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MLM Woman Issue 123
April 2007


From the Desk of the Editor

Welcome to the 123rd issue of the MLM Woman Newsletter! This month we feature 5 more articles from successful and savvy entrepreneurs who generously share their knowledge with you.

If you enjoy this month's issue, please be sure to let your friends know about it too and invite them to come and visit us.

Also, if you have comments, questions or something to share after reading this month's articles, please visit our MLMTalk Discussion Forum and join in the lively conversation!

And also be sure to check out our new MLM Marketing Blog for lots of additional tips and resources which are added throughout the month.

Yours in Success!

Linda Locke, Editor MLM Woman

10 Top Tips for Success
By Sue Caldwell

1. Believe that you can be the person at the top - because you can.

2. Never make excuses - we can all do that.

3. Never blame anyone for your failings - we are responsible for our own success.

4. Have a structure in terms of working hours and stick to them. I worked in direct sales with young children and it can be done.

5. Be a Giver. Share your knowledge, care, experience and be genuine. Don't think of yourself.

6. Treat your business as a business not a hobby. This, in my opinion, is the reason that some people don't succeed.

7. Be positive. I used to be a negative person, but now I am never negative. Turn your negative thoughts into positives and make it become a habit. It changes your business and your life!

8. Make sure that you are with the right company. I did a huge amount of research before joining the company I work with and because I believe in our business wholeheartedly, I can offer the opportunity with an open mind and heart.

9. Love what you do with a passion. Passion and excitement are contagious and the reason that people buy your opportunity in many cases.

10. Take time out! Don't burn out, have fun, work hard, work smart, but don't burn out.

About the Author
Sue Caldwell is a Mum of 43 years with two daughters aged 20 and 16. She has worked in Direct Sales for 20 years and loves it. She has been with Pampered Chef for 7 years finding enormous job satisfaction in demonstrating the product through Cooking Shows and training and developing her huge team.

Every Day Actions That Can Help Your Business Boom
by Lisa Wilber

Are you actively looking for new customers and recruits every day? You should! Even if you feel that you have "all you can handle" at the moment, you need to constantly add new customers and recruits to your base continually just to stay even! After all, customers move, customers die, customers change. Recruits leave the company or change their goals. Always adding new people to both your customer base and downline is smart business! Here are 3 ways to help you add people daily:

1. Learn from Laverne!

Have your company name embroidered on every shirt that you own so that you wear your company logo every day without even thinking about it. Remember Laverne from the TV show "Laverne and Shirley"? She had a huge letter "L" on all her shirts. Wearing a logo shirt can really help attract people to your business. Wherever you go during your day, expect people to say to you "do you have a catalog with you?" And some will say "how do you get started with that company anyway? I've been looking to earn some extra money" You can find a local company to embroider your shirts by looking in the yellow pages or visit www.dfembroidery.com.

2. Six or Bust!

When you leave your house each day to go to work or to do errands, take six of your company's brochures and recruiting literature with you and don't come back home until you give them all away to people you meet! You'll soon find that six are too few and you'll increase that amount. Let me give you an example. You are going grocery shopping - give a brochure to the employee who greets you at the door, give one to the person at the Bakery counter, the Seafood counter, the Deli counter. Give a brochure to the person in front of you in line at the cash register, the person behind you in line and the cashier. Give another brochure to the person who bags your groceries. Be sure to visit the rest room at the grocery store and leave your brochure! Stick a couple business cards in the frame of the mirror! Don't think of it as being pushy -- you are just letting people know what you do. Never, never launch into a presentation -- you are simply trying to get your information in as many hands as possible. I like to hand the brochure and simply say "I brought this for you!"

3. Pin on a Promo!

Attach a promotional button or piece of jewelry to your shirt, jacket or purse strap and you'll get that all important exposure for your company and products. There are many companies that sell promotional buttons and pins - here are a few:

* www.glitzetal.com
1-800-487-0732

Featuring many product oriented jewelry pieces including "I do makeovers" and custom rhinestone pins.

* www.winnerinyou.com
1-800-258-1815

Featuring 3" buttons such as "I specialize in Fundraisers" and "Look Younger Now Ask Me How"

* www.littlethingsinc.com
1-800-727-4595
Featuring promotional jewelry including rhinestone pins featuring many company names.

* www.thebooster.com
1-800-553-6692

Featuring 2 1/4" buttons such as "Refer Your Friends to Me & Earn Some Free" and "I'm WILD about jewelry, ask me why!"

* www.buttonguy.com
1-800-579-6675

Featuring many company specific buttons for Avon, Mary Kay, Herbalife and more. Custom button service available.

And be sure to share these resources with your downline members so they can also be adding customers and recruits every day too!

About the Author
Lisa M. Wilber is a Senior Executive Unit Leader with Avon Products, Inc. and is the owner of The Winner In You sales aid company. Lisa’s Avon downline sold over $10 million dollars in 2004 making her the #3 money earner in the country. Mrs. Wilber is also the author of two books, an audiotape program and is a professional member of the National Speakers Association. She can be contacted by calling 1-800-258-1815 or visit her web site at www.winnerinyou.com.

Stop Shoulding on Yourself
by Lisa Martin, The Working Mother’s Coach

Have you ever counted how many times a day you say the word should? For most people I know should is one of the most commonly used words in their vocabulary. I should call so-and-so. I really should go to the gym. I should take some more courses. I should redecorate my living room. Shoulds show up all the time. And most of us aren't even aware that they are there.

How can that be? When shoulds have been ruling your life for years they are almost invisible. Like the electricity that runs your home, shoulds can power your life. But while electricity enables you to live more comfortably; shoulds compromise your ability to live joyfully.

Shoulds get in the way. They stop you from doing what you really want --- what is important to you. Living your life based on shoulds takes you away from your true purpose. It can make you feel miserable and out of balance.

It takes effort to change shoulding behavior. For me what really made the difference was choosing not to go the Spa (I know, you're wondering how can going to the Spa possibly be a should?) Let me explain. I was exhausted. I'd been on the road conducting coaching workshops. With my last workshop complete, I headed back to my hotel. It featured a guest spa area complete with gym, sauna, whirlpool, steam bath and hot stone treatments. I remember going to view the spa. It's beauty captivated me. I thought I really should come down here and take advantage of these complimentary facilities. It was like lightning had struck. As soon as the word should appeared I knew that I didn't really want to go to the spa. I wanted to take a bath and relax in my room. And that's what I did. It was a completely freeing experience.

If you find yourself saying you should do something. Stop and assess the situation. Ask yourself:

Why do I think I should do this? (habit, obligation, to please someone else)
What are the consequences if I don't do it?
What do I really want to do?
Do I feel safer pursuing a should instead of a want?

These questions will help you make conscious choices. In some cases the choice may be to follow a should... for personal reasons or because the consequences are too great not to. But over time you will start saying no to your shoulds and yes to your passions.

True joy comes when you do what you're most passionate about not what you think you should do. Your passions are the things you love to do, causes you believe in, and experiences you enjoy. When you are passionate about what you do, success comes easily. You exude energy and enthusiasm when you follow your passions. And the word enthusiasm derives from the Latin en+ theos, which means "the god within." Living your passions frees your spirit.

It's important to ask yourself how safe or satisfying it is spending your time doing something that doesn't reflect what you are truly passionate about. When you follow your heart, you discover what is truly nourishing to your soul and an abundant, joyful life is just around the corner.

Start paying attention to when and how often you say the word should. Anytime you find yourself doing something because you feel you should, I invite you to explore why you are doing it. I challenge you to muster the courage to say no to the should and replace it with a passion. And for fun... banish the word should from your vocabulary for one week.

© Copyright 2007. Lisa Martin. All rights reserved.

About the Author
Lisa Martin is a certified coach who inspires working mothers to achieve success that’s balanced. Author of Briefcase Moms: 10 Proven Practices to Balance Working Mothers’ Lives, Lisa is a sought-after expert and speaker on work-life balance issues. Known for her very personal and practical approach, Lisa coaches working mothers to know what they want and get what they want. A mother herself, Lisa’s powerful presentations and programs have helped thousands of women define success and balance on their own terms. www.briefcasemoms.com


Is Duplication a Myth?

By Priya Shah

Duplication is one of the most important concepts in Network Marketing.

It is the network marketer's ultimate dream to develop a system that can be replicated by anyone with average intelligence, just by following the exact methods passed on from one generation to another.

But the fact is that we're all very unique individuals with very different qualities and talents.

So should we really force ourselves and our downline to become clones, all mouthing the same scripts, whether we mean it or not? I don't think so.

In fact I believe its one of the main reasons that so many people drop out of this business - because the methods used by their upline do not complement their unique personality and character traits.

I truly believe that everyone can be a winner - but not by blindly following in the footsteps of our "mentors." You will never be successful if you are not comfortable with doing what it takes.

Here are a few tips that might help to overcome this problem.

1. Learn the Basic Skills

We all need to go to school to learn the basic skills necessary to find our rightful place in society.

So if you intend to do business online, you WILL need to acquire a few basic skills in internet marketing - using the software you need, writing ads, designing a simple website, writing articles, publishing a newsletter.

These are the A-B-Cs of marketing that you MUST learn if you want to survive online.

As a network marketer, you will also need to develop a winning attitude and to believe in your own ability to succeed.

But HOW you apply these new-found skills or attitudes may be completely different from the way your mentor or upline applies them. And that's the way it should be.

2. Celebrate Your Uniqueness

Your personality is a combination of your own life experiences, education and outlook on life. These are things that can never be duplicated from person to person.

Instead of being ashamed of your past lifestyle or failures, share them with your prospects and customers. Get personal and let them know where you're coming from.

Frank Garon, who makes over $130,000 a year, revels in being known as a 'former New Jersey truck driver.' Tom 'Big Al' Schreiter's revelations on his attempts to lose weight get more reader responses than any other section of his newsletter.

Sharing that bit of their personality helped them create empathy, an image of them in the minds of others, and made thousands of people trust them enough to join their business.

3. Be Yourself

Because marketing is all about building relationships, you should let your personality come through in your communications, so you can build trust and network with like-minded people.

If you force yourself to become a clone of someone else, no matter how successful they are, you will always sound insincere and that will put people off.

People are more likely to do business with someone they know and trust. Or with someone who forges an emotional bond with them.

Be sincere, let them know something about you that they can empathize with and you're on your way to building a relationship.

So throw away those scripts. Or read the best ones and make them your own. Rewrite them to complement the way you would normally speak or interact with people.

You can always try to duplicate a system, a script, or even success. But the only thing that can ever really be duplicated is "Uniqueness."

Copyright © 2003

About the Author
Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity.

Four Ways to Turn Your Old Business Cards Into Powerful Action Tools
By Bob Baker

"What a waste!"

That thought always went through my mind whenever I came across a box of 500-plus business cards with an outdated phone number or address. As much as I wanted to find a way to put them to good use, even the pack rat in me couldn't justify hanging onto them. Into the trash they went.

But not anymore.

Now I realize that even though the front side may be obsolete ... the clear, virgin territory on the back side is ripe for productivity. Here's a list of four possible ways you could recycle those useless hunks of cardstock and turn them into creative brain tools:

1) Use them for short to-do lists.

Who needs a Palm Pilot or journal, when you can just as easily use a business card to jot down a short list of things that need to be done today? Most people's planners are overflowing with goals, aspirations and action steps. The best way to get things done is to narrow your important activities down to the top five or six items. If you can't fit your to-do list on the back of a small card, you're taking on more than you will likely accomplish.

2) Prioritize goals.

Knowing where to start is half the battle in getting things done. Write your major goals, one each on the back of your old cards using one or two key words. Spread them out on a desk in front of you. Now arrange the goals in order from most important to least. Being able to physically move the pieces of your goal puzzle around will give you a perspective that a simple list on paper may not supply.

3) Project steps.

Now take one of your goals and break it down into the many steps it will take to accomplish it. Again, write one or two key words for each step on the back of each card. Then line them up in the order in which they need to be completed. Next, ask yourself, "What's missing?" and "Are any steps here unnecessary?" Subtract and add project steps until you're satisfied. Then you can transfer it to a more formal written plan.

4) Mix-and-match idea stimulators.

Here's a good way to jog your brain when you're hunting for new ideas. Let's say you're brainstorming on fresh ways to promote your new book of cat poetry. Take a stack of business cards and write key words that pertain to your book, such as: Verse, Rhyme, Catnip, Yarn, Fuzzy, etc. Then randomly pick words and phrases that have nothing to do with your book, as in: Tofu, Parka, Zebra, Hillbilly and so on.

Once you have a dozen or more cards with one word each, shuffle them and arbitrarily select two cards from the pile. Look for connections and write down any ideas that are sparked by combining the two words (don't tell me that Fuzzy and Tofu wouldn't bring a few thoughts to mind).

Then pick two different cards and see what concepts pop up. And two more after that, etc. Sure, most of these ideas will be silly, but one of them will very likely trigger a new association or idea you wouldn't have thought of otherwise.

It's your brain ... have some fun with it!

About the Author
Bob Baker is the author of "Unleash the Artist Within," "Guerrilla Music Marketing Handbook" and "Branding Yourself Online." Get a FREE subscription to Bob's newsletter, "Quick Tips for Creative People," featuring inspiration and low-cost, self-promotion ideas for artists, writers, performers and more. Visit www.PromoteYourCreativity.com for details.

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