Woman Issue 107
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From the Desk of the Editor
to the 107th issue of the MLM Woman Newsletter. This month we feature
articles on 10 tips for holiday business builders, how to build
your ezine list from zero, how to market your business effectively
during the holiday season, how an Internet mom builds her business
from home using two way communication, how to overcome your fears
of failure and rejection, and 7 small business marketing tips.
There's been a lot of new stuff
going on here at MLMWoman.com recently.
If you haven't visited our MLM Talk Bulletin Board in a while, then
come on over and visit our new improved board and say hello. There
is no need to register if you don't want to, but if you do you can
use the new profile feature to put a link to your site and other
contact information if you like. Here's the new link:
We also started a new MLMTalk
Blog too that features tips, articles and other good things to help
you build your business. You can check it out here:
Happy Holidays to ALL!
Linda Locke, Editor
by Jackie Ulmer
holiday season can mean a real slow down for home-based
business owners, but only if you let it! With a holiday
plan for business and some organization, you can keep
your business thriving, and propel yourself into the New
Here's how -
1. Do some follow up now with past contacts.
Schedule a phone or face-to-face appointment to review
your program or products.
2. Do you have a product or service that
might be perfect for holiday gifts? Schedule some lunch
time or afternoon showings for people to preview. Make
gift suggestions and offer to gift wrap. Send out email
greeting cards to remind people to buy from you!
3. Offer a discount coupon to anyone who
refers a friend who also purchases between now and the
first of the year.
4. Begin setting appointments now for January.
Let people know that you realize they are busy and suggest
a date in January.
5. Put yourself in power momentum by scheduling
blocks of time daily for contacts and follow up. What
is realistic each day? 5 of each? 10 of each? Set the
pace and stick to it!
6. Go on a mission to pass out as many flyers
and business cards as humanly possible over the next month.
And you do, have a 30 second "commercial" ready
that may appeal to what they need right now. Extra cash
for the holidays? Convenient and secure online shopping
with no crowds, hassles or parking?
7. Going to a lot of holiday parties and
events? Use this time to meet as many people as you can.
Ask lots of questions and collect business cards and email
addresses. Ask each person if they mind if you keep in
touch with them. If they begin asking you questions, be
prepared with short, intriguing answers. If they show
an interest, schedule a time to contact them in the next
few days. Try to avoid saying too much about your business
at the party. Schedule, schedule, schedule and then be
sure to follow up!
8. Include a business card, flyer, post
card or some bit of "shameless promotion" in
your holiday cards and correspondence. Don't send cards?
Now you have a good reason to start! Check on that tax
9. Begin reviewing your past year's goals
and accomplishments. Where can you improve? In what ways
can you push yourself on to bigger and better next year?
Have your next year's business plan concrete before January
10. Keep your focus, remember CANI (constant
and never ending improvement) and enjoy the season, knowing
that you are doing and being the best you can be!
About the Author
Jackie Ulmer, a veteran Home Based Business Owner, has
coached and trained thousands of representatives both
inside and outside of her sales organization. One of her
primary goals is to help others succeed. She can be reached
through her web site at:
Subscribe to her FREE newsletter by email to firstname.lastname@example.org
to Build Your Ezine
List from Zero
by Suzanne Falter-Barns
I was coaching a client who presented me with a not-very-unique
problem. We'd just put the finishing touches on her website
and blog, and were about to embark on promoting her new
"Just one problem," she said. "I have absolutely
no one to promote them to." "Well, surely you
have someone - like maybe a thousand? Or 500?" I
asked hopefully. "Nope," she replied. "I
like, zero." Wow. OK, I thought, let's
just put together some speedy and highly visible ways
to get folks on your list. And as I thought about it,
a number of excellent ways leapt to mind.
Here's my foolproof way to build your list to thousands
in a relatively short time. (But you do have to do these
steps ... like, REALLY, honestly do them ... or it won't
1. Get a kick-ass bonus. There's just no other way to
put it. Your bonus has to be something everybody wants
and simply can't resist. Mine for this newsletter used
to be a list of '25 Top Self Help Literary Agents'. Which
worked pretty well, except that this limited my market
to self help authors. Then I changed it to the more general
'Suzanne's Top 50 Media & Publishing Contacts' and
that works MUCH better. If folks want your bonus, they'll
also get your ezine - because you'll be adding them to
2. Hold a contest. Last spring I doubled my list and my
web visitors by inviting 12 partners to help me put a
$4500 Marketing Makeover contest. They all got lots of
exposure, and I got lots of entries - almost 1500. And
you can bet every one of those entrants got on my ezine
list as well. I let them know that joining was the 'price'
of entering the contest. And they were happy to do so!
3. Announce your contest or other ezine give-away event
on prweb.com or any other press release submission service
on the Web. But be sure to only plant press releases that
are truly newsworthy, and thus likely to get press attention.
Even if the media don't use your words this time, they'll
hopefully file you as an expert for future use.
4. Give away a bonus for other sites to use based on your
ezine. A popular web marketing technique is the special
one or two-day promo that offers big bonus lists when
you buy a certain product on those particular days. So
collect some of your best ezine
essays, pack 'em up in a downloadable PDF-based e-book,
and offer it as a bonus these sites can use in their special
promos. Don't forget juicy descriptive copy about your
ezine, and a subscribe link at the end of your e-book.
I've gotten hundreds of new readers this way, and plenty
of hits on my sites.
5. Sponsor other people's contests. Give away copies of
your bonus (and ezine) to pertinent groups, contests,
and conferences that request it, regardless of size. (Make
sure their target market matches yours.) Simply run an
announcement in your ezine that you'd be happy to sponsor
comparable events. Ask them to provide a URL for an event
description so you know it's legit.
Then offer up your gifts, and ask for a
plug for your ezine on their site and in their materials
(i.e. handouts, goodie bags, etc.) and for them to talk
up your dazzling freebie, as well.
6. Give away something totally unique in your content.
Who's not covering something important in your world?
(And remember, your ezine can be really short.) One of
my favorites - at tut.com (Totally Unique Thoughts) -
is only a few sentences long.
But it's got GREAT pass-along value, and
has a huge list of 40,000 because of it. Think about what
info you could offer that would REALLY motivate folks
to forward the email to friends. And make sure your 'Join
Here' info is really prominent in each email.
7. Brevity is key. As Tut.com proves, brevity is key.
Make sure your ezine doesn't blab on forever but is so
pungent, and boiled down to the essence that in our time-pressed
era, anyone can make time for it.
8. Feature the bonus attached to your ezine in all of
your email signatures. Again and again and again. And
be sure to make it sound tantalizing AND hyperlink it.
And while you're at it, load the graphic of that bonus
up high on the typelist (margins) of your blog with a
direct link to sign up.
9. Consider Google Adwords or other pay-per-click search
engine listings. Google's got the biggest, and for many
categories, the most expensive ads but you can't beat
the traffic. (There's some great information on how to
manage this business at
perrymarshall.com/google for free pointers on how to use
Google Adwords effectively.)
©2005 Suzanne Falter-Barns LLC.
About the Author
Download Suzanne's free list of 50 Top Publishing &
Media contacts at www.getknownnow.com
. Drop by her blog at http://www.painlessselfpromotion.com
for almost daily tips on how to get known now
Tis the Season...
by Wendy Weiss
Office parties, family celebrations, religious
celebrations, celebrations with friends
Meetings are cancelled.
Decisions are postponed. Too much to do, no time to do it. The
sales process turns to sludge.
The holidays can be a frustrating time for sales professionals.
Telephone prospecting calls end with no appointment the prospect
instead saying, call me in the New Year. Proposals
languish. Decisions are on hold.
During that time from Thanksgiving through the end of the year,
how do you keep from losing your momentum and how do you keep
the sales process moving forward? If you are not able to keep
the process moving, January can feel almost like starting over.
Instead of leaping into the New Year with prospect meetings and
starting new customer projects you are busy following up with
all of the prospects who said, call me in the New Year.
Here are two steps that you can use to keep your sales process
flowing, not only over the holidays, but also year round.
1. When prospecting by telephone for new appointments do not
tamely accept the standard response, call me in the New
Year. Instead, suggest to your prospect that you schedule
a meeting in the New Year and promise to call to confirm that
meeting. (In the old days prospects would frequently
say they didnt have their New Year calendar. In these days
of palm pilots and contact management software that doesnt
fly. After all, January is only next month!) At least 50% of your
prospects will go ahead and schedule the meeting leaving you with
50% less follow up calls to make in January.
This is what you say:
Lets pencil in a date and time for January. Its
not carved in stone, Ill call you to confirm and if it doesnt
work out we can always reschedule. Is early January good or is
later in the month better?
This way youll have a series of prospect meetings already
lined up for January!
2. When a prospect asks you to submit a proposal, then and there
set up a meeting time with your prospect to go over that proposal.
Ask your prospect when they want the proposal. When they give
you a date or time frame say:
Lets set up a time for me to come by and go over
the proposal. Is (fill in date) good or is (fill in date) better?
It does not matter if your prospect wants to meet in December
or in January. The point is that you have kept the process moving
forward, you have an appointment to discuss the proposal and you
do not have to spend time in January making calls to follow up
to schedule the meeting or get a response on that proposal.
And remember, on the appointed day, make sure to bring two copies
of the proposal, both signed and ready for your prospects
Happy prospecting, happy closing, happy holidays!
© 2005 Wendy Weiss
About the Author
Wendy Weiss, The Queen of Cold Calling,
is a sales trainer, author and sales coach. Her book, Cold Calling
for Women: Opening Doors and Closing Sales, can be ordered by
Contact her at email@example.com.
Get her free e-zine at http://www.wendyweiss.com.
Builds A Profitable Business All Over the World from the Comforts
of Home with TWO Way Communication!
Copyright © 2005 by Sue Seward. All Rights Reserved.
said the Internet's dead? The Internet can actually be extremely helpful
in building your Network Marketing business. One important key to
keep in mind
Make sure to use the Internet as an effective communication
You want to become successful building on the Internet
Here's the MOST important thing the Internet Mom has
done to build a profitable business online
TWO way communication!
The Internet is one of the most powerful communication
tools to help us save time and reach more people from around the world!
Make sure you're not being mixed up with the millions
of bulk email ads promising overnight riches!
This is all ONE way communication!!
You know all the worthless spam that's filling up millions
of email boxes and causing more and more people to use those filter
blocking high tech devices that are affecting even those of us who
are offering REAL legitimate help to people who actually ARE looking
for what we have to offer!
Geezzzz.....why can't people just get REAL?
It's no wonder we hear people crying
getting tougher and tougher to make money on the Internet"!
This only happens when people try to building a business
online without building relationships of any kind. What's worse is
most of them don't even care to build relationships because they're
only interested in getting what they want!
There's no TWO way communication going on!
People think an Internet business can be started by
putting up a website or by sending out these long drawn out boring
emails to people, even the people they've met online and think everyone's
going to just jump for joy to get into their great opportunity.
This Internet Mom doesn't hide behind a screen all day
sending out emails to millions of people that most likely won't even
open them, and she doesn't put her Internet business on auto pilot
without using the human touch!
Anyone still using bulk email to spam people into oblivion
might as well just give it up right now because that's not how it
works any more! Puke puke puke!
With all the new spam filters today, most of these emails
won't even make it through to a real person. Not to mention how much
spam email gets deleted when it does get through.
Anyone using his method to build online will find out
just how cold the Internet can be when they get shut down by their
ISP because of all the spam complaints!
Use caution when buying leads online too because a lot
of times people don't remember signing up for something and when they
receive information some of them will scream spam!
Make sure when purchasing leads that they come with
all the documented proof ie: ISP address, date and time stamp. Here's
what to look for
184.108.40.206,Name of person,2004-12-28
Those downline building systems have been done long
enough too! Using fear of lose tactics don't work long term. Been
there done that. These systems are history!
So how has this Internet Mom built a profitable thriving
business with thousands of distributors from all over the world all
from the comforts of her home with the Internet and the telephone?
Simply by building a successful long term network marketing
business using the Internet as an effective communication tool to
build relationships with a few key 'people' that were met online!
TWO way communication!
What tools are used?
Autoresponders are used to help automate information
while I'm sleeping, proven leads are purchased (be very careful of
this and make sure you have the above information on all of the leads
you buy online and only buy leads that have been tested by someone
you know and trust), people are directed to websites and email marketing
is used effectively with drip campaigns. Online communities and discussion
groups have also been very effective when used properly.
Building a strong foundation by really getting to know
people and what makes them tick and allowing them to get to know us!
People like doing business with people they know, like
and trust. Don't you?
Do business with people that you meet on the Internet
by simply developing relationships with them! It's simple but remember
getting to actually know people and developing a relationship takes
some time! Another very important key is to NEVER GIVE UP!
So how is all this done effectively?
By turning high tech automation with the Internet into
high touch relationships. TWO way communication which builds a thriving
profitable Network Marketing business.
Be different from all those generic web sites that are
pushing products in people's faces and telling them how much they
NEED these products and services. Has there been any TWO way communication
asking them what they need?
Give people something much more than just another web
site loaded with facts and figures, search engines, and links to everywhere
and everything in the whole wide world.
Take someone to a place where they feel comfortable.
Where they see you are for real, and not only YOU but an entire TEAM
of people then you and they just might start to experience the real
beginnings of building a solid foundation for the future.
So how on earth does an Internet Mom do this?
By being different from all the rest. One solution is
to create a sense of identity by branding yourself.
A personal web page is a great way to do this!
Tell people about yourself, your family, your team,
your goals, why you do what you do and how you're going to help them!
There are website templates available now that are very
affordable and user friendly so you do not have to hire a web designer
and pay thousands of dollars for a fancy website presence. Keep it
simple, personable and professional so that people can duplicate you!
Put your blog on your site, photos of you and your family,
your business team, your company convention photos, your products,
your dog, whatever you like to show people that you're real! A blog
is a great way to do this. A blog is sort of like writing a diary
or think of it as your memoirs! A blog is a great way to brand yourself
and start building relationships online because it's a way for people
to get to know you and start the communication process because they
can post back to your blog. TWO way communication!
People decide whether or not to read your blog. It's
not spam sent to them that they didn't asked for. It's their choice
to read it or not and it's also their choice to respond or not.
The goal with a personal website is to create a place
where people will get to know you a bit better and determine if they'd
like to know you even more and most importantly partner with you.
You can use your personal website to show people what
your values are, what's important to you and use it as an ice breaker
to building a relationship with your future business partners.
Most people already have websites provided by their
These websites are usually very high quality, professionally
maintained websites, filled with all the necessary information anyone
could ever want to know about a business opportunity, products, services,
etc. ONE way communication!
These websites are ONLY to send out after you've started
your rapport and relationship building with people. AFTER you find
out if they are even interested in what your opportunity and ready
for TWO way communication!
Company websites are used for informational purposes
to sell the company and products, not to help people get to know YOU!
They don't sell you, YOU sell you!
Think of ALL the websites you see all day long and all
of the emails you receive? Do you get to know these people from these
websites and/or emails? Do you see a REAL picture of the person on
there or some model photo? Do any of these people ask, "how can
I help you"? ONE way communication!
What if you see a personal website and it tells you
a little about them as a person, you see their face, and how they
are all working together as a team and how much fun they are all having
together and of course all the important training content that's important
What if you started receiving emails from people that
are really interested in YOU and how you and your family are doing
and asking how can they help YOU? How about personal emails? Who sends
those anymore? The Internet Mom does. TWO way communication!
Always get the people's permission FIRST! Get invited
into their lives! The best way to get invited into THEIR lives is
to show them YOURS! TWO way communication!
This is how the Internet MOM communicates!
Remember its important FIRST to find out where a person
is in their life, find out about THEM first and if they are interested
in getting to know you and reviewing your information. Developing
a relationships also means picking up the telephone and actually speaking
with people! This is where the real high touch starts happening! TWO
Picking up the phone and calling to introduce yourself
is extremely important and one of the key reasons why the Internet
Mom has been so successful in building a very profitable business
Here's a couple of true stories that have developed
through TWO way communication and turned into a true long term passive
residual income for the Internet Mom!
I have been building relationships online since 1996
and started publishing a newsletter in 1997 before knowing anything
about writing or developing a newsletter. Over the years it has evolved
with substance and content and has developed into a lot of TWO way
communication because of the long term relationships that have developed!
In October of 2003 I sent something out to my newsletter
readers about a new company I had just joined. Some of my readers
had been reading my newsletter for over five years. Well this particular
company information hit the hot button of five readers. One of them
was an Internet Marketing student from my newsletter for years.
From that one mailing the sales force with that company
has grown to thousands of people and it continues to grow monthly
and provides me with a very nice passive residual income every single
month even though I do not work it now! In fact, this company had
a convention recently and many people from that sales force were there
and I wasn't even present!
A lady from all the way across the world in Australia
emailed from an online community about the business and I picked up
the telephone and called her in Australia, started the relationship
and now I have hundreds of people in my organization from Australia!
All from one relationship online!
Another affiliate income that the Internet Mom has growing
with people from all over the world came from building a key relationship
with one person met on the Internet over eight years ago!
The Internet Mom has developed true LEVERAGE through
TWO way communication!
A profitable business bringing in thousands of dollars
a month has been built with thousands of distributors from all over
the world and it was all done by developing a few key relationships
online all from the comforts of home.
There are so many people out there searching the Internet
for REAL opportunities, real people, a real team, a real business
with a strong foundation. They are searching for you and want to communicate
Go out and start some TWO way communication like the
Internet Mom has and watch your business grow!
Sue is a home based business developer, Internet Marketer,
entrepreneur, wife and mom, and has been earning an income from home
online since 1996. She is also a published author, speaker and Internet
Marketing trainer. She's coauthor of the book 'Build It Big: 101 Insider
Secrets From Top Direct Selling Experts'. To find out more and to
subscribe to her FitFourSuccess Online Marketing Newsletter please
Facing Down the
Fear of Failure
or Rejection with some of
the Uncanny "Can's"
by Georgia Ana Larson
We've all had the experience of being afraid of people
and new situations in which we might experience some sort of failure,
of dreading having to approach and speak to strangers and having them
reject us, of shaking in our boots at the thought of trying to speak
clearly and persuasively in front of others in order to present a
product or idea.
None of us want to fail, to experience rejection or
to be laughed at. That's only natural. But allowing these fears to
dominate your thinking can keep you from succeeding as a work-from-home
Here is a reality-based approach to limiting the degree
to which those fears can dominate your thinking or defeat your efforts
to promote your business, products or ideas.
First, make certain that you know why you're doing what
you're doing. I'm talking about your bottom-line motivation here:
the smiling faces of your family, the thought of providing for them
and yourself well into retirement, the thought of being able to spend
more time with them doing things you all enjoy doing, the thought
of traveling with your partner or children, of paying for college
educations and weddings and business expansions. You know what I mean
-- your real, bottom-line WHY.
Second, concentrate on what you want to accomplish --
intentional planning, I suppose. I find that if I have set goals for
myself that others can block -- like making so many dollars profit
in the next 6 hours or selling so many cases of product -- I can get
pretty frustrated when other folks don't "make my dreams come