Making Time For Both Your
Home Business and Your Family
By Audrey Okaneko
I remember when I began my first business. There
were just not enough hours in the day. And this was true for
each of the 7 days of the week. My daughter was only 3 months
old when I started that business. I was not working outside
of the home.
I was now looking at needing time to be a mom
to my newborn daughter, be a daughter to my two wonderful
parents, be a wife to my husband, take care of the household
and now run a business.
Unfortunately, as is often the case, my business
was the only entity not suffering from time neglect. I was
working 80 to 100 hours per week on this business. I seldom
spoke to friends. I was constantly saying no to social invitations.
My husband and I were fast becoming strangers. I was also
missing out on quality time with my daughter as her dad took
over bath time, bed time and even weekend time.
Then I discovered day planners. I was now scheduling
everything. By using a day planner I discovered I actually
had time to say yes to some of those social invitations. I
had time to visit with my parents at least once a week. I
had time to spend with my husband and I took back some nights
with my daughter, bathing her and putting her to bed at night.
This day planner worked wonderfully all through
my next pregnancy and the years that followed. I was able
to volunteer at school, go on field trips and still run a
I remember when my daughter was a teenager,
she knew the rules. If you want me there, you need to
put it into my day planner. I recall she and I battled
one day as she felt it was silly for a teenager to have to
schedule time with mom. She was right that it does sound silly,
however if she wanted me at her school, if she needed me to
drive carpool, if she wanted me to attend a meeting, or even
if she wanted to schedule in a lunch, if she wrote it in my
day planner, it was going to happen. She began really hearing
her friends complaints of moms who worked too much,
had too many meetings and had no time for their daughters.
These moms did not use day planners like I did. These women
were not being able to find time to give to their daughters.
I was often driving their children to events as they couldnt
find the time.
I scheduled my business time too. I knew which
days/hours were going to be spent marketing, talking with
customers, talking with team members etc. When you keep track
of your time in writing, in a day planner, it is so much easier
to fit it all in. I scheduled several times per day to check
email and return phone calls. It truly is easier to answer
5 calls back to back versus stopping what youre doing
to answer the phone 5 different times.
One area that was troubling to me was reading.
I had a huge list of books that had been recommended to me
and yet I was not finding the time to read them. One mentor
said can you find 10 minutes per day? I laughed.
Im the queen of day planners, or course I can
find 10 minutes a day, why? He went on to explain that
10 minutes per day reading came out to over an hour per week,
over 4 hours per month. He felt quite confident that spending
just 10 minutes per day would have me finishing about one
book per month. This was so easy to schedule in. I left home
10 minutes early to pick my daughter up from school. I spent
those 10 extra minutes either in the car reading, or Id
sit on the grass when the weather was nice and use those 10
minutes to read. I began getting through that list of books
and loved what I was learning.
My kids are both older now. While they were
young, having a day planner helped me have it all, a successful
business and plenty of time with my family.
About the Author
Audrey Okaneko has been in business since 1983.
She can be reached at firstname.lastname@example.org
or visited at http://www.scrapping-made-simple.com
I'm Not Interested
By Wendy Weiss
I conduct a workshop or teleclass, invariably someone asks
the question: "What should I say when the prospect says,
'I'm not interested?'"
My response invariably is: "It's probably
Certainly you can try to recover from that "I'm
not interested" response. You can ask, "Why do you
say that?" (Say this gently, as though you are confused
and really, really want the answer.) You can repeat back:
"Not interested?" (Again, say this gently, as though
you are confused.) This sometimes gets people to start talking
and explain themselves. Bottom line, however, if everyone
that you speak with says, "I'm not interested,"
you're not saying anything interesting.
If you have a compelling script with stellar
delivery, you will hardly ever hear the words, "I'm not
interested." That's because you will actually be saying
On the telephone, you have approximately 10-20
seconds to grab your prospect's attention - and if you do
not do that, your call is probably over. 10-20 seconds is
not a lot of time. You are not going to convey a lot of information
in 10-20 seconds. Instead, what you'll convey is your energy,
your confidence and your excitement. Your words must reach
out and immediately grab and hook your prospect's attention.
From the moment your prospect says, "Hello,"
your goal is to gain your prospect's attention so that she
is hungry to hear more. If you don't hook your prospects in
the beginning of your conversation, they will not want to
speak with you. They will say, "I'm not interested,"
and worse case, they may hang up on you.
In order to hook your prospect, ask yourself:
Whom are you calling? Why should they be interested? You're
looking for hot buttons, those issues that are so important
to your prospect that when they come up, your prospect stops
in her tracks to listen. The big point here is that when you
are trying to hook someone, you have to have some sense of
what's important to them.
Ask yourself: What is the value that I (the
company/product/service) bring to customers. How do they benefit?
How do I (the company/product/service) make customer's lives
easy, stress-free, happy, profitable etc? You may have to
do some market research and/or brainstorming here. Once you've
determined that value, however, lead with it.
Here's an example:
Last year when I conducted the "Cold Calling
College" teleclass, I received an e-mail from a participant.
He said he was calling owners of mid-size companies and not
having much success. His e-mail read:
"...I say my name and company and then
say 'we specialize in business performance management solutions
for budgeting, reporting and analysis.... I hear 'not interested'
then they hang up before I can say anything else.
Another thing I have tried is, '...the reason
I am calling is to introduce [company name]'s budgeting reporting
analysis solutions and to invite you to an Excel seminar....'
But after this I hear, 'not interested,' then they hang up
before I can say anything else."
It's hardly surprising that these introductions
didn't work. They weren't interesting. There was nothing in
those first sentences to grab and hook a business owner's
Later on, after going through the "Cold
Calling College" system, the person who wrote this e-mail
was able to pare his introduction down. His introduction ended
up being something like: "We help companies keep the
money they make." Short, sweet, to the point and focused
on the value to business owners. Prospects stopped hanging
up on him. Instead, he was able to start scheduling meetings
with those business owners.
Lesson learned: Do your homework. Do what ever
is necessary to truly understand your prospects. Before you
ever pick up the phone, have the answer to the question: "Why
should this prospect be interested?" If you have that
answer, you will never again
hear: "I'm not interested."
© 2006 Wendy Weiss
About the Author
Wendy Weiss, "The Queen of Cold Calling,"
is a sales trainer, author and sales coach. Her recently released
program, Cold Calling College, and/or her book, Cold Calling
for Women, can be ordered by visiting http://www.wendyweiss.com.
Contact her at email@example.com.
Get Wendy's free e-zine at http://www.wendyweiss.com.