Woman Issue 131
From the Desk of the
Happy Holidays and welcome to the 131th edition of the MLM
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And also be sure to check out our MLM
Marketing Blog for lots of additional tips and resources which
are added throughout the month.
Yours in Success!
Linda Locke, Editor MLMWoman
By Tina Wells
Yep, you read it right! Stop promoting your business. How many
times a day do you surf the net and see ad after ad full of hype.
You just roll your eyes and go on about your day totally forgetting
that you even saw those type ads. I know we all get so tired of
flashy, big promise making, ads. Who are they kidding? I dont
know about you but I cant seem to take those seriously.
On the other hand you see an ad that doesnt appear to be
promising the farm and has that down home appeal. You
immediately click on it and see a real persons
site with real information that appeals to you. Wow
the whole story about where they are from, how they got started,
their family life- its all there in black and white. This
immediately sets this person apart from all the internet hype. You
read on and they even have a phone number where you can actually
reach them! Now youre really excited. You just
dont see it in that fashion these days.
Yes its someone whos learned the ropes. Theyve
hit the gold mine of network marketing. Its not the most expensive
ads about their business. No, theyve learned to brand
themselves online. Its not about the business. Well, it is
somewhat but take this scenario. You walk into a car dealership.
Immediately a guy walks up and gives you a 30 second commercial
and youre waiting for someone to scream Cut! In
the back of your mind you think oh no, not one of these guys.
You absolutely cant stand a pushy salesman; neither
can the rest of us. But say you back up. You walk into the same
dealership. A nice young man walks up and asks you how you are and
looks down at your 2 year old whose just waiting for some attention.
He tells her how pretty she looks today. Wow, hes not trying
to stick me into the first car we see? He then proceeds to ask you
if youre from around here and tells you where hes from.
A decent conversation is going on. Finally he asks what he can do
for you. By this time you are relaxed and ready to look around.
Now, compare the two situations. Which one would you most likely
buy from? The pushy big mouth, or the guy that didnt try to
sell his business first but made a connection to you?
Yes its all too often looked over in this industry. Its
all about the almighty dollar. We find ourselves wanting that new
partner and we forget that its not the business that sells;
its YOU. Stop promoting your business and promote YOU. Establish
a connection with your potential partners or buyers first. Build
integrity before the sale. Show them who YOU are. Then the business
will come naturally. Try being honest and see what happens! It never
hurts to try the road less traveled!
Article Source: http://www.wahm-articles.com
About the Author
Tina is a wahm of 4 with a passion for helping other women be successful
on the net. She loves working from home and has written some helpful
articles. Visit her site at www.clubcandles.com
on a Low Cost Budget
By Lisa Willard
Many people begin their network marketing
career with a low cost budget. So, what type of publicity
can you get when funds are low and you need to keep your
costs in check? The following are some ideas that you can
incorporate, whether you are just beginning your network
marketing business or if you are a veteran network marketer.
1. Submit "Letters to the Editor".
There are newspapers, magazines, online ezines and websites
that accept and publish "Letters to the Editor."
In addition, webmasters are generally looking for solid
testimonials that they can use on their website. Take the
time to read a few publications or visit a few websites
and notify the publisher of your thoughts. You could find
your comments being published in all sorts of locations.
2. Write press releases. I have received
some great exposure from these. Submit your press releases
to your local and surrounding newspapers and let people
know about the latest news in your network marketing business.
Check out http://www.prweb.com. There are great tips on
how to write a good PR as well as post it on their site
3. Submit articles. There are many
ezines and websites to submit your articles to. The key
to writing a successful article is content. Make sure it
is informative and adds value to the reader. Resource and
tip oriented articles do well. Submit your articles to publishers
and webmasters that you know....PLUS to article directories
where publishers and webmasters go for content. Remember,
just one ezine could reach thousands of potential prospects.
4. Blogs. Another great place to have
your articles published is blogs. Search engines spider
blogs more frequently than regular sites. The more your
article is picked up around the net the more incoming links
will show up to your sites with the SEs. This does wonders
for your PR (page rank) and ultimately traffic to your website,
which is what network marketing, is all about.
5. Join a civic group or volunteer at a
local charity function. Creating an identity with your
community can be very valuable. How about your team volunteering?
Have signs, t-shirts, something that says who you are. Be
sure to network, create visibility and have fun while you
6. Post to free classified ad websites.
There are many of these, but the key is Consistency.
7. Safelists is another avenue. Be
consistent in your posting. Join 5-10 safelists and post
consistently and see what happens.
8. Conduct low or no cost seminars. If
you share information that can bring value to others, you
can then share your products and service at the conclusion
of your workshop, seminar or open house. Creating relationships
and bringing valuable information can get the relationship
building process started.
9. Get involved with discussion groups
and forums. Bring value and content once again to your
readers. These are not meant to be blasted with ads. Find
your niche and your interests and then become a "go
10. Use three lines. The most effective
method of creating publicity starts with Three lines
Your Business Name
Your Domain Name
Use these three lines with every message,
email, letter that you send out.
During your network marketing career, you
never know where your next prospect might come from, so
take the time to try some of these avenues. You might just
find more and more traffic coming from places you never
About The Author
Lisa Willard is a mom, life time learner and entrepreneur.
Lisa has been involved in networking marketing for two years,
coaching and training others on how to be successful in
a home business. As a mom of three, Lisa is creating "freedom"
for her family through her online business. To find out
more about how Lisa builds her business online and her plans
to fire Corporate America visit http://www.OnlineCandleTeam.com.
Find Your Joy Spot
By Lisa Martin, The Working Mothers Coach
Have you ever stopped to consider what personal
interests or passions bring you pure joy? Do you know what
your J-Spot is -- that special something that you do only
for you that leaves you feeling euphoric and energized?
More and more women today are looking for ways
to add more balance and meaning to their hectic, demanding
lives by engaging in personal interests that send them soaring.
Whether it's quilting, gardening, tai chi, hiking, painting
or jazz singing, a joy-based activity or hobby can add years
to your life. Is finding your J-Spot like discovering the
ever-elusive fountain of youth? Yes. Participating in joy-based
pastimes has many benefits from improved mental and physical
health to enriched friendships and increased levels of happiness
and self-esteem. All proven to keep us living longer.
If you are wondering where to start, here are
three steps to help you find your J-Spot.
1. Create a Joy List
Write down everything you can think of that
brings you joy, from eating a chocolate to running your first
10K. To get started, think of things you used to like doing
as a child - you can ask a parent or sibling to help you remember.
2. Clue into Your Interests
Look through magazines and old photos and pay
attention to what sparks you. What excites you? These are
all clues to what you care about. Perhaps you continually
focus on rock climbing...that might be your next passion.
3. Follow Your Gut
Notice what you get emotional about or feel
connected to. Even if it seems out of the ordinary for you...it
is probably something your intuition is directing you to notice.
Ask yourself how you could turn that feeling into something
just for you.
© Copyright 2007. Briefcase
Moms®. All rights reserved.
About the Author
Lisa Martin is a certified coach who inspires working mothers
to achieve success thats balanced. Author of Briefcase
Moms: 10 Proven Practices to Balance Working Mothers
Lives, Lisa is a sought-after expert and speaker on work-life
balance issues. Known for her very personal and practical
approach, Lisa coaches working mothers to know what they want
and get what they want. A mother herself, Lisas powerful
presentations and programs have helped thousands of women
define success and balance on their own terms. www.briefcasemoms.com
Holding You Back?
By Pam Lawhorne
How many times have you made it up in your mind
that it was finally time to pursue your dreams or to accomplish
something that you have wanted to do for a very long time
only to come up against mounds of discouragement from friends
and family? Perhaps you decided to quit your job that paid
you a nice salary and provided you with major perks and benefits.
You felt in your heart that it was the right thing to do only
to have your friends and family tell you "you'd better
Purging negative people in your life is a must
if you plan to really live your best life. You have to learn
how to listen to your own inner voice, step out on faith and
move in the direction that you want to head in. in addition,
it's also important that plan in writing. Thoughts in your
head are only wishes. Thoughts written down on paper are goals
and eventually become reality!
Once you have your goals and dreams in writing,
you will need to ask yourself several difficult questions.
Why do I feel the need to accomplish these goals? What do
I need to do to make them come true? Are my goals reasonable
and attainable? Do I have a definite, set time frame in which
I want to accomplish them? How will my life be better if I
am successful in reaching these goals? Will I have more money?
More time? A new car? In the end, will my life be what I want
and expect it to be?
You'll find that by writing out and evaluating
your goals and dreams that they suddenly seem more tangible.
This is the beginning of developing your plan of action. Take
each goal individually, along with an estimated time that
you believe it will take you to complete it and put it in
chronological order. Start by typing up or neatly writing
out a checklist. Make sure to put a box next to each items
so that once they are complete you can check it off of your
Next set up what I call a "dream board". On your
dream board put pictures of all of the things that you desire
to accomplish or take possession of. Gather up pictures, travel
brochures, magazine articles or whatever you can find to symbolize
the things you will have accomplished upon completion of your
goals. Arrange these items on a large sheet of construction
paper or poster board using your plan of action as the center.
Hang your dream board above your desk or in any other highly
visible place where you will have to see it often. Refer to
this board frequently to help keep you on track.
Before you officially start your day, look at
your dream board and remind yourself of why you're doing what
you do. Close your eyes and picture yourself enjoying the
items pictured in your board. You should do this as many times
as possible throughout the day but at least once in the morning
for fifteen minutes.
You will find that your mind will start to embrace
your dreams and move you into action. You will then begin
to speak the dream. You will begin to love the dream until
ultimately; you will have accomplished all of your dreams!
About the Author
Pam Lawhorne, a small business expert, provides
advice, guidance, and encouragement to aspiring CEO's around
the nation. She is the Chief Empowerment Officer of Empower
U, Incorporated, a training and consulting firm that specializes
in interactive workshops, seminars and coaching programs.
Pam is the creator of Youth Empowered 2 Succeed and Women
In-Powerment Network which are training programs developed
to promote entrepreneurship education and empowerment to women
and youth. For more information please visit her websites
She can be reached at 704-569-EMPOWER or by email at Pam.Lawhorne@empower4u.com.
Questions That Can
Make or Break Your Business
(c)2007 Liz Monte - All rights reserved
WHAT are you marketing? WHY are you marketing what you're marketing?
WHO are you marketing to? HOW are you marketing?
The answers to these four questions lay the foundation for your
network marketing business. You need to be clear about the answers
yourself, AND you need to be able to convey those answers to your
Of course, it's obvious to you WHAT you're selling, and you probably
have a pretty clear idea of WHY you're selling what you're selling.
(Something to do with a beach house in Jamaica, right? Or is it
I'll bet you're really good at explaining the WHAT when you're recruiting,
too, giving out an abundance of info on your products and services,
your company, and your compensation plan.
I'll also bet you know that to be an effective enroller, you need
to explore your prospect's WHY, encouraging her to open up and share
with you all her frustrations, hopes, and dreams. You want your
new recruit to be motivated, after all. And you want to be able
to demonstrate how your
opportunity can help solve her frustrations, and turn her hopes
and dreams into reality.
This is all good.
But when we come to the WHO and the HOW, many network marketers
fall flat on their faces.
Your prospect needs to be able to envision herself doing this business.
She wants to know exactly HOW she's going to market your company's
products and opportunity and WHO she's going to sell them to.
I'm sure a prospect has asked you this before. "What, exactly,
will I be doing?"
What do you tell her?
If you give her the usual lame explanation that she'll be "sharing"
with her "warm" market of family and friends and that
she needs to make a list of everyone she knows right away, chances
are she's going to be skeptical.
Anyone who's done network marketing before or whose brother-in-law
or coworker ever hounded her to join a business is already hip to
the fact that this approach will take her down the road to humiliation
and social isolation. No one wants this.
Plus, there's the dirty little secret that out of all the highly
successful people in network marketing, hardly any of them got there
by recruiting friends and relatives. I'm not saying it never happens,
but in general, you can't rely on the warm market strategy to get
you where you want to go.
And recommending it to your prospects just compounds the problem.
So what IS the HOW? And who IS the WHO?
What if you don't really know the answers to these questions yourself?
To shed some light on this, let's take a look at another group of
professionals - real marketers. In other words, professional business
people who actually make a living
marketing products and services.
You don't see them hitting on their family and friends. Or putting
flyers on windshields, or tacking up posters on coffee shop bulletin
boards, or dropping their business cards in restrooms, or inviting
their neighbors over for product parties.
This is the scatter-shot, if-I-just-shoot-enough-bullets-in-that-general-direction-maybe-I'll-eventually-hit-a-duck
approach. You're going to run out of ammo long before you see any
results. You do these things if you want a hobby, not a business.
By contrast, professional marketers know exactly WHO makes up their
target market - people who already see a need and have a desire
for the marketer's products or services. Their HOW uses laser-focused,
thoroughly tested strategies to reach that target market.
If you really want to have a business that will allow you to quit
your J.O.B, to support you in your retirement, to give you the lifestyle
of your dreams
then you need to treat it as a business and
start using the marketing strategies that real, successful businesses
You need to discover how real marketers reach thousands of prospects
and sift and sort and qualify them so they only talk to the best
If you learn to do that, and learn how to teach it to your downline,
what will it do for your organization?
I know -- it takes digging, and researching, and lots of reading
to learn real, effective marketing techniques. Fortunately, you
can find plenty of resources out there to help you. And when you're
done with your basic research, you'll want to try things out and
experiment to see what works best for your business.
You'll experience a very steep and exhilarating learning curve for
a while. But believe me, you'll think it's SO worth it when you've
joined the ranks of the really successful network marketers and
you're sipping Mai-tai's in Maui.
About The Author
Would you like to get started learning effective 21st Century
marketing techniques today? Liz Monte is offering a 7-part mini-course
designed to cover all the basics. It's called "Attraction
Marketing for Networkers," and you can enroll for free at
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