz Monte is the author of "Basic Training: The 21st Century Approach to Network Marketing," designed to teach network marketers the fundamentals of Internet marketing. Study it for free on her Website (which she built with her own two hands). http://www.WiseNetworkMarketer.com/basics.html

Everything Happens
For A Reason

By Pam Lawhorne

Do you ever stop and think to yourself if you had done something different that you would have had a different outcome? Well of course you do. Everyone does. I think it's normal to contemplate and play the 'what if' game. Even thought I sometimes wonder what would have happen had I done some things differently, I don't ponder on it much because I believe that everything happens for a reason.

Everything that you have done up until now has happened for a specific reason. Where you were born. What school you went to. All of the decisions that you have made. It all happens for a reason. Think for a moment had you done something differently in your life what the outcome would have been. Everyone always thinks of the positive things that could have happened. For example, perhaps if you had went to graduate school you would be earning more money. Perhaps if you had not taken the first job you were offered when you graduated from college you would be further along in your career. Perhaps if you had only put in a few more hours, you would have gotten the promotion that was given to someone else. Well, perhaps this is all true but do you ever stop to think what would not have happened had your life taken those turns?

If you went to graduate school perhaps you would be making more money but it would have been in a field that you didn't like. If you didn't take that first job you would have never met your spouse who worked down the hall and gotten married. If you would have put in a few more hours to get the promotion you may have missed the birth of your first child. The 'what if' game can go on forever but the reality is everything and I do mean everything happens for a reason.

I think it's best to use each situation as a learning block. If you make a mistake, try hard not to make that same mistake again. If you do something in life that you regret, if you're still alive you have the opportunity to right your wrong. If you have failed to accomplish a goal by a certain date then change the date and keep pushing forward. At the end of the day when it's all said and done, no one can go back and change time. No one can undo something that has been done. The only thing that you can do is create a future for yourself that is better than your past. It's important to remember that something you did in your past laid out the stepping stones and foundation for your future. Be it good or bad it in your best interest to make the best of it. No one can control what happened in their past but everyone can control what happens in their future!

About the Author
Pam Lawhorne, a small business expert, provides advice, guidance, and encouragement to aspiring CEO's around the nation. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs. Pam is the creator of Youth Empowered 2 Succeed and Women In-Powerment Network which are training programs developed to promote entrepreneurship education and empowerment to women and youth. For more information please visit her websites at www.PamLawhorne.com or www.Empower4U.com. She can be reached at 704-569-EMPOWER or by email at Pam.Lawhorne@empower4u.com.

Two Great Ways to Gain Market Position and Expert Status
By Kathleen Gage

Marketing is not only about getting word out about your product or service; in most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you can implement to gain better market position while increasing your expert status. A better position can equate to increased revenues.

To gain expert status some will choose to put their knowledge into a book. The world of book publishing has changed so much that what was once out of the reach for many is now very doable. However, there is time, effort and costs involved in taking a book to market.

A more viable option for many would be as simple as writing reports and/or articles. If you have knowledge about a particular subject, turn that knowledge into a special report. A special report is a multi-page document packed with valuable “how-to” information that readers can use immediately.

Special Reports
A special report contains information on a specific topic. You can either write the report yourself, have a staff member write it, or hire a ghostwriter. There are plenty of freelance writers who can develop your information into an excellent report.

In some cases you will want to give your report away and in other cases you will sell the report. Primary reasons to give your report away is to drive traffic to your website, promotional opportunities, and as a thank you to premier clients.

Reports position you as an expert. The most common type of Special Report is a “How to” report. Your report should solve a problem such as making money, getting healthy, building a successful business, building a better team, etc.

Here are some quick tips to write an effective report.

- Write on something specific to your knowledge base.

- Outline your report so that there is a good flow to the information.

- Virtually any topic can be written about if there is a market demand. What people are looking for are ways to increase income or revenue, increase productivity, improve the quality of their personal or professional life, or decrease costs in some way. It may be that you have something that covers all these points or it could be a report on one of these points.

- Research your information as you develop your report. You will find people want more of your reports if the information is well researched and valuable.

- Often the most difficult part of writing is starting. The best advice I can give is to just start and don’t worry about how it reads. Once you have written all the information, then read through it and rewrite as necessary.

- Have someone else read the piece as well. It is recommended to have your report edited regardless of how good a writer you are. This will assure you are concise in your delivery of information.

Article Writing and Distribution
Another option for gaining market position and expert status is writing articles. With the world of online marketing, gaining visibility for your articles is as close as the press of a button. Additionally, you can make the articles available for download from your website.

Although most online article directories will not pay you for your articles, you do gain greater website position every time your article shows up in a directory or another companies Ezine (electronic newsletter). The potential for increased search engine optimization is excellent.

There are numerous advantages to writing and distributing articles online:

- Establishes you as an expert
- Credibility for you and your business
- Increased visibility for your website
- Greater ranking on search engines when articles are posted
- Increased leads, more clients, greater sales
- Opportunity for up selling

The process for writing your articles is similar to writing a report. For online purposes the length usually ranges from 400 – 800 words. Depending on the publication it may be more or less. In rare cases, once you submit an article to a specific publication they may request you not submit it anywhere else. Depending on how targeted their readership is would determine if this would be a good choice for you.

To learn how many places you can distribute your articles do a quick Google search with the words “my topic + newsletters.” Likely you will be amazed at how many locations would love to have your expert information. The returns can definitely be worth the time invested.

Article Source: http://www.wahm-articles.com

About the Author
Kathleen Gage is a bestselling author, keynote speaker and Internet Marketing mentor who works with individuals and organizations who want to increase their market position, sales and level of achievement. Access The Truth about Making Money on the Internet at www.streetsmartsmarketing.com/free-ebook.htm

Are You Selling
The Wrong Thing?
By Tessa Stowe

Are you focusing on selling the wrong thing? If you are, you are not alone as the majority of salespeople focus on selling the wrong thing. In addition, senior executives in companies encourage their own salespeople to focus on selling the wrong thing. In fact these senior executives even give their marketing departments large amounts of money to spend on producing marketing materials which focus on selling the wrong thing. This focus on selling the wrong thing is an epidemic.

Focusing on selling the wrong thing has a significant impact on your sales results: it repels prospects; it lengthens the sales cycle and often results in lost sales. So what is the wrong thing?

You are focusing on selling the wrong thing if you are focusing on selling your products and services.

You see, if you focus on selling your products and services, you will have a sales conversation where several of the following will happen:

1. Your sales conversations are going to be focused on you and not your prospect. Your sales conversations are going to be about you: your products and your services. Your conversations are going to come across as "me-me-me" conversations and "me-me-me" conversations naturally and automatically repel people.

2. Your prospects are going to lose interest very quickly as they probably won't be able to immediately determine what's in it for them i.e. what relevant problem your products and services solve. Once your prospect has lost interest they will probably move on and the sale is lost.

3. Your prospects are going to feel overwhelmed and confused with all the primarily irrelevant information you are flooding them with about your products and services. Overwhelmed prospects do one of two things: nothing or they delay making a decision. Either way a sale is either lost or, if you are lucky, simply delayed.

4. Your prospect will not trust themselves to make a decision. They will not trust themselves to understand all the information you are overloading them with about your products and services. They will also not trust themselves to determine if in fact your products and services can solve their problem. They may even bring in a third party - a consultant - to help them. Either way the sale will take longer than it need be - assuming they are still interested.

So instead of focusing on selling your products and services what do you focus on?

You simply focus on selling what your prospect wants to buy. It really is that simple.

Your prospect wants to buy a solution to their problem. Hence, if your prospect wants to buy a solution to their problem, it makes sense to focus your sales conversation on their problem. Your products and services then ONLY come into the conversation when you get to the part of the sales conversation where you explain 'how' you solve their problem. Your products and services only play a supporting role in the sales conversation (versus the leading role.)

By changing the focus of your sales conversation to the prospects problem several of the following things will happen:

1. Your sales conversations will be focused on your prospect and not on you. Just by changing your conversations from a "me-me-me" focus to a focus on them, you will naturally and automatically attract prospects.

2. Your prospects are going to be interested as you are going to come across as wanting to help them solve their problem. People are naturally and automatically interested in people who can help them solve their problems.

3. Your prospects are not going to feel overwhelmed or confused as you are not going to be overwhelming them with irrelevant information about your products and services. You'll only eventually be telling them about your products and services to the extent they solve their problem.

4. Your prospects will start to trust themselves to make a decision. During the sales conversation you will help them understand their problem and its impact on them and their business. You will help them understand the connection between the problem they have and how the specific aspects of your products and services can solve it. With this clear understanding, they will trust themselves more to make the right decision.

So, as you see from the above, if in your sales conversations you are focusing on your products and services you are focusing on selling the wrong thing. As a result you will repel prospects, increase the time it takes to make a sale and lose a lot of sales. So start today by focusing your sales conversation on what your prospects want to buy: a solution to their problem.

(c) 2008 Tessa Stowe, Sales Conversation.

Article Source: http://www.wahm-articles.com

About The Author
Tessa Stowe teaches small business owners and recovering salespeople 10 simple steps to turn conversations into clients without being sales-y or pushy. Sign-up for her FREE monthly newsletter that is full of tips on how to sell your services by just being yourself at Sales Conversation. http://www.salesconversation.com/

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