 MLM
Woman Issue 123
April 2007
From the Desk of the Editor
Welcome to the 123rd issue of the MLM Woman Newsletter! This
month we feature 5 more articles from successful and savvy entrepreneurs
who generously share their knowledge with you.
If you enjoy this month's issue, please be sure to let your
friends know about it too and invite them to come and visit us.
Also, if you have comments, questions or something to share
after reading this month's articles, please visit our MLMTalk
Discussion Forum and join in the lively conversation!
And also be sure to check out our new MLM
Marketing Blog for lots of additional tips and resources which
are added throughout the month.
Yours in Success!
Linda Locke, Editor MLM Woman
 10
Top Tips for Success
By Sue Caldwell
1. Believe that you can be the person at the
top - because you can.
2. Never make excuses - we can all do that.
3. Never blame anyone for your failings - we are responsible
for our own success.
4. Have a structure in terms of working hours and stick to
them. I worked in direct sales with young children and it
can be done.
5. Be a Giver. Share your knowledge, care, experience and
be genuine. Don't think of yourself.
6. Treat your business as a business not a hobby. This, in
my opinion, is the reason that some people don't succeed.
7. Be positive. I used to be a negative person, but now I
am never negative. Turn your negative thoughts into positives
and make it become a habit. It changes your business and your
life!
8. Make sure that you are with the right company. I did a
huge amount of research before joining the company I work
with and because I believe in our business wholeheartedly,
I can offer the opportunity with an open mind and heart.
9. Love what you do with a passion. Passion and excitement
are contagious and the reason that people buy your opportunity
in many cases.
10. Take time out! Don't burn out, have fun, work hard, work
smart, but don't burn out.
About the Author
Sue Caldwell is a Mum of 43 years with two daughters aged
20 and 16. She has worked in Direct Sales for 20 years and
loves it. She has been with Pampered Chef for 7 years finding
enormous job satisfaction in demonstrating the product through
Cooking Shows and training and developing her huge team. Her
website is www.pamperedchef.biz/suecaldwell
- check it out!
Every Day
Actions That Can Help Your Business Boom
by Lisa Wilber
 Are
you actively looking for new customers and recruits every
day? You should! Even if you feel that you have "all
you can handle" at the moment, you need to constantly
add new customers and recruits to your base continually just
to stay even! After all, customers move, customers die, customers
change. Recruits leave the company or change their goals.
Always adding new people to both your customer base and downline
is smart business! Here are 3 ways to help you add people
daily:
1. Learn from Laverne!
Have your company name embroidered on every
shirt that you own so that you wear your company logo every
day without even thinking about it. Remember Laverne from
the TV show "Laverne and Shirley"? She had a huge
letter "L" on all her shirts. Wearing a logo shirt
can really help attract people to your business. Wherever
you go during your day, expect people to say to you "do
you have a catalog with you?" And some will say "how
do you get started with that company anyway? I've been looking
to earn some extra money" You can find a local company
to embroider your shirts by looking in the yellow pages or
visit www.dfembroidery.com.
2. Six or Bust!
When you leave your house each day to go to
work or to do errands, take six of your company's brochures
and recruiting literature with you and don't come back home
until you give them all away to people you meet! You'll soon
find that six are too few and you'll increase that amount.
Let me give you an example. You are going grocery shopping
- give a brochure to the employee who greets you at the door,
give one to the person at the Bakery counter, the Seafood
counter, the Deli counter. Give a brochure to the person in
front of you in line at the cash register, the person behind
you in line and the cashier. Give another brochure to the
person who bags your groceries. Be sure to visit the rest
room at the grocery store and leave your brochure! Stick a
couple business cards in the frame of the mirror! Don't think
of it as being pushy -- you are just letting people
know what you do. Never, never launch into a presentation
-- you are simply trying to get your information in as many
hands as possible. I like to hand the brochure and simply
say "I brought this for you!"
3. Pin on a Promo!
Attach a promotional button or piece of jewelry
to your shirt, jacket or purse strap and you'll get that all
important exposure for your company and products. There are
many companies that sell promotional buttons and pins - here
are a few:
* www.glitzetal.com
1-800-487-0732
Featuring many product oriented jewelry pieces
including "I do makeovers" and custom rhinestone
pins.
* www.winnerinyou.com
1-800-258-1815
Featuring 3" buttons such as "I specialize
in Fundraisers" and "Look Younger Now Ask Me How"
* www.littlethingsinc.com
1-800-727-4595
Featuring promotional jewelry including rhinestone pins featuring
many company names.
* www.thebooster.com
1-800-553-6692
Featuring 2 1/4" buttons such as "Refer
Your Friends to Me & Earn Some Free" and "I'm
WILD about jewelry, ask me why!"
* www.buttonguy.com
1-800-579-6675
Featuring many company specific buttons for
Avon, Mary Kay, Herbalife and more. Custom button service
available.
And be sure to share these resources with your
downline members so they can also be adding customers and
recruits every day too!
About the Author
Lisa M. Wilber is a Senior Executive Unit Leader with Avon
Products, Inc. and is the owner of The Winner In You sales
aid company. Lisa’s Avon downline sold over $10 million
dollars in 2004 making her the #3 money earner in the country.
Mrs. Wilber is also the author of two books, an audiotape
program and is a professional member of the National Speakers
Association. She can be contacted by calling 1-800-258-1815
or visit her web site at www.winnerinyou.com.
 Stop
Shoulding on Yourself
by Lisa Martin, The Working Mother’s Coach
Have you ever counted how many times a day you
say the word should? For most people I know should is one of
the most commonly used words in their vocabulary. I should call
so-and-so. I really should go to the gym. I should take some
more courses. I should redecorate my living room. Shoulds show
up all the time. And most of us aren't even aware that they
are there.
How can that be? When shoulds have been ruling
your life for years they are almost invisible. Like the electricity
that runs your home, shoulds can power your life. But while
electricity enables you to live more comfortably; shoulds compromise
your ability to live joyfully.
Shoulds get in the way. They stop you from doing
what you really want --- what is important to you. Living your
life based on shoulds takes you away from your true purpose.
It can make you feel miserable and out of balance.
It takes effort to change shoulding behavior.
For me what really made the difference was choosing not to go
the Spa (I know, you're wondering how can going to the Spa possibly
be a should?) Let me explain. I was exhausted. I'd been on the
road conducting coaching workshops. With my last workshop complete,
I headed back to my hotel. It featured a guest spa area complete
with gym, sauna, whirlpool, steam bath and hot stone treatments.
I remember going to view the spa. It's beauty captivated me.
I thought I really should come down here and take advantage
of these complimentary facilities. It was like lightning had
struck. As soon as the word should appeared I knew that I didn't
really want to go to the spa. I wanted to take a bath and relax
in my room. And that's what I did. It was a completely freeing
experience.
If you find yourself saying you should do something.
Stop and assess the situation. Ask yourself:
Why do I think I should do this? (habit, obligation,
to please someone else)
What are the consequences if I don't do it?
What do I really want to do?
Do I feel safer pursuing a should instead of a want?
These questions will help you make conscious choices.
In some cases the choice may be to follow a should... for personal
reasons or because the consequences are too great not to. But
over time you will start saying no to your shoulds and yes to
your passions.
True joy comes when you do what you're most passionate
about not what you think you should do. Your passions are the
things you love to do, causes you believe in, and experiences
you enjoy. When you are passionate about what you do, success
comes easily. You exude energy and enthusiasm when you follow
your passions. And the word enthusiasm derives from the Latin
en+ theos, which means "the god within." Living your
passions frees your spirit.
It's important to ask yourself how safe or satisfying
it is spending your time doing something that doesn't reflect
what you are truly passionate about. When you follow your heart,
you discover what is truly nourishing to your soul and an abundant,
joyful life is just around the corner.
Start paying attention to when and how often you say the word
should. Anytime you find yourself doing something because you
feel you should, I invite you to explore why you are doing it.
I challenge you to muster the courage to say no to the should
and replace it with a passion. And for fun... banish the word
should from your vocabulary for one week.
© Copyright 2007. Lisa Martin.
All rights reserved.
About the Author
Lisa Martin is a certified coach who inspires working mothers
to achieve success that’s balanced. Author of Briefcase
Moms: 10 Proven Practices to Balance Working Mothers’ Lives,
Lisa is a sought-after expert and speaker on work-life balance
issues. Known for her very personal and practical approach,
Lisa coaches working mothers to know what they want and get
what they want. A mother herself, Lisa’s powerful presentations
and programs have helped thousands of women define success and
balance on their own terms. www.briefcasemoms.com
Is Duplication a Myth?
By Priya Shah
 Duplication
is one of the most important concepts in Network Marketing.
It is the network marketer's ultimate dream to develop
a system that can be replicated by anyone with average intelligence,
just by following the exact methods passed on from one generation
to another.
But the fact is that we're all very unique individuals
with very different qualities and talents.
So should we really force ourselves and our downline
to become clones, all mouthing the same scripts, whether we mean
it or not? I don't think so.
In fact I believe its one of the main reasons that
so many people drop out of this business - because the methods
used by their upline do not complement their unique personality
and character traits.
I truly believe that everyone can be a winner -
but not by blindly following in the footsteps of our "mentors."
You will never be successful if you are not comfortable with doing
what it takes.
Here are a few tips that might help to overcome
this problem.
1. Learn the Basic Skills
We all need to go to school to learn the basic skills
necessary to find our rightful place in society.
So if you intend to do business online, you WILL
need to acquire a few basic skills in internet marketing - using
the software you need, writing ads, designing a simple website,
writing articles, publishing a newsletter.
These are the A-B-Cs of marketing that you MUST
learn if you want to survive online.
As a network marketer, you will also need to develop
a winning attitude and to believe in your own ability to succeed.
But HOW you apply these new-found skills or attitudes
may be completely different from the way your mentor or upline
applies them. And that's the way it should be.
2. Celebrate Your Uniqueness
Your personality is a combination of your own life
experiences, education and outlook on life. These are things that
can never be duplicated from person to person.
Instead of being ashamed of your past lifestyle
or failures, share them with your prospects and customers. Get
personal and let them know where you're coming from.
Frank Garon, who makes over $130,000 a year, revels
in being known as a 'former New Jersey truck driver.' Tom 'Big
Al' Schreiter's revelations on his attempts to lose weight get
more reader responses than any other section of his newsletter.
Sharing that bit of their personality helped them
create empathy, an image of them in the minds of others, and made
thousands of people trust them enough to join their business.
3. Be Yourself
Because marketing is all about building relationships,
you should let your personality come through in your communications,
so you can build trust and network with like-minded people.
If you force yourself to become a clone of someone
else, no matter how successful they are, you will always sound
insincere and that will put people off.
People are more likely to do business with someone
they know and trust. Or with someone who forges an emotional bond
with them.
Be sincere, let them know something about you that
they can empathize with and you're on your way to building a relationship.
So throw away those scripts. Or read the best ones
and make them your own. Rewrite them to complement the way you
would normally speak or interact with people.
You can always try to duplicate a system, a script,
or even success. But the only thing that can ever really be duplicated
is "Uniqueness."
Copyright © 2003
About the Author
Priya Shah is the editor of the newsletters Be
a Whiz at eBiz! and The
Glutathione Report. She shows you how to truly build multiple
sources of income online with the Brilliant
Team Home Business Opportunity.
Four Ways to Turn
Your Old Business Cards Into Powerful Action Tools
By Bob Baker
 "What
a waste!"
That thought always went through my mind whenever I came across
a box of 500-plus business cards with an outdated phone number or
address. As much as I wanted to find a way to put them to good use,
even the pack rat in me couldn't justify hanging onto them. Into
the trash they went.
But not anymore.
Now I realize that even though the front side may be obsolete ...
the clear, virgin territory on the back side is ripe for productivity.
Here's a list of four possible ways you could recycle those useless
hunks of cardstock and turn them into creative brain tools:
1) Use them for short to-do lists.
Who needs a Palm Pilot or journal, when you can just as easily
use a business card to jot down a short list of things that need
to be done today? Most people's planners are overflowing with goals,
aspirations and action steps. The best way to get things done is
to narrow your important activities down to the top five or six
items. If you can't fit your to-do list on the back of a small card,
you're taking on more than you will likely accomplish.
2) Prioritize goals.
Knowing where to start is half the battle in getting things done.
Write your major goals, one each on the back of your old cards using
one or two key words. Spread them out on a desk in front of you.
Now arrange the goals in order from most important to least. Being
able to physically move the pieces of your goal puzzle around will
give you a perspective that a simple list on paper may not supply.
3) Project steps.
Now take one of your goals and break it down into the many steps
it will take to accomplish it. Again, write one or two key words
for each step on the back of each card. Then line them up in the
order in which they need to be completed. Next, ask yourself, "What's
missing?" and "Are any steps here unnecessary?" Subtract
and add project steps until you're satisfied. Then you can transfer
it to a more formal written plan.
4) Mix-and-match idea stimulators.
Here's a good way to jog your brain when you're hunting for new
ideas. Let's say you're brainstorming on fresh ways to promote your
new book of cat poetry. Take a stack of business cards and write
key words that pertain to your book, such as: Verse, Rhyme, Catnip,
Yarn, Fuzzy, etc. Then randomly pick words and phrases that have
nothing to do with your book, as in: Tofu, Parka, Zebra, Hillbilly
and so on.
Once you have a dozen or more cards with one word each, shuffle
them and arbitrarily select two cards from the pile. Look for connections
and write down any ideas that are sparked by combining the two words
(don't tell me that Fuzzy and Tofu wouldn't bring a few thoughts
to mind).
Then pick two different cards and see what concepts pop up. And
two more after that, etc. Sure, most of these ideas will be silly,
but one of them will very likely trigger a new association or idea
you wouldn't have thought of otherwise.
It's your brain ... have some fun with it!
About the Author
Bob Baker is the author of "Unleash the Artist Within,"
"Guerrilla Music Marketing Handbook" and "Branding
Yourself Online." Get a FREE subscription to Bob's newsletter,
"Quick Tips for Creative People," featuring inspiration
and low-cost, self-promotion ideas for artists, writers, performers
and more. Visit www.PromoteYourCreativity.com
for details.
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Copyright 2007,
Regent Press
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