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MLM Woman Issue 129
October 2007


From the Desk of the Editor

Welcome to the 129th edition of the MLM Woman Newsletter! If you enjoy this month's issue, please be sure to let your friends know about it too and invite them to come and visit us.

Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

And also be sure to check out our MLM Marketing Blog for lots of additional tips and resources which are added throughout the month.

Yours in Success!

Linda Locke, Editor MLMWoman

Put Your Articles on Auto-Pilot!
© Terri Seymour

Writing articles and submitting them for publication is a very powerful promotion tactic. Website owners, ezine publishers and site visitors are always looking for good informative content. BUT, this can be taken a step further by putting your articles on auto-pilot. Your articles can be promoting you and your business non-stop, 24/7.

First of all, you need to get a good free autoresponder such as GetResponse or SendFree.

Each time you write an article, go to your autoresponder and open an account for that article. For example, this article will have an account named auto-pilot which would make its autoresponder address something like this: auto-pilot@autoresponder.com

Then you will need to put the article and a short but courteous thank you note in the autoresponder message.

Here is an example:

Hello,

Thank you for requesting Put Your Articles on Auto-Pilot. Feel free to use this article in your ezine, ebook or website. Please include the entire resource box and do not edit the article in any way. If you have any questions, you can contact me anytime at me@mydomain.com For a list of other articles you may be interested just send any email to article-index@autoresponder.com Thank you for your time.


Warm regards,
Terri Seymour

Put the entire article and resource box here. You could also add info about the article such as word count, category, copyright date, etc.

====================

To tie your article library together make one account with a message that contains a list of all your articles with their autoresponder addresses. This account could be called article-index or whatever you like.

This way, people can request all your articles or just certain ones they might be interested in. You can also give this list of articles their own page on your website. This will give your articles additional exposure.

Another thing you should do is add a couple follow-up messages to each article account. These can be set up on the autoresponder and be sent out automatically. Follow-up messages are very important and can increase your sales and business income.

To help promote your new article library add a link to your email signature tag, mention it in discussion lists when someone asks for articles, put it in your resource box, mention it in your ezine, etc. You could even put it on your business card, brochures and flyers.

Your articles will automatically be giving you free exposure while you concentrate on other aspects of your business!

And remember, you do not have to be an "expert" writer to write an effective, helpful article. Do not let your self-doubt stop you from participating in this excellent marketing tactic.

Write what you know and give the readers basic and straight forward information. Let your personality shine through in your articles as well so your readers can get to know you and trust you. This also will help increase your customer and/or subscriber base.

Ok, so get started and write that first article!

About the Author
Terri Seymour has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, and a free ezine with bonus report: 77 Ways to Get Traffic! subscribe@seymourproducts.com

Go Global -- Network Your Local Business for
Far Away Clients
By Caterina Rando, MA, MCC


While the business world seems to be getting smaller, opportunities to go global are increasing every day. I recently found myself chatting with a woman from Australia who owns a speakers bureau. During the conversation, she pulled my business card out of her pocket. Her friend heard me speak in Venice, Italy, last year and gave her my card. Coincidence? Hardly. Networking? You bet!

If you have an interest in going global, here are some networking ideas that are simple and easy and will help you expand your business internationally.

Getting Started

1. Choose a Niche
You can not realistically market to the whole world. Identify the country or geographic region that you wish to focus on.

2. Market
Dedicate specific marketing activities to international business. This can include direct mail, email, phone calls, articles in international publications and cultivating your network. Decide what you are going to do and when. Use ideas that are unique. I send out unusual New Year's cards. Instead of saying Happy New Year, they said "Make Your Year Great", followed by several positive intentions for the year. I chose glossy, substantial-feeling cardstock to insure the recipient will keep the card. (If you would like a sample, call, email or fax your request to me.)

3. Do Your Homework
Find out everything you can about business practices in your international niche. Interview speakers and other business people who have worked in your target country; subscribe to English language business publications; take a course on doing business in your niche.

International Networking from Home

1. Work Your Network
Track the international activities and connections of everyone you know and everyone you meet. Put on an "international ear." Ask questions to determine international experience and interests.

2. Make International Connections
Contact your local chamber's of commerce and trade offices that focus on your target countries. Get to know the people who welcome delegations and offer to participate in a business meeting or reception.

3. Host International visitors
Most states have an organization affiliated with the National Council for International Visitors. Hundreds of delegations visit the US each year. In every city they visit, a local organization sets up business meetings, sightseeing and dinners in the homes of a volunteer host who is considered a citizen diplomat. As a citizen diplomat, you will meet industry and government leaders from all over the world. This makes for great contacts --and great stories. For more information on an organization in your area contact The National Council for International Visitors (202) 842-1414 or email nciv@vita.org.

4. Use your local convention and visitors bureau
Most convention and visitors bureaus publish a future convention information schedule, including contact information, number of attendees and whether the convention is local, domestic or international. You can use this information to target domestic events that will be hiring speakers for an international audience.

5. Create contacts
Find a group or start a group of people who have contacts and do business in your target country. You will have lots of fun, learn a lot and make great connections through. I started DIVA, a group of Italian-American business women to bring together my love of Italy with my love of business. Is there a group you could start or find that would allow you to create international contacts?

When You Go Abroad

1. Find out if there is an American Chamber of Commerce where you are going.
A little know fact is that your local Chamber of Commerce will give you a letter of introduction that you can use to meet with American Chamber officials in your destination country. These officials will help you connect with companies interested in your products or services.

2. Know before you go.
Before you go to a country, ask everyone you know for contacts in that country. Marilyn, a business consultant asked friends and business associates for contacts before a trip to the Philippines. Through one of these contacts, she booked international business and established several business new business.

3. Set up appointments in advance.
Allow advance time when scheduling appointments and confirm appointments both before you leave home and once you arrive to ensure you can get in the door.

4. Network through your alumnae association
Carl, a partner in an engineering firm, attributes some of his international business to networking through his alumnae association. Meet with alumni in other countries and once rapport is established, ask them for contacts.

Often international business does not come as quickly or as easily as domestic business, It is usually has a longer sales cycle and requires more sophisticated networking skills. Be patient, apply these strategies and soon you will be providing value worldwide.

About The Author
Caterina Rando, MA, MCC, shows women in direct selling how to book, sell, recruit and lead with ease. She is the creator of the Business Breakthrough Coaching Program to accelerate your business growth. Visit http://www.directsalescoaching.com to sign up for Caterina's free monthly business building tele-classes, read more articles, listen to podcasts and find out about her coaching programs. Caterina can be reached at by email at cat@directsalescoaching.com or by phone at 415 668-4535.

You Are Not Alone
By Lisa Martin, The Working Mother’s Coach

When you think about it, no one who ever accomplished anything great did it by themselves. Other people encouraged and supported them along the way.

Take Oprah Winfrey, she is a powerhouse woman doing truly wonderful things for other women. She is able to do so much for so many because she places her trust in others to help her make it happen.

The same holds true for working mothers. Having a support team will make it easier and less stressful for you to balance the competing priorities of motherhood.

A support network can take many forms and may include family, friends, book club members, co-workers, business colleagues, industry associations and strategic alliances. How your support team is structured will depend on what works best for you.

You might find that a monthly supper club plus memberships in a couple of industry associations meets your needs. Or perhaps weekly email and telephone calls with business colleagues are ideal. A good support team will evolve with you. The right people will come and go depending on the current circumstances of your life. If you experience any major life changes such as a career transition, birth of a child or move to a new location you will most likely want to adjust your support network accordingly.

Women who are the most successful at balancing work and life have built up a support network, but more importantly they have established an "inner circle." Creating an inner circle means surrounding yourself with people you trust who are invested in supporting you to be your best. Those individuals closest to you such as your life partner, a favorite aunt, dear friend, mentor and coach form the basis of an effective inner circle.

Let these people into your life and ask for their support. Share your fears, frustrations and dreams with them. They will provide a different perspective, give you valuable insight and often make decision-making simpler. Having an inner circle means you don't have to go it alone.

© Copyright 2007. Briefcase Moms®. All rights reserved.

About the Author
Lisa Martin is a certified coach who inspires working mothers to achieve success that’s balanced. Author of Briefcase Moms: 10 Proven Practices to Balance Working Mothers’ Lives, Lisa is a sought-after expert and speaker on work-life balance issues. Known for her very personal and practical approach, Lisa coaches working mothers to know what they want and get what they want. A mother herself, Lisa’s powerful presentations and programs have helped thousands of women define success and balance on their own terms. www.briefcasemoms.com

7 Benefits of Postcard Marketing
Copyright 2007 Bob Leduc

Postcards produce even better results for marketers in the 21st century than they did in the past ...especially when you use them to generate website traffic and sales leads.

Here are 7 of the many benefits and advantages you gain by marketing with postcards.

1. Postcards Work for Any Business - Including Yours

Postcards have a proven history of producing just about any kind of sales activity a business wants. Internet marketers have used them to generate profitable website traffic. Direct marketers have used them to generate receptive sales leads. Retail stores have used them to attract "pre-sold" walk in customers. And ...well, you get the idea.

2. Postcards Produce Fast Results

Postcards are small so it doesn't take much time to create a sales message for them. The small size also makes printing, addressing and mailing postcards a quick job. Your postcards can be in the mail a few days after you decide to use them. 2 or 3 days later you'll be getting sales from them.

3. Postcards Get Read

Postcards get delivered ready to read. They can't be ignored like other types of advertising. This guarantees maximum exposure for your sales message. Think about it. Did you ever discard a postcard without first scanning it to find out what it was about? You can't do it.

4. Postcards Make a Good First Impression

People like to get postcards - probably because they get so many of them from friends and relatives. You can make the most of this positive first impression by using a personal approach for your postcards. For example, include the actual name of each person in your message ...as well as anything else you know about the prospects on your mailing list.

5. Postcards Are Inexpensive

Postcards are simple and inexpensive to use. You can print them for just a few cents each. And in the US You can even send postcards by First Class Mail for only 26 cents. That's 37 percent less than the postage for letters.

You get this special reduced postage rate by making the size of your postcards at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches in size.

6. Postcards are Easy to Test

It's easy to test the profitability of a postcard. Just send it to a small group of prospects to see how many reply. If you're not pleased with the results, revise it and repeat the test. Once you're happy with the results you can send out a larger mailing.

7. Competitors Can't Copy Your Postcard Marketing System

Competitors can't copy your system and use it to compete against you like they can (and always do) with other types of advertising.

One or two competitors may see your marketing postcard ...but that's all they will know about what you're doing. They won't know what lists you're using, how many postcards you mail, how often you send postcards or anything else about your postcard program.

There are many more advantages to marketing with postcards. But these 7 should be enough to get you thinking about them. If you never used postcards to promote your business or if you haven't used them recently, test them now. You'll be surprised at how well they work in the 21st century.

About the Author
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched BizTips from Bob, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV



Dream - Grow - Focus - Achieve!
Copyright © 2007 by Sue Seward. All Rights Reserved.

Sometimes the true heroes in our lives are those people who inspire us not with their superhuman accomplishments but simply by their refusal to give up in the face of seemingly insurmountable odds and the dignity in which they go about their lives. Bill Porter is one of those heroes.

Born with cerebral palsy, he was told for many years that he was unemployable. But with the unwavering support of a dedicated mother and an indomitable spirit that has become his trademark, Porter did support himself as a door-to-door salesman in Portland, Ore.

Porter's professional success is all the more amazing given the fact that his cerebral palsy makes walking extremely difficult and painful. But for more than 40 years, he walked eight to 10 miles a day, selling products for The Watkins Company, and along the way wove himself into the lives and hearts of the people along his route. Today, he is 69 years old and still sells Watkins products by telephone and via the Internet.

There's a really inspiring movie that I highly recommend everyone watch about the life of Bill Porter. It's called 'Door To Door' with William H. Macy.

A lot of people want to make a million dollars but they won’t commit to doing a million dollars worth of work.

Bill Porter wasn’t afraid to work, he wasn’t afraid of hearing nos, or having doors slammed in his face, he knew how to dream and he FOCUSED intently to get where he was going and he never gave up! Bill did not allow CIRCUMSTANCES to get in the way of accomplishing his dream of becoming independent and being a top salesman for Walkins!

Do you consider yourself a DREAMER?

Your Dream is the REAL key to your success. Have a dream that is So big that you have to become the person to achieve it.

You do this by self-development, decide to change and grow and constantly be learning. Become a leader. Leaders are readers, leaders are learners, leaders are constantly changing and growing into their dreams. Your dream is really just your WHY, your PURPOSE for getting up every morning!

Everything is about making decisions! Every single day you must decide what you will do! When you get out of bed in the morning make a decision to focus on what you want to get out of that day and don't stop until it's done.

Where you are today is because of decisions you made five years ago. Where you'll be in the next five years will be because of decisions you make today! So decide to Dream, Grow, Focus & Achieve!

The BIGGER the WHY & PURPOSE is, the more determined you will become to succeed!

You more you grow and develop the more frustration, disappointment, rejection, iscouragement all start to roll off your back like water rolling down a hill.

One of the main reasons people are not successful in our industry, and in any business for that matter is simply a lack of FOCUS. It's not about being the best looking, the most experienced, the most crediable or the most wealthy. It's about being the most focused.

You can be a jack of all trades or decide to be a MASTER of ONE!

FOCUS is the ability to say NO to many good opportunities so that you can say YES to only the BEST opportunity!

Some of the distractions that can steal your focus might be Internet distractions, email, cross recruiters with lot's and lot's of other opportunities. Your family can even be distracting at times. Laundry and dirty dishes piling up, spouses, friends, bosses, work, sports activities, church activities and the list of focus stealers goes on and on.

The best thing to do is to prioritize these distractions around your business time so that when you are doing business you are FOCUSING on business and when you are with your spouse, family, kids, friends, job, etc., you are FOCUSING on them when it's their time. When you are spending time with other activities outside your business focus on those activities at that time.

Focus really does take practice! Once you master it though you are on your way to achieving your dreams!

Decide on what you really want and how you are planning to get there.

This is a great time to think back on your DREAM! How are you going to accomplish it? You accomplish your dream by setting goals. A goal really is just a DREAM with a deadline. It's great to have a dream but sitting around all day thinking about it won't accomplish much accept dreaming. Now you've got to do something about it. Attach a goal to the dream and then the dream actually becomes real once you achieve the goal! Does that made sense?

An excellent example of what to focus on would be, how am I going to move more products which is creating volume and how am I going to expand the team.

Set a one month, one year and five year goals. Decide where you will be in one month and then do what it takes to get there! Decide where you want to be in a year, set that goal and then FOCUS and do what it takes to achieve it!

Decide where you want to be in five years, set your daily, weekly, monthly goals and then do what it takes to make it happen! Whatever happens never quit. Constantly set new goals and when one goal achieves a dream, then it's time to dream BIGGER!

Do you want to pay some bills, buy a new car with the one payment plan, build your dream house, provide a college education to your kids, bring home your spouse, give to charities and ministries, help the homeless? These are all dreams to accomplish.

If you're not doing what it takes to achieve your dream then the dream probably isn't big enough so dream BIG! The bigger your dream the more you will grow to achieve it!

Set a daily routine (Bill Porter had a daily routine and he stuck to it no matter what distractions or circumstances came his way!)

Here are some great ways to help stay focused:

Use a timer when you're working online. Especially when checking emails and spending time in message forums and online communities. Set prorities and time for social and sports activities, family time. Schedule these on your calendar. Make sure to set aside YOU time for self-development. Take your books with you wherever you go to read a chapter or two while waiting on appointments.

Listen to CD’s in your car even while your kids are with you! They will GROW too!

Listen to positive information on an iPod or CD player before going to sleep at night or first thing when you wake up. I read a daily Devotional every morning called 'Battlefield Of The Mind' by Joyce Myers because YOUR mind can be your worst enemy!!! So feed it positive brain food constantly! Remember the wise ole saying, garbage in garbage out! Put the good stuff in your mind at all times! Turn off the news and stop reading all that garbage in the newspaper.

Start taking on LEADERSHIP roles. Listen to as many conference calls or recorded calls as you can. Believe it or not these call are very important for your development. The more you develop into a leader the more you will be paid! Focus on developing into a leader and not the money you want to make! When you become a leader the money will flow in!

Start sharing your story on calls and little by little get out of your comfort zone and volunteer for calls and soon you will be up in front sharing your story!

Never stop planting seeds. Be consistent every single day and don’t stop until those seeds are planted, cultivated and a team is growing for long term financial success! Become the leader, the teacher, setting examples for others to dream, grow, focus and achieve too.

Zig Ziglar said "A Goal properly set is halfway reached!" He also said “If you want to reach a goal, you must see the reaching in your own mind before you actually arrive at your goal”.

That’s the DREAM, the goal is just the way to ACHIEVE IT! You CAN DO IT!

If I can do this so can you! If Bill Porter can, so can you!

Don’t stop setting and reaching goals until you achieve the DREAM! Then set a BIGGER Dream to reach!

Another of my favorite mentors, Mark Yarnell, says.... Do ONE Thing At A Time....Do It RIGHT & Finish It!

Keep Dreaming, Keep Growing, Keep Focusing & You WILL Achieve!

About The Author
Sue is a wife, mom, entrepreneur, top income earner with her company, who has been working from home online since 1996. She encourages millionaire mind thinking and shows people how to develop valuable connections online and turn them into lasting relationships for long term business profits. She is also a public speaker and published author of numerous print and electronic articles as well as coauthor of the book 'Build It Big: 101 Insider Secrets From Top Direct Selling Experts'. To find out more about how Sue builds her business online visit http://www.eCommerceHomeBiz.com

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Copyright 2007, Regent Press