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Woman Issue 109
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From the Desk of the Editor
to the 109th issue of the MLM Woman Newsletter. This month we offer
articles to help inspire you and improve your sales and marketing
Linda Locke, Editor
Phone-Phobic's Guide to MLM Success: Why You Don't Need
to Get Dialing to Build Downline
Most people believe you can't build a successful
MLM business without strong telephone skills. Yet many
people say they hate using the telephone. Does that mean
they'll never succeed in network marketing? Not necessarily
- it all depends on what exactly they dislike, and what
they're willing to replace it with.
In reality, telephone skills aren't an integral
part of network marketing. Communication skills, however,
are critical. Network marketing is about creating relationships
- something you can't do without communication. The telephone
is a tool for communication, but it's not the only one.
You can always communicate face-to-face with people you
already know. For those you don't, many MLMs can now be
run completely online - so if you're confident communicating
by e-mail, this might be worth considering.
WHAT'S THE REAL PROBLEM?
Of course, often the phone isn't really
the problem. Most of us will happily phone people we know.
It's only when we have to start talking about our business
to complete strangers that nerves kick in. If this sounds
familiar, you're not alone. Cold calling (calling someone
who hasn't approached you first) is something that unnerves
most of us.
Luckily, cold calling skills are far from
critical to building a strong MLM. Internet marketer Daegan
Smith built a team of over 1,800 downline in less than
7 months without once making a cold call. Frank Rumbauskas,
author of 'Cold Calling is a Waste of Time' states that
cold calling actually does your business more harm than
good. While not everyone agrees, facts are that cold calling
simply connects you with new people who might be interested
in your MLM (prospects), and there are many other ways
to do that.
WORKING WITH YOUR WARM MARKET
This is the basis of 'grass roots' network
marketing, and the way many MLM companies suggest you
start. All other things being equal, people prefer to
do (and go into) business with people they know, like
and trust; so it makes sense to start with people you
already know (your warm market). To do this, just make
a list of everyone you know, then tell them about your
opportunity and what it can do for them.
Be aware, though, that experts disagree
about whether this really is the best place to start.
If you were hiring for a traditional job, you wouldn't
take someone without the right skills just because they
were a friend (and if you did, you'd probably regret it!)
While network marketing isn't a 'job', it still requires
a certain mindset. It can't hurt to give friends and family
the option to get involved, but unless they're seriously
interested in what your MLM can do for them, they probably
won't put in the time and effort it will need.
The next technique for generating prospects
is 'Referral Marketing' - basically, asking people you
already know to refer you to people you don't. For an
example of why this works, imagine you've just been called
out of the blue and asked to buy a widget you weren't
looking for. Chances are, you'd say no, right? But what
if you'd recently told a friend you wanted a widget, and
the caller (who'd spoken to your friend) mentioned your
friend's name? You want a widget and here's someone contacting
you offering to sell you one. Wouldn't you at least think
To use the power of referral marketing,
go back to your warm market, and ask each person who they
can think of that might be interested in your opportunity,
and why (not everyone will know someone, but many will).
Once you've got their contact details, contacting them
becomes much less daunting, because you already know there's
a chance they'll be interested. And if they're not, don't
forget to ask them for names of people who might be!
Lastly, there's the internet - a tool that's
totally revolutionized the network marketing industry.
Instead of limiting our prospects to people we know personally
and their networks, we now literally have the entire world
at our fingertips. This allows interested people come
to us to ask for more information, instead of us having
to contact them.
Internet Marketing just requires you to
have a good website that sums up your MLM's benefits (a
sales page) and lets interested visitors give you some
way of contacting them (a lead capture page) For an excellent
example of a page that does both these things, please
see the resource box. Any good MLM should provide these
as part of your business tools - all you then need to
do is get those visitors.
Of course, getting visitors can be a little
trickier than it first seems, but there are many resources
out there that will help. Learning how and where to advertise,
how to work with forums, blogs and search engine optimization
is beyond the scope of this article but training tools
exist. And, as with referral marketing, once you know
someone's probably going to be interested in your opportunity,
it's a lot easier to phone or e-mail them back to talk
to them about it.
BUILDING YOUR BUSINESS WITHOUT COLD CALLING
So there you go - three simple ways to build
a strong MLM without having to cold call, and potentially,
without having to use the telephone at all. Different
techniques will work better for different people - try
each and see which brings you best results. Good luck!
About the Author
Tanja Gardner is a Counsellor with Success University,
the internet's #1 personal development company. To see
the kind of sales page she mentions, please visit http://optimumlife.successuniversity.com.
To learn how to generate MLM prospects (and profits),
10 Steps to Mentally
Getting Started in Business
by Donna Davis
a home business is exciting and yet fears can pop up when starting
anything new. Once you've made the decision to take control of
your future, ask yourself these questions to mentally prepare
to play the game to win.
1. What do you want to accomplish?
Do you want to earn a little extra money or a six-figure income?
And by when? As the saying goes, you need to know where you're
going if you're ever going to get there.
2. Do you have your goals written out?
I know we hear this all the time, but there is something very
powerful about writing out our goals and having this on paper.
It keeps us focused and on track.
3. Who is your target market?
"Everyone" is not a target market. Even if most people
could use your product or service, narrowing who you want to reach
allows you to be more effective in your advertising messages and
4. How are you going to reach your market?
Through article writing, through ezine advertising, promoting
through local groups or events, offline advertising? There are
dozens of ways to market your business and many will take testing
to determine the best avenue for you, but have a plan on how you
want to get started. Then revise as you go.
5. What is your advertising budget?
If you're starting out on a shoestring, just know that it will
take more word-of-mouth or creative ways to get your product or
service in front of people. And if you have some funds for advertising,
plan out how and where you can get the best value for your dollar.
6. How much time can you commit to your business each week?
Most of us have busy lives and it's important to block out specific
times to work on our business if it's going to thrive. Remember,
to be successful, you can work a home business part-time, but
you can't work it in your spare time. Spare time never happens.
7. What are the most important activities that you can do
to generate revenue?
Focus on what will get you customers, other distributors or people
on your mailing list. Don't get side-tracked with excessive organizing
or revising your plan for the 20th time. Determine what will get
you results and go for it!
8. Do you have a mentor?
If you're already lost on some of these steps, partner with someone
in your business that is experienced and already successful. Don't
be afraid to ask for help and then follow what has proven to be
9. What are you most afraid of?
Acknowledge your fears. Talk to your mentor about them. If you
need more information to feel more professional, get that info,
but don't get stuck in the "student" mode. Learn the
basics and then jump in. The unknown can be scary and not everyone
is going to be your next customer or distributor, but the best
way to conquer any fear is to walk right through it.
10. Do you expect to win?
That may seem like a strange question, but are you really expecting
success or are you just "hoping" to make it? Building
a home business will help you grow personally in innumerable ways,
if you're determined to succeed. If you're coachable and willing
to work on yourself, you're embarking on a wonderful journey.
Taking a little time to answer these questions will start the
creation of your initial plan. Then work with your mentor and
have fun! Learn and modify as you go. Consistent, daily actions
(whether big or small) will result in a strong, viable business
for yourself and your loved ones.
In closing, here's a quote from Dr. Robert Anthony. "Waiting
is a trap. There will always be reasons to wait. The truth is,
there are only two things in life, reasons and results, and reasons
simply don't count." Create results!
About the Author
Donna Davis has successfully built several businesses
from a local accounting service to a large online network marketing
team. To learn more about Donna, her family, her current business
and how she helps others achieve their dreams visit: http://www.myfuncandlebiz.com.
Copyright 2006 Bob Leduc
Postcards are one of the most effective marketing tools you
can use to generate website traffic or sales leads. Postcards are
not new - and they may not be very exciting. But they really work
...especially if you follow these 6 proven postcard marketing tactics.
1. Know What You Want
Decide what you want your postcards to accomplish. Most
marketers use postcards to attract new customers. But you can also
use them for other purposes such as generating repeat sales or cultivating
Also, decide what you want the recipients of your postcards
to do. For example, do you want them to visit your website, pick up
the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you
already have the mailing list - your customers. But if you want postcards
to attract new customers, you need to get a mailing list. Fortunately,
there are high-quality mailing lists available that can deliver your
sales message directly to your best prospects.
For example, get a list of prospects who previously
requested information about (or bought) products similar to those
you sell ...or a list of subscribers to publications read by prospects
in your targeted market. You can get these and other high-quality
lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising.
Take advantage of this by designing your postcard to look at first
glance like a message from a friend instead of like an ad in a magazine.
It produces a pleasant emotional reaction from readers and increases
the number of replies you get.
For example, use the same typestyle and layout you would
use for a personal note to a friend. Include a date at the top and
a sender's name at the bottom. Avoid borders, graphics and other design
features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to
take action - now. Don't let them put your postcard aside for later
action. They'll get involved in other activities and forget all about
it. For example, offer the reader a discounted price, a special bonus
or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces
more replies than imprinting the postage. You can send postcards by
First Class Mail in the US for only 24 cents if you make them at least
3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on
Tuesday or Wednesday. The volume of mail delivered on those days is
usually light and your postcards will not have to compete with a lot
of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy
if you use First Class Mail. Just allow 2 to 3 days for delivery -
depending on how far they have to go. That's the normal delivery time
for First Class Mail in the US.
Postcards have been around for a long time ...but they
have become a highly-effective modern-day marketing tool. Follow these
6 proven postcard marketing tactics and you will generate a flood
of traffic to your website, a steady flow of sales leads or any other
sales activity you want.
About the Author
Bob Leduc spent 20 years helping businesses like yours find new customers
and increase sales. He just released a New Edition of his manual,
How To Build Your Small Business Fast With Simple Postcards ...and
launched *BizTips from Bob*, a newsletter to help small businesses
grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Success Is A Journey -
Enjoy The Ride
By Margaret Cowles
Success is not a destination, it's a journey.
The truth is, if you were to ask the most successful people
in the world, Donald Trump included, they would more likely
than not tell you that they haven't reached the pinnacle of
And that is a very good and healthy thing. Think about it. If
you were to look at your life and be totally content with what
you have achieved then what would there be left to do? You'd be
sitting around looking at your bank account, or your possessions,
or whatever it was that you defined success by with nothing left
to do. You may be alive physically but emotionally there would
be very little life inside of you, especially if you were driven
by the need to succeed.
So success is a journey. One who's destination you hope never
is fully reached.
Having said that, you still want to have some kind of success.
You certainly don't want to look back at your life and feel that
you haven't achieved anything. The last thing anyone wants to
feel like is a total failure. But what exactly is even partial
success? Sure, you can micro manage things to the point where
you declare that simply getting up and making it through your
day without anything terrible happening to you is a successful
day. And yet, to some people, that would be a miracle. I'm talking
about people who have serious illnesses, or have some kind of
addiction to drugs or alcohol. For these people, getting through
a day is a major triumph.
You have to look at the life you've been given and figure out
how you can make it better. You have to first decide what it is
you want to be successful at. If it's to be a great actor then
the first thing you have to do is learn your craft. You may never
reach the point of hitting the silver screen but if you managed
to land a small role in a local town production of "My Fair
Lady" wouldn't you consider that a degree of success? I know
See, success is not an absolute. It's a continuing evolution
of your progress as a person. When you learned to cook, if you
learned to cook, you didn't make the most tasty meals right from
the start, unless of course you are just naturally gifted. But
gradually your cooking skills became greater and greater. Okay,
so maybe you never get that job cooking at the Waldorf. But wasn't
it successful having the family over for Thanksgiving dinner and
telling you how wonderful everything was?
The point I'm trying to make is this. Success is relative. And
the key to success is recognizing the strides that you have made
along your journey to success, or whatever your definition of
success is. As long as you keep trying; as long as you don't give
up; as long as you continue that journey; that brass ring, if
that's what you're reaching for, will always be within reach.
You may not reach your ultimate goal, but every inch of progress
you make brings you that much closer to getting there.
Success is a journey. Enjoy it!
About the Author
Margaret Cowles is a veteran Home Based Business Owner
and has trained and coached representatives both inside and outside
of her sales organization. One of her primary goals is to help
others succeed. She can be reached through her web site at www.ScentsibleLady.com
by Wendy Weiss
Use power language: The solution is
I believe the solution is
2. Never use the word appointment when trying to set
one. Instead, use the word meeting. Meeting
sounds more professional and more important. I would like
to meet with you
3. Use directed words to reach your prospect. When
you ask to speak with your prospect, say, Jane Jones, please,
and not, May I speak with Jane Jones? The first sentence
conveys authority; the second asks permission.
4. Use directed words (and open-ended questions)
to gather information. Ask, Whom should I speak with?
and not, Do you know who I should speak with? The
first conveys authority, and whomever you are questioning, if
they know, must answer
with a name. In the second sentence, the response could simply
be yes or no.
5. Whether trying to ascertain a good time to call
your prospect back or trying to schedule a meeting, it is a good
idea to give alternate choices. Is this afternoon good,
or would tomorrow morning be better? It is much easier for
your prospect to decide when rather than whether.
6. Im just calling
the word just from your vocabulary. That little word
just is an apology. It says that your call is not
important and that what you have to say is not important. Simply
tell your prospects and customers why you are calling. That is
we will hopefully achieve
Hopefully? No one pays you to hopefully do something.
They pay you to actually do it! Tell your prospects or customers
what they will achieve or should expect to achieve.
8. Be clear and to the point. You are telling your
story to a stranger who has never heard it.
© 2006 Wendy Weiss
About the Author
Weiss, The Queen of Cold Calling, is a sales trainer,
author and sales coach. Her recently released program, Cold Calling
College, and/or her book, Cold Calling for Women, can be ordered
by visiting http://www.wendyweiss.com.
Contact her at email@example.com.
Get Wendys free e-zine at http://www.wendyweiss.com.
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Copyright 2006, Regent Press