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MLM Woman Issue 125
June 2007

From the Desk of the Editor

Welcome to the 125th edition of the MLM Woman Newsletter! If you enjoy this month's issue, please be sure to let your friends know about it too and invite them to come and visit us.

Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

And also be sure to check out our new MLM Marketing Blog for lots of additional tips and resources which are added throughout the month.

Yours in Success!

Linda Locke, Editor MLMWoman

Women and Network Marketing
6 Trends of Influence

© Linda Locke, Editor MLMWoman

It's no secret that women make up the majority of the network marketing industry (about 82% according to the Direct Selling Association). But it's not always clear just how big that influence is since it's the guys who are often the ones in the spotlight.

So just how do women influence the network marketing industry? Here's some of the major trends that I've been noticing over the past few years that clearly show the powerful influence that women wield in the $30.47 Billion plus network marketing industry.

Trend #1 - Explosion of New Products and Services

The huge explosion in new network marketing companies is a reflection of our niche-based society, but it's also driven by the fact that women make most of the buying decisions in their families. And they like having choices - and lots of them. They want products and services that fit their interests and fast-paced lifestyles. And the emergence of so many new products and services in the network marketing industry is a direct response to what these women want to buy.

As a result, more companies now see network marketing sales as a viable way to offer their products and services, prompting more retail companies to start using network marketing sales to reach new markets. As an added benefit, more women, and in particular young women have been attracted to network marketing, bringing new growth and opportunities to the industry.

Trend #2 - Focus on Customers, Not Recruiting

The success of the network marketing industry depends on sales - and customers equal sales. In the past, many successful network marketers trained their downlines to focus primarily on recruiting and not retail sales, which generated a lot of negative criticism for the industry. But women have generally rejected this practice, instead choosing to focus on their customers and building a retail sales base as the foundation of their business. Women have found that recruiting from within their customer base is a much more stable and positive way of bringing people into their business, rather then the old method of recruiting everyone and waiting to see who sticks.

Trend #3 - Social Networking Is HOT!

Social networking is all the rage right now, and Party Plan companies are back big time because of it. Why? Because women love to socialize and build relationships, not just sell. And Party Plan companies are enjoying a big renaissance because of this and are changing with the times by offering an easy startup, low-cost business option to women. The Party Plan concept is very appealing to younger women (especially single moms), who need a part-time income, but want more flexibility and a less restrictive option to a regular 8 to 5 office job.

Party Plan selling also offers women the convenience of buying quality products in a fun, relaxed environment - it's what social marketing is all about. And best of all, party plan sales generate immediate income for women (a huge plus!) -- there's no waiting for a minuscule commission check that's in the mail.

Trend #4 - Part-time Business Income

Many women only want a part-time business with part-time income, they don't want to build a million dollar business and the huge time commitment it takes to generate that kind of income. And the industry is moving towards favoring these part-time women who make up the majority of the industry. As a result, more companies (if they are smart) are offering better compensation plans that reward the part-time seller and not just the full-time heavy hitters. Also more companies are offering all their representatives the chance to get health care benefits, a big selling point for many women who have no coverage elsewhere.

Trend #5 - Just the Facts

Women love to do research before they buy something. They want to get the details, facts, and opinions about a product or service first before making a decision. This need has helped drive the profusion of information now available online and off about the network marketing industry and its products and services. We now have magazines, videos, blogs, podcasts, teleconferences, web conferences, web sites, search engines, newspapers and the media providing information about networking marketing companies at an unprecedented pace. Having all this information readily available has also helped to broaden the appeal of the network marketing industry, which brings us to our final trend.

Trend #6 - Network Marketing Goes Mainstream

The Network Marketing Industry has finally caught the positive attention of the mainstream media and women have a lot to do with it. From morning talk shows to local newspapers, the media have been focusing on all types of women in network marketing -- moms who work from home, women who start network marketing or party plan companies, women starting a business after retirement etc. For example, CBS's Early Show recently did an interview with moms making money at home and only featured moms in direct selling companies like Pampered Chef and Creative Memories. This kind of positive publicity from the media is a huge leap for the industry and women are leading the way.

I think it's abundantly clear from these trends that women have had a huge positive influence on both the image and the substance of the network marketing industry and that they will continue to do so in the future.

About the Author
Linda Locke is the Editor/Publisher of the MLMWoman Newsletter and the MLM Marketing Blog. She has been involved in the networking marketing industry for over 10 years and enjoys mentoring women in the business through her website, discussion forum and blog. http://www.mlmwoman.com -- http://regentpress.typepad.com/mlmmarketing/

Let Go of Total Control
by Lisa Martin, The Working Mother’s Coach

If you find yourself constantly griping about having too much to do and never enough hours in the day to do it all, you may be the cause of the problem. As working mothers we are used to taking charge and getting things done. For many of us, time is limited for decision-making and negotiation and it doesn’t take long to get to the point where we think, “It’s just easier to do everything myself.” But is it? At home and at work, we need to consider how much control is necessary and how much is unnecessary.

Even though you may complain about shouldering most of the responsibility, and want others to do more, do you have difficulty sharing tasks with your colleagues? Do you seek ultimate authority over everything that happens at the office? If you answered “yes,” you just might be a workplace control addict.

It often seems like the more control women demand over their careers, co-workers and workloads, the more insane their life feels. Trying to be in charge of everything often leads to bedlam. To gain balance in your life, you must be prepared to relinquish total control. (There’s a big difference, of course, between totally relinquishing control, and relinquishing total control!)

You may be in a situation where you are working long hours, juggling endless family responsibilities and finishing the night off with extra work you’ve brought home from the office. And on weekends, between soccer practice and ballet lessons, you might even find yourself back at the office “catching up” on the work that you were unable to complete during the week. Inevitably, the need to be in control at work will leave you on the edge of burnout. Oftentimes, this type of burnout stems from a defeating belief that tells you that you are the only person who can do the job right and there is no point in delegating it to anyone else because you’ll just have to re-do it yourself anyway. In this situation, total control is on the way to total chaos. By being over-worked and over-stressed, mistakes happen and business can be lost…not to mention your sense of work-life balance.

Trying to control all aspects of your work may have the opposite effect. It may be time to figure out how to let go and lighten up. Making an inventory of the clients and projects you have on the go, and determining which tasks you absolutely love to do, and which tasks you would be prepared to let go, is a great starting point. It may be difficult at first to ask for support from your colleagues for fear that you may appear vulnerable or needy. Asking for help will also demand that you show a considerable amount of trust in others. But doing so will create a sense of teamwork, responsibility, and involvement, and by learning to lighten up, you may realize that it is not as necessary to take everything as seriously as you may have in the past.

With more support on the work front, you can choose to gradually shed those weekend office hours and put more balance into your life. Ironically, by letting go of total control at the office you can gain more choice and ultimately more control in your life.

© Copyright 2007. Lisa Martin. All rights reserved.

About the Author
Lisa Martin is a certified coach who inspires working mothers to achieve success that’s balanced. Author of Briefcase Moms: 10 Proven Practices to Balance Working Mothers’ Lives, Lisa is a sought-after expert and speaker on work-life balance issues. Known for her very personal and practical approach, Lisa coaches working mothers to know what they want and get what they want. A mother herself, Lisa’s powerful presentations and programs have helped thousands of women define success and balance on their own terms. www.briefcasemoms.com

The Truth About Seasons
in Network Marketing!

Copyright © 2006 by Sue Seward. All Rights Reserved.

Well school is out here and summer is just right around the corner!

Some people consider summer a time of slow down in our industry. Here's the truth which will set you FREE!

I never slow down in planting seeds and speaking with possibility seekers during the summer!

Remember the Ant & the Grasshopper story? The Grasshopper took the summer off to play and fool around didn't he? He didn't have much to show for it when Fall rolled around either.

Well, I've always been the Ant, continuing to plant seeds all summer long even though some call it a slower season with people busy with summer activities, etc.

Yes we do have fun during the summer going on vacation, going to the lake, the beach, etc. but my job is so enjoyable that I just keep plugging away all summer even though people may not be getting right back, I still keep my business and products in front of them!

I've been through many a summer season over the last ten years and have never slowed down and the benefits are really reaped during the FALL because of the summer
activity! <smile>

What happens is come Fall people who have been plugged in are ready for the season and trust me volume really picks up in the fall! Especially when you've been planting seeds ALL summer long, watering and cultivating your garden, you're gonna have quite a bountiful harvest!

Try not to become discouraged during this time because it will slow you down and hamper your Fall harvest! Instead of thinking of the outcome focus on the ACTION you are taking every single day to make connections with people!

You DO want a big fall harvest don't you? Of course you do! So keep calling your possibility seekers, sending out your website, packets of information, following up, speaking with people when you are out and about with your kids and on vacation, etc, planting seeds every single day and...

Come fall you'll have a bountiful harvest of product users and new business partners that will pay you residuals over and over for a lifetime of summers!

Make sure you have plently of possibility seekers to call! Are you buying leads? If you cannot afford to buy leads make sure you're making connections with people locally and with people you know every day! So they know that you have products and/or an opportunity for them when they are ready to buy and/or start their business from home!

Never give up because your harvest is just around the corner!

About the Author
Sue is a wife, mom, career Network Marketer and Internet Marketing Coach who has been earning an income from home online since 1996. She teaches others how to make connections for profit. She is also a public speaker and published author of numerous print and electronic articles as well as coauthor of the book 'Build It Big: 101 Insider Secrets From Top Direct Selling Experts'. To find out more about how Sue builds her business online visit http://www.eCommerceHomeBiz.com

Generate Website Traffic
With Postcards

Copyright 2007 Bob Leduc

Promoting your website is getting more difficult these days. New marketing tactics come and go fast. They work for a while then quickly fade away. Just keeping up with the changes can be a full time job.

Here's a proven way you can generate lots of traffic to your website ...one that hasn't faded away. In fact, it actually works better now than ever before - and you probably haven't even tried it.

What is it? Go offline and promote your website with postcards.

But, you say, "I'm an internet marketer, not a direct mail marketer." Right, and so are most of your competitors. That's why they don't market with postcards ...and why most of them are not likely to try postcards anytime soon.

You won't have much competition. Maybe that's one of the reasons why postcards work so well for internet marketers.

It Costs Less than You Think

The cost for printing postcards starts at just a few cents each, depending on how you print them. And you can send postcards by First Class Mail in the US for just 26 cents each if you keep them between 3 1/2 to 4 1/4 inches high and between 5 to 6 inches wide.

OK. So you're ready to give postcards a try. But where do you begin?

1. Start with the Mailing List

You'll get a good response to your postcards if you send them to prospects already interested in what you offer. You'll get an even better response if those prospects also have a proven history of acting on offers they receive.

For example, get a list of prospects who previously requested information (or actually bought) something similar to what you sell - or a list of paid subscribers to a publication targeting the same interests that make them good prospects for what you sell.

You can get these and other similar lists from most mailing list brokers.

2. Don't Forget Why You're Mailing Postcards

The purpose of your postcards is to get the readers to visit your website (take an action). It's not to close a sale for money (make a purchase). Postcards are too small to be effective at closing sales. Closing sales is what your website is designed to do.

3. Decide What to Say on Your Postcard

You don't need to come up with a strategy to persuade people to read your postcard. It will be delivered with the message exposed and ready to read. So get right to the point.

Don't focus on your product or service. Instead, spotlight the major benefits your product or service provides. That will arouse the reader's interest and motivate them to find out more about those benefits ...by going to your website.

Tip: Offer a bonus to those who visit your site before a specific deadline. It will boost the response.

That's it. Just 3 simple steps. Try it. You'll discover a profitable way to generate lots of website traffic - one you can use for many years to come.

About the Author
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Are You A Hunter or A Farmer?

By Nicole Bandes

Farmers, as opposed to hunters, must be much more patient. Rather than waiting for a day or two to bring home the bacon (or venison), a farmer must wait an entire season to bring in the bread. However, where as the hunter must go back out and hope he didn’t shoot the last of the game available (or scare them all off), the farmer can replant every year and get a whole new harvest.

In network marketing, there is a technique that is often passed on from upline to downline called the 3-foot rule. What this means is that anyone within 3 feet of a networker should hear about their business and products. The idea is that the networker can’t find prospects unless they are talking to people and they should never assume which people would be interested in their business and which wouldn’t. Therefore, talk to everyone and let them make the decision themselves. This is the hunter approach to prospecting.

As a hunter goes out in search of their prey, the networker goes out in search of the next distributor or customer. The hunter is not selective in their target and does not concern themselves with what will be available the next time they come out. In the same way, the networker does not consider the impact their approach will have on future prospecting efforts. The networker only considers the immediate future in their desire to find a good prospect right away. The hunter approach is wrought with problems and often leads to extinction of prospects.

Who is going to lose if we take this approach?

· The networker loses because he's turned off the person he's trying to interest.

· The person he alienated loses because they think their experience is because MLM is bad rather than a misguided process.

· Other networkers lose because once again MLM gets a tarnished name.

While this may seem like the only way to build a business if a networker doesn’t want to talk to their warm market, there is a better way if long term results are what’s desired.

The network marketing farmer is much the same as a real farmer. The farming approach to prospecting requires the networker to plant seeds, cultivate, and then harvest.

How is this done? By creating and building relationships. Network marketing prospecting should focus more on what the networker can do for the “prospect” in terms completely unrelated to the networker’s business or product.

There is a philosophy taught in a very popular networking organization called Giver’s Gain. By giving out unconditionally, the person will gain more in the long run. If the networker looks for opportunities to help others and truly does so from a place of giving with no intention of what they will gain, then they will gain though it may not be from that individual or from where they would expect. Here’s an example.

Jane goes to the park with her children and sits on a bench while watching them play. Another mother, Kate, joins her on the bench and a conversation about the weather and children ensue but Jane doesn’t talk about her business other than in passing. Jane and Kate begin meeting regularly at the park. One day Kate mentions how she has an important appointment to go to but can’t find a sitter and she is very worried she will miss it. Jane volunteers to help out. Kate is very grateful. Three months later, Kate introduces Jane to one of her friends that is looking for a work-at-home business. Kate’s friend becomes one of Jane’s best distributors.

This is just an example of thousands of different ways this could potentially take place. In this example, the chances are slim that Jane would have ever met Kate’s friend if she had decided to push her business on Kate. Instead Jane looked to build a relationship and sought out ways she could help Kate without expecting a return.

When we become farmers, we go to parties, networking events, socials, activities and all the other events that take place in our lives with the goal of making a new friend. Making these friends is the act of planting the seeds. Developing, or cultivating, the relationship while finding ways to give is the next step. Harvesting is simply accepting the results of our efforts. Doesn’t that sound a lot more fun than worrying if you might turn someone off by your presentation?

Let’s all be farmers.

About The Author
Nicole Bandes has been an entrepreneur from the young age of about 8 when she started selling homemade candles and hand painted rocks that probably weren't very good. She enjoys working in her own business and being at home for her family and has found that perfect business to allow her to do that and achieve all of her success goals at the same time. Nicole builds most of her business through Relationship Marketing. You can learn more by visiting her blog at www.ilovesendoutcards.com/blog.

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